Himla
Himla is a Swedish online retailer founded in 1990, based in Uppsala, selling curtains, rugs, bedspreads, and bath mats directly to consumers. The company operates a small (11-50 employees) DTC e-commerce business serving European home textile customers.
- Company typePrivate
- Founded1990
- HeadquartersUppsala, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Himla does
Himla is a Swedish privately-held e-commerce retailer specializing in soft home textiles, including curtains, rugs, bedspreads, and bath mats. Founded in 1990 and headquartered in Uppsala, Sweden, the company operates as a direct-to-consumer online store with a localized European storefront (himla.com/eu/). The firm is small, with 11-50 employees, and operates on a for-profit basis.
The company sells a focused assortment of home interior textiles to consumers, a category that includes both functional household items (bath mats, curtains) and decorative items (rugs, bedspreads). The business model is classic direct-to-consumer retail: merchandise is sold online to end consumers, with revenue generated per unit sold minus operational costs. No subscription, marketplace, wholesale, or B2B revenue mechanics are documented in the source data.
The technology stack is not disclosed beyond the presence of an e-commerce website. No proprietary technology, AI/ML features, integrations, or platform architecture details are available. The company has no documented subsidiaries, parent company, funding rounds, or M&A activity. Public information is limited, reflecting the small scale and private status of the business.
Himla firmographics
Firmographics- Name
- Himla
- Legal name
- Himla
- Website
- https://himla.com
- Company type
- Private
- Founded year
- 1990
- Headcount range
- 11–50 employees
- Short description
- Himla is a Swedish online retailer founded in 1990, based in Uppsala, selling curtains, rugs, bedspreads, and bath mats directly to consumers. The company operates a small (11-50 employees) DTC e-commerce business serving European home textile customers.
- Ownership category
- akta.pro rank
Himla industry classification
Industry- Product category
- Home Textiles
- NAICS
- Home Furnishings Retailers (44912)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers) (CRAIALAA)
- akta.pro secondary industry
- Bath Linens Retail (Towels, Bath Mats, Robes) (CRAIALAB)
Keywords
Where Himla is headquartered
LocationHeadquarters
- HQ city
- Uppsala
- HQ country
- Sweden
- HQ region
- Europe
Markets served
Himla business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Himla product offering
Product offeringCore offering
Himla is an online store selling home textile products including curtains, rugs, bedspreads, and bath mats. The company serves consumers seeking decorative and functional textile goods for the home through its e-commerce website, headquartered in Uppsala, Sweden.
Differentiator
Problem solved
Functional benefit
Products and services
- Curtains Window curtains sold through Himla's online store to consumers furnishing residential interiors.
- Rugs Decorative rugs sold through Himla's online store to consumers decorating residential interiors.
- Bedspreads Bedspreads sold through Himla's online store to consumers furnishing bedrooms and residential interiors.
- Bath mats Bath mats sold through Himla's online store to consumers furnishing residential bathrooms.
Companies that use Himla
Customer profileIdeal customer profiles1 record
Himla technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Himla partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
Himla competitors and assessment
Company assessmentBroad incumbents
- Zara Home: International home textiles and decor concept from Inditex. Competes for the same design-conscious customer shopping for curtains, rugs, bedding, and bath textiles online.
- H&M Home: Global fashion retailer's home division offering Scandinavian-style textiles, bedding, and bath products. Overlaps with Himla on design language, customer demographic, and product categories.
- West Elm: Williams-Sonoma-owned modern home furnishings retailer with strong curtains, rugs, and bedding assortments. Targets the same premium design-led consumer as Himla via e-commerce.
- IKEA: Global home furnishings giant with extensive curtains, rugs, bedding, and bath assortments at value price points. Competes with Himla on the same product categories but at mass-market scale.
Regional players
- Ellos: Swedish catalog and online retailer with a home textiles category including curtains, rugs, and bedding. Comparable assortment and Nordic market focus but broader general-merchandise positioning.
- Kitchentime: Nordic online home and kitchen retailer carrying Scandinavian home textiles, rugs, and bath products. Comparable DTC model and regional market overlap with Himla.
Direct peers
- Nordic Nest: Nordic online retailer specializing in Scandinavian home textiles and interior accessories. Directly comparable to Himla in product categories (curtains, rugs, bedding) and DTC e-commerce model targeting design-conscious consumers.
- Cloudberry Living: Swedish DTC home textile retailer offering curtains, rugs, bedding, and bath textiles with a similar Nordic design aesthetic. Closest direct competitor given shared country of origin, assortment, and customer base.
- Linum: Swedish home textiles brand selling curated bedding, bath, table, and kitchen linens online. Comparable assortment, premium positioning, and Swedish DTC go-to-market as Himla.
Others
- Kosta Boda / Orrefors: Swedish design house rooted in Scandinavian craftsmanship heritage comparable to Himla's brand positioning, though primarily in glassware and home décor rather than core textile categories.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Himla social profiles
Digital presenceHimla financial estimates
Financial estimateRevenue estimate
Valuation estimate
Himla leadership team
Management profileNumber of profiles
Himla funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Himla M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Himla
What does Himla do?
Himla is an online store selling home textile products including curtains, rugs, bedspreads, and bath mats. The company serves consumers seeking decorative and functional textile goods for the home through its e-commerce website, headquartered in Uppsala, Sweden.
When was Himla founded?
Himla was founded in 1990. It employs 11 to 50 people.
Where is Himla based?
Himla is headquartered in Uppsala, Sweden, in the Europe region.
Who are Himla's main competitors?
Broad incumbents on record are Zara Home, H&M Home, West Elm and IKEA. Regional players are Ellos and Kitchentime. Direct peers are Nordic Nest, Cloudberry Living and Linum. Kosta Boda / Orrefors is listed as an others.
Does Himla have an API?
No public API is recorded for Himla.
What industry is Himla in?
Himla's product category is Home Textiles. Its primary akta.pro industry code is CRAIALAA, Bedding Retail (Sheets, Comforters, Duvets, Pillows, Mattress Toppers), with a secondary code of CRAIALAB, Bath Linens Retail (Towels, Bath Mats, Robes). Its NAICS code is 44912 and its SIC code is 5700.