Magnolia Creek

What Magnolia Creek does

Magnolia Creek is a residential eating disorder treatment center operating on a 36-acre campus in Columbiana, Alabama, near Birmingham. The facility serves a narrowly defined patient population: adolescent girls ages 12–17 and adult women ages 18+, delivering care for anorexia nervosa, bulimia nervosa, binge eating disorder, ARFID, OSFED, and co-occurring mental health and substance use disorders. Two core clinical products are offered: Residential Treatment (24/7 live-in care with immersive daily programming) and a Partial Hospitalization Program (PHP) providing structured daytime support.

The clinical program is built on an evidence-based therapeutic modality stack including CBT, DBT, ACT, ERP, psychodynamic therapy, family therapy, group therapy, mindfulness, nutrition therapy, experiential therapy, and motivational interviewing. The center supplements these with a culinary integration program and dual diagnosis treatment, plus aftercare and alumni support services. Magnolia Creek holds Joint Commission accreditation and Alabama Department of Mental Health licensing, and is a LegitScript-certified entity.

Revenue is generated through insurance-based reimbursement from major in-network payors (Aetna, BCBS, Cigna, Humana, TRICARE, United Healthcare, and others) plus reduced-rate private pay for self-funded clients. Magnolia Creek does not accept Medicaid or Medicare. The admissions motion is sales-led, with dedicated admissions specialists handling inbound phone and web inquiries, supported by healthcare provider referral networks and alumni referrals. Magnolia Creek operates as a subsidiary of Odyssey Behavioral Healthcare, a behavioral healthcare management organization. Revenue figures, bed capacity, headcount, and founding date are not publicly disclosed.

Name

Magnolia Creek

Legal name

Magnolia Creek

Website

https://magnolia-creek.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Magnolia Creek is a Joint Commission–accredited residential eating disorder treatment center on a 36-acre campus in Columbiana, Alabama, serving adolescent girls (ages 12–17) and adult women (ages 18+) with evidence-based clinical care and dual diagnosis treatment, operating as a subsidiary of Odyssey Behavioral Healthcare.

Ownership category

akta.pro rank

Product category

Behavioral Health Treatment Services

NAICS

Residential Mental Health and Substance Abuse Facilities (62322), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000)

akta.pro primary industry

Eating Disorder Treatment Programs (HLAFACAK)

Keywords

• Eating disorder treatment
• Residential behavioral health
• Mental health services
• Women's health programs
• Adolescent therapy

Headquarters

HQ city

Columbiana

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Insurance-based treatment revenue: Magnolia Creek accepts in-network insurance from major providers (Aetna, BCBS, Cigna, Humana, TRICARE, United Healthcare, and others) and works with select out-of-network plans. Treatment costs are primarily covered through health insurance plans for residential and partial hospitalization programs.
2. Private pay: Offers reduced rates for private-pay clients who prefer to self-fund treatment or whose insurance is not accepted.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Magnolia Creek provides residential, partial hospitalization, intensive outpatient, and outpatient treatment programs for women and adolescent girls (ages 12 and older) suffering from eating disorders such as anorexia, bulimia, binge eating disorder, and ARFID, as well as co-occurring mental health conditions including trauma, depression, and anxiety. Treatment is delivered on a dedicated campus near Birmingham, Alabama, by a multidisciplinary clinical team using evidence-based therapies and nutritional support.

Product overview

Magnolia Creek is a premier residential eating disorder treatment center offering a comprehensive suite of programs and therapeutic modalities. The core offerings include Residential Treatment (24/7 live-in care) and Partial Hospitalization Program (PHP) for adolescents (ages 12-17) and adults (ages 18+). Treatment is delivered through evidence-based therapeutic modalities including CBT, DBT, ACT, ERP, family therapy, group therapy, experiential therapy, nutrition therapy, psychodynamic therapy, and mindfulness therapy. The center also provides specialized programs for co-occurring mental health and substance use disorders, culinary integration experiences, and ongoing aftercare/alumni support. Located on a 36-acre campus near Birmingham, Alabama, the facility is accredited by the Joint Commission and is part of Odyssey Behavioral Healthcare.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Treatment Program 24/7 residential eating disorder treatment for women and adolescent girls (ages 12 and older), providing medical monitoring, nutritional rehabilitation, individual and group therapy, psychiatric care, and structured meal support on the Columbiana, Alabama campus.
• Partial Hospitalization Program (PHP)
• Intensive Outpatient Program (IOP)
• Outpatient Services

Quantifiable outcome

• The 2024 Outcomes Report tracks measurable progress from treatment programs

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Odyssey Behavioral HealthcarecoreOthersMagnolia Creek is a proud part of Odyssey Behavioral Healthcare, a behavioral healthcare network providing eating disorder and addiction treatment services.
• AetnaminorOthersIn-network insurance provider
• BlueCross BlueShield (BCBS)minorOthersIn-network insurance provider
• CignaminorOthersIn-network insurance provider
• HumanaminorOthersIn-network insurance provider
• United HealthcareminorOthersIn-network insurance provider
• TRICAREminorOthersCertified non-network insurance provider for military families
• Behavioral Health SystemsminorOthersIn-network insurance provider
• MultiplanminorOthersIn-network insurance provider
• PHCSminorOthersIn-network insurance provider
• Quest Behavioral HealthminorOthersIn-network insurance provider
• VIVA HealthminorOthersIn-network insurance provider
• The Joint CommissioncoreOthersIndependent healthcare accreditation organization providing rigorous, independently verified standards certification for quality and safety of care

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Eating Recovery Center: One of the largest eating disorder treatment networks in the U.S., offering residential, PHP, and IOP programs for adolescents and adults. Directly comparable to Magnolia Creek in clinical model, payer focus, and target population.
• Alsana: Eating disorder treatment provider offering residential, PHP, IOP, and outpatient programs with an integrative, whole-person approach. Comparable to Magnolia Creek in clinical philosophy and residential campus model.
• Veritas Collaborative: Eating disorder treatment center providing residential, PHP, and virtual care for adolescents and adults. Direct competitor with similar clinical philosophy, multi-modality treatment, and specialization in co-occurring conditions.
• Center for Discovery: Eating disorder treatment center operating residential, PHP, and outpatient programs across multiple states. Direct peer in clinical model, age-segmented programming, and insurance-based revenue model.
• Monte Nido: Eating disorder treatment provider operating residential, PHP, and outpatient programs across multiple states. Comparable in clinical model, evidence-based therapies, and co-occurring disorder treatment capability.
• Walden Behavioral Care: Specialty eating disorder treatment provider in the Northeast offering residential, PHP, and outpatient levels of care. Direct peer in clinical specialization, residential setting, and co-occurring mental health treatment.
• McCallum Place: Eating disorder treatment center providing residential, PHP, and outpatient care for adolescents and adults. Closely comparable to Magnolia Creek on levels of care, evidence-based modalities, and therapeutic campus-based setting.
• Renfrew Center: A national eating disorder treatment provider exclusively serving girls, women, and non-binary individuals. Same gender-focused, residential-based specialty treatment model as Magnolia Creek, with multiple locations and broad insurance contracts.

Broad incumbents

• Acadia Healthcare: Large publicly traded behavioral healthcare operator with over 250 facilities including psychiatric specialty and residential treatment. Comparable in operating model as a multi-site behavioral health platform, though with a much broader service mix.
• Rogers Behavioral Health: National behavioral health system treating OCD, anxiety, depression, and eating disorders across multiple locations. Broader behavioral health focus with overlapping eating disorder programs, serving as a larger-scale incumbent peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@MagnoliaCreekTreatmentCenter
• Facebookfacebook.com/magnoliacreeked
• LinkedInlinkedin.com/company/magnolia-creek-treatment-center-for-eating-disorders
• Instagraminstagram.com/magnoliacreek
• Xx.com/creekspeak

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magnolia Creek