Pepsodent
- Company typePrivate
- Founded1999
- HeadquartersLagos, Nigeria
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Pepsodent firmographics
Firmographics- Name
- Pepsodent
- Legal name
- Unilever
- Website
- https://pepsodent.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Pepsodent industry classification
Industry- Product category
- Oral Care Products
- NAICS
- Toilet Preparation Manufacturing (32562)
- SIC
- Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening) (CRADAMAA)
- akta.pro secondary industries
- Toothpaste & Toothpowder (CRABAFAA), Toothbrushes (Manual) (CRABAFAB), Children’s Oral Care (Kids Toothpaste/Brushes/Training) (CRABAFAJ)
Keywords
Where Pepsodent is headquartered
LocationHeadquarters
- HQ city
- Lagos
- HQ country
- Nigeria
- HQ region
- Africa
Offices1 record
Markets served
Pepsodent business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Consumer Oral Care Products: Pepsodent generates revenue through the sale of consumer oral care products including toothpastes, toothbrushes, and mouthwash products sold through retail channels globally. The brand is owned by Unilever and operates across multiple countries including Ghana, Bangladesh, Nigeria, and others.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Pepsodent product offering
Product offeringCore offering
Pepsodent manufactures and sells a portfolio of oral care consumer products, including fluoride toothpastes for cavity protection, sensitivity relief, gum care, whitening, fresh breath, and children's dental care, plus a range of manual toothbrushes for adults and children. The brand operates across multiple markets (Ghana, Bangladesh, Nigeria, India, and others) through Unilever's distribution network, with a social mission focus on twice-daily brushing education delivered via school programs and dental community partnerships.
Product overview
Pepsodent is an oral care brand owned by Unilever, offering a comprehensive portfolio of toothpaste and toothbrush products. The product range includes: toothpaste variants under sub-brands Sensitive Expert (with Original, Gumcare, Whitening, Fresh, and Professional variants), Triple Protection (with Charcoal and Herbal variants), Cavity Fighter, Germicheck, Charcoal White, and Kids (with Strawberry and Orange flavors); and toothbrushes including SmartClean, Triple Protection, DeepClean, Easy Clean, and age-specific Kids toothbrushes (2-6 years and 7-13 years). The products focus on oral health benefits including cavity protection, sensitivity relief, gum care, teeth whitening, and fresh breath.
Differentiator
Problem solved
Functional benefit
Brands
- Sensitive Expert: Toothpaste range for sensitive teeth with HAP formula providing rapid relief and prolonged protection from tooth sensitivity. Includes Professional, Gumcare, and Fresh variants.
- Pepsodent Kids
- Germicheck
- Charcoal White
- Triple Protection
Products and services
- Pepsodent Sensitive Expert Toothpaste (Original, Gumcare, Whitening, Fresh, Professional variants) Toothpaste range for sensitive teeth providing rapid relief (in 30 seconds, per 4 clinical studies) and prolonged protection from tooth sensitivity, using a proprietary HAP formula combining potassium citrate, hydroxyapatite, and zinc citrate. Available in Original, Gumcare, Whitening, Fresh, and Professional variants targeting adult consumers with dentin hypersensitivity.
- Pepsodent Triple Protection Toothpaste (Original, Charcoal, Herbal variants) Toothpaste providing three levels of protection: prevents cavities, whitens teeth, and freshens breath. Available in Original, Charcoal (with charcoal and lemon essence for natural whitening), and Herbal (with Camellia Sinensis Leaf extract and Limonene) variants. Contains zinc citrate for antibacterial gum protection. Targets general adult consumers seeking everyday comprehensive oral care.
- Pepsodent Cavity Fighter Toothpaste Fluoride toothpaste providing maximum cavity protection for the family, designed for general adult and family use to strengthen teeth and help fight tooth decay.
- Pepsodent Germicheck Toothpaste Toothpaste providing families with maximum cavity protection, a protective layer to protect teeth, and 10X stronger teeth. Targets general adult consumers and families seeking enhanced cavity defense.
- Pepsodent Charcoal White Toothpaste Toothpaste blending high-quality purified activated charcoal and lemon essence with an activated formula that gently polishes away tooth stains, restoring white smile naturally. Targets adult consumers seeking cosmetic whitening.
- Pepsodent Kids Toothpaste (Strawberry and Orange flavors) Children's toothpaste designed specifically for milk teeth to help prevent tooth decay, available in Strawberry and Orange flavors. Targets parents and caregivers of toddlers and young children as part of Pepsodent's family oral care portfolio.
- Pepsodent Toothbrushes (SmartClean, Triple Protection, DeepClean, Easy Clean) Manual toothbrush range including SmartClean (strong handle for everyday brushing), Triple Protection Toothbrush (perfect grip with medium bristles for cleaning between teeth), DeepClean (curved neck with V-shaped soft bristles to reach and clean in all corners of the mouth), and Easy Clean (wavy bristles with comfortable thumb-grip handle). Targets general adult consumers for daily oral hygiene.
- Pepsodent Kids Toothbrush (2-6 years and 7-13 years) Children's toothbrushes specifically designed for two age groups: 2-6 years and 7-13 years, supporting age-appropriate brushing for developing teeth. Targets parents and caregivers of children in these age brackets.
Quantifiable outcome
- 25% increase in twice-daily brushing behavior in children through school programmes
- +3 more outcomes
Companies that use Pepsodent
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles4 records
Pepsodent technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Pepsodent partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- FDI World Dental FederationcorePepsodent partnered with the FDI World Dental Federation to conduct studies evaluating the success of the Brush Day & Night programme. The partnership demonstrated that the 21-day programme led to a 25% increase in twice-daily brushing and sustained behavior change for 6-12 months. The FDI World Dental Federation is a global organization representing the dental profession.
- Nigerian Dental AssociationcorePepsodent collaborated with the Nigerian Dental Association for the 2026 World Oral Health Day campaign 'Do The 2', promoting oral hygiene practices such as brushing twice daily and regular dentist visits. The partnership aims to improve oral health outcomes across Nigeria.
- Federal Ministry of Health (Nigeria)corePepsodent partnered with the Federal Ministry of Health in Nigeria to launch the 2026 World Oral Health Day campaign, emphasizing preventive healthcare and increasing access to dental care across the country.
- Unilever Nigeria PlccorePepsodent is an oral care brand owned by Unilever. The 2026 World Oral Health Day campaign launch event was held at Unilever Nigeria Plc's head office in Lagos, demonstrating the parent company's commitment to oral health initiatives in Nigeria.
- BRACminorUnilever Bangladesh collaborated with BRAC, one of the largest NGOs, to create awareness among the most-vulnerable people in far-flung areas and help them stay safe during the COVID-19 pandemic. BRAC received BDT 10 million as part of these efforts.
- UNICEFminorUnilever Bangladesh partnered with UNICEF to support COVID-19 relief efforts and create awareness among vulnerable communities about health and hygiene measures.
- WaterAidminorUnilever Bangladesh collaborated with WaterAid to create awareness and support community health efforts during the COVID-19 pandemic, with BDT 10 million spent in these partnership efforts.
- Ek Takay AharminorUnilever Bangladesh partnered with Ek Takay Ahar organization to reach out to people in need during the COVID-19 crisis and support community health initiatives.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Pepsodent competitors and assessment
Company assessmentDirect peers
- Sensodyne: Haleon's sensitivity-focused toothpaste brand and global leader in the exact niche Pepsodent's Sensitive Expert line targets. Closely comparable in formulation strategy, clinical positioning, and target consumer profile.
- Crest: P&G's flagship toothpaste brand with a broad portfolio covering whitening, sensitivity, and gum care. Closely comparable to Pepsodent in mass-market positioning, multi-benefit messaging, and global reach.
- Colgate: Colgate-Palmolive's flagship toothpaste brand and the global category leader. Directly competes with Pepsodent on shelf space, advertising, and product format across both emerging and developed markets.
- Darlie: Hawley & Hazel's oral care brand dominant in China and Southeast Asia with both toothpaste and toothbrush portfolio. Closely comparable to Pepsodent in Asian emerging markets and mass-market positioning.
- Aquafresh: Haleon's mass-market toothpaste brand with multi-benefit positioning (cavity, fresh breath, whitening) similar to Pepsodent's Triple Protection line. Comparable target consumer and retail-channel strategy.
- Oral-B: P&G's toothbrush and oral care brand with extensive global distribution and category leadership. Directly comparable to Pepsodent's manual toothbrush range and overall category strategy.
- Closeup: Unilever-owned oral care brand focused on fresh breath and younger consumers, particularly strong in South Asia and Latin America. Operates under the same parent company and directly competes with Pepsodent in overlapping geographies and demographics.
Broad incumbents
- Colgate-Palmolive: Parent company of Colgate and the dominant global oral care conglomerate. Larger and more diversified than Unilever's oral care portfolio; serves as the benchmark for category share, marketing spend, and innovation pipeline intensity versus Pepsodent.
Emerging players
- Himalaya Herbal Dental Cream: India-based herbal oral care brand with growing presence across Asia and the Middle East. Comparable to Pepsodent in emerging-market distribution focus and herbal positioning variants.
Regional players
- Dabur Meswak: Dabur's herbal-based toothpaste brand strong in India and South Asia. Comparable to Pepsodent's herbal variant positioning and similar target consumer in regional markets where Pepsodent also operates.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Pepsodent social profiles
Digital presencePepsodent financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pepsodent leadership team
Management profileNumber of profiles
Pepsodent funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pepsodent M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pepsodent
What does Pepsodent do?
Pepsodent manufactures and sells a portfolio of oral care consumer products, including fluoride toothpastes for cavity protection, sensitivity relief, gum care, whitening, fresh breath, and children's dental care, plus a range of manual toothbrushes for adults and children. The brand operates across multiple markets (Ghana, Bangladesh, Nigeria, India, and others) through Unilever's distribution network, with a social mission focus on twice-daily brushing education delivered via school programs and dental community partnerships.
Is Pepsodent a public or private company?
Pepsodent is a private company. It is classified as corporate owned and is currently operating.
When was Pepsodent founded?
Pepsodent was founded in 1999. It employs 11 to 50 people.
Where is Pepsodent based?
Pepsodent is headquartered in Lagos, Nigeria, in the Africa region.
How does Pepsodent make money?
One revenue line is on record: consumer Oral Care Products.
Who are Pepsodent's main competitors?
Direct peers on record are Sensodyne, Crest, Colgate, Darlie, Aquafresh, Oral-B and Closeup. Colgate-Palmolive is listed as a broad incumbent. Himalaya Herbal Dental Cream is listed as an emerging player. Dabur Meswak is listed as a regional player.
Does Pepsodent have an API?
No public API is recorded for Pepsodent.
What industry is Pepsodent in?
Pepsodent's product category is Oral Care Products. Its primary akta.pro industry code is CRADAMAA, Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening), with a secondary code of CRABAFAA, Toothpaste & Toothpowder. Its NAICS code is 32562 and its SIC code is 2840.