Pepsodent

Name

Pepsodent

Legal name

Unilever

Website

https://pepsodent.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Oral Care Products

NAICS

Toilet Preparation Manufacturing (32562)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro industry

PRIMARYCRADAMAA

Oral Care Products (Toothpaste, Mouthwash, Dental Floss, Whitening)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Health & Hygiene OTC Consumer Goods (First Aid, Oral Care, Personal Health)

SECONDARYCRABAFAA

Toothpaste & Toothpowder

Consumer Products & Retail/Beauty & Personal Care/Oral Care

SECONDARYCRABAFAB

Toothbrushes (Manual)

Consumer Products & Retail/Beauty & Personal Care/Oral Care

SECONDARYCRABAFAJ

Children’s Oral Care (Kids Toothpaste/Brushes/Training)

Consumer Products & Retail/Beauty & Personal Care/Oral Care

Keywords

• Oral care products
• Fluoride toothpaste
• Manual toothbrushes
• Dental hygiene products
• Sensitive teeth care

Headquarters

HQ city

Lagos

HQ country

Nigeria

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Consumer Oral Care Products: Pepsodent generates revenue through the sale of consumer oral care products including toothpastes, toothbrushes, and mouthwash products sold through retail channels globally. The brand is owned by Unilever and operates across multiple countries including Ghana, Bangladesh, Nigeria, and others.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Pepsodent manufactures and sells a portfolio of oral care consumer products, including fluoride toothpastes for cavity protection, sensitivity relief, gum care, whitening, fresh breath, and children's dental care, plus a range of manual toothbrushes for adults and children. The brand operates across multiple markets (Ghana, Bangladesh, Nigeria, India, and others) through Unilever's distribution network, with a social mission focus on twice-daily brushing education delivered via school programs and dental community partnerships.

Product overview

Pepsodent is an oral care brand owned by Unilever, offering a comprehensive portfolio of toothpaste and toothbrush products. The product range includes: toothpaste variants under sub-brands Sensitive Expert (with Original, Gumcare, Whitening, Fresh, and Professional variants), Triple Protection (with Charcoal and Herbal variants), Cavity Fighter, Germicheck, Charcoal White, and Kids (with Strawberry and Orange flavors); and toothbrushes including SmartClean, Triple Protection, DeepClean, Easy Clean, and age-specific Kids toothbrushes (2-6 years and 7-13 years). The products focus on oral health benefits including cavity protection, sensitivity relief, gum care, teeth whitening, and fresh breath.

Differentiator

Problem solved

Functional benefit

Brands

• Sensitive Expert: Toothpaste range for sensitive teeth with HAP formula providing rapid relief and prolonged protection from tooth sensitivity. Includes Professional, Gumcare, and Fresh variants.
• Pepsodent Kids
• Germicheck
• Charcoal White
• Triple Protection

Products and services

• Pepsodent Sensitive Expert Toothpaste (Original, Gumcare, Whitening, Fresh, Professional variants) Toothpaste range for sensitive teeth providing rapid relief (in 30 seconds, per 4 clinical studies) and prolonged protection from tooth sensitivity, using a proprietary HAP formula combining potassium citrate, hydroxyapatite, and zinc citrate. Available in Original, Gumcare, Whitening, Fresh, and Professional variants targeting adult consumers with dentin hypersensitivity.
• Pepsodent Triple Protection Toothpaste (Original, Charcoal, Herbal variants) Toothpaste providing three levels of protection: prevents cavities, whitens teeth, and freshens breath. Available in Original, Charcoal (with charcoal and lemon essence for natural whitening), and Herbal (with Camellia Sinensis Leaf extract and Limonene) variants. Contains zinc citrate for antibacterial gum protection. Targets general adult consumers seeking everyday comprehensive oral care.
• Pepsodent Cavity Fighter Toothpaste Fluoride toothpaste providing maximum cavity protection for the family, designed for general adult and family use to strengthen teeth and help fight tooth decay.
• Pepsodent Germicheck Toothpaste Toothpaste providing families with maximum cavity protection, a protective layer to protect teeth, and 10X stronger teeth. Targets general adult consumers and families seeking enhanced cavity defense.
• Pepsodent Charcoal White Toothpaste Toothpaste blending high-quality purified activated charcoal and lemon essence with an activated formula that gently polishes away tooth stains, restoring white smile naturally. Targets adult consumers seeking cosmetic whitening.
• Pepsodent Kids Toothpaste (Strawberry and Orange flavors) Children's toothpaste designed specifically for milk teeth to help prevent tooth decay, available in Strawberry and Orange flavors. Targets parents and caregivers of toddlers and young children as part of Pepsodent's family oral care portfolio.
• Pepsodent Toothbrushes (SmartClean, Triple Protection, DeepClean, Easy Clean) Manual toothbrush range including SmartClean (strong handle for everyday brushing), Triple Protection Toothbrush (perfect grip with medium bristles for cleaning between teeth), DeepClean (curved neck with V-shaped soft bristles to reach and clean in all corners of the mouth), and Easy Clean (wavy bristles with comfortable thumb-grip handle). Targets general adult consumers for daily oral hygiene.
• Pepsodent Kids Toothbrush (2-6 years and 7-13 years) Children's toothbrushes specifically designed for two age groups: 2-6 years and 7-13 years, supporting age-appropriate brushing for developing teeth. Targets parents and caregivers of children in these age brackets.

Quantifiable outcome

• 25% increase in twice-daily brushing behavior in children through school programmes
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• FDI World Dental FederationcoreStrategic or Co-development Partner · 1 January 2026Pepsodent partnered with the FDI World Dental Federation to conduct studies evaluating the success of the Brush Day & Night programme. The partnership demonstrated that the 21-day programme led to a 25% increase in twice-daily brushing and sustained behavior change for 6-12 months. The FDI World Dental Federation is a global organization representing the dental profession.
• Nigerian Dental AssociationcoreStrategic or Co-development Partner · 1 January 2026Pepsodent collaborated with the Nigerian Dental Association for the 2026 World Oral Health Day campaign 'Do The 2', promoting oral hygiene practices such as brushing twice daily and regular dentist visits. The partnership aims to improve oral health outcomes across Nigeria.
• Federal Ministry of Health (Nigeria)coreStrategic or Co-development Partner · 1 January 2026Pepsodent partnered with the Federal Ministry of Health in Nigeria to launch the 2026 World Oral Health Day campaign, emphasizing preventive healthcare and increasing access to dental care across the country.
• Unilever Nigeria PlccoreOthers · 1 January 2026Pepsodent is an oral care brand owned by Unilever. The 2026 World Oral Health Day campaign launch event was held at Unilever Nigeria Plc's head office in Lagos, demonstrating the parent company's commitment to oral health initiatives in Nigeria.
• BRACminorImplementation/ SI/ Consulting Partner · 1 January 2020Unilever Bangladesh collaborated with BRAC, one of the largest NGOs, to create awareness among the most-vulnerable people in far-flung areas and help them stay safe during the COVID-19 pandemic. BRAC received BDT 10 million as part of these efforts.
• UNICEFminorImplementation/ SI/ Consulting Partner · 1 January 2020Unilever Bangladesh partnered with UNICEF to support COVID-19 relief efforts and create awareness among vulnerable communities about health and hygiene measures.
• WaterAidminorImplementation/ SI/ Consulting Partner · 1 January 2020Unilever Bangladesh collaborated with WaterAid to create awareness and support community health efforts during the COVID-19 pandemic, with BDT 10 million spent in these partnership efforts.
• Ek Takay AharminorImplementation/ SI/ Consulting Partner · 1 January 2020Unilever Bangladesh partnered with Ek Takay Ahar organization to reach out to people in need during the COVID-19 crisis and support community health initiatives.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sensodyne: Haleon's sensitivity-focused toothpaste brand and global leader in the exact niche Pepsodent's Sensitive Expert line targets. Closely comparable in formulation strategy, clinical positioning, and target consumer profile.
• Crest: P&G's flagship toothpaste brand with a broad portfolio covering whitening, sensitivity, and gum care. Closely comparable to Pepsodent in mass-market positioning, multi-benefit messaging, and global reach.
• Colgate: Colgate-Palmolive's flagship toothpaste brand and the global category leader. Directly competes with Pepsodent on shelf space, advertising, and product format across both emerging and developed markets.
• Darlie: Hawley & Hazel's oral care brand dominant in China and Southeast Asia with both toothpaste and toothbrush portfolio. Closely comparable to Pepsodent in Asian emerging markets and mass-market positioning.
• Aquafresh: Haleon's mass-market toothpaste brand with multi-benefit positioning (cavity, fresh breath, whitening) similar to Pepsodent's Triple Protection line. Comparable target consumer and retail-channel strategy.
• Oral-B: P&G's toothbrush and oral care brand with extensive global distribution and category leadership. Directly comparable to Pepsodent's manual toothbrush range and overall category strategy.
• Closeup: Unilever-owned oral care brand focused on fresh breath and younger consumers, particularly strong in South Asia and Latin America. Operates under the same parent company and directly competes with Pepsodent in overlapping geographies and demographics.

Broad incumbents

• Colgate-Palmolive: Parent company of Colgate and the dominant global oral care conglomerate. Larger and more diversified than Unilever's oral care portfolio; serves as the benchmark for category share, marketing spend, and innovation pipeline intensity versus Pepsodent.

Emerging players

• Himalaya Herbal Dental Cream: India-based herbal oral care brand with growing presence across Asia and the Middle East. Comparable to Pepsodent in emerging-market distribution focus and herbal positioning variants.

Regional players

• Dabur Meswak: Dabur's herbal-based toothpaste brand strong in India and South Asia. Comparable to Pepsodent's herbal variant positioning and similar target consumer in regional markets where Pepsodent also operates.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/pepsodentbd
• Facebookfacebook.com/PepsodentBangladesh
• Xx.com/pepsodentindia
• LinkedInlinkedin.com/company/pepsodent

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pepsodent