The Chiro Place
- Company typePrivate
- Founded2014
- HeadquartersCollierville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Chiro Place does
The Chiro Place is a privately held, women-owned chiropractic practice group founded in 2014 by Dr. Dena Granger-Turner, D.C., operating five physical clinic locations: four in the Memphis, Tennessee metropolitan area (Collierville, Bartlett, Midtown Memphis, Southaven) and one in Douglasville, Georgia co-owned by Dr. Earnicia Washington. The company delivers evidence-based chiropractic care using a range of traditional manual and instrument-assisted techniques, including Activator Method, Webster Technique (specialized for pregnancy), Drop Table, full-spine diversified manual adjustments, cupping, traction therapy, and muscle work. The practice operates a two-phase care model consisting of Corrective Care (an initial intensive treatment phase using physical exams, X-rays, and customized treatment plans with multiple weekly visits) followed by Wellness Care (recurring monthly maintenance visits to sustain alignment and prevent pain recurrence), which generates a recurring revenue base.
The company serves four primary patient segments: general adult wellness patients seeking natural pain relief for chronic and acute musculoskeletal conditions; athletes (runners, CrossFitters, golfers, cyclists) seeking performance and recovery support; pregnant women receiving prenatal and postpartum care including Webster Technique for fetal positioning; and pediatric patients from newborns through teenagers. The all-female team of six doctors includes Dr. Timonia Buchanan (Collierville), Dr. Stormy Green (Bartlett), Dr. Jayda Williams (Midtown), Dr. Chasity Black (Southaven), and Dr. Earnicia Washington (Douglasville). Patient acquisition relies on organic website traffic, community referrals, and a New Patient Special promotion, with appointment booking and intake handled through third-party platforms PatientHealthCenters and MyChiroTouch. No external funding, institutional investors, or parent company ownership has been disclosed.
The Chiro Place firmographics
Firmographics- Name
- The Chiro Place
- Legal name
- The Chiro Place
- Website
- https://thechiroplace.net
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
The Chiro Place industry classification
Industry- Product category
- Chiropractic Services
- NAICS
- Offices of Chiropractors (62131)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- General Chiropractic Care (HSADALAA)
- akta.pro secondary industries
- Pediatric & Family Chiropractic (HSADALAC), Prenatal & Postpartum Chiropractic (HSADALAD), Sports Chiropractic & Performance Care (HSADALAB)
Keywords
Where The Chiro Place is headquartered
LocationHeadquarters
- HQ city
- Collierville
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
The Chiro Place business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Patient Visit Fees: Patients pay for chiropractic adjustment sessions. New patients typically start with corrective care requiring visits three times per week, transitioning to wellness care at once or twice per month for ongoing maintenance. Revenue is recurring in nature as patients return for regular maintenance visits.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
The Chiro Place product offering
Product offeringCore offering
The Chiro Place is a women-owned, multi-location chiropractic practice delivering natural, drug-free pain relief and wellness care through hands-on spinal adjustments and complementary techniques. Services are organized into general chiropractic care plus specialty tracks for athletes, pregnant women, and pediatric patients, following a two-phase model of corrective care (intensive initial treatment) and ongoing wellness care (monthly maintenance visits).
Product overview
The Chiro Place is a women-owned chiropractic care group offering a unified suite of services centered on natural, drug-free healthcare. The core offering is general chiropractic care for pain relief and wellness, expanded into specialized services for Athletes, Pregnancy, and Pediatric patients. Treatment follows a two-phase approach: Corrective Care (intensive initial treatment with X-rays and customized plans) followed by Wellness Care (ongoing maintenance). All five locations offer a consistent set of techniques including Activator Method, Webster Technique, Drop Table, Full-Spine Diversified Manual Adjustments, Cupping, Traction Therapy, Muscle Work, and Arm/Leg Adjustments. Services are available at five locations across the Memphis metro area (Collierville, Bartlett, Midtown, Southaven) and Douglasville, GA.
Differentiator
Problem solved
Functional benefit
Products and services
- General Chiropractic Care General chiropractic services that restore spine and joint alignment to proper function, decreasing pain, stiffness, and limited mobility. Addresses conditions including neck and back pain, headaches, numbness and tingling, digestive issues, and sleep problems for adult patients seeking natural, drug-free relief.
- Chiropractic Care for Athletes
Quantifiable outcome
- Chiropractic care has been shown to reduce labor time and decrease need for interventions during birth for pregnant women under care.
- +1 more outcomes
Companies that use The Chiro Place
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
The Chiro Place technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
The Chiro Place partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
The Chiro Place competitors and assessment
Company assessmentOthers
- MyChiroTouch: MyChiroTouch is a chiropractic practice management and EHR platform used by The Chiro Place for patient intake. Comparable as an enabling technology vendor rather than a direct competitor, illustrating the operational stack shared by independent chiropractic groups.
- American Black Chiropractic Association: ABCA is a professional association for Black chiropractors, with which Dr. Jayda Williams is affiliated. Relevant as an ecosystem and pipeline partner that supports the same demographic differentiation strategy The Chiro Place uses for recruiting and brand positioning.
Regional players
- Tuck Chiropractic Clinic: Tuck Chiropractic operates a multi-location group across Virginia with general chiropractic, pediatric, and wellness offerings. Comparable in multi-clinic operating model and core service lines, but geographically adjacent to The Chiro Place's Tennessee/Georgia footprint.
- Memphis Chiropractic Neurology: A Memphis-area chiropractic and functional neurology clinic that overlaps directly with The Chiro Place's home market. Comparable in geographic base and broad chiropractic service offering, though with a stronger functional neurology emphasis.
- Peachtree City Chiropractic: Peachtree City Chiropractic is a Georgia-based multi-doctor chiropractic practice offering family, pediatric, and pregnancy care. Comparable in service mix and Georgia regional presence to The Chiro Place's Douglasville location.
Direct peers
- Chiro One Wellness Centers: Chiro One operates a multi-location chiropractic group in the Midwest with a corrective and wellness care model very similar to The Chiro Place's two-phase approach. Both target general wellness, pediatric, and pregnancy patients through owned clinics.
- The Joint Chiropractic: The Joint Chiropractic is a national chiropractic franchise offering walk-in, affordable spinal adjustments. Directly comparable multi-location D2C chiropractic model, though it operates a walk-in retail model rather than The Chiro Place's appointment-based, specialty-segment approach.
- HealthSource Chiropractic: HealthSource is a chiropractic franchise system offering corrective care, wellness, and specialized services across a national network of clinics. Comparable to The Chiro Place in service mix and franchise-style multi-location rollout.
- 100% Chiropractic: 100% Chiropractic is a multi-location chiropractic franchise offering family, pediatric, and wellness care with a similar D2C marketing approach. Comparable in service breadth and recurring wellness care model.
Emerging players
- AIRROSTI: AIRROSTI is a soft-tissue and chiropractic care provider with a multi-state clinic network, focused on outcomes-based musculoskeletal treatment. Comparable as a multi-location D2C musculoskeletal care provider, though with a stronger emphasis on soft-tissue therapy than traditional chiropractic.
Market position
Strengths5 records
Weaknesses5 records
Key risks6 records
Key highlights6 records
Customer concentration
The Chiro Place social profiles
Digital presenceThe Chiro Place financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Chiro Place leadership team
Management profileNumber of profiles
Profiles6 records
The Chiro Place funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Chiro Place M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Chiro Place
What does The Chiro Place do?
The Chiro Place is a women-owned, multi-location chiropractic practice delivering natural, drug-free pain relief and wellness care through hands-on spinal adjustments and complementary techniques. Services are organized into general chiropractic care plus specialty tracks for athletes, pregnant women, and pediatric patients, following a two-phase model of corrective care (intensive initial treatment) and ongoing wellness care (monthly maintenance visits).
Is The Chiro Place a public or private company?
The Chiro Place is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Chiro Place founded?
The Chiro Place was founded in 2014. It employs 11 to 50 people.
Where is The Chiro Place based?
The Chiro Place is headquartered in Collierville, United States, in the North America region.
How does The Chiro Place make money?
One revenue line is on record: patient Visit Fees.
Who are The Chiro Place's main competitors?
Others on record are MyChiroTouch and American Black Chiropractic Association. Regional players are Tuck Chiropractic Clinic, Memphis Chiropractic Neurology and Peachtree City Chiropractic. Direct peers are Chiro One Wellness Centers, The Joint Chiropractic, HealthSource Chiropractic and 100% Chiropractic. AIRROSTI is listed as an emerging player.
Does The Chiro Place have an API?
No public API is recorded for The Chiro Place.
What industry is The Chiro Place in?
The Chiro Place's product category is Chiropractic Services. Its primary akta.pro industry code is HSADALAA, General Chiropractic Care, with a secondary code of HSADALAC, Pediatric & Family Chiropractic. Its NAICS code is 62131 and its SIC code is 8011.