Do Bem
Do Bem is a privately-held Brazilian beverage company founded in 2009 that manufactures and retails seven preservative-free fruit juices, coconut water, and iced mate tea in plant-based Tetra Pak packaging to health-conscious consumers across Brazil via supermarkets.
- Company typePrivate
- Founded2007
- HeadquartersBotafogo, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Do Bem firmographics
Firmographics- Name
- Do Bem
- Legal name
- Do Bem
- Website
- http://dobem.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Do Bem is a privately-held Brazilian beverage company founded in 2009 that manufactures and retails seven preservative-free fruit juices, coconut water, and iced mate tea in plant-based Tetra Pak packaging to health-conscious consumers across Brazil via supermarkets.
- Ownership category
- akta.pro rank
Do Bem industry classification
Industry- Product category
- Non-Alcoholic Beverages
- NAICS
- Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Fresh Fruit & Vegetable Juices & Juice Blends (Cold-Pressed, NFC, From Concentrate) (AFAKAFAB)
- akta.pro secondary industry
- Non-Alcoholic Beverage Concentrates, Syrups & Bases Manufacturing (AFAFABAM)
Keywords
Where Do Bem is headquartered
LocationHeadquarters
- HQ city
- Botafogo
- HQ country
- Brazil
- HQ region
- Latin America
Markets served
Do Bem business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Beverage Product Sales: Do Bem generates revenue through the sale of packaged fruit juices and beverages through retail and supermarket channels in Brazil. The company sells directly to consumers via physical retail locations.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Do Bem product offering
Product offeringCore offering
Do Bem manufactures and distributes a portfolio of natural fruit juices, coconut water, and iced mate tea under the "do bem™" brand. The company produces seven products (lemonade, babassu, orange, grape, apple, coconut water, and lemon mate tea) packaged in Tetra Pak plant-based cartons, and sells them through retail and supermarket channels across Brazil.
Product overview
Do Bem™ is a Brazilian juice and beverage company founded in 2009, offering a portfolio of seven distinct products: six fruit-based juices/drinks (Limonada, Babaçu, Laranja, Uva, Maçã, and Água de Coco) and one iced tea (Mate com Limão). All products are marketed as containing no preservatives, colorings, or artificial ingredients, emphasizing natural, whole fruit content. The products are packaged in Tetra Pak cartons made with plant-based materials, supporting sustainability and circular economy initiatives. The company positions itself as a healthy, no-nonsense beverage brand focused on authenticity and environmental responsibility.
Differentiator
Problem solved
Functional benefit
Products and services
- Limonada do Bem™ (Lemonade)
Quantifiable outcome
- Up to 83% renewable content per package
- +1 more outcomes
Companies that use Do Bem
Customer profileSegments1 record
Ideal customer profiles1 record
Do Bem technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Do Bem partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Movimento Conexão CircularcoreDo Bem is part of the Movimento Conexão Circular (Circular Connection Movement), an initiative of the UN Global Compact and the Brazilian Association of Food Industry (ABIA). The partnership promotes recycling and circular economy practices in Brazil, with a goal to ensure one third of Do Bem's packaging is properly disposed of and recycled, strengthening reverse logistics in the country.
- Pacto Global da ONU (UN Global Compact)coreDo Bem participates in the UN Global Compact through the Movimento Conexão Circular, committing to sustainable practices and circular economy principles in alignment with UN sustainability goals.
- Associação Brasileira da Indústria de Alimentos (ABIA)coreDo Bem works in conjunction with ABIA (Brazilian Association of Food Industry) as part of the Movimento Conexão Circular to strengthen recycling and reverse logistics for packaging in Brazil.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Do Bem competitors and assessment
Company assessmentDirect peers
- Mate Leão (Coca-Cola): Leading Brazilian iced mate tea brand owned by Coca-Cola; directly competes with Do Bem's mate-com-limão SKU in the same retail aisles and on the same consumption occasions.
- Innocent (Coca-Cola): Coca-Cola-owned natural juice and smoothie brand with a strong clean-label and sustainability positioning; highly comparable to Do Bem in brand narrative, packaging claims, and target health-conscious consumer.
- Maguary: One of Brazil's largest juice and nectar brands (owned by J&F Investimentos / Bauducco group), directly competing with Do Bem across fruit-juice SKUs in the same Brazilian retail and supermarket channels.
Others
- Tetra Pak: Do Bem's packaging partner and ecosystem enabler; not a customer competitor, but its plant-based carton technology is core to Do Bem's sustainability claims and supply economics.
Emerging players
- Juxx: Brazilian natural juice and plant-based beverage brand; similar size and stage to Do Bem, targeting health-conscious consumers with natural ingredients and a sustainability-driven brand story.
- Suja Juice: US-based cold-pressed juice and functional beverage brand with a clean-label, plant-based positioning analogous to Do Bem; useful comparable for category economics and digital-first brand building.
Broad incumbents
- Del Valle (Coca-Cola): Coca-Cola's juice and nectar brand in Brazil; competes head-to-head with Do Bem in supermarkets on fruit juices and ready-to-drink beverages, with vastly greater distribution and trade-marketing muscle.
- Aurora (Cooperativa Central Aurora Alimentos): Large Brazilian food cooperative with a fruit-juice portfolio across retail; competes with Do Bem on fruit-juice shelf space in supermarkets and serves a similar health-conscious Brazilian consumer.
- Tropicana (PAI Partners): Major global premium fruit-juice brand, currently owned by PAI Partners; competes with Do Bem on the natural / no-added-sugar juice narrative and serves as a benchmark for natural-juice brand building at scale.
Regional players
- Bigal Bebidas: Brazilian beverage manufacturer focused on juices and ready-to-drink products; a like-for-like domestic competitor for Do Bem in supermarket channels across Brazil.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Do Bem social profiles
Digital presenceDo Bem financial estimates
Financial estimateRevenue estimate
Valuation estimate
Do Bem leadership team
Management profileNumber of profiles
Profiles1 record
Do Bem funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Do Bem M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Do Bem
What does Do Bem do?
Do Bem manufactures and distributes a portfolio of natural fruit juices, coconut water, and iced mate tea under the "do bem™" brand. The company produces seven products (lemonade, babassu, orange, grape, apple, coconut water, and lemon mate tea) packaged in Tetra Pak plant-based cartons, and sells them through retail and supermarket channels across Brazil.
Is Do Bem a public or private company?
Do Bem is a private company. It is classified as unknown and is currently operating.
When was Do Bem founded?
Do Bem was founded in 2007. It employs 11 to 50 people.
Where is Do Bem based?
Do Bem is headquartered in Botafogo, Brazil, in the Latin America region.
How does Do Bem make money?
One revenue line is on record: beverage Product Sales.
Who are Do Bem's main competitors?
Direct peers on record are Mate Leão (Coca-Cola), Innocent (Coca-Cola) and Maguary. Tetra Pak is listed as an others. Emerging players are Juxx and Suja Juice. Broad incumbents are Del Valle (Coca-Cola), Aurora (Cooperativa Central Aurora Alimentos) and Tropicana (PAI Partners). Bigal Bebidas is listed as a regional player.
Does Do Bem have an API?
No public API is recorded for Do Bem.
What industry is Do Bem in?
Do Bem's product category is Non-Alcoholic Beverages. Its primary akta.pro industry code is AFAKAFAB, Fresh Fruit & Vegetable Juices & Juice Blends (Cold-Pressed, NFC, From Concentrate), with a secondary code of AFAFABAM, Non-Alcoholic Beverage Concentrates, Syrups & Bases Manufacturing. Its NAICS code is 3121 and its SIC code is 2080.