What Auto Mudde & Kok does

Auto Mudde & Kok B.V. is a privately held Dutch limited liability company headquartered in Nunspeet, Netherlands, operating since 2007 as a specialist used-car retailer focused on Volvo, Polestar, and Land Rover vehicles. The company maintains a 300-plus-vehicle showroom and self-describes as the largest Volvo specialist in the Netherlands, serving individual consumers and a smaller commercial buyer segment (grey-license-plate business vehicles). Its offering spans the full vehicle lifecycle, anchored on a direct-to-consumer sales model that combines a physical showroom with an online purchasing platform featuring 360-degree vehicle viewing, 14-day returns, and home-delivery test drives.

The business operates a vertically integrated service stack through wholly-owned sub-brands: Mudde Kok Onderhoud (dealer-level workshop for APK, maintenance, repairs, damage restoration, and modifications), Mudde Kok Cleanpark (interior and exterior detailing), Mudde Kok Parts (online webshop for tires, rims, and accessories), and Mudde Kok FlexCentre (financial and operational leasing). The core technology layer is an online inventory and e-commerce platform rather than proprietary AI; the company holds BOVAG trade-association membership and NEN 9140 EV-maintenance certification, and is the Netherlands importer of Heico Sportiv tuning products for Volvo.

Revenue is generated through one-time used-vehicle sales (price range €5,000–€200,000), recurring workshop and maintenance services, subscription/lease income via FlexCentre, parts and accessories sales (including Heico Sportiv imports), and detailing revenue from Cleanpark. Customer segments span individual Volvo enthusiasts (primary), commercial/business buyers seeking tax-advantaged grey-plate vehicles, EV adopters, and premium SUV buyers. The company employs 101–250 people and operates from a single site, with international sourcing and export services extending its reach beyond the Netherlands.

Name

Auto Mudde & Kok

Legal name

Auto Mudde & Kok B.V.

Website

https://muddekok.nl

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Auto Mudde & Kok is a Dutch Volvo, Polestar, and Land Rover specialist dealer in Nunspeet running a 300-plus-vehicle showroom, online purchasing, and an integrated workshop, parts, detailing, and leasing service ecosystem for individual and business customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Nunspeet

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Used Vehicle Sales: Primary revenue from selling used Volvo, Land Rover, Polestar, and other brand vehicles. Vehicles range from budget-friendly options (€5,000) to premium models (€100,000+). Both yellow (private) and grey (commercial) license plate vehicles available.
2. Service and Maintenance: Workshop services including APK (MOT inspection), maintenance, repairs, modifications, and damage restoration. Dealer-level service quality for all vehicle brands.
3. Cleanpark: Interior and exterior car cleaning and detailing services offered at their Cleanpark facility.
4. Parts Sales: Sale of new and used auto parts including tires, rims, and accessories through Mudde Kok Parts webshop.
5. Vehicle Leasing: Financial and operational lease options for vehicles.
6. Heico Sportiv Products: Import and sale of Heico Sportiv tuning products for Volvo vehicles, including interior and exterior accessories.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Auto Mudde & Kok is a Dutch automotive dealership and mobility centre specializing in the sale of used Volvo, Polestar, and Land Rover vehicles, with over 300 vehicles in stock at any given time. The company complements its core vehicle sales business with dealer-level workshop services (maintenance, APK inspections, repairs, damage restoration, modifications), a Cleanpark facility for interior and exterior car care, an online parts webshop (Mudde Kok Parts), and vehicle leasing options through Mudde Kok FlexCentre.

Product overview

Auto Mudde & Kok is a car dealership and mobility center specializing in Volvo vehicles. The core offering is premium used Volvo car sales, complemented by a comprehensive suite of automotive services including workshop/maintenance (Werkplaats), professional cleaning (Cleanpark), parts retail (Parts webshop), and vehicle leasing (FlexCentre). Additional services include car search assistance, online purchasing, trade-ins, and export services. The company also offers specialized offerings for electric vehicles and business registration (grey plates). Mudde Kok positions itself as a one-stop mobility center, having evolved from a traditional car dealer into a full-service automotive provider.

Differentiator

Problem solved

Functional benefit

Brands

• Mudde Kok Onderhoud: Workshop and maintenance services for vehicles, providing APK (MOT) inspections and general service on dealer-level quality.
• Mudde Kok Cleanpark
• Mudde Kok Parts
• Mudde Kok FlexCentre

Products and services

• Used Volvo, Polestar, and Land Rover Vehicle Sales Sale of inspected used Volvo, Polestar, Land Rover, and select other brand vehicles, with both private (yellow) and commercial (grey) license plate options. Supports online purchase with 360-degree viewing and 14-day returns, plus in-showroom sales.
• Mudde Kok Werkplaats (Workshop) In-house automotive workshop providing APK (Dutch MOT equivalent) inspections, scheduled maintenance, repairs, damage restoration, modifications, and mobility service support at dealer-level quality.
• Mudde Kok Cleanpark Professional interior and exterior vehicle cleaning, detailing, and car care services offered at the dedicated Cleanpark facility.
• Mudde Kok Parts (Webshop) Online webshop (muddekokparts.nl) selling new and used auto parts including tyres, rims, and accessories for Volvo and other vehicles.
• Mudde Kok FlexCentre (Leasing) Financial and operational lease options for vehicles, allowing customers to acquire a car through recurring payments rather than outright purchase.
• Heico Sportiv Products Import and supply of Heico Sportiv tuning products for Volvo vehicles, including interior and exterior styling accessories and performance upgrades, with installation available in the Mudde Kok workshop.

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Heico SportivcoreChannel Partner/ Reseller/ DistributorMudde Kok is the importer of Heico Sportiv products in the Netherlands. Heico Sportiv is the world's leading producer of high-quality Volvo products for both interior and exterior accessories. Mudde Kok can import and directly mount these products in their workshop.
• BOVAGcoreStrategic or Co-development PartnerMudde Kok is a BOVAG member, providing customers with BOVAG purchase guarantees and dispute resolution through the BOVAG mediation service and Geschillencommissie Voertuigen.
• Stichting 100% OnderhoudenminorStrategic or Co-development PartnerAffiliation with Stichting 100% Onderhouden foundation, ensuring vehicles are properly maintained and documented.
• PolestarcoreChannel Partner/ Reseller/ DistributorAs Volvo specialist, Mudde Kok has extensive Polestar inventory, the performance electric vehicle brand under Volvo. Polestar vehicles are available as used occasions with full service support.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Auto1 Group: European online used-car platform (Autohero, wirkaufendeinauto.de) operating across multiple countries including the Netherlands. Comparable in used-car retail, but competes via a digital-first model rather than a physical showroom.
• Marktplaats: Leading Dutch online classifieds platform with a large automotive vertical. Comparable as the primary Dutch consumer channel for peer-to-peer and dealer used-vehicle listings competing for buyer attention.
• CarNext.com: Pan-European online used-car marketplace offering inspected, warranted used vehicles direct to consumers. Comparable as a multi-brand used-car retailer competing for the same Dutch consumer.
• AutoScout24: Europe's largest online car marketplace with a strong Dutch presence. Comparable as a discovery and lead-generation channel for used vehicles; Mudde Kok's online purchase capability competes directly with this marketplace model.
• Van Mossel Automotive Group: Largest automotive dealer group in the Netherlands/Belgium, operating multi-brand showrooms, workshops, and leasing. Comparable to Mudde Kok as a Dutch-based dealer offering sales, service, and leasing across premium and volume brands.
• Louwman Group: Dutch automotive group with dealerships, workshops, and leasing operations across the Netherlands. Directly comparable as a multi-brand Dutch dealer with similar integrated sales-service-leasing business model.
• Broekhuis Holding: Dutch multi-brand automotive dealer group offering new and used vehicle sales, service, and parts. Comparable regional dealer operating with a similar integrated retail and aftersales model.

Broad incumbents

• CarGurus: Global online used-car marketplace with price-transparency tools. Comparable as a digital competitor shaping buyer expectations around pricing transparency, inventory breadth, and online purchasing convenience.
• Carvana: US-based online used-car retailer known for vending-machine delivery and fully digital purchase flow. Comparable as a benchmark for the digital-first used-car retail model Mudde Kok is adopting.
• Hedin Mobility Group: Large European mobility and dealer group operating multiple premium and volume franchises. Comparable as a scaled multi-brand dealer group, though significantly larger and more geographically diversified than Mudde Kok.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auto Mudde & Kok