The Bloomfield Group

What The Bloomfield Group does

The Bloomfield Group is a founder-owned creative marketing and design agency founded in 1997 and incorporated in 2000 as The Bloomfield Group, Inc. in California. The firm is operated by two principals — George Bloomfield (President / Chief Creative Solutionist, BFA from Art Center College of Design, 1981) and Kathie Bloomfield (Vice President / Business Development, BA in Communications from Cal State Fullerton, 1993) — and is headquartered in Orange County, California. All creative work is performed in-house, with no third-party outsourcing.

The company's core offering is a unified suite of professional creative services: branding and rebranding (including Corporate Identity Standards and Guidelines documentation), display advertising, end-to-end marketing campaigns, web design and development, commercial illustration, copywriting and storytelling, photography, fine art commissions, custom illustrated holiday cards, graphic design, and merchandise design. George's signature 'Illustrative Surrealism' (also called 'Graphic Surrealism') — bright, tightly rendered acrylic-on-canvas work reminiscent of pre-contemporary Belgian Surrealism — anchors the firm's creative differentiation and is also sold as limited-edition prints and original artworks. The technology stack is standard professional design tooling rather than a proprietary platform or productized software.

The business model is project-based professional services revenue. Pricing is quote-driven and determined per project based on scope, complexity, and client segment, with ancillary retail pricing disclosed for illustrated cards ($30–$175) and new art commissions ($500 for concept sketches; $1,200–$1,600 for finished illustrations). The go-to-market is consultative direct sales: a website storefront, direct phone and email outreach, complimentary marketing assessments, and an informal 'Trusted Professionals Network' referral ecosystem of attorneys, CPAs, and brokers. Customer segmentation is horizontal — sole proprietors, small and mid-size local businesses, agencies, corporate marketing managers, and feature editors — with a published client list exceeding 60 named logos across financial services, professional services, manufacturing, R&D, hospitality, food and beverage, healthcare, real estate, nonprofit, and government verticals.

Name

The Bloomfield Group

Legal name

The Bloomfield Group, Inc.

Website

https://bloomfieldgroup.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

The Bloomfield Group is a two-principal, founder-owned creative marketing and design agency in Orange County, California, offering in-house branding, advertising, web design, illustration, copywriting, and photography services primarily to small and mid-sized local businesses, with a long list of enterprise logos across multiple verticals.

Ownership category

akta.pro rank

Product category

Advertising & Marketing Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Creative Boutique Agencies (MPAAAAAB)

Keywords

• Branding and design services
• Advertising agency services
• Graphic design services
• Web design and development
• Commercial illustration services

Headquarters

HQ city

Mission Viejo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Creative Services Fees: Professional services revenue generated through project-based fees for branding, advertising, graphic design, web design, illustration, copywriting, and photography services. Services are quoted per project based on scope and complexity. Clients range from simple business cards to comprehensive marketing campaigns.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

The Bloomfield Group is a creative marketing and design agency that delivers in-house branding and rebranding, display advertising, marketing campaigns, web design and development, commercial illustration, copywriting and storytelling, photography, fine art commissions, and custom illustrated holiday cards. All creative work is produced in-house by a small principal-led team serving businesses from sole proprietors to large corporations across most industry verticals. Services are quoted per project based on scope and complexity.

Product overview

The Bloomfield Group is a creative marketing agency offering a unified suite of in-house branding, advertising, and marketing design services. The company provides a comprehensive portfolio of services including Branding/Rebranding, Display Advertising, Marketing Campaigns, Web Design/Development, Commercial Illustration, Copywriting/Storytelling, Photography, Custom Illustrated Holiday Cards, Graphic Design, Fine Art Commissions, and Merchandise Design. All creative work is performed in-house with no third-party delays or miscommunications. The company operates as a services-based firm rather than a software platform, delivering solutions for businesses of all sizes from sole proprietors to large corporations across various industry verticals.

Differentiator

Problem solved

Functional benefit

Brands

• Graphic Surrealism: George Bloomfield's signature fine art style described as 'Illustrative Surrealism' - bright, tightly rendered style reminiscent of pre-contemporary Belgian Surrealist René Magritte.

Products and services

• Branding / Rebranding Services

Quantifiable outcome

• 53% sales increase in 2 weeks from direct mail campaign (GenSelf)
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• American Cancer SocietyminorGTM or Marketing Partner · 1 January 2019Collaborated with American Cancer Society in 2019 to design 'Sailing For Life' logo, a charitable initiative combining sailing with cancer awareness.
• Trusted Professionals NetworkminorOthersThe company maintains a professional network of trusted service providers including business attorneys, IP attorneys, commercial real estate brokers, commercial mortgage brokers, residential real estate brokers, CPAs, investment advisors, financial advisors, private lenders, HR consultants, IT experts, family law attorneys, defense attorneys, automobile brokers, insurance professionals, and various vendors (printers, web hosting, sign fabricators, etc.). These professionals refer clients to each other and to The Bloomfield Group.

Scale indicators4 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Pentagram: Large, partner-led design firm offering branding, advertising, and editorial design across many industries. Comparable core service mix to The Bloomfield Group, but operates at vastly greater scale with multiple equity partners rather than a single founder.
• R/GA: Global advertising and experience agency offering branding, campaign, and digital services. Comparable offering in branding and advertising, but at enterprise scale across many geographies versus Bloomfield's regional boutique model.

Direct peers

• Civilization: Independent creative studio providing branding, identity, and design services for cultural and commercial clients. Comparable boutique scale, hands-on principal work, and emphasis on distinctive visual identity.
• B-Reel: Independent creative agency producing branding, advertising, and digital experiences for global brands. Comparable multi-disciplinary in-house model and SMB-to-enterprise client range, though at larger scale.
• Manual: Small, founder-led creative studio offering branding, advertising, and design services. Comparable to The Bloomfield Group in size, hands-on principal involvement, and project-based creative delivery for SMBs and mid-market clients.
• Buck: Independent creative studio specializing in design, illustration, motion, and interactive work. Comparable in-house multi-disciplinary creative production and focus on distinctive visual style for brand clients.
• Beardwood & Company: Boutique creative agency offering branding, design, illustration, and advertising from a small in-house team. Comparable mix of services and small-team model with a strong signature aesthetic.
• BigHuman: Boutique digital creative agency offering branding, web design, and advertising services. Comparable size and project-based creative delivery model serving similar small-business and mid-market clients.
• Mucca: Independently owned design and branding studio serving clients across industries with in-house creative production. Comparable to The Bloomfield Group in being a small, founder-led shop focused on brand systems and editorial design.
• Ueno: Independent creative agency offering branding, web design, and digital production. Comparable in providing multi-disciplinary creative services from a tight in-house team for a similar mix of small and large clients.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BloomfieldGroupInc
• LinkedInlinkedin.com/in/georgebloomfield
• Xx.com/bloomfield_inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Bloomfield Group