What Big Human does

Big Human is a privately held digital product agency headquartered in New York City, with additional offices in San Francisco and Los Angeles. Founded in 2010 and operating with a 35-person team of 12 designers, 15 engineers, and 8 strategists, the firm delivers end-to-end digital product creation spanning strategy, branding, UX/UI design, and full-stack development for enterprises, startups, and nonprofits across FinTech, eCommerce, healthcare, education, social media, Web3, and other verticals. Since inception, the company reports delivering 262 websites, 80 applications, and 50 brands to 247 clients, including Netflix, Rockefeller Center, SpaceX/Inspiration4, TD Ameritrade, Checkr, Gemini, TaskRabbit, and Carnegie Hall.

Name

Big Human

Legal name

Big Human

Website

https://bighuman.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Big Human is a privately held digital product agency headquartered in New York that designs, brands, and builds digital products for enterprises, startups, and nonprofits, with a 35-person team delivering strategy, UX/UI, and full-stack development across web, mobile, and emerging platforms.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Product Agency Services: Big Human generates revenue through professional services engagements including strategy, design, branding, and development services for enterprise clients, startups, and nonprofits. Services are delivered as complete digital product design packages through project-based or retainer arrangements.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Big Human is a digital product agency that designs, builds, and brands custom websites, mobile applications, enterprise software, and digital experiences for businesses, startups, and nonprofits. Services span strategy, branding, digital product design, website and mobile app development, and growth marketing, delivered by a 35-person team across offices in New York, San Francisco, and Los Angeles. The agency also develops its own products through an internal WorkLabs division.

Product overview

Big Human is a digital product agency offering a comprehensive suite of services across strategy, branding, digital product design, development, and growth marketing. The company operates as a service-based agency rather than a product company, providing services spanning enterprise mobile app development, full-service eCommerce solutions, education app development, FinTech branding, healthcare app development, marketplace app development, pet care app development, social media app development, travel app development, and nonprofit branding. Their notable client products include Plentiful (food pantry reservation system), Bloom (mental health app), Inspiration4 (space mission website), and the Netflix corporate website. The company also develops its own products through Big Human Labs.

Differentiator

Problem solved

Functional benefit

Brands

• WorkLabs: Big Human's internal innovation division that creates its own products and startups, including Vine (later acquired by Twitter) and Subdial.
• Plentiful

Products and services

• Enterprise Mobile App Development Custom enterprise application development services including legacy system modernization, mobile app development, and backend systems that streamline workflows and connect teams in real time.
• Full-Service eCommerce Agency End-to-end eCommerce design, development, and growth services combining web design, development, digital marketing, and growth strategy for online stores across Shopify, BigCommerce, Magento, WooCommerce, and custom storefronts.
• Education App Development Mobile, desktop, and tablet app development for educational organizations featuring gamification, adaptive learning, and assessment tools.
• FinTech Branding Agency Branding services for financial technology companies including brand strategy, positioning, naming, and visual identity development.
• Healthcare App Development Healthcare mobile app development focused on usability, data security, HIPAA compliance, and long-term reliability for patient care and clinical environments.
• Marketplace App Development B2B, B2C, and C2C marketplace app development connecting sellers and buyers with payment systems, listings, search, and delivery solutions.
• Pet Care App Development Pet care mobile app development including custom development, iOS/Android platforms, and pet tech solutions.
• Social Media App Development Social media platform development with features including newsfeeds, media sharing, messaging, and connectivity solutions.
• Travel App Development Travel app development for navigation, transportation, reservations, and affiliate marketing with booking and search capabilities.
• Startup Branding Startup branding services including company and product naming, brand strategy, positioning, messaging, and visual identity development.
• Digital Product Design User experience design, UX design and wireframes, prototyping, and interface design services.
• Website Development Web development services including front-end, back-end, CMS, and full-stack development.
• Mobile App Development Native and cross-platform mobile app development for iOS, Android, and React Native.
• Growth Marketing Digital marketing services including content marketing, SEO, social media marketing, email marketing, and paid search.
• Brand Strategy Brand strategy services including brand positioning, naming, digital branding, and messaging.
• Web3 & Blockchain Development Blockchain and Web3 application development including NFT marketplace development.
• Apple Vision Pro App Development Spatial computing app development for Apple Vision Pro device.
• Nonprofit Branding Agency Branding services for nonprofit organizations including mission development, visual identity, and communications strategy.
• Plentiful Free reservation system for food pantries and the people they serve, enabling appointment scheduling, pantry management, and impact analytics across New York City.
• Bloom Mental health app providing self-guided interactive video therapy experience with personalized content.
• Inspiration4 Website and brand for the first all-civilian mission to space, developed in partnership with SpaceX, Shift4, and St. Jude Children's Research Hospital.
• Netflix Corporate Website Centralized corporate website and media center for Netflix featuring company assets, news, purpose, and values, available in 21 languages across 190 countries.

Quantifiable outcome

• Rockefeller Center's digital platform supports ticketing, event programming, and full campus experience with Center Magazine and newsletter driving engagement
• +3 more outcomes

Named customers16 records

Segments10 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature4 records

Partnerships

Three partnerships are on record, tiered key and minor.

• Dream Home NetworkkeyStrategic or Co-development Partner · 8 May 2026Big Human partnered with Dream Home Network to launch redesigned LakeHouse.com and DreamHomeNetwork.com platforms. The collaboration produced a unified design system built to scale across Dream Home Network's portfolio of niche real estate brands, with additional platforms scheduled for subsequent phases. The platforms serve buyers, sellers, and renters of lifestyle-driven properties including lake, beach, mountain, and golf homes across the United States and internationally.
• Cotulla EducationkeyStrategic or Co-development Partner · 3 March 2026Big Human partnered with Cotulla Education to launch Aviation.edu and Aviation.co, two digital platforms supporting the aviation workforce pipeline in the U.S. The platforms aim to address industry challenges such as talent shortages and lack of awareness by providing educational resources and industry connection opportunities.
• Known (Agency Partner)minorStrategic or Co-development PartnerKnown served as partner agency on the Inspiration4 project, creating the 30-second Super Bowl ad that directed viewers to the Inspiration4 website designed and developed by Big Human.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• frog design: frog (part of Capgemini Invent) is a global design and engineering firm operating across strategy, branding, and product design for Fortune 500 clients. Overlaps with Big Human on enterprise digital product and brand strategy work from a much larger incumbent position.
• IDEO: IDEO is a globally recognized design and innovation consultancy offering strategy, branding, and product development with much greater scale and heritage. Competes with Big Human for premium design-led enterprise and venture engagements.
• R/GA: R/GA is a much larger, established digital agency offering strategy, design, and technology across brand, marketing, and product. Serves many of the same enterprise and consumer brand clients as Big Human, but competes from a position of greater scale and broader service portfolio.

Emerging players

• Active Theory: Active Theory is a digital experience studio specializing in immersive web, 3D, and interactive product work for brands. Comparable to Big Human's emerging-platform bets (Apple Vision Pro, Web3) and competes for premium interactive brand engagements.

Direct peers

• Instrument: Instrument is an independent digital agency known for brand, experience design, and product work for high-profile clients. Operates with a similarly small senior team model and competes for the same design-forward, brand-led enterprise engagements as Big Human.
• Pentagram: Pentagram is the largest independently owned design firm, fielding partner-led teams across branding, identity, and digital design. Directly comparable to Big Human on the branding and brand strategy side of the business for premium clients like Mastercard, MIT, and Starbucks.
• Work & Co: Work & Co is a digital product agency known for high-profile engagements (e.g., positioning work for major brands) with a similarly small, highly integrated team model. Competes with Big Human for premium enterprise web and product design engagements.
• MetaLab: MetaLab is a boutique digital design and product agency that has built products for clients like Slack, Google, and Facebook. Closely comparable to Big Human in its combination of design, branding, and end-to-end product development for marquee clients.
• Huge: Huge is a Brooklyn-based digital product agency of comparable size offering strategy, design, and engineering across enterprise and consumer clients. Direct head-to-head competitor for the same enterprise digital transformation and product design RFPs that Big Human pursues.
• Ustwo: Ustwo is a global digital product studio with offices in NYC and London that designs and builds apps and brand experiences for enterprises. Comparable in studio-style operating model, cross-platform development, and award-winning creative output.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/bighuman
• LinkedInlinkedin.com/company/big-human
• Instagraminstagram.com/big.human
• Facebookfacebook.com/bighumandotcom

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Big Human