CocoRio
CocoRio is a London-based creative childcare agency operating a web platform that matches families with vetted 'creative nannies' — artists, musicians, linguists, and performers — offering recurring, on-demand, event, and corporate childcare services across all London boroughs.
- Company typePrivate
- Founded2017
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What CocoRio does
CocoRio is a London-based creative childcare agency that operates a web platform and mobile web app connecting families with vetted 'creative nannies' — practitioners who are artists, musicians, linguists, performers, and educators. Sessions are aligned with Early Years Foundation Stage (EYFS) principles and emphasise art, music, languages, and imaginative play as developmental enrichment rather than traditional childminding. The platform supports recurring bookings (Year-Round, Term-Time, Bespoke, Nanny Share), on-demand and evening babysitting, temporary cover, SEND support, multilingual immersion across 30+ languages, and event-based services (weddings, kids' parties, corporate crèches).
Under the hood, CocoRio runs on a Supabase-hosted UK-resident backend with Stripe for payments, Google Maps APIs for location/travel-time, Resend for transactional email, and Google Analytics for site analytics. Nannies are self-employed, fully vetted (enhanced DBS, first aid, references, ID verification, structured interviews), and matched to families through a proprietary matching system. Distribution combines SEO across 30+ London borough and language landing pages, channel partnerships (Bright Horizons backup-care referrals, Luma and Eventbrite listings), and a dedicated corporate sales motion with account management.
The business model blends subscription-based family memberships (recurring weekly billing) with usage-based on-demand, transaction-fee event services, and quote-based corporate contracts. Revenue is generated from a membership hourly rate plus a £15+/hr creative nanny rate passed through to the nanny, with all-inclusive VAT, insurance, and agency fees bundled. The company serves two primary segments — London families (4,000+ served) and UK businesses (2,000+ served) — and is registered as COCORIO Ltd in England and Wales (company number 10641258), founded in 2017 by co-founders Corinna Bordoli and Lea Henry, with a core team of 1–10 employees and no external institutional funding disclosed.
CocoRio firmographics
Firmographics- Name
- CocoRio
- Legal name
- COCORIO Ltd
- Website
- https://cocorio.co.uk
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CocoRio is a London-based creative childcare agency operating a web platform that matches families with vetted 'creative nannies' — artists, musicians, linguists, and performers — offering recurring, on-demand, event, and corporate childcare services across all London boroughs.
- Ownership category
- akta.pro rank
CocoRio industry classification
Industry- Product category
- Childcare Services
- NAICS
- Child Care Services (62441), Child Care Services (6244)
- SIC
- Services-Child Day Care Services (8351)
- akta.pro primary industry
- Bilingual/Multilingual Caregiver Placement (HSAAALAI)
- akta.pro secondary industries
- Special Needs Nanny Services (HSAAABAL), Toddler & Preschool Nanny Share (1–5 years) (HSAAAFAF)
Keywords
Where CocoRio is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
CocoRio business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Family Membership & Hourly Care: Families pay a membership fee plus hourly nanny rates. Membership covers vetting, matching, ongoing support, insurance, VAT, and agency fees. Nannies are paid directly through the platform. Plans include Year-Round (46-52 weeks), Term-Time (39-45 weeks), Bespoke (flexible hours), and Nanny Share options.
- On-Demand & Evening Childcare: Pay-as-you-go hourly credits for occasional or backup care. Evening babysitting offered as a separate membership or on-demand package.
- Corporate Event & Workplace Childcare: Businesses pay for event childcare, workplace crèches, pop-up holiday clubs, and backup care as employee benefits. Pricing is quote-based and tailored to organization size and requirements.
- Event & Party Services: Creative childcare for weddings, corporate events, and private parties. Charged per creative nanny per hour or as all-inclusive party packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Weekly | Year-Round Recurring Plan - Consistent weekly care |
| Subscription | Weekly | Term-Time Recurring Plan - Care during school terms |
| Subscription | Pay-as-you-go | Bespoke Plan - Flexible hours on-demand |
| Subscription | Weekly | Nanny Share - Two families sharing one nanny |
| Subscription | Pay-as-you-go | Evening Babysitting - Date nights and evenings out |
| Usage-based | Pay-as-you-go | On-Demand - Hourly credits for occasional care |
| Unit Pricing | Pay-as-you-go | Events & Parties - Creative nannies for special occasions |
| Unit Pricing | Pay-as-you-go | Party Package - All-inclusive party entertainment |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
CocoRio product offering
Product offeringCore offering
CocoRio operates a London-based creative childcare agency and web/app booking platform that connects families and businesses with a vetted network of 1,000+ creative nannies (artists, musicians, linguists, performers) for regular in-home childcare, on-demand care, event childcare, weddings, kids parties, and corporate workplace solutions. The platform offers recurring memberships, pay-as-you-go hourly credits, nanny share, evening babysitting, multilingual sessions in 30+ languages, SEND support, and corporate crèches, with coverage across all London boroughs for childcare and the whole UK for events.
Product overview
CocoRio is a creative-led childcare agency offering a comprehensive suite of childcare services in London. The core offering is the Creative Nanny Agency, which connects families with vetted creative nannies who are artists, musicians, linguists and performers. The service portfolio includes family-focused offerings (Creative Nannies, Babysitters, Part-Time Nannies, On-Demand Care, Backup Childcare, Nanny Share, Evening Babysitters, Temporary Nannies, Multilingual Nannies, SEND Support), event services (Event Childcare, Wedding Childcare, Kids Party Entertainers), and corporate solutions (Corporate Childcare, Corporate Crèche, Employee Childcare Benefits, Backup Care for Employers). The company also operates a web-based app platform for managing bookings and communications. Multilingual nannies speaking over 30 languages are available, covering French, Spanish, Mandarin, Italian, German, Arabic, Russian, Japanese, Portuguese, Hindi, Hebrew, Greek, Turkish, Korean, Swedish, Polish, Dutch, Cantonese, Farsi/Persian, and Ukrainian. Pricing varies by plan type including Year-Round (from £27/hour), Term-Time (from £28.50/hour), Bespoke (from £30/hour), Nanny Share (£22/hour per family), Evening Babysitting (£24/hour), On Demand (from £31.50/hour), and Events (from £65/hour per creative nanny).
Differentiator
Problem solved
Functional benefit
Products and services
- Creative Nanny Agency Core agency service connecting London families with vetted creative nannies (artists, musicians, linguists, performers) who bring art, music, languages and imaginative play into everyday childcare, covering all London boroughs.
- Babysitters
Quantifiable outcome
- 4,000+ London families served
- +2 more outcomes
Companies that use CocoRio
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
CocoRio technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
CocoRio partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Bright HorizonscoreBright Horizons is a major childcare provider with its own backup care membership program. cocorio has a partnership where Bright Horizons refers its members to cocorio for flexible, creative backup childcare. The relationship is positioned as: 'Loved your Bright Horizons backup care experience? Book directly with us for even more flexible, creative childcare.' This represents a channel partnership where Bright Horizons acts as a referring reseller.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
CocoRio competitors and assessment
Company assessmentDirect peers
- Tinies Childcare: Established UK nanny and babysitter agency offering placement, temporary and emergency childcare. Comparable in agency model and UK-wide footprint, though less digitally native and less creative-focused.
- Yoopies: European care marketplace for childcare, nannies and tutors with a UK presence. Comparable marketplace structure and self-serve family bookings, though broader in scope (including tutoring and senior care).
- Bubble: UK babysitter and nanny app that matches parents with vetted, local childcare providers. Closest direct peer in terms of app-based booking model, vetting standards and London-centric operations.
- Koru Kids: UK-based modern nanny and childcare platform connecting families with vetted caregivers in London and beyond. Direct competitor on platform-driven nanny matching with a similar digital-first, parent-friendly value proposition.
- Sitters.co.uk: UK babysitting and nanny platform with vetted sitters and agency-style matching. Comparable on booking flow and trust positioning; less differentiated on the creative enrichment angle.
Others
- Helpling: European home-services marketplace historically focused on cleaning, with broader home-care services. Adjacent in operating a vetted, self-employed domestic workforce via a digital marketplace; not a direct childcare competitor but a comparable operational model.
Broad incumbents
- Care.com: Global marketplace for nannies, babysitters, tutors and senior caregivers. Comparable on marketplace model and family acquisition; significantly broader in geography and category but lower curation depth on creative talent.
- Bright Horizons: Global incumbent in employer-sponsored childcare, including backup care, nurseries and family benefits. Currently a channel partner of cocorio for backup-care referrals and a competitor for corporate childcare contracts at much larger scale.
- N Family Club: UK premium nursery and early-years operator with a focus on creative, language-rich early education. Overlaps with cocorio on creative-enrichment positioning and affluent family segment, but delivers centre-based rather than in-home care.
Emerging players
- Bambino Sitters: US-based vetted-sitter app expanding into trusted, community-driven in-home childcare. Comparable on app-based, vetted-sitter model and trust positioning, though US-focused and pre-scale relative to cocorio's London traction.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
CocoRio social profiles
Digital presenceCocoRio financial estimates
Financial estimateRevenue estimate
Valuation estimate
CocoRio leadership team
Management profileNumber of profiles
Profiles2 records
CocoRio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CocoRio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CocoRio
What does CocoRio do?
CocoRio operates a London-based creative childcare agency and web/app booking platform that connects families and businesses with a vetted network of 1,000+ creative nannies (artists, musicians, linguists, performers) for regular in-home childcare, on-demand care, event childcare, weddings, kids parties, and corporate workplace solutions. The platform offers recurring memberships, pay-as-you-go hourly credits, nanny share, evening babysitting, multilingual sessions in 30+ languages, SEND support, and corporate crèches, with coverage across all London boroughs for childcare and the whole UK for events.
Is CocoRio a public or private company?
CocoRio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CocoRio founded?
CocoRio was founded in 2017. It employs 1 to 10 people.
Where is CocoRio based?
CocoRio is headquartered in London, United Kingdom, in the Europe region.
How does CocoRio make money?
Four revenue lines are on record. Family Membership & Hourly Care is the primary driver. The others are on-Demand & Evening Childcare, corporate Event & Workplace Childcare and event & Party Services.
Who are CocoRio's main competitors?
Direct peers on record are Tinies Childcare, Yoopies, Bubble, Koru Kids and Sitters.co.uk. Helpling is listed as an others. Broad incumbents are Care.com, Bright Horizons and N Family Club. Bambino Sitters is listed as an emerging player.
Does CocoRio have an API?
No public API is recorded for CocoRio.
What industry is CocoRio in?
CocoRio's product category is Childcare Services. Its primary akta.pro industry code is HSAAALAI, Bilingual/Multilingual Caregiver Placement, with a secondary code of HSAAABAL, Special Needs Nanny Services. Its NAICS code is 62441 and its SIC code is 8351.