Armstrong McGuire & Associates
Armstrong McGuire & Associates is a privately held, Raleigh, North Carolina-based nonprofit consulting firm founded in 2004 that provides strategic planning, executive search, capital campaign advisory, and leadership development services to U.S. nonprofit organizations and individual nonprofit leaders.
- Company typePrivate
- Founded2004
- HeadquartersRaleigh, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Armstrong McGuire & Associates does
Armstrong McGuire & Associates is a privately held, founder-led professional services firm headquartered in Raleigh, North Carolina, that has provided consulting exclusively to the nonprofit sector since its founding in 2004. The firm serves two parallel buyer segments: (1) nonprofit organizations seeking strategic planning, executive search, board governance, capital campaign advisory, organizational development, and interim executive leadership; and (2) individual nonprofit leaders seeking coaching, peer masterminds, and structured leadership development programs such as Leadership Gift School and the Interim Management Institute.
The firm's underlying "technology" is intellectual property rather than software: a proprietary LISTEN framework for donor engagement, organizational development methodologies, leadership curricula, and a content engine anchored by the "Your Path to Nonprofit Leadership" weekly podcast (374+ episodes) and an active blog/newsletter. Deliveries are conducted by senior advisors, most of whom carry prior practitioner experience as nonprofit executives or development officers.
Commercial mechanics are project-based professional services: engagements are scoped and priced per client (no public rate card), with revenue drawn from one-time strategic planning projects, retained advisory relationships, executive search retainers, and cohort-based leadership development programs. Distribution is consultative and relationship-driven, concentrated in the Carolinas and extended nationally via podcast, sector partnerships (NC Center for Nonprofits, AFP, BoardSource, GuideStar/Candid, Harvard100), and co-marketing relationships with peer firms such as Third Sector Company and Culture CARES Global. Cumulative scale metrics the firm self-reports include 800+ clients served and $1B+ in funds raised by client organizations across 22 years.
Armstrong McGuire & Associates firmographics
Firmographics- Name
- Armstrong McGuire & Associates
- Legal name
- Armstrong, McGuire & Associates, LLC
- Website
- https://armstrongmcguire.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Armstrong McGuire & Associates is a privately held, Raleigh, North Carolina-based nonprofit consulting firm founded in 2004 that provides strategic planning, executive search, capital campaign advisory, and leadership development services to U.S. nonprofit organizations and individual nonprofit leaders.
- Ownership category
- akta.pro rank
Armstrong McGuire & Associates industry classification
Industry- Product category
- Nonprofit Consulting Services
- NAICS
- Management Consulting Services (54161), Other Management Consulting Services (541618)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Corporate Strategy Advisory (BPAHADAA)
- akta.pro secondary industry
- Governance & Board Effectiveness Advisory (BPAHAFAC)
Keywords
Where Armstrong McGuire & Associates is headquartered
LocationHeadquarters
- HQ city
- Raleigh
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Armstrong McGuire & Associates business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Nonprofit Consulting Services: Professional consulting services for nonprofit organizations including executive search, strategic planning, resource development, and organizational development. Revenue is generated through project-based consulting engagements and retainer relationships with nonprofit clients.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Armstrong McGuire & Associates product offering
Product offeringCore offering
Armstrong McGuire & Associates is a nonprofit consulting firm that provides advisory services to nonprofit organizations and individual nonprofit leaders. Its core offerings include strategic planning, executive search and recruitment, capital campaign advisory, board governance and management consulting, organizational development, resource development planning, and interim executive leadership. For individuals, the firm delivers leadership development programs, executive coaching, and peer networking through structured educational offerings.
Product overview
Armstrong McGuire & Associates is a nonprofit consulting firm offering advisory services for both organizations and individual leaders. The firm provides strategic consulting, leadership development, and capacity-building services through a combination of direct advisory work, a podcast series ('Your Path to Nonprofit Leadership' with 370+ episodes), educational events and workshops, and thought leadership content via blog and newsletter. Core service offerings include organizational development consulting, executive transition management, capital campaign advisory, board governance support, and individual leadership coaching programs such as Leadership Gift School and the Interim Management Institute.
Differentiator
Problem solved
Functional benefit
Companies that use Armstrong McGuire & Associates
Customer profileNamed customers19 records
Segments2 records
Ideal customer profiles2 records
Armstrong McGuire & Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Armstrong McGuire & Associates partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor and core.
- Harvard100minorAffiliation displayed in footer. Harvard100 is a community of Harvard Business School alumni dedicated to nonprofit board leadership. Armstrong McGuire sponsors or is affiliated with this organization.
- North Carolina Center for NonprofitscoreStrong partnership with the state association for nonprofits. The NC Center for Nonprofits amplifies the collective voice of North Carolina's nonprofit sector and is both a partner and client of Armstrong McGuire.
- GuideStar by CandidminorAffiliation displayed in footer. GuideStar/Candid provides nonprofit information and transparency resources. Affiliation signals commitment to nonprofit sector standards.
- DonorSearchminorAffiliation in footer. DonorSearch is a donor research and analytics firm. Affiliation suggests complementary fundraising intelligence services.
- AFP (Association of Fundraising Professionals)minorAffiliation displayed in footer. AFP is the professional association for fundraising professionals. Affiliation demonstrates commitment to fundraising ethics and professional standards.
- BoardSourceminorAffiliation in footer. BoardSource provides governance resources for nonprofit boards. Affiliation aligns with Armstrong McGuire's board management consulting services.
- Third Sector CompanycoreFeatured on Armstrong McGuire's podcast 'Your Path to Nonprofit Leadership.' Founded by Jeffrey R. Wilcox in 2002, Third Sector Company specializes in leadership succession solutions and interim executive services for community-impact organizations. Served 900+ organizations across the West Coast, Southwest, Pacific Northwest, and Western Canada.
- Culture CARES® GlobalcoreFeatured on Armstrong McGuire's podcast. Founded by Marcia Beckner, Culture CARES® Global coaches nonprofit CEOs and executive directors to build healthy, inclusive workplaces. The Culture CARES® Framework provides organizational culture assessment and development.
- Inner Spark Learning LabminorFeatured on Armstrong McGuire's podcast. Based in Los Angeles, Inner Spark Learning Lab (formerly STEM to the Future) is a community-centered education nonprofit founded by jacob adams. Focuses on Human Learning Systems framework and adaptive program design.
- The Center for Sustainable GivingcoreFeatured on Armstrong McGuire's podcast. Founded by Dave Raley in Poulsbo, Washington, the center helps nonprofits build recurring giving programs and focuses on sustainable giving research and practice. Dave Raley authored 'The Rise of Sustainable Giving.'
- Community Foundation for Ocala/Marion CountycoreFeatured on Armstrong McGuire's podcast. Led by Lauren Deiorio, President & CEO, the foundation serves as a nonprofit resource center. Lauren created the 'Roadmap to Success' - a nine-destination nonprofit handbook and workbook for organizational excellence.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Armstrong McGuire & Associates competitors and assessment
Company assessmentEmerging players
- BoardSource: National nonprofit organization focused on board governance, leadership, and effectiveness for nonprofits. Comparable on board management and governance advisory, and listed as a sector affiliation partner of Armstrong McGuire.
Direct peers
- Marts & Lundy: Specialized fundraising and philanthropic consulting firm with deep expertise in capital campaigns, feasibility studies, and development planning. Comparable on resource development and capital campaign engagements in the nonprofit sector.
- Campbell & Company: National consulting firm focused exclusively on fundraising, resource development, and philanthropic strategy for nonprofits. Directly comparable to Armstrong McGuire's capital campaign, feasibility study, and resource development offerings.
- La Piana Consulting: Boutique consulting firm specializing in nonprofit strategy, mergers and partnerships, leadership transitions, and organizational development. Directly comparable on service mix and target customer, with national reach versus Armstrong McGuire's regional focus.
- TCC Group: Philadelphia-based consulting firm serving foundations and nonprofits with strategy, evaluation, and capacity-building services. Highly comparable in service mix (strategy, organizational development, resource development) and nonprofit client base.
- Third Sector Company: Founded in 2002, Third Sector Company specializes in leadership succession, interim executive placement, and executive transitions for community-impact nonprofits across the West Coast and Western Canada. Closely comparable to Armstrong McGuire's interim executive and leadership transition offerings and is a featured podcast partner.
Broad incumbents
- Huron Consulting Group: Large global consulting firm with a dedicated higher education and nonprofit practice offering strategy, operations, and technology advisory. Competes for mid-to-large nonprofit engagements where Armstrong McGuire is capacity-constrained.
- Bridgespan Group: National nonprofit and philanthropic advisory firm offering strategy consulting, talent services, and capacity-building support. Overlaps directly with Armstrong McGuire's strategic planning, executive search, and resource development practices but operates at a larger national scale.
- Raffa (Marcum Foundation & Nonprofits): Accounting and advisory firm (acquired by Marcum) with a national nonprofit practice providing strategy, financial management, and governance consulting. Competes on integrated nonprofit advisory services at a larger scale.
Regional players
- North Carolina Center for Nonprofits: Statewide membership association supporting North Carolina nonprofits with training, advocacy, and resources. Overlaps with Armstrong McGuire's regional nonprofit advisory mission and is both a partner and client.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Armstrong McGuire & Associates social profiles
Digital presenceArmstrong McGuire & Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Armstrong McGuire & Associates leadership team
Management profileNumber of profiles
Profiles3 records
Armstrong McGuire & Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Armstrong McGuire & Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Armstrong McGuire & Associates
What does Armstrong McGuire & Associates do?
Armstrong McGuire & Associates is a nonprofit consulting firm that provides advisory services to nonprofit organizations and individual nonprofit leaders. Its core offerings include strategic planning, executive search and recruitment, capital campaign advisory, board governance and management consulting, organizational development, resource development planning, and interim executive leadership. For individuals, the firm delivers leadership development programs, executive coaching, and peer networking through structured educational offerings.
Is Armstrong McGuire & Associates a public or private company?
Armstrong McGuire & Associates is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Armstrong McGuire & Associates founded?
Armstrong McGuire & Associates was founded in 2004. It employs 11 to 50 people.
Where is Armstrong McGuire & Associates based?
Armstrong McGuire & Associates is headquartered in Raleigh, United States, in the North America region.
How does Armstrong McGuire & Associates make money?
One revenue line is on record: nonprofit Consulting Services.
Who are Armstrong McGuire & Associates's main competitors?
BoardSource is listed as an emerging player. Direct peers are Marts & Lundy, Campbell & Company, La Piana Consulting, TCC Group and Third Sector Company. Broad incumbents are Huron Consulting Group, Bridgespan Group and Raffa (Marcum Foundation & Nonprofits). North Carolina Center for Nonprofits is listed as a regional player.
Does Armstrong McGuire & Associates have an API?
No public API is recorded for Armstrong McGuire & Associates.
What industry is Armstrong McGuire & Associates in?
Armstrong McGuire & Associates's product category is Nonprofit Consulting Services. Its primary akta.pro industry code is BPAHADAA, Corporate Strategy Advisory, with a secondary code of BPAHAFAC, Governance & Board Effectiveness Advisory. Its NAICS code is 54161 and its SIC code is 8742.