What Maximum Adventure does

Maximum Adventure is a UK-based experiential events and adventure travel operator headquartered in Kirkby Stephen, Cumbria. Founded in 2002, the company organizes corporate team building events, charity adventure challenges, and self-guided walking and cycling holidays, serving a mix of corporate clients (HR/L&D buyers), third-sector fundraising organizations, and individual leisure travelers seeking multi-day outdoor experiences in the UK countryside. The business operates with a headcount band of 11-50 employees, consistent with a small specialist operator that depends on local guide networks, accommodation suppliers, and accumulated route expertise rather than on scaled digital infrastructure.

Name

Maximum Adventure

Website

https://maximumadventure.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Maximum Adventure is a UK-based experiential events company, founded in 2002 and headquartered in Kirkby Stephen, that designs corporate team building events, charity adventure challenges, and self-guided walking and cycling holidays for business clients, nonprofits, and individual leisure travelers.

Ownership category

akta.pro rank

Product category

Adventure Tourism & Corporate Team Building

NAICS

Tour Operators (56152), Tour Operators (561520)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Multi-Activity Adventure Tour Operators (Mixed itineraries) (THAAADAJ)

akta.pro secondary industries

Hiking, Trekking & Backpacking Tour Operators (THAAADAA), Adventure & Outdoor Local Operators (Trekking/Safari/Diving) (THAKAEAF), Sports & Active Incentives (Golf, Ski, Sailing, Adventure) (THAHADAJ)

Keywords

• Corporate team building
• Charity adventure challenges
• Walking holidays
• Cycling holidays
• Adventure events

Headquarters

HQ city

Kirkby Stephen

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Core offering

Maximum Adventure designs and delivers corporate team building events, organizes charity adventure challenges for fundraising, and provides self-guided walking and cycling holidays for individual travelers. The company operates from Kirkby Stephen in the United Kingdom and serves both business clients (team building) and consumer travelers (guided/self-guided outdoor holidays).

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Team Building Events
• Charity Adventure Challenges
• Self-Guided Walking Holidays
• Self-Guided Cycling Holidays

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights2 records

Direct peers

• HF Holidays: Established UK walking and activity holiday operator offering both guided and self-guided UK and European itineraries. Overlaps directly with Maximum Adventure's walking holidays business and shares the UK domestic outdoor leisure customer base.
• Macs Adventure: UK-based specialist in self-guided walking, cycling, and active holidays across the UK and Europe. Directly comparable to Maximum Adventure's self-guided walking and cycling holidays line in product, geography, and customer type.
• Hillwalk Tours: Ireland-based operator focused exclusively on self-guided walking holidays in Ireland and the UK. Closely comparable in product format (self-guided hiking) and target customer (independent leisure traveller).
• Exodus Travels: UK-headquartered adventure tour operator offering walking, cycling, and multi-activity trips worldwide. Comparable across both the self-guided and small-group adventure tour segments, with a similar customer demographic.
• Explore Worldwide: UK-based small-group adventure tour operator with a walking, trekking, and cycling portfolio. Overlaps with Maximum Adventure's adventure activity offering and the corporate/charity group travel segment.
• KE Adventure Travel: UK adventure tour operator offering walking, trekking, cycling, and multi-activity holidays globally. Directly comparable in product mix and serves a similar UK-based adventure leisure customer.
• Countrywide Pursuits: UK-based provider of corporate team building events, multi-activity days, and adventure experiences. Direct competitor specifically in the corporate team building segment of Maximum Adventure's business.

Regional players

• Wilderness Scotland: Scotland-based guided and self-guided adventure operator offering walking, cycling, and sea-kayak trips. Comparable in product but operates primarily in Scotland rather than northern England, making it a regional rather than direct competitor.

Broad incumbents

• Contiki: Global youth-oriented adventure tour operator with a much larger scale and broader international footprint. Comparable in the activity-adventure tour category but with a different (younger, group-travel) customer focus.
• Intrepid Travel: Large adventure tour operator with global small-group itineraries including walking and cycling. Overlaps with Maximum Adventure's adventure tour category but operates at materially greater scale and brand recognition.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/maxaduk
• Facebookfacebook.com/MaximumAdventure

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maximum Adventure