Click & Mortar
Click & Mortar is a Montreal-based digital marketing agency founded in 2016 that combines data science, engineering, and creative talent to deliver performance marketing, business intelligence, and conversion optimization services to enterprise clients in Quebec and Canada.
- Company typePrivate
- Founded2016
- HeadquartersMontréal, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Click & Mortar does
Click & Mortar is a Montreal-based digital marketing agency founded in 2016 by Olivier J. Bergeron and Gabriel Tassé, HEC Montréal alumni. The firm combines engineering, data science, and creative talent to deliver integrated digital marketing, business intelligence, and data science services to enterprise clients primarily in Quebec and across Canada. Its offering is organized around four practice areas: Digital Marketing & Performance (SEO, SEM, social media advertising, email, marketing automation), Data & Business Intelligence (predictive analytics, dashboards, CRM, advanced tracking), Talent Growth & Management (recruitment and corporate training), and Communication & Creativity (content strategy, UX, conversion optimization). The company employs a horizontal segmentation approach targeting "ambitious organizations" across retail, real estate, media, grocery, transportation, and financial services, with named customers including Devimco Immobilier, BIXI, La Cordée, Rachelle Béry (Sobeys), Cogeco Média, BMR, Saputo, and Nesto.
The agency differentiates itself through proprietary AI and analytics assets built in-house, including advanced Marketing Mix Models (MMM) developed in 2023 to reduce client dependence on big-tech platforms amid cookie restrictions, and custom AI models launched in 2024. Its technology stack integrates Google Ads, Facebook Ads, Google Analytics, Hotjar, Google Data Studio, Mailchimp, and Active Campaign for multi-platform campaign execution, attribution modeling, churn prediction, and LTV forecasting. Click & Mortar operates a sales-led, direct-engagement go-to-market targeting enterprise and mid-market organizations, monetizing through professional services engagements, retainer contracts, and project-based work. Following a November 2025 announcement, Click & Mortar is merging with Tink under the Tink brand, with combined operations of over 200 digital specialists set to commence August 17, 2026.
Click & Mortar firmographics
Firmographics- Name
- Click & Mortar
- Legal name
- Click & Mortar
- Website
- https://clicketmortar.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Click & Mortar is a Montreal-based digital marketing agency founded in 2016 that combines data science, engineering, and creative talent to deliver performance marketing, business intelligence, and conversion optimization services to enterprise clients in Quebec and Canada.
- Ownership category
- akta.pro rank
Click & Mortar industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Media Buying Agencies (54183), Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)
Keywords
Where Click & Mortar is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Click & Mortar business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Digital Marketing Consulting Services: Full-service digital marketing agency providing consulting, strategy, and execution services to ambitious organizations. Revenue generated through professional service engagements, retainer contracts, and project-based work.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Click & Mortar product offering
Product offeringCore offering
Click & Mortar is a Montreal-based digital marketing agency that delivers performance marketing, data science, business intelligence, creative communications and digital talent growth services to organizations. The firm combines custom AI models, proprietary marketing mix modeling (MMM) and creative execution to help ambitious Quebec-based and Canadian organizations plan, execute and measure digital marketing programs across paid media, SEO, social, CRM and conversion optimization.
Product overview
Click & Mortar is a Montreal-based digital marketing agency founded in 2016 that operates as a unified services firm rather than a software platform. The company is organized into four integrated departments (Performance, Data, Creativity, and Operations) that collaborate to deliver comprehensive digital marketing solutions. The core offerings span four interconnected practice areas: Digital Marketing & Performance (SEO, SEM, social media advertising, email marketing, marketing automation), Data & Business Intelligence (predictive analytics, dashboards, CRM, tracking), Talent Growth & Management (recruitment and training), and Communication & Creativity (content strategy, UX, conversion optimization). The agency notably employs data scientists and engineers to power proprietary AI models, predictive analytics, and marketing mix modeling capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Marketing & Performance
Quantifiable outcome
- 308% revenue growth over 3 years
- +7 more outcomes
Companies that use Click & Mortar
Customer profileNamed customers9 records
Segments2 records
Ideal customer profiles2 records
Click & Mortar technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability9 records
Feature4 records
Click & Mortar partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- TinkcoreStrategic merger announced November 2025 combining Click & Mortar's data science and performance marketing expertise with Tink's strategy, design, and development capabilities. The combined entity operates under the Tink brand, bringing together over 200 digital specialists to create a comprehensive digital services firm in Quebec.
- HEC MontréalcoreAcademic partnership with HEC Montreal; co-authored white paper on programmatic advertising; founders Olivier J. Bergeron and Gabriel Tassé are alumni; team members teach at the institution; collaborative research initiatives including Sylvain Amoros (Associate Professor / E-commerce Chair) and Laurence (white paper author)
- McGill UniversityminorAcademic partnership with faculty member Sol Tanguay involved in research collaborations
Scale indicators4 records
Recent moves7 records
Expansion highlights4 records
Click & Mortar competitors and assessment
Company assessmentDirect peers
- Noise Digital: Toronto-based performance marketing and digital agency with comparable paid media, SEO, analytics, and creative offerings — competing for mid-market and enterprise Canadian clients.
- Adviso: Montreal-based digital performance and analytics agency serving enterprise clients with SEO, SEM, data, and conversion optimization — directly comparable services, customer profile, and Quebec/Montreal geographic positioning.
- Isolation: Quebec-based digital agency offering performance marketing, web, and creative services with a similar mid-sized team structure and enterprise Quebec client focus.
- Lg2: Quebec-founded independent creative and digital agency. Comparable service breadth (branding, digital, performance) and Quebec enterprise customer base, making it a direct head-to-head competitor for similar mandates.
- Tink: Quebec-based digital services firm and Click & Mortar's announced merger partner. Tink brings strategy, design, and development capabilities that complement Click & Mortar's data science and performance marketing — combined entity will operate under the Tink brand.
Broad incumbents
- Sid Lee: Montreal-headquartered creative and digital agency (part of Havas network). Competes for the same Quebec enterprise roster and has overlapping digital marketing, brand, and content capabilities at significantly greater scale.
- DAC Group: Larger North American performance marketing agency with deep paid media, SEO, and data capabilities. A direct competitor for enterprise performance mandates in Canada, with significantly broader geographic footprint.
- WebFX: Large North American performance marketing agency with proprietary marketing technology (MarketingCloudFX). Comparable service offering (SEO, SEM, CRO, analytics) but at substantially greater scale and with deeper tech investment.
Emerging players
- Croud: Global digital performance agency using a crowdsourced model for paid media, SEO, and content. Comparable performance-led service model with proprietary tech enablement, competing for similar enterprise mandates.
Others
- StackAdapt: Programmatic advertising platform partner on Click & Mortar's white paper. Adjacent technology ecosystem player rather than direct competitor — provides the DSP infrastructure for independent programmatic work Click & Mortar advocates for.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Click & Mortar social profiles
Digital presenceClick & Mortar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Click & Mortar leadership team
Management profileNumber of profiles
Profiles5 records
Click & Mortar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Click & Mortar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Click & Mortar
What does Click & Mortar do?
Click & Mortar is a Montreal-based digital marketing agency that delivers performance marketing, data science, business intelligence, creative communications and digital talent growth services to organizations. The firm combines custom AI models, proprietary marketing mix modeling (MMM) and creative execution to help ambitious Quebec-based and Canadian organizations plan, execute and measure digital marketing programs across paid media, SEO, social, CRM and conversion optimization.
Is Click & Mortar a public or private company?
Click & Mortar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Click & Mortar founded?
Click & Mortar was founded in 2016. It employs 11 to 50 people.
Where is Click & Mortar based?
Click & Mortar is headquartered in Montréal, Canada, in the North America region.
How does Click & Mortar make money?
One revenue line is on record: digital Marketing Consulting Services.
Who are Click & Mortar's main competitors?
Direct peers on record are Noise Digital, Adviso, Isolation, Lg2 and Tink. Broad incumbents are Sid Lee, DAC Group and WebFX. Croud is listed as an emerging player. StackAdapt is listed as an others.
Does Click & Mortar have an API?
No public API is recorded for Click & Mortar.
What industry is Click & Mortar in?
Click & Mortar's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFABAB, Digital & Programmatic Media Buying (Display, Video, CTV, Audio). Its NAICS code is 54183 and its SIC code is 7310.