Chateau Margilliere

What Chateau Margilliere does

Château Margillière is a family-owned organic wine estate located in Brignoles, in the Provence Verte region of France, operated as SCEA Château Margillière under the Coteaux Varois en Provence AOP. The estate was acquired by Patrick Caternet and his family in 1996, certified Agriculture Biologique in 1999 after a three-year conversion, and is run today with 1–10 employees across 25 hectares of clay-limestone and gravel hillside vineyards. Its core commercial activity is the production, aging, and direct sale of organic still wines (red, rosé, white) and, since 2025, a méthode Provençale sparkling rosé (POP Rosé Pétillant). Winemaking relies on traditional infrastructure built in 1998: a 300 m² gravity-flow cellar, thermoregulated stainless steel vats for white and rosé vinification, concrete and epoxy resin vats for red fermentation, and up to 12 months of new-oak barrel aging for the premium Cuvée Hautes Terres range.

The portfolio is structured in three tiers: the emblematic Cuvée Bastide (red, rosé, white at €13.20–€14.50 per 75cl bottle), the premium Cuvée Hautes Terres from the estate's oldest hillside vines (red up to €19.50 per 75cl, rosé €13.70), and the POP Rosé Pétillant sparkling at €17.80. The estate also sells three curated six-bottle gift boxes (Coffret Bastide €82.00, Coffret Hautes Terres €97.40, Coffret Découverte €86.70) targeting the gifting segment. Distribution is entirely direct-to-consumer: an e-commerce site (chateau-margilliere.com), a year-round caveau at the estate, Mondial Relay pickup points, home delivery across France and Monaco, and a secondary retail point at Golf de Barbaroux. Marketing combines website content, Facebook and Instagram, an email newsletter, and on-site experiential programming including summer art exhibitions and automobile club gatherings.

The business model is unit-pricing, transaction-based wine sales with no subscription, wholesale, export, or B2B channel disclosed. There is no outside institutional capital; the estate is wholly family-owned and self-funded. The single primary customer segment is individual wine consumers (gift buyers, enthusiasts, caveau visitors, online shoppers), with all customers in France and Monaco. The 1999 Concours Général Agricole Gold Medal and Guide Hachette selections provide credibility, while the AB certification and AOP appellation anchor the quality and regulatory positioning.

Name

Chateau Margilliere

Legal name

SCEA Château Margillière

Website

https://chateau-margilliere.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Château Margillière is a family-owned, certified-organic Provençal wine estate in Brignoles producing and directly selling Coteaux Varois en Provence AOP red, rosé, white, and sparkling wines to individual consumers across France and Monaco.

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP) (AFAGAJAL), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Organic wine production
• Provencal rosé wine
• Estate winery
• Sparkling wine production
• Vineyard estate

Headquarters

HQ city

Brignoles

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct wine sales: Direct-to-consumer wine sales through e-commerce online store, caveau (winery direct pickup), and secondary retail point. Includes standard bottles (75cl), magnum formats, and gift boxes (coffrets). Revenue is one-time transaction-based for product purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Château Margillière is a family-owned organic wine estate in Brignoles (Provence Verte) producing certified Agriculture Biologique wines under the Coteaux Varois en Provence AOP. The estate cultivates 25 hectares of vines and produces white, rosé, red, and sparkling wines across three ranges (Cuvée Bastide, Cuvée Hautes Terres, and POP Rosé Pétillant), sold direct-to-consumer via its own e-commerce site, caveau, and secondary retail points.

Product overview

Château Margillière is a family-owned organic winery in Provence producing wines under the Coteaux varois en Provence appellation. The estate's portfolio comprises three main wine ranges: Cuvée Bastide (the emblematic cuvée available in red, rosé, and blanc), Cuvée Hautes Terres (premium wines from the oldest vines with limited production), and POP Rosé Pétillant (a sparkling wine using the traditional Provençal method). The estate also offers gift packages (coffrets) combining bottles from its ranges. All products are certified organic since 1999.

Differentiator

Problem solved

Functional benefit

Brands

• Cuvée Bastide: The emblematic cuvée of Château Margillière, reflecting the traditions and terroir of Provence. Available in rosé, blanc, and rouge.
• Cuvée Hautes Terres
• POP Rosé Pétillant

Products and services

• Cuvée Bastide The flagship wine range of Château Margillière, available in red, rosé, and blanc. Reflects Provençal terroir traditions; available in 75cl and Magnum formats.
• Cuvée Hautes Terres Premium, limited-production cuvée sourced from the estate's oldest hillside vines, available in red, rosé, and blanc with notable oak aging for reds.
• POP Rosé Pétillant Biological sparkling rosé elaborated using the traditional Provençal method, with secondary fermentation using fresh grape must and 10 months aging on lees.
• Coffret Bastide Gift box of 6 bottles from the Cuvée Bastide range: 2 Rosé Bastide 2025, 2 Rouge Bastide 2020, 2 Blanc Bastide 2024. Priced at €82.00.
• Coffret Hautes Terres Gift box of 6 bottles from the Cuvée Hautes Terres range: 2 Rosé Hautes Terres 2023, 2 Rouge Hautes Terres 2022, 2 Blanc Hautes Terres 2024. Priced at €97.40.
• Coffret Découverte Discovery gift box with 1 bottle each of 6 wines from both ranges: Rosé Bastide 2024, Rosé Hautes Terres 2023, Blanc Bastide 2024, Blanc Hautes Terres 2024, Rouge Bastide 2020, Rouge Hautes Terres 2022. Priced at €86.70.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Domaines Ott / Château de Selle: Grouped Provence estate portfolio operating multiple chateau brands with diversified distribution; relevant as a regional peer benchmarking how multi-estate Provence wine groups structure portfolio and pricing strategy against single-estate operators.

Direct peers

• Domaine de la Croix: Family-run Provence estate producing organic Côtes de Provence wines under a single chateau brand with direct and on-trade channels; matches Margillière's combination of organic certification, family ownership, and single-estate branding.
• Domaine Tempier: Family-owned Provence estate in Bandol producing appellation wines across red, rosé, and white from estate-owned vineyards with multi-generational stewardship — directly comparable in operating model (estate-grown, family-run, appellation-bound) to Château Margillière.
• Château Saint-Maur: Côtes de Provence estate winery producing rosé, white, and red across multiple cuvées with both DTC and on-trade distribution; comparable in appellation, product breadth, and Provence estate-winery structure.
• Miraval: Provence rosé estate with extensive DTC and brand-driven distribution; comparable in that the core offering is Provence appellation wines tied to an estate identity, though Miraval operates at substantially larger scale.
• Domaine Ott: Iconic Provence rosé and still-wine producer operating across multiple Côtes de Provence estates with a long-running DTC and wine-tourism business; closest analogue to Margillière's estate-based viticulture and tasting-room-driven commercial model.
• Château Sainte-Marguerite: Côtes de Provence family estate producing organic and biodynamic rosé, red, and white wines from estate vineyards with a tasting-room DTC channel — directly comparable in organic estate model and Provence appellation scope.

Broad incumbents

• Château d'Esclans (Whispering Angel): Large-scale Provence rosé producer whose Whispering Angel brand defines the premium Provence DTC category globally; relevant not as a like-for-like size match, but as the dominant category incumbent whose marketing and pricing set the bar Margillière competes against.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/chateaumargilliere
• Instagraminstagram.com/chateaumargilliere

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chateau Margilliere