Superior Hardwoods

What Superior Hardwoods does

Superior Hardwoods of Montana is a privately held, family-owned specialty lumber company founded in 1977 in Missoula, Montana, by John Medlinger. The company sources, processes, and sells wide plank wood flooring, antique reclaimed lumber, reclaimed timbers and beams, reclaimed siding and paneling, decking, and hand-hewn mantels to homeowners, architects, contractors, builders, and commercial end-users including restaurants and hospitality venues across the United States and Canada. Its core technical capability is centered on reclaimed wood processing and custom millwork, executed in a 4,000 square foot millwork shop that supports precision sizing, custom cutting, and finishing services, underpinned by an inventory of over 11 acres of in-stock reclaimed and architectural lumber sourced from historic structures dating back to the 170s and 1800s.

The product portfolio is organized into branded sub-lines including the Heirloom Series (100% reclaimed flooring from century-old structures), Wilderness Series (new wood flooring), Treasure State Series (customizable flooring), Prefinished Series, Ghost Town Series (reclaimed siding), and Rocky Mountain Series (reclaimed paneling), complemented by hand-hewn and saw-cut timber products and a newer decking category. Distribution runs through a Missoula showroom open Monday through Friday, phone sales, an e-commerce-enabled website with sample and quote request workflows, and a nationwide shipping operation using a dedicated broker system to source carriers. The business sells primarily project-based, quote-priced goods with no recurring revenue component, relying on content marketing, SEO, email, customer testimonials, and earned media (Western Home Journal, KPAX News) to drive top-of-funnel awareness.

The company employs 1-10 people, including the founder-owner John Medlinger and his son Cory as next-generation successor, with long-tenured staff carrying combined decades of product knowledge and a remote sales representative based in Spokane, WA. There is no institutional investment, no parent company, and no disclosed financial metrics; operations are supported entirely by owner capital and product sales. Recognition includes the 2015 Houzz Best of Service award and editorial features in regional home and news outlets.

Name

Superior Hardwoods

Legal name

Superior Hardwoods of Montana

Website

https://superior-hardwoods.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

Superior Hardwoods of Montana is a family-owned specialty lumber company founded in 1977 in Missoula that sources, processes, and sells wide plank flooring, antique reclaimed lumber, timbers, beams, siding, and decking to homeowners, architects, contractors, and commercial clients across the US and Canada.

Ownership category

akta.pro rank

Product category

Hardwood Flooring & Reclaimed Lumber

NAICS

Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331), Wood Product Manufacturing (321)

SIC

Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Retail-Lumber & Other Building Materials Dealers (5211), Lumber & Wood Products (No Furniture) (2400)

akta.pro primary industry

Hardwood Lumber Distribution & Trading (IMAMAIAB)

akta.pro secondary industries

Hardwood Flooring Retail (CRAIAGAB), Hardwood Plywood & Decorative Panels Manufacturing (IMAMACAB)

Keywords

• Wide plank flooring
• Reclaimed lumber
• Antique timber beams
• Wood siding paneling
• Hardwood decking

Headquarters

HQ city

Missoula

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Wood Product Sales: Direct sales of wide plank flooring (new and reclaimed), antique reclaimed lumber, timbers and beams, siding and paneling, and decking materials. Revenue is generated through one-time product purchases with no recurring revenue component.
2. Shipping and Delivery: Shipping services to deliver products across the US and Canada. They use a dedicated broker system to find carriers and pass savings on to customers.
3. Custom Millwork Services: Custom cutting and flooring options created in their 4,000 square foot millwork shop, including precision-sizing and finishing services for mantels and other products.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Superior Hardwoods is a lumber company that supplies new and antique reclaimed wood products, including wide plank wood flooring, reclaimed timbers and beams, antique reclaimed siding and paneling, and decking. They operate a 4,000 square foot millwork shop that provides custom cutting, sizing, and finishing services for wood products tailored to customer specifications.

Product overview

Superior Hardwoods of Montana is a reclaimed lumber and hardwood flooring company established in 1977, offering a diversified portfolio of wood products centered around wide plank flooring and antique reclaimed materials. The core product lines include Wide Plank Wood Flooring (spanning Heirloom Series for reclaimed lumber, Wilderness Series for new wood, Treasure State Series for custom options, and Prefinished Series for factory-finished flooring), complemented by Antique Reclaimed Lumber, Antique Reclaimed Timbers & Beams (Hand-Hewn and Saw-Cut), Antique Reclaimed Siding & Paneling (Ghost Town and Rocky Mountain Series), Decking materials (Cedar, IPE, Tigerwood, Garapa, Batu), and Hand-Hewn Mantels. The company operates as a single unified offering rather than a platform-plus-modules architecture, providing these interconnected wood products primarily for architects, contractors, builders, and homeowners across residential and commercial applications.

Differentiator

Problem solved

Functional benefit

Brands

• Heirloom Series: Wide plank flooring collection sourced from 100% reclaimed lumber from structures built a century ago or more, including turn-of-the-century homesteads and barns. Features species such as fir, chestnut, pine, oak, walnut and hickory.
• Wilderness Series
• Treasure State Series
• Ghost Town Series
• Rocky Mountain Series

Products and services

• Wide Plank Wood Flooring Wide plank hardwood and softwood flooring available in multiple series including Heirloom (reclaimed), Wilderness (new), Treasure State (custom), and Prefinished options, for residential and commercial flooring applications.
• Antique Reclaimed Lumber Repurposed lumber from old barns, bridges, and buildings aged at least 75 years, ideal for flooring, accent walls, furniture, and custom DIY projects.
• Antique Reclaimed Timbers & Beams Reclaimed hand-hewn timbers and saw-cut beams from the 1700s and 1800s, featuring aged patina and historical character for architectural enhancement.
• Antique Reclaimed Siding & Paneling Reclaimed siding and paneling from historic barns, factories, and blacksmith shops dating to the 1800s and early 1900s, including the Ghost Town Series siding and Rocky Mountain Series paneling.
• Decking Outdoor wood decking materials including Cedar, IPE, Tigerwood, Garapa, and Batu options for residential and commercial outdoor projects.
• Hand-Hewn Mantels Reclaimed wood fireplace mantels crafted from 19th-century barn and industrial building timbers, featuring authentic adze marks and patina, with custom precision sizing to exact length specifications.
• Custom Millwork Services Custom cutting, sizing, and finishing services performed in the company's 4,000 square foot millwork shop, including precision-sizing of mantels to exact length specifications and finishing options (oiled, stained, or raw).

Quantifiable outcome

• Hardwood flooring installation offers 70-80% ROI on average, with refinishing potentially recovering 100% of cost
• +1 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Providence Millwork & Reclaimed Wood: Reclaimed wood and custom millwork provider serving architects, designers, and homeowners with character-grade flooring and paneling - overlaps in millwork and reclaimed flooring offerings.
• Long Leaf Lumber: Reclaimed wood supplier focused on antique flooring, beams, and paneling from deconstructed New England and Mid-Atlantic buildings - comparable reclaimed-wood positioning and target customer base.
• Carlisle Wide Plank Floors: Premium wide plank flooring specialist offering both reclaimed and new wood options with custom finishing - directly competitive in the high-end wide plank flooring category that anchors Superior Hardwoods' Heirloom and Wilderness series.
• The Reclaimed Wood Exchange: Reclaimed lumber and flooring distributor marketing reclaimed beams, planks, and slab products primarily to builders and architects - direct competitor in reclaimed architectural wood.
• Vintage Lumber Company: Reclaimed and antique wood supplier specializing in wide plank flooring, beams, and barnwood for high-end residential and architectural projects - the closest like-for-like competitor with similar antique sourcing model.
• Elmwood Reclaimed Lumber: Specialty reclaimed lumber supplier offering custom flooring, beams, and paneling sourced from historic structures - directly comparable product mix and customer base (architects, homeowners, custom homebuilders) to Superior Hardwoods.

Broad incumbents

• Provenza Floors: Established wide plank and custom hardwood flooring brand offering prefinished and custom options - broader portfolio across multiple price tiers, overlapping with Superior Hardwoods' Prefinished and Treasure State series.

Others

• Houzz Pro / Build with Ferguson: Online home improvement platform where Superior Hardwoods was recognized with a 2015 Best of Houzz Service award - representative of the broader marketplace channel through which the company is discovered by architects and homeowners.

Regional players

• Cedar Creek Millwork: Custom millwork and reclaimed wood producer serving the Pacific Northwest with custom flooring and beams - regional competitor with overlapping millwork and reclaimed flooring capabilities.

Emerging players

• MoistureShield (Old Master's): Composite and specialty decking brand offering premium outdoor decking materials including Ipe, Tigerwood, and Batu-adjacent exotic species - competes with Superior Hardwoods' Cedar, IPE, Tigerwood, Garapa, and Batu decking line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SuperiorHWood
• Facebookfacebook.com/SuperiorHardwoodsAndMillwork

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superior Hardwoods