Earth Pharmaceuticals
Earth Pharmaceuticals is a privately held Colorado-based company that sells natural health products, including bulk dried herbs, herbal supplements, and body care items, through its Shopify-powered e-commerce storefront, serving health-conscious consumers and herbal practitioners in the US, Canada, and Sweden.
- Company typePrivate
- Founded1998
- HeadquartersAurora, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Earth Pharmaceuticals does
Earth Pharmaceuticals LLC is a privately held, founder-owned natural health products company headquartered at 10901 E. Jewell Ave., Aurora, Colorado. Founded by Heidi Jarvis — a PhD in Natural Medicine, Master Herbalist, Master Iridologist, and Clinical Aromatherapist — the company operates a Shopify-powered direct-to-consumer e-commerce storefront at earthpharm.org selling bulk dried herbs (approximately 149 SKUs), herbal tinctures and liquids, essential oils, proprietary supplement formulas (including Agarikon Capsules, Immu-Strong, EP REVITADRENAL, Breathe Extract/Capsules, BrainPower Stack Powder), the Anti-Vira immune-support line, body care products (PBJ Pregnant Belly Jelly), and live plants. The founder also operates two sister businesses under common ownership: Body Windows (a holistic health practice using iridology and aromatherapy) and Natur (natural body care products manufacturing). The licensed herbal pharmacy is co-located with a Certified Organic farm.
The business runs on a self-serve, product-led e-commerce model with no subscription or recurring component; pricing is unit-based, ranging from under $1 for small-quantity bulk herbs (e.g., Pepper black fine at $0.65) to roughly $37 for premium formulated products (e.g., Agarikon Capsules at $36.95, Immu-Strong at $30.00). Distribution is direct-to-consumer shipping from Aurora, Colorado to the US, Canada, and Sweden, with additional international destinations on request. Customers are segmented into health-conscious consumers seeking natural remedies and herbal enthusiasts/practitioners purchasing bulk herbs; marketing is limited to the website itself and an email newsletter ("Get your seat at the table"), with no paid advertising, wholesale, or physical retail channels documented.
The underlying technology footprint is minimal — Shopify serves as the e-commerce platform, with no proprietary technology platforms, mobile apps, APIs, or third-party integrations beyond the storefront. There is no machine learning or data infrastructure. Headcount is reported at 1-10 employees and the company is founder-operated without institutional investment. All products carry the FDA disclaimer that they are not intended to diagnose, treat, or cure any disease and have not been evaluated by the FDA.
Earth Pharmaceuticals firmographics
Firmographics- Name
- Earth Pharmaceuticals
- Legal name
- Earth Pharmaceuticals LLC
- Website
- https://earthpharm.org
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Earth Pharmaceuticals is a privately held Colorado-based company that sells natural health products, including bulk dried herbs, herbal supplements, and body care items, through its Shopify-powered e-commerce storefront, serving health-conscious consumers and herbal practitioners in the US, Canada, and Sweden.
- Ownership category
- akta.pro rank
Earth Pharmaceuticals industry classification
Industry- Product category
- Herbal Supplements
- NAICS
- Medicinal and Botanical Manufacturing (325411), Health and Personal Care Retailers (456)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Organic Herb, Spice & Medicinal/Aromatic Plant Farming (AFAGAKAE)
- akta.pro secondary industry
- Natural/Plant-Based Surface Disinfectants (CRAJANAI)
Keywords
Where Earth Pharmaceuticals is headquartered
LocationHeadquarters
- HQ city
- Aurora
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Earth Pharmaceuticals business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Product Sales: One-time retail sales of herbal supplements, tinctures, essential oils, body care products, bulk dried herbs, and plants through the company's e-commerce storefront. Customers purchase individual products at listed prices with no subscription component.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing for retail customers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Earth Pharmaceuticals product offering
Product offeringCore offering
Earth Pharmaceuticals operates a licensed herbal pharmacy and certified organic farm that manufactures and sells natural health products including bulk dried herbs, herbal tinctures, formulated supplement capsules (Agarikon, Immu-Strong, EP REVITADRENAL, Breathe), the Anti-Vira immune support line, body care items, and live plants. Products are sold direct-to-consumer through a Shopify-powered online storefront at earthpharm.org, with the founder also operating an iridology-based holistic health practice (Body Windows) and a natural body care brand (Natur) under the same ownership.
Product overview
Earth Pharmaceuticals operates three businesses: a licensed herbal pharmacy and certified organic farm (Earth Pharmaceuticals), a holistic health practice (Body Windows), and natural body care product manufacturing (Natur). The product portfolio centers on bulk dried herbs, tinctures and liquid preparations, herbal supplement formulas (including Agarikon Capsules, Immu-Strong, EP REVITADRENAL, Breathe products, BrainPower Stack), Anti-Vira immune support products (hand sanitizer, drops, spray), body care products (PBJ Pregnant Belly Jelly), and live plants. Products are sold through a Shopify-powered e-commerce platform. All products carry FDA disclaimer: 'Not intended to diagnose, treat, nor cure any disease. Has not been evaluated by the FDA.'
Differentiator
Problem solved
Functional benefit
Products and services
- Agarikon Capsules 60-count mushroom supplement capsules containing Agarikon mushroom extract formulated for immune support, sold direct-to-consumer through the earthpharm.org online store.
- Anti-Vira Hand Sanitizer 2 oz hand sanitizer made with alcohol derived from grapes and a blend of organic essential oils (Lemon, Ravensara, Kunzea, Orange, Cinnamon, Cassia, Clove), positioned for consumers with alcohol sensitivities seeking natural alternatives.
- Anti-Vira Drops 15 ml liquid immune support supplement combining organic cold-pressed olive oil with a blend of essential oils (Lemon, Ravensara, Orange, Cinnamon, Cassia, Clove).
- Anti-Vira Spray 3.4 oz (also available in 8 oz) topical spray containing purified water, alcohol from grapes, and organic essential oils, marketed for virus and bacteria protection on surfaces and skin.
- Immu-Strong 100 or 200 vegicap immune support formula combining Astragalus with a mushroom blend (Reishi, Shitaki, Cordyceps, Maitaki).
- EP REVITADRENAL 100 or 200 vegi-cap adrenal health supplement combining Borage, Schizandra, Mullein, California poppy, Nettles, Gotu kola, Ashwagandha, and Irish moss.
- PBJ (Pregnant Belly Jelly) 7 oz topical body care product formulated to support belly skin during pregnancy.
- Breathe Extract 1 fl oz liquid herbal extract formulated for respiratory support.
- Breathe Capsules Capsule-form respiratory support herbal supplement.
- BrainPower Stack Powder 100 g powder supplement formulated for cognitive and brain health support.
- Beauty Capsules - MycoBenefits Mushroom-based beauty supplement capsules from the MycoBenefits product line.
- Beary Well - Grateful Dead Gummies 90-count Elderberry Medley flavored gummy supplement.
Companies that use Earth Pharmaceuticals
Customer profileSegments2 records
Ideal customer profiles2 records
Earth Pharmaceuticals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Earth Pharmaceuticals partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Earth Pharmaceuticals competitors and assessment
Company assessmentBroad incumbents
- Nature's Way: Broad incumbent in herbal and botanical supplements with national retail distribution. Comparable on herbal supplement category (e.g., echinacea, mushroom blends) but at much greater scale and broader channel reach.
- NOW Foods: Broad incumbent in nutritional supplements, including a substantial herbal-supplement and essential-oil catalog. Sells across retail and online channels at scale; competes on price breadth rather than niche organic positioning.
Direct peers
- Herb Pharm: Direct peer producing liquid herbal extracts, tinctures, and herbal supplements with a strong farm-to-bottle narrative and proprietary formulations. Comparable on tincture/liquid category and certified organic positioning.
- Gaia Herbs: Direct peer in branded herbal supplements and liquid extracts with vertically integrated organic farming. Comparable on proprietary herbal formulations (e.g., immune, adrenal support) and DTC e-commerce distribution.
- Traditional Medicinals: Peer in plant-based wellness products (primarily teas) with therapeutic positioning. Comparable on natural-remedy branding and use-case-specific formulations (respiratory, immune, digestive).
- Mountain Rose Herbs: Direct e-commerce peer specializing in certified organic bulk herbs, tinctures, essential oils, and herbal capsules. Closely comparable on product mix, certified-organic sourcing model, and direct-to-consumer sales motion.
- Starwest Botanicals: Direct peer offering one of the largest catalogs of organic bulk herbs, essential oils, and herbal capsules. Closely comparable on bulk-herb breadth and certified-organic e-commerce positioning.
- Frontier Co-op: Direct peer in organic herbs, spices, and essential oils sold via retail and wholesale. Comparable on certified-organic bulk herb catalog, though Frontier operates at substantially larger scale and serves B2B buyers as well.
Others
- Natural Grocers by Vitamin Cottage: Adjacent organic/natural products retailer where founder Heidi Jarvis worked for 10.5 years. Not a direct competitor but a potential retail channel partner for Earth Pharmaceuticals products given existing founder relationship and category overlap.
Emerging players
- Dr. Bronner's: Peer in organic/natural personal care products (soaps, body care, sanitizers) sold through retail and DTC. Directly comparable to Earth Pharmaceuticals' Natur LLC natural body care line on organic-ingredient positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Earth Pharmaceuticals social profiles
Digital presenceEarth Pharmaceuticals financial estimates
Financial estimateRevenue estimate
Valuation estimate
Earth Pharmaceuticals leadership team
Management profileNumber of profiles
Profiles1 record
Earth Pharmaceuticals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Earth Pharmaceuticals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Earth Pharmaceuticals
What does Earth Pharmaceuticals do?
Earth Pharmaceuticals operates a licensed herbal pharmacy and certified organic farm that manufactures and sells natural health products including bulk dried herbs, herbal tinctures, formulated supplement capsules (Agarikon, Immu-Strong, EP REVITADRENAL, Breathe), the Anti-Vira immune support line, body care items, and live plants. Products are sold direct-to-consumer through a Shopify-powered online storefront at earthpharm.org, with the founder also operating an iridology-based holistic health practice (Body Windows) and a natural body care brand (Natur) under the same ownership.
Is Earth Pharmaceuticals a public or private company?
Earth Pharmaceuticals is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Earth Pharmaceuticals founded?
Earth Pharmaceuticals was founded in 1998. It employs 1 to 10 people.
Where is Earth Pharmaceuticals based?
Earth Pharmaceuticals is headquartered in Aurora, United States, in the North America region.
How does Earth Pharmaceuticals make money?
One revenue line is on record: product Sales.
Who are Earth Pharmaceuticals's main competitors?
Broad incumbents on record are Nature's Way and NOW Foods. Direct peers are Herb Pharm, Gaia Herbs, Traditional Medicinals, Mountain Rose Herbs, Starwest Botanicals and Frontier Co-op. Natural Grocers by Vitamin Cottage is listed as an others. Dr. Bronner's is listed as an emerging player.
Does Earth Pharmaceuticals have an API?
No public API is recorded for Earth Pharmaceuticals.
What industry is Earth Pharmaceuticals in?
Earth Pharmaceuticals's product category is Herbal Supplements. Its primary akta.pro industry code is AFAGAKAE, Organic Herb, Spice & Medicinal/Aromatic Plant Farming, with a secondary code of CRAJANAI, Natural/Plant-Based Surface Disinfectants. Its NAICS code is 325411 and its SIC code is 2833.