Veterinary Virtual Care Association
The Veterinary Virtual Care Association is a US-based nonprofit industry association that provides educational resources, regulatory tracking, and policy advocacy to advance veterinary telehealth, serving veterinarians, technicians, and corporate stakeholders across the US, Canada, and Europe.
- Company typePrivate
- Founded2020
- HeadquartersSan Diego, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Veterinary Virtual Care Association does
The Veterinary Virtual Care Association (VVCA) is a US-based nonprofit industry association founded in 2020 and headquartered in San Diego, California. Its stated mission is to make virtual care part of the standard of care in veterinary medicine through education, best-practice development, and advocacy. VVCA serves licensed veterinary professionals (veterinarians, nurse practitioners, and technicians), corporate and industry stakeholders building veterinary telehealth technology, and academic/educator audiences, while pet owners are positioned as the ultimate beneficiaries of expanded access to virtual care. Core offerings include interactive telemedicine regulatory maps covering the USA, Canada, and Europe; downloadable virtual care guides and implementation tools; the Mark Five policy podcast hosted by Mark Cushing; the Signals content aggregator; an annual Global Summit hosted with The Webinar Vet; model telemedicine regulations and policy advocacy materials; and the 2024 Veterinary Virtual Care Industry Report analyzing over 2 million data points from 500,000+ virtual care interactions globally.
VVCA's platform is a content, data, and community resource stack built on a public-facing website (vvca.org) rather than a commercial software product. The organization has established international affiliate relationships in Canada and Europe (including MRCVS members) to support cross-jurisdictional regulatory tracking and research. Distribution is primarily self-serve through the website, email newsletter, podcasts, and social media channels (Facebook, LinkedIn, Instagram).
VVCA's business model is sponsorship-driven following the October 27, 2023 sunset of its paid membership program, which made all educational content and resources freely accessible. Revenue is generated through corporate sponsorship arrangements with veterinary technology and telehealth companies, including a new tiered sponsorship program launched in 2026 targeting smaller, mission-aligned vet tech firms. The organization is governed by a board with Co-Chairs Aaron Smiley and Deb Leon, Co-Founder Mark Cushing, and Executive Director Graysen Gilbraith Biensch, with no private equity, venture capital, or institutional investment ownership reported.
Veterinary Virtual Care Association firmographics
Firmographics- Name
- Veterinary Virtual Care Association
- Legal name
- Veterinary Virtual Care Association
- Website
- https://vvca.org
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Veterinary Virtual Care Association is a US-based nonprofit industry association that provides educational resources, regulatory tracking, and policy advocacy to advance veterinary telehealth, serving veterinarians, technicians, and corporate stakeholders across the US, Canada, and Europe.
- Ownership category
- akta.pro rank
Veterinary Virtual Care Association industry classification
Industry- Product category
- Veterinary Professional Association Services
- NAICS
- Veterinary Services (54194), Veterinary Services (541940)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Veterinary Telemedicine & Virtual Care Platforms (HLAMAMAC)
Keywords
Where Veterinary Virtual Care Association is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Markets served
Veterinary Virtual Care Association business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Sponsorship Programs: VVCA generates revenue through corporate sponsorship arrangements. The organization offers sponsorship tiers for companies in the veterinary tech and virtual care space, providing visibility and partnership benefits in exchange for financial support.
- Former Membership Fees (Discontinued): Previously operated a paid membership model with tiered benefits including exclusive content access, premium map features, and member-only resources. Effective October 27, 2023, the paying membership model was sunsetted and all educational content made freely accessible.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Former membership tiers with pricing (discontinued) |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Veterinary Virtual Care Association product offering
Product offeringCore offering
The Veterinary Virtual Care Association (VVCA) is a nonprofit industry association that develops and disseminates best practices, educational resources, and policy guidance for veterinary virtual care. Its core offerings include interactive telemedicine regulatory maps covering the USA, Canada, and Europe, downloadable virtual care guides, the Mark Five podcast, the Signals content aggregator, an annual industry report, model telemedicine regulations framework, and a virtual care provider directory.
Product overview
The Veterinary Virtual Care Association (VVCA) is a global non-profit association that serves as an industry organization rather than a commercial software product. VVCA provides educational resources, advocacy, and best practices guidance for veterinary virtual care through a suite of resource tools and content offerings including: the Telemedicine Maps (interactive regulatory maps for USA, Canada, and Europe), Virtual Care Guides (downloadable practical tools), the Mark Five Podcast (policy-focused audio content), Signals (aggregated content hub), the annual Industry Report (comprehensive data analysis), Model Telemedicine Regulations (policy framework), a Virtual Care Provider Directory, the VVCA Global Summit (annual event), and Webinars & Videos (educational recordings). These resources collectively support practitioners, associations, legislatures, and state veterinary boards in understanding and implementing veterinary telehealth.
Differentiator
Problem solved
Functional benefit
Products and services
- Telemedicine Maps Interactive maps tracking veterinary telehealth policy and VCPR regulations across USA, Canada, and Europe, allowing users to search by region and view state-by-state requirements.
- Virtual Care Guides Downloadable guides providing practical tools for understanding and establishing virtual care in veterinary practices, including VCPR guides, state regulation infographics, and front desk phone guides.
- Mark Five Podcast Weekly video podcast hosted by Mark Cushing covering telemedicine policy, VCPR regulations, and legislative developments across US states.
- Signals Content Hub Curated aggregator of virtual care videos, podcasts, and articles from veterinary content creators and board members, updated regularly.
- 2024 Veterinary Virtual Care Industry Report Comprehensive analysis of over 2 million data points from more than 500,000 virtual care interactions globally, providing insights into trends and outcomes in virtual veterinary care.
- Model Telemedicine Regulations Framework document providing guidance and direction for practitioners, associations, legislatures, and state boards of veterinary medicine on telemedicine regulations.
- Virtual Care Provider Directory Directory listing service for virtual care technology companies to submit their information for review and potential inclusion in VVCA's provider directory.
- VVCA Global Summit Annual summit featuring expert content on veterinary virtual care, hosted in partnership with The Webinar Vet, providing expert speakers and educational content.
- Webinars and Videos Recorded educational content including webinars and videos on veterinary virtual care topics, best practices, and regulatory guidance.
Quantifiable outcome
- 3,600+ members engaged in telemedicine and virtual care discussions as of December 2020
- +1 more outcomes
Companies that use Veterinary Virtual Care Association
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Veterinary Virtual Care Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Veterinary Virtual Care Association partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- The Webinar VetcorePartnership with UK-based The Webinar Vet to host the VVCA Global Summit 2023, providing expert speakers and educational content on veterinary virtual care. The collaboration extended to a four-part digital series examining current trends in the veterinary virtual care sector with international experts and speakers.
- European AffiliatescoreVVCA announced the addition of two global affiliates in Europe and Canada where virtual and digital solutions to the access-to-care crisis are continually launched, tested, and researched. The European committee includes several MRCVS members.
- Canadian AffiliatescoreInternational partnership bringing Canadian perspective to VVCA's regulatory tracking and research efforts. Collaborates on expanding virtual care solutions and sharing best practices across North America.
- Vet TimesminorUK-based veterinary publication that granted permission for VVCA to share content related to RCVS under care guidance changes, expanding VVCA's reach in the European market.
- PetfolkminorListed as an industry backer of the VVCA Model Telemedicine Regulations petition, signaling support for VVCA's regulatory framework and advocacy efforts.
- Bond VetminorListed as an industry backer of the VVCA Model Telemedicine Regulations petition, signaling support for VVCA's regulatory framework and advocacy efforts.
- VetCorminorListed as an industry backer of the VVCA Model Telemedicine Regulations petition, signaling support for VVCA's regulatory framework and advocacy efforts.
- Michigan HumaneminorListed as an industry backer of the VVCA Model Telemedicine Regulations petition, signaling support for VVCA's regulatory framework and advocacy efforts.
- Lap of Love Veterinary HospiceminorListed as an industry backer of the VVCA Model Telemedicine Regulations petition, signaling support for VVCA's regulatory framework and advocacy efforts.
- Heartland Veterinary PartnersminorListed as an industry backer of the VVCA Model Telemedicine Regulations petition, signaling support for VVCA's regulatory framework and advocacy efforts.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
Veterinary Virtual Care Association competitors and assessment
Company assessmentDirect peers
- VetPartners: International member association of veterinary management consultants and advisors. Similar nonprofit association model serving veterinary industry professionals with education, resources, and advocacy.
- Veterinary Innovation Council: Industry council explicitly focused on innovation and technology adoption in veterinary medicine, including telemedicine policy. Closest functional peer to VVCA; collaborates on the Model Telemedicine Regulations and shares advocacy goals.
- Veterinary Medical Association Executives (VMAE): Association of executives running state and local veterinary medical associations. Comparable in supporting the veterinary association ecosystem and providing shared resources, leadership development, and advocacy coordination.
Broad incumbents
- American Animal Hospital Association (AAHA): Accrediting body for companion animal hospitals that produces practice standards and guidelines. Comparable to VVCA as a standards-setting association for veterinary practice, with overlap on telehealth and patient-care guidance.
- American Veterinary Medical Association (AVMA): The principal U.S. professional association for veterinarians. Like VVCA, AVMA produces policy guidance, CE content, and advocacy on practice issues including telemedicine, but operates as a broad-incumbent covering all of veterinary medicine rather than the narrow virtual-care niche.
- Western Veterinary Conference / Viticus Group: Veterinary continuing-education conference and content provider. Comparable in delivering practitioner education at scale; VVCA's Global Summit partnership with The Webinar Vet mirrors this events-driven model.
- North American Veterinary Community (NAVC): Major veterinary continuing-education and conference organizer (VMX). Comparable to VVCA in delivering practitioner education and industry thought leadership, but at much larger scale and across all clinical topics rather than focused on virtual care.
Regional players
- World Small Animal Veterinary Association (WSAVA): Global association of small animal veterinary associations producing clinical guidelines and CE. Comparable international association model with overlapping focus on practice standards and education, though geographically broader.
- Royal College of Veterinary Surgeons (RCVS): UK regulator and professional body whose 'under care' guidance is directly referenced by VVCA's content. Comparable as a regulatory and standards authority for veterinary practice, but regionally scoped to the UK.
Emerging players
- dvm360 (MultiMedia Animal Care): Veterinary media and education brand publishing clinical, practice management, and industry content including telemedicine coverage. Adjacent competitor for practitioner attention and a content partner comparable to VVCA's Signals hub.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Veterinary Virtual Care Association social profiles
Digital presenceVeterinary Virtual Care Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Veterinary Virtual Care Association leadership team
Management profileNumber of profiles
Profiles4 records
Veterinary Virtual Care Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Veterinary Virtual Care Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Veterinary Virtual Care Association
What does Veterinary Virtual Care Association do?
The Veterinary Virtual Care Association (VVCA) is a nonprofit industry association that develops and disseminates best practices, educational resources, and policy guidance for veterinary virtual care. Its core offerings include interactive telemedicine regulatory maps covering the USA, Canada, and Europe, downloadable virtual care guides, the Mark Five podcast, the Signals content aggregator, an annual industry report, model telemedicine regulations framework, and a virtual care provider directory.
Is Veterinary Virtual Care Association a public or private company?
Veterinary Virtual Care Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Veterinary Virtual Care Association founded?
Veterinary Virtual Care Association was founded in 2020. It employs 1 to 10 people.
Where is Veterinary Virtual Care Association based?
Veterinary Virtual Care Association is headquartered in San Diego, United States, in the North America region.
How does Veterinary Virtual Care Association make money?
Two revenue lines are on record. Sponsorship Programs are the primary driver. The others are former Membership Fees (Discontinued).
Who are Veterinary Virtual Care Association's main competitors?
Direct peers on record are VetPartners, Veterinary Innovation Council and Veterinary Medical Association Executives (VMAE). Broad incumbents are American Animal Hospital Association (AAHA), American Veterinary Medical Association (AVMA), Western Veterinary Conference / Viticus Group and North American Veterinary Community (NAVC). Regional players are World Small Animal Veterinary Association (WSAVA) and Royal College of Veterinary Surgeons (RCVS). dvm360 (MultiMedia Animal Care) is listed as an emerging player.
Does Veterinary Virtual Care Association have an API?
No public API is recorded for Veterinary Virtual Care Association.
What industry is Veterinary Virtual Care Association in?
Veterinary Virtual Care Association's product category is Veterinary Professional Association Services. Its primary akta.pro industry code is HLAMAMAC, Veterinary Telemedicine & Virtual Care Platforms. Its NAICS code is 54194 and its SIC code is 8090.