Centro Auditivo Vip

What Centro Auditivo Vip does

Centro Auditivo Vip is a private Brazilian hearing care retailer and clinical service provider headquartered in Criciúma, Santa Catarina, operating from Rua Cons. João Zanette, 90, Sala 202, near Terminal Central. The company sells hearing aids under the Vista product family (Vista B and Vista V), offers clinical audiometry examinations, occupational audiology programs for employer clients, and hearing aid batteries and accessories. Its primary customer segment is adults and elderly individuals experiencing hearing loss, with a secondary corporate segment served through workplace hearing screening services.

The Vista B hearing aid is built around third-party Sonova technology, integrating the Sonova PRISM chip for audio processing, SoundSuite OS for automatic environment-based sound adjustment, Bluetooth connectivity for smartphone streaming, the Hearing Remote mobile app for user-driven adjustments, and Auto Target Pro for speech focus and background noise reduction. Vista V is a rechargeable model positioned around convenience and long daily-use battery life. The company distributes these products through an exclusive partnership with Argo, whose logo is featured on the company website.

Commercial operations are sales-led through a single physical retail location supplemented by WhatsApp Business messaging (wa.me/554891911770) for appointment scheduling and product inquiries. Pricing is quote-based for hearing aids and services, while free hearing tests function as the lead generation and conversion mechanism. Marketing is limited to a company website with no identified paid advertising, email campaigns, or social media presence. Ownership, founding date, funding history, and headcount beyond a stated 11–50 employee band are not publicly disclosed.

Name

Centro Auditivo Vip

Legal name

Centro Auditivo Vip

Website

https://centroauditivovip.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Centro Auditivo Vip is a private Brazilian hearing care retailer based in Criciúma, Santa Catarina, selling Vista-branded hearing aids powered by Sonova technology and providing clinical and occupational audiometry services to individual consumers and employer clients.

Ownership category

akta.pro rank

Product category

Hearing care services and hearing aids

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Audiology & Hearing Diagnostic Centers (HLAFAKAH)

akta.pro secondary industry

Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)

Keywords

• Hearing care services
• Hearing aid sales
• Audiology examinations
• Occupational audiometry
• Hearing tests

Headquarters

HQ city

Içara

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Hearing Aid Sales: Sale of hearing aid devices including Vista B and Vista V models with advanced features like Bluetooth, rechargeable batteries, and smart sound processing.
2. Clinical Audiometry Services: Clinical hearing tests (audiometria clínica) for diagnosing hearing loss and recommending appropriate hearing solutions.
3. Occupational Audiometry Services: Occupational hearing tests for companies to promote employee auditory health and comply with workplace safety regulations.
4. Batteries and Accessories: Sale of hearing aid batteries and accessories for ongoing device maintenance and use.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Centro Auditivo Vip is a hearing care center that sells Sonova-based hearing aids (Vista B and Vista V product lines) and provides clinical audiometry exams, occupational audiometry programs for employers, and hearing aid batteries and accessories. The business combines retail sale of advanced Bluetooth-enabled rechargeable hearing aids with professional audiological testing, fitting, and maintenance services from a physical location in Criciúma, Santa Catarina, Brazil.

Product overview

Centro Auditivo Vip offers a portfolio of hearing aids centered on the Vista B and Vista V models, complemented by clinical and occupational audiology services and hearing aid accessories. The Vista B represents the flagship advanced model with proprietary SoudSuite OS technology and Sonova PRISM chip, while Vista V offers rechargeable convenience. Services include clinical audiology examinations and occupational audiology programs for businesses.

Differentiator

Problem solved

Functional benefit

Brands

• Vista B: Hearing aid product line featuring SoudSuite OS, Chip Sonova PRISM, Bluetooth connectivity, Hearing Remote app, Auto Target Pro, and rechargeable design.
• Vista V

Products and services

• Vista B Hearing Aid Advanced rechargeable hearing aid for adults and elderly individuals with hearing impairment, featuring SoundSuite OS automatic environment adjustment, Sonova PRISM audio processing chip, Bluetooth streaming to smartphones and tablets, the Hearing Remote mobile app for focus and noise reduction control, Auto Target Pro speech-in-noise enhancement, and long-lasting rechargeable battery design.
• Vista V Hearing Aid Rechargeable hearing aid model available for customers to test at the Criciúma office, designed for daily use convenience with long battery life.
• Clinical Audiometry (Audiometria Clínica) Clinical audiology examination service to assess hearing capabilities and identify hearing loss in individual patients, supporting diagnosis and appropriate hearing aid recommendation.
• Occupational Audiometry (Audiometria Ocupacional) Occupational audiology examination service designed for employers to promote hearing health among their employees and support workplace auditory safety compliance.
• Hearing Aid Batteries and Accessories (Pilhas e Acessórios) Retail sale of high-quality batteries and accessories to support ongoing use, maintenance, and replacement needs of hearing aid customers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature6 records

Partnerships

One partnership is on record.

• ArgominorStrategic or Co-development PartnerArgo is mentioned as an exclusive partnership (parceria exclusiva) with their logo displayed on the website. The nature of the partnership relates to hearing care technology and products, though specific details about the collaboration are limited in the available source data.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Demant: Danish hearing healthcare group owning Oticon, Bernafon, Sonic, and Audika retail. Broad incumbent spanning hearing aid manufacturing and clinic retail, competing for the same end customers.
• Sonova: Swiss hearing aid manufacturer behind Phonak, Unitron, and Hansaton and supplier of the Sonova PRISM chip and SoundSuite OS used in Centro Auditivo Vip's Vista products. Operates a much broader portfolio (R&D, manufacturing, retail via AudioNova/Connect Hearing) than the subject company.
• GN Hearing: Danish hearing aid manufacturer behind ReSound, Beltone, and Jabra. Competes with Sonova-supplied products in Brazilian retail clinics and is a key reference point for product positioning.
• WS Audiology: Owner of Widex and Signia hearing aid brands, plus selected retail operations. A major upstream competitor and potential future retail consolidator in Latin America.

Direct peers

• Amplifon: Global leader in hearing care retail, operating thousands of clinics across more than 25 countries including Brazil. Closest large-scale analog to Centro Auditivo Vip's clinic-plus-retail model, and the most obvious consolidator of independent local hearing care providers in Brazil.
• Miracle-Ear: Large US franchise-based hearing care retail network offering free exams, hearing aid fitting, and ongoing service. Closest US analog of a clinic-led consumer hearing care business.
• Specsavers Hearcare: Optician-chain-embedded hearing care service across the UK, Ireland, Nordics, and Australasia. Comparable in combining in-store audiology exams with hearing aid fitting and accessory sales.
• AudioNova: Sonova's owned retail network distributing Phonak, Unitron, and Hansaton devices. Especially relevant because Centro Auditivo Vip relies on Sonova-supplied technology via Argo, making AudioNova a natural benchmark for clinic economics under a Sonova-aligned supplier relationship.
• Beltone: GN-owned hearing care retail network with franchise and corporate clinics across North America. Comparable franchise/local-owner-driven hearing care service and device distribution.
• Audika Group: Demant-owned hearing care retail chain with clinics across Europe, Asia, and select Latin American markets. Directly comparable clinic-based audiology and hearing aid distribution model.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/centroauditivovip
• LinkedInlinkedin.com/company/centro-auditivo-vip

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Centro Auditivo Vip