What Encore St Kilda Beach does

Encore St Kilda Beach operates a single-location beachfront wedding and events venue inside the historic St Kilda Sea Baths complex in Melbourne, Victoria, Australia. The venue offers panoramic views over Port Phillip Bay, a rooftop ceremony terrace, operable partition walls enabling configurations from 50 to 700 guests, and built-in audio-visual equipment with on-site technical support. It is privately held under Melbourne Hospitality Group, a diversified hospitality operator that also runs Captain Baxter, Republica, Mr McCracken, and Toorak Hotel.

Encore's core product is the physical venue, supplemented by in-house catering (recognised as Caterer of the Year in 2019 and 2023 by the Restaurant & Catering Hostplus Awards for Excellence), tiered beverage packages, and dedicated event coordination. Revenue is generated through quote-based event packages spanning weddings (the primary segment), corporate functions and product launches, and milestone celebrations including Bar/Bat Mitzvahs and birthdays. Pricing is not publicly disclosed and varies by guest count, package selection, and seasonality, with reduced minimum spends offered during winter and mid-week periods. A password-protected Wedding Portal supports booked couples through planning workflows.

The business runs an event-driven go-to-market model combining Instagram and Facebook organic content, Wedding Open Days for experiential conversion, and a preferred-supplier ecosystem spanning photography, floristry, décor, and entertainment. Back-office operations are supported by Tripleseat event management software and Microsoft Outlook for venue viewing scheduling. Encore is a premium-positioned, single-venue operator with no disclosed financials, funding history, or headcount data.

Name

Encore St Kilda Beach

Legal name

Encore St Kilda Beach

Website

https://encorestkilda.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Encore St Kilda Beach operates a single-location beachfront wedding and events venue at Melbourne's St Kilda Sea Baths, serving couples, corporate clients, and celebration planners with award-winning in-house catering, beverage packages, and event coordination for groups of 50 to 700 guests.

Ownership category

akta.pro rank

Product category

Wedding and Event Venue Services

NAICS

Caterers (72232), All Other Amusement and Recreation Industries (713990)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Wedding & Reception Catering (HSACAGAD)

akta.pro secondary industry

Wedding & Social Event Catering (THAHAKAE)

Keywords

• Wedding venue services
• Event venue rental
• Wedding catering services
• Corporate event hosting
• Beachfront event space

Headquarters

HQ city

Saint Kilda

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Venue Hire and Event Packages: The primary revenue stream comes from hiring the venue for weddings, corporate events, and celebrations. Packages include seated and cocktail wedding packages with catering, beverages, and venue use. Pricing is quote-based and varies by guest count, package selection, and seasonality.
2. In-house Catering: Award-winning catering services included in event packages, featuring Chef's selection menus, beverage packages with upgrade options, and additional food stations or platters. Catering has won multiple Restaurant & Catering Hostplus Awards.
3. Beverage Package Upgrades: Tiered beverage packages (A, B, C) with premium upgrades including spirits packages, champagne towers, and cocktail options charged per person.
4. Event Enhancements and Add-ons: Additional revenue from upgrades such as champagne towers, cocktail packages, entertainment recommendations, and preferred supplier arrangements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Encore St Kilda Beach is a beachfront weddings and events venue located inside the St Kilda Sea Baths complex offering panoramic Port Phillip Bay views. The venue sells all-inclusive wedding, corporate, and celebration packages that bundle venue hire, in-house catering, beverage packages, table settings, and dedicated event coordination. Capacity ranges from intimate 50-guest micro weddings up to 700 cocktail-style events, supported by operable walls, a rooftop terrace, and built-in AV equipment with on-site technician.

Product overview

Encore St Kilda Beach is a single-location waterfront event venue operated by Melbourne Hospitality Group, offering a unified events service rather than a modular software platform. The core product is the venue itself, supplemented by in-house catering, beverage packages, and event coordination. Additional services include dedicated wedding packages (seated and cocktail formats), micro/intimate wedding options with flexible partitioning, Bar & Bat Mitzvah celebrations, corporate events, and milestone celebrations. A password-protected Wedding Portal provides planning tools for booked couples. The venue is located within the St Kilda Sea Baths complex and features floor-to-ceiling windows overlooking Port Phillip Bay, a rooftop terrace, and capacity for up to 700 guests.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Award-winning catering recognized by Restaurant & Catering Hostplus Awards for Excellence
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Captain BaxterminorOthersAdjacent venue within the St Kilda Sea Baths complex, also operated by Melbourne Hospitality People. Guests are directed to Captain Baxter for pre-reception drinks or post-event cocktails on the Riviera Rooftop.
• RepublicaminorOthersBeachfront restaurant within the St Kilda Sea Baths complex. Pre-reception drinks events are sometimes hosted at Republica's courtyard before moving to Encore for main events.
• Melbourne Hospitality PeoplecoreStrategic or Co-development PartnerParent company managing multiple Melbourne hospitality venues including Captain Baxter and Republica. Encore St Kilda is part of the St Kilda Venues portfolio under this umbrella.
• Matt & Jacques PhotographyminorImplementation/ SI/ Consulting PartnerPreferred photography and videography supplier featured in supplier spotlights. Documents weddings at Encore with authentic, heartfelt approach. Recommended to couples as preferred suppliers.
• Weddings of DistinctionminorImplementation/ SI/ Consulting PartnerFamily-owned wedding décor and hire company with over 29 years experience and 1,000+ hire items. Recommended for ceremony décor, centrepieces, and arbour upgrades. Working relationship for nearly a decade.
• Complete Function HireminorImplementation/ SI/ Consulting PartnerTrusted furniture, décor and styling partner with over 25 years experience. Recommended for micro and intimate wedding transformations.
• Fleur FettiminorImplementation/ SI/ Consulting PartnerRecommended florist partner for micro weddings, adding texture, colour and romance without overwhelming intimate spaces.
• The Fox 101.9minorGTM or Marketing PartnerRadio station that organized the Lizzo event at Encore, providing tickets to listeners and creating promotional partnership for the venue.
• Melbourne Ska OrchestraminorOthersLive entertainment provider for Steve's 50th birthday celebration, performing a nine-piece set for the roaring 20s themed event.
• RTR ProductionsminorImplementation/ SI/ Consulting PartnerAV and lighting supplier for Steve's 50th birthday celebration, providing production equipment for the themed event.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Park Melbourne: Modern inner-Melbourne wedding and event venue with multiple event spaces, in-house catering and a similar event-driven GTM targeting engaged couples — a direct competitor in the premium Melbourne wedding venue category.
• Leonda by the Yarra: Iconic Melbourne wedding and events venue on the Yarra River offering all-inclusive packages with in-house catering and waterfront views — directly comparable to Encore's full-service wedding venue model in the same Melbourne market.
• Captain Baxter: Adjacent beachfront venue within the St Kilda Sea Baths complex operated by Melbourne Hospitality Group — operates the same beachside event model and shares customer flow with Encore for pre/post-event functions.
• Mr McCracken: Melbourne wedding and events venue with comparable in-house catering and full-service event packages — part of the Melbourne Hospitality Group portfolio and overlapping customer base in the Melbourne wedding market.
• Eureka 89: Premium Melbourne event venue on level 89 of Eureka Tower with signature views, in-house catering and event coordination — competes with Encore for high-end weddings and corporate functions on a similar 'destination venue' positioning.

Regional players

• Zonzo Estate: Yarra Valley wedding and event estate with in-house catering, vineyard setting and full-service packages — comparable all-inclusive venue offering, but located outside Melbourne's metro area.
• Bramleigh Estate: Mornington Peninsula wedding estate offering all-inclusive packages with in-house catering and ceremony/reception coordination — comparable venue type but serving Melbourne couples via a regional destination model.

Broad incumbents

• The Langham Melbourne: Luxury Southbank hotel with ballroom event space, in-house catering and corporate event services — a broader incumbent offering wedding and corporate packages with overlapping target customers in the premium Melbourne segment.
• Crown Melbourne: Large integrated resort and convention complex on the Southbank offering multiple ballrooms, in-house catering and event services — broader incumbent competing with Encore for premium weddings, corporate functions and large-scale events.
• RACV Club Melbourne: Established Melbourne CBD club venue hosting weddings, corporate functions and social events with in-house catering — comparable premium event space in the Melbourne market with a longer operating history and broader membership base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EncoreStKilda
• Instagraminstagram.com/encorestkilda
• LinkedInlinkedin.com/company/encore-st-kilda-beach

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Encore St Kilda Beach