Zonzo Estate Yarra Valley

What Zonzo Estate Yarra Valley does

Zonzo Estate Yarra Valley is a privately held, founder-owned (Rod Micallef, est. 2005) integrated winery, restaurant, and wedding business operating across three sites in Victoria, Australia: the original Zonzo Estate at Yarra Glen (working vineyard plus restaurant and wedding venue, including the architecturally distinctive Cappella chapel), the urban winery in Lilydale (converted 2019, near-100% sustainable with rainwater recycling, Cool-Fit 4.0 Swiss piping, and custom tanks designed by Head Winemaker Caroline Mooney), and Zoncello YV in Healesville, positioned as Australia's first venue dedicated to a spritz. The product surface spans the Estate wine range (Chardonnay, Pinot Noir, Shiraz, Cabernet, Rosé, Prosecco, Vintage Sparkling), the Scoperta small-batch Italian-varietal range (Fiano, Pecorino, Ansonica, Pinot Grigio, Sangiovese, Sagrantino), a spritz line (Zoncello Limoncello, RoRo Aperitivo, Cicchio Pistacchio, Bellina) in bottled and canned formats, craft spirits (two vodkas, gin, limoncello), gift packs and hampers, plus wedding services across four packages priced from $800 (Proposal) to $200/pp (Estate, up to 140 guests).

The business model is overwhelmingly direct-to-consumer and multi-channel. Revenue is generated through restaurant covers (Italian sharing menus at $65-$75/pp), wedding package sales ($800-$200/pp), DTC wine/spirit/spritz e-commerce with bulk discounts (10% off 6 bottles, 15% off 12+), a Subscribe & Save 5% subscription, gift cards (up to $2,500, 3-year expiry), and bomboniere (24-pack wedding favours). Wedding bookings are made via the website with coordinator follow-up; restaurant reservations run on SevenRooms; payments on Stripe; takeaway via HungryHungry; delivery via Australia Post. The customer base is highly distributed across individual diners, wedding couples (mid-market, "various"), DTC wine/spritz purchasers, special-occasion groups, and wine tourists in the Yarra Valley — with no disclosed anchor B2B accounts. The company holds Victorian Liquor Licence No. 36307874 and won the Victorian Wine Show 2024 Best Sparkling Trophy (Vintage Sparkling 2017, 96 pts) and Product Innovation of the Year 2024 (Zoncello Limoncello Spritz). Operations are entirely domestic; international delivery is not offered.

Name

Zonzo Estate Yarra Valley

Website

https://zonzo.com.au

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Zonzo Estate Yarra Valley is a privately held, founder-owned winery, restaurant, and wedding venue operating across Yarra Glen, Healesville, and Lilydale in Victoria, Australia. It serves wedding couples, restaurant diners, and DTC wine, spritz, and spirits consumers through an integrated on-premise and e-commerce model.

Ownership category

akta.pro rank

Product category

Winery and Hospitality Services

NAICS

Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320), Drinking Places (Alcoholic Beverages) (7224)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wine Bars (THAFAEAF), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Luxury Farmhouses, Country Houses & Vineyard Estates (THAMAEAG)

Keywords

• Yarra Valley winery
• Italian restaurant dining
• Wedding venue services
• Wine and spirits retail
• Estate vineyard operations

Headquarters

HQ city

Yarra Glen

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Dining: Italian sharing-style dining at Zonzo Estate (Yarra Glen) and Zoncello YV (Healesville) restaurants. Zonzo Estate offers a Festa Sharing Menu ($75 pp) with sittings on weekends (11:30am-8pm Sat, 11:30am-4pm Sun) and weekdays. Zoncello YV offers The Italian Party Sharing Menu ($65 pp, rising to $75 pp from September 2026), plus à la carte dishes including pizzas, pastas, mains, and cocktails. Both venues generate revenue per head and through per-item dining sales. Deposits of $20 per person are taken for weekend and larger group bookings.
2. Bottle Shop / Direct Wine & Spirit Sales: The estate sells wine, spirits, and spritzes through its own e-commerce bottle shop (zonzo.com.au/shop). Pricing ranges from $25 (Estate Prosecco Di Aria, Estate Moscato Di Mia) to $65 (Vintage Sparkling 2017). Discounts apply for bulk: 6 bottles = 10% off, 12+ bottles = 15% off. Spritz canned and bottled products sold with free shipping over $135. Subscription (Subscribe & Save 5%) available on select products. Spirits include vodka ($75/500mL), gin ($40/200mL), and limoncello ($32-$60). Gift packs and hampers range from $51 to $170.
3. Wedding Packages and Events: Four wedding packages: Proposal ($800, Wed-Sun), Ceremony ($2,500, up to 140 guests, Mon-Fri), Stables ($150/pp, up to 80 guests, Mon-Fri), Estate ($200/pp, up to 140 guests, 7 days). Coordinators included in all packages. Private dining at Zoncello accommodates up to 16 guests. Enquiry calendar open through end of 2028.
4. Gift Cards: Gift cards sold in variable amounts up to $2,500, with 3-year expiry. Delivered via email (e-card) or Australia Post ($10 boxed gift, or $5 express). Redeemable in-restaurant or online at checkout.
5. Bomboniere (Wedding Favours): Sold in 24-packs of 200mL bottles ($10 per 24-pack for registered post delivery, free collection from Zonzo Estate). Optional custom labels available. Maximum 8 packs per order; larger orders by email. Australian national delivery available.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Zonzo Estate Yarra Valley operates as a vertically integrated winery, restaurant, and wedding venue in the Yarra Valley, Australia. It produces and sells wines, spirits, and spritzes from its own vineyards and a sustainable urban winery in Lilydale, serves Italian sharing-style dining at two venues (Zonzo Estate Yarra Glen and Zoncello YV Healesville), and hosts weddings and private events in its on-site chapel and reception spaces. Revenue is generated through restaurant dining, venue hire, e-commerce bottle shop sales, gift cards, and gift hampers.

Product overview

Zonzo Estate Yarra Valley operates as an integrated hospitality and wine business with two restaurant venues (Zonzo Estate and Zoncello YV), a comprehensive wine and spirits portfolio, and wedding/event services. The product ecosystem includes: two Italian dining restaurants featuring shared menus, wood-fired pizzas, and local/imported ingredients; the Estate and Scoperta wine ranges spanning Pinot Noir, Chardonnay, Shiraz, Cabernet varieties, and Italian-inspired whites (Fiano, Pecorino, Ansonica, Pinot Grigio); spritz products (Zoncello Limoncello Spritz, RoRo Aperitivo, Cicchio Pistacchio, Bellina) available in bottles and cans; craft spirits (Vodka and Gin infusions); curated gift hampers (Home Cook Pack, Gourmet Getaway, Reset Ritual, Aperitivo Pack, Zoncello Pack); and wedding services with multiple packages (Estate, Stables, Ceremony, Proposal). The business also operates the Lilydale Winery for production. The venues integrate with SevenRooms for reservations, Stripe for payments, HungryHungry for takeaway ordering, and Australia Post for delivery services.

Differentiator

Problem solved

Functional benefit

Brands

• Scoperta: Small batch wines including Pinot Grigio, Fiano, Pecorino, Ansonica, Sangiovese, and Sagrantino varieties
• Zoncello
• Bellina

Products and services

• Zonzo Estate Restaurant The original and first home of shared Italian dining in Yarra Valley. A converted old milking shed restaurant offering authentic Italian fare including sharing menus, wood-fired pizzas, pasta, and main courses, with picturesque valley views. Seats groups from 2 to 50 across Main Restaurant, Outside, The Stables, and Barrel Room spaces. Open Saturday 11:30am-8pm, Sunday 11:30am-4pm, plus weekday lunches.
• Zoncello YV Restaurant Australia's first home dedicated to spritz. A vibrant Italian restaurant and spritz bar in Healesville featuring sharing menus, wood-fired pizzas, pasta, cocktails, and an extensive spritz and wine selection. Spaces include main dining room, Alcove (shared dining), private dining room (up to 16 guests), and retail area. Open Thu-Mon 12pm-9pm, closed Tue & Wed.
• Wedding Services (Estate, Stables, Ceremony, and Proposal Packages) Award-winning wedding venue offering four packages: Estate Package (ceremony and reception for up to 140 guests, From $200/pp, available 7 days), Stables Package (intimate ceremony and reception for up to 80 guests, From $150/pp, Mon-Fri), Ceremony Package (ceremony only in The Cappella for up to 140 guests, From $2,500 flat, Mon-Fri), and Proposal Package (From $800, Wed-Sun). Coordinators included in all packages. Calendar open through end of 2028.
• The Cappella Wedding Chapel Architecturally stunning chapel venue used for wedding ceremonies and proposals at Zonzo Estate. Features 360-degree virtual tours and accommodates up to 140 guests for ceremonies. Available as part of the Ceremony, Stables, and Estate wedding packages.
• Estate and Scoperta Wine Range Wines produced from Zonzo's 94-acre Yarra Valley vineyard and the sustainable Lilydale urban winery, plus sourced from Heathcote and Murray Darling regions. The Estate range includes Pinot Noir, Chardonnay, Shiraz, Cabernet Sauvignon, Cabernet Franc, Rosé, Prosecco Di Aria, Moscato Di Mia, and Vintage Sparkling 2017. The Scoperta range covers Italian varieties: Pinot Grigio, Fiano, Pecorino, Ansonica, Sangiovese, and Sagrantino. Pricing from $25 to $65 per bottle.
• Zonzo Spritz Range (Zoncello Limoncello, RoRo Aperitivo, Cicchio Pistacchio, Bellina) Range of craft spritz products available in bottled and canned formats. Zoncello Limoncello Spritz (crafted from homemade Limoncello and premium Australian sparkling wine), RoRo Aperitivo Spritz (inspired by Italian aperitivo), Cicchio Pistacchio Spritz (with pistachio finish), and Bellina (Peach Bellini-style spritz with real peach nectar). Bottled at $25 each; canned 4-pack $29; case of 16 $110. Free shipping over $135 Australia-wide.
• Zonzo Estate Spirits (Vodka, Gin, Limoncello) Distilled at the Lilydale winery using estate-grown botanicals. Vodka varieties: Lemon Scented Gum and Rose Petal & Vanilla (500mL, $75 each). Gin: Honey, Lemon & Thyme (200mL, $40). Limoncello: homemade using a legacy recipe and local lemons, 200mL ($32) or 500mL ($60).
• Zonzo Gift Cards Digital or physical gift cards with 3-year expiry, redeemable for dining in-restaurant or online bottle shop purchases. Available in values up to $2,500. E-card via email (free delivery); boxed gift with Australia Post ($10 standard, $5 express).
• Zonzo Gift Hampers and Packs Curated gift hampers and packs combining Zonzo products with artisan gifting items. Includes Zoncello Pack ($51), Aperitivo Pack ($70), Home Cook Pack ($85), Gourmet Getaway Hamper ($110), and The Reset Ritual Hamper ($170). Packaged in custom Zonzo branded gift boxes.
• Bomboniere (Wedding Favours) Wedding favour products sold in 24-packs of 200mL bottles. Available with optional custom labels for weddings and events. Delivered Australia-wide via registered post ($10 per 24-pack) or free collection at Zonzo Estate. Maximum 8 packs per standard order; larger orders by email.

Quantifiable outcome

• Best Sparkling — Victorian Wine Show 2024 (96 pts, Top Gold)
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature7 records

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Stones of the Yarra Valley: Yarra Valley winery and wedding venue operating an established destination weddings business alongside cellar door and dining — directly comparable on the integrated winery-wedding-hospitality model.
• Tahbilk Winery: Historic Victorian winery with on-site restaurant and cellar door hosting private events — comparable as a Victorian estate winery combining production, dining, and event hire.
• Yarra Yering: Premium Yarra Valley winery with cellar door and limited-production wines — directly comparable as a Yarra Valley producer with on-premise tasting and DTC wine sales.
• Levantine Hill: Yarra Valley premium winery with cellar door, restaurant (Evelyn's), and event spaces — directly comparable as a destination Yarra Valley winery-hospitality operator.
• Oakridge Wines: Yarra Valley winery with on-site restaurant and event hospitality, producing premium single-vineyard wines — directly comparable as a premium Yarra Valley producer with integrated dining.
• Coombe Yarra Valley: Yarra Valley estate combining cellar door, restaurant, and event functions on a heritage property — closely comparable to Zonzo Estate's estate-dining and event-hire offering.
• Rochford Wines Yarra Valley: Yarra Valley winery, restaurant, and wedding/events destination offering cellar door, dining, and private event hosting — the closest direct comparable to Zonzo Estate's multi-venue destination model in the same region.
• St Huberts Estate: Historic Yarra Valley winery with cellar door, restaurant, and wedding/event hosting — directly comparable as a multi-venue Yarra Valley destination operator.

Broad incumbents

• Domaine Chandon Australia: Yarra Valley sparkling-focused winery owned by Moët Hennessy with restaurant and visitor experience — comparable as a destination Yarra Valley winery-restaurant, with substantially larger institutional ownership and distribution scale.
• De Bortoli (Yarra Valley Estate): Major Australian family-owned wine group with a Yarra Valley cellar door, restaurant, and event facilities — comparable on the integrated destination model but with national distribution and a much broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ZonzoYarraValley
• Instagraminstagram.com/zonzoestate
• LinkedInlinkedin.com/company/zonzo-estate-yarra-valley

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zonzo Estate Yarra Valley