What PINNACLE MEDIA does

Pinnacle Media is a privately held, full-service B2B marketing and public relations agency headquartered in Stow, Ohio, founded in 1997 by Drew Shippy and now led by President & CEO Chrissy Bowser and Chief Creative Officer Jesse Krakowski. The firm sells five integrated service lines — Integrated Marketing Communications & Strategy, Public Relations, Digital Marketing & Innovation, Media Planning & Buying, and Research & Market Intelligence — delivered through an in-house bench spanning strategy, creative, copywriting, videography, photography, web development, trade show planning, and media buying. The agency also offers a fractional CMO engagement, positioning senior marketing leadership alongside its execution services.

The company's customer base is concentrated in the automotive, heavy-duty, performance, and specialty aftermarket verticals, with named enterprise clients including Garage Gurus, Icahn Automotive, Monroe Shockmobile, Fel-Pro, Elgin Industries, DynoMax Exhaust, and Gemini Group. It has expanded selectively into adjacent verticals including SaaS/fleet management (ASCEND Fleet), manufacturers, software and technology firms, professional services, and nonprofits. Engagements are delivered under retainer or project-based pricing on a quote basis; no pricing is publicly disclosed.

The technology stack is described as standard marketing agency infrastructure — Google Analytics for traffic analysis and Google reCAPTCHA for site security — with no proprietary platform, AI/ML capabilities, integrations, or app products. The firm operates a single US office and has no disclosed subsidiaries, funding history, or institutional investors.

Name

PINNACLE MEDIA

Legal name

Pinnacle Media

Website

https://pinnmedia.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

Pinnacle Media is a privately held, full-service B2B marketing and PR agency founded in 1997 and based in Stow, Ohio, serving enterprise clients primarily in the automotive aftermarket and adjacent verticals through integrated marketing, public relations, digital, media buying, and research services.

Ownership category

akta.pro rank

Product category

Marketing & Public Relations Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

akta.pro secondary industry

Technology & B2B PR (BPAFADAI)

Keywords

• Integrated marketing services
• Public relations agency
• Digital marketing services
• Media planning buying
• Market research services

Headquarters

HQ city

Stow

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Marketing and PR Services: Full-service agency providing integrated marketing communications, public relations, digital marketing, and media planning and buying. Revenue generated through retainer arrangements and project-based engagements with B2B clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Pinnacle Media is a full-service marketing and PR agency that provides integrated marketing communications and strategy, strategic public relations, digital marketing and innovation, media planning and buying, and research and market intelligence. It serves as an extension of clients' in-house marketing teams through retainer and project-based engagements, primarily targeting B2B clients in the automotive, heavy duty, performance and specialty aftermarkets, manufacturing, software/technology, professional services, and nonprofit sectors.

Product overview

Pinnacle Media is a full-service marketing and PR agency serving bold brands since 1997. The company operates as a service-based agency rather than a software product company, offering five core integrated service lines: Integrated Marketing Communications & Strategy, Public Relations, Digital Marketing & Innovation, Media Planning & Buying, and Research & Market Intelligence. These services are delivered through various capabilities including strategic planning, copywriting, branding, web development, trade show planning, videography, photography, email marketing, and sales enablement. The agency specializes in the automotive, heavy duty, performance, specialty aftermarkets, manufacturers, software and technologies, professional services, and nonprofit sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Integrated Marketing Communications & Strategy

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• RPA: Long-established independent advertising agency with automotive category experience and a full-service creative/media model. Larger scale and broader client portfolio, but operates in overlapping creative and media-buying capabilities.
• Campbell Ewald: Detroit-headquartered advertising agency with deep automotive and industrial heritage, now part of a larger network. Comparable automotive vertical focus and B2B/aftermarket client work, but with substantially broader scale and resources.

Direct peers

• Stein IAS: B2B-focused integrated marketing agency with brand strategy, content, and digital capabilities aimed at industrial and technology clients — directly comparable to Pinnacle's manufacturer and SaaS work (e.g., ASCEND Fleet).
• Lewis Communications: Mid-size independent agency offering integrated marketing, PR, and digital services across B2B and consumer verticals, with a similar full-service in-house production model and mid-market enterprise client mix.
• Bernstein-Rein: Kansas City-based independent agency with strong automotive and consumer brand experience and similar integrated creative, media, and PR offerings. Closely comparable in agency model and client-type mix.
• The Tombras Group: Knoxville, TN-based independent full-service agency with comparable mid-market size, integrated marketing and media-buying capabilities, and a similar mix of regional and national B2B enterprise clients.
• Red Tettemer O'Connell + Partners: Mid-size independent creative and media agency with a similar full-service model and enterprise B2B client base. Comparable in operating philosophy and integrated offerings to a boutique mid-market shop.
• R&R Partners: Mid-size independent full-service agency with integrated marketing, PR, and media capabilities across tourism, public sector, and B2B. Similar operating model and client-mix characteristics to a multi-vertical boutique.
• Marcus Thomas LLC: Cleveland, OH-based independent full-service advertising and PR agency with similar mid-market size, B2B orientation, and a comparable mix of integrated marketing, PR, and digital services. Closest geographic and operating-model peer.

Emerging players

• Walker Sands: B2B marketing agency with strong technology and SaaS vertical focus, particularly relevant to Pinnacle's ASCEND Fleet work. Overlaps in PR, content, and digital, but is more SaaS-specialized.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PinnMedia
• LinkedInlinkedin.com/company/pinnaclemedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PINNACLE MEDIA