Martin

What Martin does

Martin SAS is a French B2B wholesale distributor of seafood and freshwater fish headquartered in Sars-et-Rosières with a secondary establishment in Boulogne-sur-Mer. The company sources daily from the Boulogne-sur-Mer fish auction (criée) and from international suppliers in Scotland, Norway, the Netherlands, Denmark, Spain, Greece, Poland, and Estonia. Its product portfolio spans six categories — sea fish, freshwater fish, shellfish and crustaceans, smoked and salted products, oysters, and frozen products — complemented by in-house filleting and de-shelling services that produce ready-to-use portions, fillets, and steaks.

The company operates two transformation and distribution workshops (built 2000 and 2012) and distributes via an owned fleet of temperature-controlled vehicles, supplemented by third-party cold-transport partners for regions outside the own-fleet coverage. A team of approximately 40 recognized professionals — including criée buyers, filleters, and logistics drivers — serves around 600 professional clients weekly. Target customers are restaurants, caterers (traiteurs), fishmongers (poissonniers), wholesalers (grossistes), and retail stores (magasins) across France, with next-day and sometimes same-day delivery as the core service proposition.

Martin SAS is a privately held French corporation (SAS) with no disclosed external investment, parent company, or funding rounds. The company has no proprietary technology, no digital platform, and no disclosed revenue. Pricing is quote-based for professional B2B customers and is not publicly disclosed. Trade names include "Martin SAS, Le Meilleur de la Mer" and "Martin Marée." The business model is fundamentally a traditional commodity distribution operation whose competitive position rests on 50 years of supplier relationships, cold-chain logistics infrastructure, and breadth of product range rather than technology differentiation.

Name

Martin

Legal name

Martin SAS

Website

https://martinsas.fr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Martin SAS is a French B2B wholesale distributor of seafood and freshwater fish, operating two workshops in Sars-et-Rosières and Boulogne-sur-Mer to serve roughly 600 weekly professional clients (restaurants, caterers, fishmongers, wholesalers, and retailers) across France via a temperature-controlled vehicle fleet.

Ownership category

akta.pro rank

Product category

Seafood Wholesale Distribution

NAICS

Fish and Seafood Merchant Wholesalers (42446), Seafood Product Preparation and Packaging (3117)

SIC

Prepared Fresh Or Frozen Fish & Seafoods (2092), Food And Kindred Products (2000)

akta.pro primary industry

Ethnic Meat, Poultry & Seafood Wholesale (AFAIAIAC)

akta.pro secondary industry

Frozen Seafood Meals & Value-Added Seafood (CRADADAG)

Keywords

• Seafood wholesale distribution
• Fresh fish supply
• Freshwater fish distribution
• Frozen seafood supply
• Cold chain logistics

Headquarters

HQ city

Boulogne-sur-mer

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Seafood Product Sales: B2B wholesale of fresh and frozen seafood products including sea fish, freshwater fish, shellfish, crustaceans, smoked fish, oysters, and prepared fish products. Revenue generated through direct sales to professional customers including restaurants, caterers, fishmongers, wholesalers, and retail stores.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Martin SAS is a French B2B seafood and freshwater fish wholesaler and distributor that supplies 600 professional clients weekly with fresh and frozen sea fish, freshwater fish, shellfish, crustaceans, smoked fish, oysters, and prepared products. The company sources daily from French fish auctions (criées) in Boulogne-sur-Mer and from international suppliers across Europe, then adds value through two in-house transformation (filleting/de-shelling) workshops and delivers nationwide via its own temperature-controlled fleet and cold-chain partner network.

Product overview

Martin SAS operates as a seafood and freshwater fish distributor with a complete product portfolio spanning six product categories: sea fish, freshwater fish, shellfish and crustaceans, smoked and salted products, oysters, and frozen products. The company also provides two integrated services—filleting/de-shelling workshops that prepare ready-to-use products (portions, fillets, steaks) and temperature-controlled distribution logistics across France. Products are sourced daily from French auction houses (criées), North Sea ports, and international suppliers from Scotland, Norway, Netherlands, Denmark, Spain, Greece, Poland, and Estonia, with 40 employees serving approximately 600 weekly customers including restaurants, caterers, fishmongers, wholesalers, and retailers.

Differentiator

Problem solved

Functional benefit

Products and services

• Poisson de Mer (Sea Fish) Fresh sea fish supplied to professional buyers, including turbot, sea bass (bar), sea bream (dorade), sole, cod (cabillaud), monkfish (lotte), Label Rouge Scottish salmon, tuna, and swordfish.
• Poisson d'Eau Douce (Freshwater Fish) Freshwater fish including sandre (pikeperch), pike, omble chevalier (Arctic char), and perch, sourced from Nordic and Eastern European partners (Poland, Estonia) since the 1970s.
• Coquillages et Crustacés (Shellfish and Crustaceans) Shellfish and crustaceans including bouchot and Hollandaise mussels, French scallops, clams, cockles, razor clams, blue lobster, live langoustine, and fresh North Sea pink and grey shrimp (whole and peeled).
• Fumaisons et Salaisons (Smoked and Salted Products) Traditionally smoked salmon using beech wood, haddock, sweet herring, halibut, and eel.
• Huîtres (Oysters) Premium oysters including Fines de Claires from Marennes Oléron, Cap Ferret, Bretonne, Saint Vaast, and Plate de Zeeland varieties.
• Produits Surgelés (Frozen Products) Frozen seafood products including prawns, sandre fillet, white fish fillets, grey shrimp croquettes, and scallops.
• Filetage et Décoquillage (Filleting and De-shelling Service) Two in-house cutting workshops producing ready-to-use portions (pavé), fillets (filet), and steaks (darne) for professional foodservice and retail customers.
• Distribution (Temperature-Controlled Delivery) Temperature-controlled vehicle fleet for regional distribution from Sars-et-Rosières and Boulogne-sur-Mer, supplemented by cold transport partners for sectors not covered by the company's own fleet, offering next-day (and sometimes same-day) delivery nationwide in France.

Quantifiable outcome

• 600 clients served weekly
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor.

• Scottish SuppliersminorOthersSuppliers from Scotland providing fish products including salmon (Ecosse Label Rouge). Scottish products supplement the daily Boulogne-sur-Mer criée supplies.
• Norwegian SuppliersminorOthersNorwegian seafood suppliers providing additional product sources alongside French and other European suppliers.
• Netherlands SuppliersminorOthersDutch suppliers contributing to the product range alongside other European sources.
• Danish SuppliersminorOthersDanish suppliers as part of the European supply network.
• Spanish and Greek SuppliersminorOthersSuppliers from Spain and Greece providing additional seafood products from Mediterranean sources.
• Nordic and Eastern European Partners (Poland, Estonia)minorOthersFreshwater fish suppliers from Nordic countries and Eastern Europe (Poland, Estonia) specializing in sandre (pike-perch), pike, perch, and Arctic char (omble chevalier). Partnership active since the 1970s.
• Cold Transport PartnersminorOthersCold transport (frigorifique) partners used for delivering products to sectors not covered by the company's own vehicle fleet, operating from Boulogne-sur-Mer.

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Findus Group: European frozen-food incumbent with significant frozen seafood lines; competes with Martin's Produits Surgelés range at foodservice customers but at much larger scale.
• Birds Eye (Nomad Foods): Leading European frozen fish and seafood brand under Nomad Foods; competes primarily in the frozen seafood category Martin serves to wholesalers and retailers.
• Thai Union Group: Global seafood conglomerate (Chicken of the Sea, John West, Petit Navire, King Oscar) with owned European brands like Petit Navire directly competing with Martin's canned and value-added seafood lines in French retail.
• Labeyrie Fine Foods: Premium French/European seafood brand (salmon, surimi, smoked fish) operating a broad retail and foodservice portfolio; much larger than Martin but overlaps in smoked salmon and frozen seafood categories.

Direct peers

• Viviers de Roscoff: Breton seafood company active in fish and shellfish distribution and live seafood logistics from the Brittany coast, comparable as a French regional seafood B2B supplier to restaurants and wholesalers.
• Crusta Cuisines: French shellfish and crustacean specialist serving foodservice and retail with value-added cooked and prepared products, overlapping with Martin's Coquillages et Crustacés range.
• Mer Alliance: Major French smoker and distributor of salmon and trout products with strong restaurant and retail penetration, comparable in value-added seafood processing and French foodservice positioning to Martin.
• Le Guilvinec Pêcherie / Pêcherie de Cornouaille: Family-run French seafood wholesaler operating out of Brittany, similar in leveraging criée sourcing and serving French restaurants and fishmongers with daily fresh seafood.
• Cité Marine: French prepared seafood manufacturer focused on fish-based ready meals and value-added products for retail and foodservice, overlapping with Martin's prepared/frozen fish product lines.
• Delmas: French family-owned seafood distributor with filleting workshops and a multi-species range serving restaurants and retailers across France, very comparable in scale, GTM (B2B) and product breadth to Martin SAS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/martin-import-export

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Martin