What AVAKIDS does

AVAKids is a Vietnam-based specialty retail chain operating under Thế Giới Di Động (Mobile World Group), one of the country's largest retail conglomerates. Founded in 2022 and headquartered in Ho Chi Minh City, the chain focuses exclusively on the mother and baby ("Mẹ & Bé") category, stocking infant formula and milk, disposable diapers, age-appropriate toys, and baby food/nutritional products. The business is positioned as a one-stop physical retail destination for parents and caregivers, leveraging its parent group's retail infrastructure and supply-chain scale rather than developing proprietary technology.

The go-to-market model is direct-to-consumer through brick-and-mortar storefronts across Vietnam, with revenue generated via traditional retail product margin on one-time merchandise sales (categorized as one-time license-type transactions). There is no disclosed ecommerce platform, subscription layer, or pricing model beyond category-level retail pricing. The company does not advertise named B2B contracts or enterprise customers; its customer base is individual consumers purchasing for household infant/childcare needs.

From a technology and operations standpoint, AVAKids is presented as a conventional retail chain rather than a technology platform. There are no disclosed AI/ML capabilities, proprietary digital systems, APIs, or technology partnerships in the source data. Available strategic disclosures are limited to the founding launch, the multi-category product assortment, and the parent-group affiliation; funding history, store count, headcount, revenue, and expansion timelines are not disclosed, representing significant data gaps for deeper analytical assessment.

Name

AVAKIDS

Website

https://avakids.com

Company type

Private

Founded year

2022

Operating status

Operating

Short description

AVAKids is a Vietnam-based mother and baby specialty retail chain, founded in 2022 under Thế Giới Di Động (Mobile World Group). It sells infant formula, diapers, toys, and baby food through physical stores serving parents and caregivers.

Ownership category

akta.pro rank

Product category

Mother and Baby Retail

NAICS

Other Health and Personal Care Retailers (45619)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Baby, Kids & Maternity Online Retailers (CRAFADAI)

Keywords

• Mother and baby retail
• Infant formula products
• Baby care supplies
• Disposable diapers retail
• Children toys and food

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Retail Product Sales: AVAKids generates revenue through direct retail sales of mother and baby products including milk, diapers, toys, and food items. Customers purchase products in-store at AVAKids retail locations. This is a traditional retail revenue model based on product margin and inventory management.

Go-to-market motion1 record

Distribution channels1 record

Core offering

AVAKids operates a chain of physical retail stores in Vietnam specializing in mother and baby products. Its core assortment spans four categories: infant milk/formula, diapers, toys, and baby food, providing parents and caregivers with a one-stop, dedicated shopping destination for baby care essentials. The retail chain is positioned as a specialized vertical store rather than a general-merchandise outlet.

Product overview

AVAKids is a retail chain store specializing in mother and baby products, offering a comprehensive range including infant milk formulas, diapers, toys, and baby food. The company operates as a physical retail chain, not a software or technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Sữa (Milk) Infant formula, growing-up milk, and dairy products for mothers and babies, sold through AVAKids physical retail stores.
• Tã bỉm (Diapers) Disposable diapers and baby care products for infants and toddlers, sold through AVAKids physical retail stores.
• Đồ chơi (Toys) Educational and developmental toys for children of various age groups, sold through AVAKids physical retail stores.
• Thực phẩm (Food) Baby food, complementary foods, and nutritional supplements for mothers and children, sold through AVAKids physical retail stores.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Carter's: Carter's is a leading North American kids' apparel and baby-essentials brand with growing international presence. While apparel-led, it competes in adjacent baby/maternity categories that overlap with AVAKids' broader assortment.
• Tiki: Tiki is a major Vietnamese e-commerce platform with meaningful assortment in baby and maternal categories. It competes with AVAKids as a broad-incumbent online channel for the same consumer basket.
• Lazada Vietnam: Lazada is a major horizontal e-commerce marketplace in Vietnam with material share in baby and maternal products. As a broad incumbent, it competes with AVAKids through category pricing, promotions, and integrated delivery rather than specialization.
• Shopee Vietnam: Shopee is Vietnam's leading horizontal e-commerce marketplace with a deeply stocked mother & baby vertical. It is not a specialty retailer but competes with AVAKids for the same basket of consumer spend via aggressive pricing and broad assortment.

Direct peers

• Con Cưng: Con Cưng is Vietnam's largest and most established mother & baby specialty retail chain, offering milk, diapers, toys, food, and maternity essentials across a large domestic store footprint. It is the most direct competitor to AVAKids in the same category, geography, and go-to-market.
• Mothercare: Mothercare is a global specialty retailer of products for parents and young children. It shares AVAKids' dedicated focus on the mother-and-baby category and offers a comparable curated assortment spanning feeding, diapering, apparel, and nursery.
• Tuticare: Tuticare is a Vietnam-based specialty retailer focused on mother & baby and maternity products. It competes head-to-head with AVAKids in the same vertical and geography with comparable in-store product mix (formula, diapers, baby care).

Others

• Bách Hóa Xanh: Bách Hóa Xanh is a sibling chain under Mobile World Group (MWG) operating grocery retail in Vietnam. It is a sister company within the same parent group and partly overlaps with AVAKids on baby food/staples categories.
• Thế Giới Di Động: Thế Giới Di Động is the core sibling chain of AVAKids under Mobile World Group, operating consumer electronics and mobile retail across Vietnam. While not a direct competitor, it shares the parent conglomerate's capital, supply chain, and operational infrastructure.

Regional players

• Kiddy Land: Kiddy Land is a Japan-based specialty retailer of toys and baby/child products. It is a regionally-focused comparable for AVAKids in terms of dedicated, curated baby and child product retail, though it operates in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/AvakidB

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AVAKIDS