EACTIVE
EACTIVE is a Wrocław-based, founder-owned Polish digital marketing agency founded in 2000, offering Omni SEO (including AI-search optimization), performance marketing, content, and analytics services to primarily Polish enterprise and SMB clients under a KPI-aligned subscription billing model.
- Company typePrivate
- Founded2000
- HeadquartersWroclaw, Poland
- Headcount51–100
- GTM typeB2B
- OfferingServices
What EACTIVE does
EACTIVE is a Polish full-service digital marketing agency founded in 2000 and headquartered in Wrocław, operating as a limited partnership (EACTIVE #wiemyjak – Kliszczak sp. k.) under founder Michał Kliszczak. The firm employs 35 specialists across SEO, performance marketing, content, analytics, and user experience, serving clients primarily in Poland with a single-office operating model. Its service portfolio is anchored by two flagship lines: Omni SEO (a proprietary search-optimization methodology spanning technical, on-site, off-site, content, local, e-commerce, and the newer GEO/Generative Engine Optimization for AI-driven search) and Performance Marketing (managed paid campaigns across Google Ads, Facebook/Meta Ads, LinkedIn Ads, Allegro Ads, Ceneo, and vertical-specific Expert Ads and Travel Ads). Supporting offerings include content marketing, copywriting, web analytics, UX optimization, and conversion rate optimization, plus an educational workshop program (Akademia).
The business model is consultative, subscription-based, and outcome-aligned. Engagements are sold by Digital Marketing Advisors and billed primarily through multi-year subscription retainers, with the proprietary 'Aktywny Model Rozliczeń' (Active Settlement Model) anchoring compensation to client-defined KPIs measured quarterly and annually. Entry pricing for the Warsaw SEO SKU starts at 8,000 PLN net/month, with each offer individually tailored — there are no pre-packaged tiers. Distribution is direct and field-led: clients arrive through the website, phone, and email, then move through a five-step consultative process. Go-to-market is amplified by Google Premier Partner status (top 3% of Polish agencies), Meta Business Partner and Allegro Ads Partner certifications, university partnerships (four Polish institutions for talent pipeline), and continuous content marketing via blog, case studies, social, and conference presence (SEO Festival Katowice, semKRK, Ecommerce Trends, Internet Beta). Award credentials include 4 nominations each at Global Search Awards 2022 and European Search Awards 2022, a 2021 European Search Awards nomination plus semKRK 3rd place, and a 2025 European Search Awards nomination. The company is privately held, bootstrapped, and shows no evidence of institutional funding or M&A activity.
EACTIVE firmographics
Firmographics- Name
- EACTIVE
- Legal name
- EACTIVE #wiemyjak - Kliszczak sp. k.
- Website
- https://eactive.pl
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- EACTIVE is a Wrocław-based, founder-owned Polish digital marketing agency founded in 2000, offering Omni SEO (including AI-search optimization), performance marketing, content, and analytics services to primarily Polish enterprise and SMB clients under a KPI-aligned subscription billing model.
- Ownership category
- akta.pro rank
EACTIVE industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)
Keywords
Where EACTIVE is headquartered
LocationHeadquarters
- HQ city
- Wroclaw
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
EACTIVE business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- SEO Services: Organic search optimization services including on-site SEO, off-site SEO, content SEO, and technical SEO. Billed primarily through subscription with flexible 'Aktywny Model Rozliczeń' based on KPI achievement.
- Performance Marketing Services: Paid advertising campaigns including Google Ads, Facebook Ads, LinkedIn Ads, Allegro Ads, and Ceneo campaigns. Charged as managed service with media spend separate.
- Content Marketing Services: Content creation services including SEO copywriting, expert articles, blog management, and product descriptions. Offered as part of comprehensive marketing packages.
- Analytics and UX Services: Internet analytics, user experience optimization, and conversion rate optimization services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Individual pricing based on market analysis |
| Outcome Based/ Performance | Annual | Aktywny Model Rozliczeń - KPI-based billing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
EACTIVE product offering
Product offeringCore offering
EACTIVE is a full-service digital marketing agency offering SEO (Omni SEO with GEO for AI search, technical, on-site, off-site, content, and local SEO) and Performance Marketing services (Google Ads, Facebook Ads, LinkedIn Ads, Allegro Ads, Ceneo, Expert Ads, Travel Ads). It also delivers Content Marketing, Copywriting, Web Analytics and UX, and Comprehensive E-commerce Marketing packages, all bundled with a proprietary KPI-based billing framework called Aktywny Model Rozliczeń.
Product overview
EACTIVE is a full-service digital marketing agency operating since 2000, offering a unified but multi-service portfolio centered on SEO and Performance Marketing. The core offering spans three pillars: (1) SEO / Pozycjonowanie — including Omni SEO (with GEO for AI search, Travel, e-commerce, local, and international variants), link building, technical SEO, and content SEO; (2) Performance Marketing — covering Google Ads, Facebook Ads, LinkedIn Ads, Allegro Ads, Ceneo, Expert Ads (360°), and Travel Ads; and (3) Supporting services — Content Marketing, Copywriting, Web Analytics and UX, and E-commerce Marketing. The agency also offers local SEO targeting 20+ Polish cities. Services are delivered by 35 specialists with a dedicated team model (SEO on-site, off-site, content, analytics, project management). The company is structured as a unified agency rather than a platform-with-modules architecture, bundling its capabilities under the #wiemyjak brand.
Differentiator
Problem solved
Functional benefit
Products and services
- SEO Pozycjonowanie (Omni SEO) Flagship search engine optimization service combining technical SEO, on-site optimization, off-site SEO, content SEO, link building, and local SEO. The Omni SEO offering bundles GEO (Generative Engine Optimization) for AI-driven search results, Omni SEO Travel, e-commerce SEO, local SEO, international SEO, and SEO audits/SEM audits. Sold on subscription or multi-year contracts with KPI-based billing to Polish businesses.
- Performance Marketing Paid advertising management across Google Ads, Facebook Ads, LinkedIn Ads, Allegro Ads, Ceneo campaigns, Expert Ads (360° expert campaigns) and Travel Ads, plus Google Ads audits and SEM audits. Media spend is billed separately from management fees. Sold to Polish businesses on managed-service and subscription terms.
- Agencja Content Marketingu Content marketing agency offering content audits, content strategies, content plans, SEO copywriting, expert articles, blog management, website copy, category descriptions, and product descriptions. Delivered using WordPress, SEMrush, Ahrefs, Senuto, and Asana. Sold as a standalone engagement or bundled with SEO and Performance Marketing.
- Agencja Copywritingu Professional copywriting services covering SEO copywriting, expert and specialist articles, blog management, website copy, category descriptions, product descriptions, and content correction/editing. All output is optimized for both users and search engines. Sold to Polish businesses seeking written content as a standalone engagement.
- Analityka Internetowa i UX Web analytics, user experience design, and conversion rate optimization services that improve website effectiveness, user journey, and measurable business outcomes. Sold to Polish businesses on subscription or project-based terms.
- Kompleksowy Marketing (E-commerce) Comprehensive marketing package for online stores that integrates SEO, Performance Marketing, content, and UX services into a single e-commerce-tuned engagement, including SEO audits and SEM audits. Sold to Polish e-commerce operators as a bundled service offering.
- Lokalne SEO (City-Specific Pozycjonowanie) Local SEO services targeting specific Polish cities (Warsaw, Kraków, Poznań, Łódź, Wrocław, Gdańsk, and 20+ additional markets) covering local keyword targeting, Google Maps optimization, and regional business visibility. Pricing starts from 8000 PLN net for Warsaw engagements and scales with keyword competitiveness.
Quantifiable outcome
- 230% revenue growth for e-commerce client (Kardiff) using Google Ads
- +4 more outcomes
Companies that use EACTIVE
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
EACTIVE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
EACTIVE partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- GooglecoreGoogle Premier Partner status (top 3% of agencies in Poland). Certified partner providing Google Ads management services with verified expertise and performance standards.
- Meta (Facebook)coreMeta Business Partner status. Certified partner for Facebook and Instagram advertising campaigns with access to Meta's resources and support.
- AllegrocoreCertified Allegro Ads Partner for advertising on Poland's largest e-commerce marketplace platform.
- Uniwersytet Ekonomiczny we WrocławiuminorEducational partnership for talent development and industry collaboration.
- Uniwersytet WrocławskiminorEducational partnership for talent development and industry collaboration.
- UMCS (Uniwersytet Marii Curie-Skłodowskiej)minorEducational partnership for talent development and industry collaboration.
- Wyższa Szkoła Bankowa we WrocławiuminorEducational partnership for talent development and industry collaboration.
- Dolnośląska Izba Gospodarcza (DIG)minorMember of Lower Silesian Chamber of Commerce for regional business networking and collaboration.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
EACTIVE competitors and assessment
Company assessmentBroad incumbents
- Dentsu: Global advertising holding group with performance, SEO, and content capabilities in Poland; competes with EACTIVE for enterprise retainers requiring multi-channel integration.
- Performics: Global performance marketing agency under Publicis operating across CEE; broader geographic reach and similar SEO/paid media/analytics mix to EACTIVE.
- Publicis Groupe: Global advertising holding group; competes with EACTIVE for enterprise clients seeking full-service digital partners, though EACTIVE remains niche-specialized.
- WPP: Global advertising holding company with extensive digital and performance agencies active in Poland; broader portfolio but overlapping SEO and paid media capabilities at scale.
Direct peers
- WhitePress (Grupa Tense): Polish content marketing platform and SEO services provider operating across CEE; overlapping content/SEO offerings with EACTIVE for Polish and international clients.
- Delante: Polish SEO agency specializing in SEO and content marketing for e-commerce and B2B clients; similar service portfolio and target market to EACTIVE.
- Sempai: Polish full-service SEO and performance marketing agency offering comparable SEO, Google Ads, and content marketing services to mid-market and enterprise clients—most direct head-to-head competitor in Poland.
- Get Noticed: Polish SEO and digital marketing agency offering comparable SEO, Google Ads, and content services; frequent regional award competitor to EACTIVE.
- Growww Media: Polish performance marketing and SEO agency offering Google Ads, Meta Ads, and SEO services to mid-market clients; direct competitor in Polish paid and organic search.
- Verseo: Polish SEO agency offering SEO audits, link building, and content services with comparable positioning to EACTIVE in the Polish market.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
EACTIVE social profiles
Digital presenceEACTIVE compliance and trust
Trust signalCompliance3 records
EACTIVE financial estimates
Financial estimateRevenue estimate
Valuation estimate
EACTIVE leadership team
Management profileNumber of profiles
Profiles1 record
EACTIVE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EACTIVE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EACTIVE
What does EACTIVE do?
EACTIVE is a full-service digital marketing agency offering SEO (Omni SEO with GEO for AI search, technical, on-site, off-site, content, and local SEO) and Performance Marketing services (Google Ads, Facebook Ads, LinkedIn Ads, Allegro Ads, Ceneo, Expert Ads, Travel Ads). It also delivers Content Marketing, Copywriting, Web Analytics and UX, and Comprehensive E-commerce Marketing packages, all bundled with a proprietary KPI-based billing framework called Aktywny Model Rozliczeń.
Is EACTIVE a public or private company?
EACTIVE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was EACTIVE founded?
EACTIVE was founded in 2000. It employs 51 to 100 people.
Where is EACTIVE based?
EACTIVE is headquartered in Wroclaw, Poland, in the Europe region.
How does EACTIVE make money?
Four revenue lines are on record. SEO Services are the primary driver. The others are performance Marketing Services, content Marketing Services and analytics and UX Services.
Who are EACTIVE's main competitors?
Broad incumbents on record are Dentsu, Performics, Publicis Groupe and WPP. Direct peers are WhitePress (Grupa Tense), Delante, Sempai, Get Noticed, Growww Media and Verseo.
Does EACTIVE have an API?
No public API is recorded for EACTIVE.
What industry is EACTIVE in?
EACTIVE's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAFAAAA, Integrated Advertising (Brand + Performance + Media). Its NAICS code is 54181 and its SIC code is 7311.