growww
Growww is a Dutch digital agency in Nijverdal that builds custom webshops on Shopify, Lightspeed, and WordPress for SMBs in the Twente/Overijssel region, bundling development with SEO, SEA, email, content, and CRO services under recurring retainers.
- Company typePrivate
- Founded2020
- HeadquartersNijverdal, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What growww does
Growww (legally Growww.Today B.V.) is a Dutch full-service digital agency headquartered in Nijverdal, with a secondary office in Raalte. Founded in 2020 as a private limited company, the agency builds custom websites and webshops primarily for entrepreneurs and small-to-medium businesses across the Twente/Overijssel region of the Netherlands, with broader Dutch-market reach. Growww's core product surface spans three platforms — WordPress for corporate sites, Shopify for premium e-commerce builds (using a proprietary 'Growww Skeleton' base theme), and Lightspeed for re-designs and new build-outs (delivered as a Platinum Partner). A suite of online-marketing modules — SEO, SEA/Google Ads, e-mail marketing (via Reloadify), content marketing, CRO, and keuzehulp/choice-aid configuration (via Qonfi) — is sold alongside development or as standalone monthly retainers. Proprietary tooling includes a WordPress content builder, server-side tagging for cookie-less tracking, and a custom data layer for analytics integration.
Technically, Growww's stack combines reusable internal frameworks (proprietary Shopify skeleton theme, block-based WordPress content builder) with platform partnerships (Lightspeed Platinum, Shopify Partner, Google Partner) and adjacent SaaS integrations (Reloadify, Qonfi, Mollie, SendCloud, Shock Media). The agency explicitly rejects standard templates in favor of custom UX, conversion-optimized designs, with co-located marketing and conversion specialists involved on premium builds. Server-side tagging and Exact ERP integration (used for Westfalia Benelux) point to a depth of technical execution beyond typical regional SMB agencies.
Commercially, Growww runs a hybrid one-off-plus-revenue model. Project fees for builds range from €6,000 (WordPress Original) to €21,500 (Shopify Premium), with quote-based bespoke tiers above that; recurring monthly retainers span €220 (entry-level content/marketing) to €3,250 (extended email marketing). The company claims 250+ customers served, with 60+ Lightspeed projects delivered. Go-to-market is consultative, blending local SEO-driven inbound (town-specific landing pages), a free Performance Audit lead magnet, direct advisory sales, and word-of-mouth from a strong regional physical presence. The agency was ranked #2 in the 2024 FONK150 Dutch full-service agencies list (Kleine category, score 9.79) and celebrated its five-year anniversary in 2025.
growww firmographics
Firmographics- Name
- growww
- Legal name
- Growww.Today B.V.
- Website
- https://growww.nl
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Growww is a Dutch digital agency in Nijverdal that builds custom webshops on Shopify, Lightspeed, and WordPress for SMBs in the Twente/Overijssel region, bundling development with SEO, SEA, email, content, and CRO services under recurring retainers.
- Ownership category
- akta.pro rank
growww industry classification
Industry- Product category
- Web Development and Online Marketing Services
- akta.pro primary industry
- Product & Growth Marketing Strategy (MPAAAFAE)
Keywords
Where growww is headquartered
LocationHeadquarters
- HQ city
- Nijverdal
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
growww business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Web Development & Design Services: Growww generates revenue primarily through project-based fees for webshop and website design/development. Pricing is organized into defined packages (Basis, Premium, Re-design, Original) with fixed price points. Additional services are sold as one-time add-ons (re-branding, SEO boost, data migration, server-side tagging, SEO migration). Projects range from €6,000 (WordPress Original) to €21,500 (Shopify Premium) for custom builds, plus recurring monthly subscriptions for ongoing marketing support.
- Recurring Marketing Subscriptions: Growww sells monthly retainer-style packages for ongoing online marketing services (SEO, SEA, e-mail marketing, CRO, content) starting from approximately €220 per month for 4-wekelijks (weekly) marketing support. These subscriptions provide recurring, predictable revenue and are bundled with project work.
- Marketing Add-ons & Optimizations: One-time or recurring charges for specific marketing boosts (SEO Boost, SEA Boost, E-mail Boost), keuzehulp (choice aid) setup, and ongoing CRO optimization. These are sold as discrete service packages or add-ons to existing client relationships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Shopify Basis — maatwerk webshop on custom skeleton theme |
| One time/ perpetual license | Multi-year contract | Shopify Premium — full custom design with advanced features |
| One time/ perpetual license | Multi-year contract | Shopify Custom Package — bespoke project |
| One time/ perpetual license | Multi-year contract | WordPress Original — entry-level maatwerk website |
| One time/ perpetual license | Multi-year contract | WordPress Premium — advanced maatwerk website |
| One time/ perpetual license | Multi-year contract | WordPress Op Maat — bespoke website |
| One time/ perpetual license | Multi-year contract | Lightspeed Re-design — theme upgrade for existing shops |
| One time/ perpetual license | Multi-year contract | Lightspeed Re-design Premium — full redesign with all views |
| Subscription | Monthly | E-mail Marketing Boost Basis |
| Subscription | Monthly | E-mail Marketing Boost Uitgebreid |
| Subscription | Monthly | E-mail Marketing 4-wekelijks (monthly retainer) |
| Subscription | Monthly | SEA Boost Basis |
| Subscription | Monthly | SEA Boost Uitgebreid |
| Subscription | Monthly | SEA Monthly retainer |
| Subscription | Monthly | SEO Boost Basis |
| Subscription | Monthly | SEO Monthly retainer |
| One time/ perpetual license | One time/ perpetual license | Keuzehulp Design & Ondersteuning |
| One time/ perpetual license | One time/ perpetual license | Keuzehulp Volledige Ontzorging |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
growww product offering
Product offeringCore offering
Growww is a Dutch full-service digital agency that designs, builds, and markets custom websites and webshops for small and medium-sized businesses. Core offerings include custom WordPress websites, Shopify webshops built on Growww's proprietary 'Growww Skeleton' base theme, and Lightspeed webshops delivered as a Platinum Partner, complemented by integrated online marketing services (SEO, SEA/Google Ads, e-mail marketing via Reloadify, CRO, content marketing, and Qonfi choice-aid tooling). Services are sold as fixed-price packages and recurring monthly retainers.
Product overview
Growww is a Dutch digital agency offering a unified portfolio of web development and online marketing services. The core offering centers on three e-commerce and website platforms — custom WordPress websites, Shopify webshops built on Growww's proprietary base theme, and Lightspeed webshops as a Platinum Partner — complemented by a suite of online marketing modules (SEO, SEA, e-mail marketing via Reloadify, content marketing, and CRO/keuzehulp). These services are sold as standalone offerings, as add-ons bundled with website/webshop packages, and through monthly subscription models. The product portfolio functions as an integrated full-service offering where the web platforms and marketing modules are designed to work together, though each platform and module can also be engaged independently.
Differentiator
Problem solved
Functional benefit
Products and services
- Shopify Webshop Development Custom Shopify webshops built on Growww's own Growww Skeleton base theme, providing unique designs, multilingual support, AI-powered advanced search, custom cart functionality, and a personalized Growww Content Builder — for entrepreneurs seeking distinctive, high-converting Shopify stores rather than standard templates.
- Lightspeed Webshop Development Lightspeed e-commerce webshop services delivered as a Lightspeed Platinum Partner, including new theme design, custom theme builds, re-design packages, and full e-commerce management tooling with custom data layers and integrations — for webshop owners on the Lightspeed platform.
- Custom WordPress Website Development Custom WordPress websites built without standard templates, featuring Growww's proprietary block-based content builder, self-manageable CMS for non-technical clients, multilingual support, and managed hosting on the agency's own server infrastructure — for Dutch businesses and entrepreneurs seeking reliable, easily maintainable websites.
- SEO Services Organic search engine optimization service covering keyword research, on-page content optimization, technical SEO, and linkbuilding, available as a one-time SEO Boost or recurring monthly retainer — for businesses seeking to improve Google rankings and drive qualified organic traffic.
- SEA / Google Ads Services Paid search advertising service using Google Ads, including strategy, campaign setup, kick-off, technical analysis, keyword research, dashboard setup, and ongoing optimization — delivered under Growww's Google Partner status for businesses seeking targeted paid acquisition.
- E-mail Marketing Services E-mail campaign management service delivered via the Reloadify platform, including automated flows (welcome series, birthday mails, cart abandonment), newsletter template design, content creation for campaigns, and ongoing optimization — for e-commerce businesses seeking to convert and retain customers via e-mail.
- Content Marketing Services Content creation service covering web copy, blog posts, social media content, pay-offs, and photography/video production, typically delivered via a 4-weekly subscription model — for businesses seeking consistent, high-quality online content production.
- CRO (Conversion Rate Optimization) Services Conversion rate optimization service using data analysis and A/B testing to identify bottlenecks and improve website user experience — for businesses seeking measurable improvements in conversion rates from existing website traffic.
- Keuzehulp (Choice Aid) Setup Product choice-assistant setup service using Qonfi software, designing and implementing decision-tree flows with product feed upload, matching, styling, testing, and go-live — for e-commerce businesses seeking to reduce decision fatigue and increase conversion ratios.
- Website Performance Audit Comprehensive website performance analysis delivered as a structured report covering four pillars (CRO, SEO, Google Ads, and e-mail marketing), including a 45-minute video consultation followed by a full analysis and recommendations within two weeks — for businesses seeking to identify concrete online growth opportunities.
Quantifiable outcome
- Conversion rate above 7% achieved for Sportieve Voeding's Lightspeed webshop
- +6 more outcomes
Companies that use growww
Customer profileNamed customers47 records
Segments3 records
Ideal customer profiles1 record
growww technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
growww partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- LightspeedcoreGrowww is a Lightspeed Platinum Partner, meaning they have the highest partnership tier with Lightspeed (a SaaS e-commerce platform). They design, develop, and optimize custom Lightspeed webshops, offer theme redesigns for existing shops, and provide ongoing marketing services for Lightspeed clients. Growww has delivered new or improved Lightspeed themes for more than 60 clients.
- ShopifycoreGrowww is an official Shopify Partner with certified expertise in building, setting up, and optimizing Shopify webshops. They build custom Shopify shops departing from standard themes, using their own 'Growww Skeleton' base theme to create unique, high-converting e-commerce experiences.
- ReloadifycoreGrowww partners with Reloadify, an e-mail marketing and automation platform for e-commerce. Growww sets up Reloadify environments for client webshops, creates e-mail flows and newsletter templates, and provides ongoing e-mail marketing managed services as part of their service portfolio.
- Moddit Digital AgencyminorGrowww partners with Moddit Digital Agency on certain client projects. For Van Hattem Dakkapellen, Growww worked together with Moddit. Growww is also listed as a partner of Moddit on their own website, suggesting a collaborative working relationship for specific projects or client referrals.
- GooglecoreGrowww holds Google Partner status, certified for Google Ads (SEA) expertise. Growww uses Google Ads as both an internal customer acquisition channel and as a core service offered to clients, managing campaigns for search, display, and YouTube advertising.
- DuxlyminorDuxly is Growww's recommended partner for data migration from legacy webshop platforms. When a client wants to migrate an existing webshop to Shopify, Duxly handles the data migration from the other side of the country, with short lines of communication and a clear migration plan.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
growww competitors and assessment
Company assessmentDirect peers
- Webfluencer: Dutch Shopify Plus agency specializing in custom e-commerce builds and online marketing for ambitious brands. Direct overlap with Growww on Shopify build services and Dutch SMB target market.
- Code d'Azur: Dutch digital agency offering e-commerce, web development, and online marketing services to mid-market and SMB clients. Comparable service mix to Growww across webshop builds and SEO/SEA.
- Level Level: Dutch digital agency specializing in Shopify Plus, content, and conversion-focused e-commerce solutions. Highly comparable to Growww on Shopify specialization and SMB-to-mid-market positioning.
- Yellowlab: Dutch boutique digital agency focused on Shopify, WordPress, and online marketing for SMB clients. Closely comparable service portfolio and target customer profile to Growww.
- Digital Natives: Dutch digital agency specializing in Shopify and e-commerce growth, providing development, design, and online marketing for ambitious brands. Direct Shopify-ecosystem peer to Growww.
- Konings & Van der Sluijs: Dutch full-service digital agency with strong e-commerce (Shopify, WooCommerce) and online marketing offerings for SMB and mid-market clients. Overlaps directly with Growww's service portfolio.
- Stronger Commercial Branding: Dutch Shopify and digital commerce agency delivering end-to-end e-commerce solutions, branding, and growth marketing for SMBs and mid-market clients. Comparable offering to Growww across webshop build and digital marketing.
Broad incumbents
- Dept Agency: Large global digital agency with strong Dutch roots, offering end-to-end creative, technology, and marketing services. A broad incumbent that competes with Growww for Dutch e-commerce and webshop projects at the larger end of the market.
Others
- Moddit Digital Agency: Dutch digital agency already partnering with Growww on selected projects (e.g., Van Hattem Dakkapellen). Adjacent service overlap in web development, with established collaboration as a market signal.
- Reloadify: E-mail marketing automation platform partnered with Growww for client e-mail campaign management. Not a competitor, but a key ecosystem enabler whose platform changes can affect Growww's e-mail marketing delivery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
growww social profiles
Digital presencegrowww financial estimates
Financial estimateRevenue estimate
Valuation estimate
growww leadership team
Management profileNumber of profiles
Profiles7 records
growww funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
growww M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about growww
What does growww do?
Growww is a Dutch full-service digital agency that designs, builds, and markets custom websites and webshops for small and medium-sized businesses. Core offerings include custom WordPress websites, Shopify webshops built on Growww's proprietary 'Growww Skeleton' base theme, and Lightspeed webshops delivered as a Platinum Partner, complemented by integrated online marketing services (SEO, SEA/Google Ads, e-mail marketing via Reloadify, CRO, content marketing, and Qonfi choice-aid tooling). Services are sold as fixed-price packages and recurring monthly retainers.
Is growww a public or private company?
growww is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was growww founded?
growww was founded in 2020. It employs 1 to 10 people.
Where is growww based?
growww is headquartered in Nijverdal, Netherlands, in the Europe region.
How does growww make money?
Three revenue lines are on record. Web Development & Design Services are the primary driver. The others are recurring Marketing Subscriptions and marketing Add-ons & Optimizations.
Who are growww's main competitors?
Direct peers on record are Webfluencer, Code d'Azur, Level Level, Yellowlab, Digital Natives, Konings & Van der Sluijs and Stronger Commercial Branding. Dept Agency is listed as a broad incumbent. Others are Moddit Digital Agency and Reloadify.
Does growww have an API?
No public API is recorded for growww.
What industry is growww in?
growww's product category is Web Development and Online Marketing Services. Its primary akta.pro industry code is MPAAAFAE, Product & Growth Marketing Strategy.