What Fuelco does

Fuelco is a privately held, community-driven gas station chain headquartered in Valhalla, New York, operating company-owned and franchise retail fuel sites in suburban New York and Connecticut. The company combines gasoline retail with a co-located convenience-store concept called FOODSMART, which differentiates from traditional c-stores by offering all-natural, organic, gluten-free, kosher, vegan, and fair-trade product lines that the company reports outsell legacy snacks like Doritos and Coca-Cola. Fuelco positions itself as a lower-priced alternative to branded competitors, with per-gallon pricing reported in the $3.89-$4.17 range versus regional averages around $4.33-$4.46.

The company's central technology asset is the Fuelco.com mobile application (iOS and Android), launched in 2019 and downloaded by over 20,000 users to date. The app enables in-advance fuel payment, station location with amenity information, and delivery of up to $1-per-gallon discounts without any membership or subscription requirement. Five operational locations (Valhalla NY, Yonkers NY, Hopewell Junction NY, Bethlehem CT, Ridgefield CT) and four announced sites (Ardsley NY, Tarrytown NY, two Bronx NY sites) anchor a physical footprint in dense Northeast suburban corridors. Marketing leans on community events, including Camaro giveaways, an annual Thanks to Veterans program at $1.99/gallon for FAVOR-enrolled veterans, and charitable donations such as a $10,000 gift to Maria Fareri Children's Hospital.

Fuelco is family-owned across two principal groups: Adam Musa, the founder and president who originated the FOODSMART concept from a 2017 Florida pilot, and the Eljamal family, whose Danbury Gasoline Inc. and Westchester County station portfolio (20+ locations) provide operational scale and real-estate relationships. Revenue is generated through per-gallon fuel transactions and FOODSMART convenience-store sales, with mobile-app discounts acting as a customer-acquisition and retention tool rather than a paid loyalty program. The company has launched a franchise relations program to extend the model across the Northeast and select additional US markets.

Name

Fuelco

Legal name

Fuelco.com

Website

https://fuelco.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Fuelco is a privately held Northeast US gas station chain with company-owned and franchise locations in New York and Connecticut, selling discounted gasoline via a no-membership mobile app offering up to $1 off per gallon, plus co-located FOODSMART convenience stores.

Ownership category

akta.pro rank

Product category

Gas Station Retail

NAICS

Gasoline Stations with Convenience Stores (45711), Gasoline Stations with Convenience Stores (457110)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE)

Keywords

• Retail fuel stations
• Convenience store retail
• Mobile fuel payment
• Gas station franchise
• Discounted gasoline sales

Headquarters

HQ city

Valhalla

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Gasoline Sales: Primary revenue from selling gasoline at Fuelco gas stations. The company differentiates through lower pricing made possible by direct relationships with refiners, passing savings to customers through app-based discounts.
2. Convenience Store Sales (FOODSMART): Revenue from FOODSMART convenience stores co-located at Fuelco stations, selling all-natural snacks, meals, craft beer, frozen yogurt, and traditional convenience items. Healthy snacks reportedly outsell traditional options.
3. App-based Loyalty Discounts: Mobile app drives customer traffic and increases transaction volume through fuel discounts. While discounts reduce per-unit revenue, higher customer volume and convenience store purchases offset this.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Fuelco operates a community-driven chain of retail gas stations selling discounted gasoline in the Northeast US. The company complements its fuel offering with a mobile app (iOS and Android) that provides up to $1 per gallon discounts with no membership required, and at select locations it operates FOODSMART convenience stores featuring all-natural snacks, meals, craft beer, and frozen yogurt.

Product overview

Fuelco operates as a community-driven gas station chain offering discounted gasoline prices. The core offering consists of Fuelco.com gas stations paired with the Fuelco.com mobile app for loyalty discounts (up to $1 off per gallon, no membership required). At select locations, Fuelco operates FOODSMART convenience stores featuring healthy, all-natural food options including wraps, salads, organic snacks, frozen yogurt, and craft beer. The company runs promotional programs including car giveaways and a Thanks to Veterans discount program. Locations span the Northeast (Connecticut and New York) with expansion planned for Westchester County, Fairfield County, Putnam Valley, and Miami-Dade.

Differentiator

Problem solved

Functional benefit

Brands

• FOODSMART: A convenience store sub-brand operating at select Fuelco gas station locations, offering all-natural, pre-made snacks, meals, frozen yogurt, craft beer, and organic/gluten-free/fair-trade products. FOODSMART positions itself as a fresh and healthy alternative to traditional convenience stores.

Products and services

• Fuelco.com Gas Stations Community-driven retail gas stations selling discounted gasoline at prices consistently below regional averages; available to all customers with no membership required and operable via the Fuelco mobile app.
• Fuelco.com Mobile App iOS and Android app that provides up to $1 per gallon fuel discounts, in-app pre-payment for gas, savings tracking, station locator, and exclusive deals, giveaways, and rewards. No membership required.
• FOODSMART Convenience store sub-brand co-located at select Fuelco stations offering all-natural, pre-made snacks and meals, wraps, salads, organic and non-GMO products, frozen yogurt, craft beer (Beer Cave), and Nathan's hotdogs; positioned as a 'Trader Joe's with a gas pump' concept.

Quantifiable outcome

• Healthy snacks outsell traditional options like Doritos and Coca-Cola at FOODSMART locations
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• Westchester Veterans Service AgencyminorGTM or Marketing PartnerFuelco partners with the Westchester Veterans Service Agency and its FAVOR (Find and Assist Veterans of Record) Discount Program to offer veterans special gas pricing. This partnership supports community engagement and cultivates a customer base of veterans and military families.
• Cupcake Cutie BoutiqueminorOthersLocal vendor supplying free cupcakes to veterans during Fuelco's annual Thanks to Veterans event. Supports community outreach initiatives.
• Maria Fareri Children's HospitalminorOthersFuelco made a $10,000 donation to Maria Fareri Children's Hospital at the Valhalla location ribbon cutting as part of community welcome. Hospital representatives attended the event and accepted the donation.

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Wawa: Mid-Atlantic and Northeast fuel + convenience store chain known for its prepared-food-led c-store concept and loyalty program. Highly comparable to Fuelco's combined discounted fuel + differentiated FOODSMART c-store play, and the dominant scaled example of the same model Fuelco is attempting in the Northeast.
• Sheetz: Privately held Pennsylvania-based fuel + c-store chain with strong Northeast presence, known for made-to-order food and a proprietary mobile app with rewards. Closely comparable to Fuelco in combining fuel discounts, app-based loyalty, and elevated c-store food offerings.
• QuikTrip: Large privately held chain operating gas stations plus c-stores with strong prepared-food programs across the Midwest, South, and increasingly the Eastern US. Comparable as a privately held, employee-focused fuel + c-store operator with disciplined unit economics.
• Kwik Trip: Family-owned Midwest/Upper Midwest fuel + c-store chain widely regarded for above-industry store cleanliness, food programs, and fuel discounts. Comparable to Fuelco as a privately held, multi-generational operator with fuel discounts plus elevated c-store offerings.
• RaceTrac: Privately held Southeast-based chain of large-format gas stations with expansive c-stores. Comparable to Fuelco in operating as a private fuel + c-store chain pursuing unit growth and value-oriented pricing, with planned expansion into Northeast-adjacent markets.
• GetGo Cafe + Market: Giant Eagle's fuel + c-store and foodservice concept operating across the Mid-Atlantic and Northeast, combining prepared meals with gas discounts. Comparable to Fuelco's combined fuel + elevated c-store/foodservice positioning in overlapping Northeast markets.
• Stewart's Shops: Family-owned New York/Vermont-based chain combining gas stations with proprietary c-store brands (including dairy, coffee, and prepared food). Directly comparable to Fuelco as a privately held, community-driven Northeast gas + c-store operator with elevated food.
• Cumberland Farms: Northeast-based convenience and fuel retailer operating hundreds of stores across NY, CT, MA, and beyond. Closely comparable to Fuelco in footprint geography, fuel-led value proposition, and c-store operations.
• Royal Farms: Mid-Atlantic-based fuel + convenience chain known for its fried-chicken-led food program and consistently competitive fuel pricing. Comparable to Fuelco in combining aggressive fuel value with a differentiated, food-anchored c-store experience in the Eastern US.

Broad incumbents

• 7-Eleven: Largest c-store chain globally, operating thousands of US locations including fuel, with a national 7Rewards loyalty app. Comparable to Fuelco as the incumbent benchmark for app-based fuel/c-store loyalty, though far broader in scale and product mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Fuelcoapp
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fuelco