CALPCC
CALPCC is a California nonprofit membership association that advocates for Licensed Professional Clinical Counselors, provides BBS-approved continuing education, and hosts an annual conference for LPCCs and counseling students across the state.
- Company typePrivate
- Founded2011
- HeadquartersSacramento, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What CALPCC does
CALPCC is a California-based nonprofit professional membership association founded in 2011 to protect licensure for Licensed Professional Clinical Counselors (LPCCs) and serve newly licensed clinicians in the state. It operates as the primary advocacy body for LPCCs, engaging Sacramento legislators and the Board of Behavioral Sciences (BBS) to defend scope of practice and influence regulatory outcomes. The association delivers membership tiers (Student, Associate, Professional, Lifetime), Board-approved continuing education (CEU) courses through education.calpcc.org, an annual in-person conference, and free CEU webinars delivered in partnership with mental health technology organizations.
The core technology stack is a web-based association management platform powered by ToucanTech, following a full website redesign and migration completed in March 2024. The organization maintains a dedicated education subdomain (education.calpcc.org) for BBS-approved CEU course delivery and a membership portal with social-login integrations (Google, Apple, LinkedIn, Facebook). Payments are processed through Stripe with Apple Pay support, and Shopify is referenced for commerce functionality. Exam preparation is not built in-house but distributed through partner integrations with Gerry Grossman Seminars, AATBS, and Clinical Exam Workshop, with co-marketing discount arrangements.
Revenue is generated across four streams: recurring annual membership dues across multiple tiers, one-time conference registrations ($459 General Admission for the 2026 Fresno conference), BBS-approved CEU course sales (recurring), and advertising/sponsorship revenue from exam prep providers and graduate programs. The customer base is entirely domestic (California) and comprises individual practitioners and counseling students — not enterprise accounts — making this a distributed, long-tail revenue model.
CALPCC firmographics
Firmographics- Name
- CALPCC
- Legal name
- California Association For Licensed Professional Clinical Counselors (CALPCC)
- Website
- https://calpcc.org
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CALPCC is a California nonprofit membership association that advocates for Licensed Professional Clinical Counselors, provides BBS-approved continuing education, and hosts an annual conference for LPCCs and counseling students across the state.
- Ownership category
- akta.pro rank
CALPCC industry classification
Industry- Product category
- Professional Association Services for Mental Health Counselors
- NAICS
- Professional Organizations (813920), Professional Organizations (81392), Business, Professional, Labor, Political, and Similar Organizations (8139)
- SIC
- Services-Membership Organizations (8600), Services-Educational Services (8200)
- akta.pro primary industry
- Behavioral Health & Counseling (Social Work, Psychology, Substance Use CE) (EDAAALAD)
- akta.pro secondary industries
- Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA), Sponsorship, Exhibitor & Partnership Management Services (THAHACAK)
Keywords
Where CALPCC is headquartered
LocationHeadquarters
- HQ city
- Sacramento
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CALPCC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Membership Fees: CALPCC generates revenue through annual membership dues at multiple levels (Student, Associate, Professional, Lifetime). Membership auto-renews annually except for Lifetime memberships. The organization has a no-refund policy on membership fees.
- Conference Registration: Revenue generated from conference attendance fees. The 2026 conference is priced at $459 for General Admission, with additional sponsorship opportunities.
- CEU Course Sales: CALPCC is a BBS-approved CEU provider offering online courses through its education platform. CEU courses are sold to members and non-members seeking continuing education credits.
- Advertiser Partnerships: The organization generates revenue through paid advertisements from exam prep providers (Gerry Grossman Seminars, AATBS, Clinical Exam Workshop) and educational institutions (Townsend Institute, Touro University Worldwide) featured on the CALPCC website.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | CALPCC Conference 2026 General Admission |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
CALPCC product offering
Product offeringCore offering
CALPCC is a California nonprofit professional membership association that serves Licensed Professional Clinical Counselors (LPCCs), APCCs, and counseling students through tiered annual memberships, BBS-approved continuing education courses, an annual conference, legislative advocacy, and member benefits such as free group counseling for students. Revenue comes from membership dues, CEU course sales, conference registrations, sponsorships, and partner advertising on the calpcc.org platform.
Product overview
CALPCC operates as a professional membership association for Licensed Professional Clinical Counselors (LPCCs) in California, offering a core membership program alongside a portfolio of professional development products and services. The primary offerings include the annual membership program with multiple tiers, the annual CALPCC Conference with associated Student Symposium, and the Basic Competencies in Telehealth online course available through education.calpcc.org. The organization also provides free webinars offering CEU credits in partnership with mental health technology companies. Exam preparation services are delivered through third-party partners including Gerry Grossman Seminars, AATBS, and Clinical Exam Workshop rather than as CALPCC-branded products. Additional member services include free group counseling for student members and networking events. The association functions primarily as an advocacy and professional development organization rather than a technology product company.
Differentiator
Problem solved
Functional benefit
Products and services
- CALPCC Membership Program Annual tiered membership program (Student, Associate, Professional, Lifetime) for Licensed Professional Clinical Counselors (LPCCs), APCCs, and graduate counseling students in California, providing advocacy, CEU access, exam prep discounts, networking, free student group counseling, and professional development benefits. Membership auto-renews annually except Lifetime.
- CALPCC Annual Conference
Companies that use CALPCC
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
CALPCC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature1 record
CALPCC partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- RittenminorRitten (ritten.io) is a webinar partner for CALPCC's webinar on AI in clinical practice titled 'From Burden to Clinical Partner: AI's Role in Mental Health.' The company specializes in behavioral health and technology, offering AI solutions and a Behavioral Health and Technology Report.
- Feeling Good InstituteminorFeeling Good Institute is a webinar partner for CALPCC's webinar on Rapid Recovery: Supercharging Clinical Outcomes. The institute focuses on clinical approaches to mental health treatment and collaborates with CALPCC to provide continuing education content.
- Foresight Mental HealthminorForesight Mental Health is a webinar partner for CALPCC's Maternal Mental Health Webinar. The webinar focuses on working effectively with the perinatal population in therapy and offers 1 free CEU to participants. Foresight Mental Health specializes in maternal mental health programs.
- Gerry Grossman SeminarsminorGerry Grossman Seminars provides California Law & Ethics Exam Prep courses specifically designed for APCC exams. The partnership includes promotional offers (25% discount with promo code MYCALPCC25) and advertising space on the CALPCC website.
- AATBS (Associated Behavioral Assessment & Treatment Services)minorAATBS has been a trusted leader in exam preparation since 1976, offering materials for NCMHCE, NCE, and California Law and Ethics Exams. The partnership includes promotional offers (25% discount with promo code LPCCPREP25) and advertising on the CALPCC platform.
- Clinical Exam WorkshopminorClinical Exam Workshop provides a complete NCMHCE study program through structured guidance and exam-style practice scenarios. The organization supports mental health counselors nationwide since 2012 and partners with CALPCC for advertising.
- Board of Behavioral Sciences (BBS)coreThe Board of Behavioral Sciences (BBS) is the California state agency that licenses and regulates mental health professionals including LPCCs. CALPCC is a BBS-approved CEU provider and works within the regulatory framework established by BBS for continuing education and licensure requirements.
- Townsend Institute at Concordia University IrvineminorTownsend Institute offers graduate degree programs in counseling (CACREP-accredited Clinical Mental Health and Marriage, Couple, and Family Counseling tracks) and advertises on the CALPCC platform.
- Touro University WorldwideminorTouro University Worldwide offers Master's in Marriage and Family Therapy and Master's in Counseling with Addiction Counseling specialization programs, both approved by BBS for LPCC licensure preparation in California.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
CALPCC competitors and assessment
Company assessmentDirect peers
- California Association of Marriage and Family Therapists (CAMFT): Statewide California professional membership association for a related licensed mental health profession (LMFTs). Most directly comparable in scope, mission (licensure protection, advocacy, CEU provision), member-funded model, and Sacramento-based advocacy footprint.
- National Association of Social Workers – California Chapter (NASW-CA): California chapter of a national professional association for licensed social workers; comparable member-funded association with state advocacy, CEU offerings, and conferences in the same BBS-regulated ecosystem.
- California Psychological Association (CPA): California statewide membership association for licensed psychologists, sharing the same professional-association, BBS-adjacent regulatory environment, CEU-provider business, and advocacy model as CALPCC but serving a different licensed profession.
Emerging players
- Chi Sigma Iota (CSI) – Counseling Honor Society: International counseling honor society representing counseling students and professionals. An emerging/adjacent membership organization with partial overlap into the same counseling student and early-career audience that CALPCC serves.
Broad incumbents
- American Association for Marriage and Family Therapy (AAMFT): National professional membership association for marriage and family therapists with comparable professional association structure, CEU programs, and conferences; analogous to ACA as the national counterpart to a California specialty association.
- National Board for Certified Counselors (NBCC): National credentialing body in the counseling profession that touches the same LPCC pipeline through exam-related services; broad incumbent interacting with state-level associations like CALPCC in licensure pathways.
- American Counseling Association (ACA): Largest U.S. national professional membership association for counselors, offering overlapping services (CEUs, advocacy, conferences, publications). A broader incumbent serving a wider counselor population than CALPCC's LPCC-only niche.
Others
- California Board of Behavioral Sciences (BBS): California state regulatory agency licensing and overseeing LPCCs, LMFTs, LCSWs, and related professions. While not a peer association, it is the regulatory body whose rules directly determine CALPCC's CEU demand and advocacy agenda.
- Gerry Grossman Seminars: California Law & Ethics exam preparation partner advertised on the CALPCC platform. Comparable in serving the same APCC/LPCC pre-licensure pipeline and co-marketed with CALPCC membership.
- Townsend Institute at Concordia University Irvine: CACREP-accredited graduate counseling program that advertises on the CALPCC platform. Functions as a partner/ecosystem participant feeding the LPCC licensure pipeline rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
CALPCC social profiles
Digital presenceCALPCC financial estimates
Financial estimateRevenue estimate
Valuation estimate
CALPCC leadership team
Management profileNumber of profiles
CALPCC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CALPCC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CALPCC
What does CALPCC do?
CALPCC is a California nonprofit professional membership association that serves Licensed Professional Clinical Counselors (LPCCs), APCCs, and counseling students through tiered annual memberships, BBS-approved continuing education courses, an annual conference, legislative advocacy, and member benefits such as free group counseling for students. Revenue comes from membership dues, CEU course sales, conference registrations, sponsorships, and partner advertising on the calpcc.org platform.
Is CALPCC a public or private company?
CALPCC is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was CALPCC founded?
CALPCC was founded in 2011. It employs 1 to 10 people.
Where is CALPCC based?
CALPCC is headquartered in Sacramento, United States, in the North America region.
How does CALPCC make money?
Four revenue lines are on record. Membership Fees are the primary driver. The others are conference Registration, CEU Course Sales and advertiser Partnerships.
Who are CALPCC's main competitors?
Direct peers on record are California Association of Marriage and Family Therapists (CAMFT), National Association of Social Workers – California Chapter (NASW-CA) and California Psychological Association (CPA). Chi Sigma Iota (CSI) – Counseling Honor Society is listed as an emerging player. Broad incumbents are American Association for Marriage and Family Therapy (AAMFT), National Board for Certified Counselors (NBCC) and American Counseling Association (ACA). Others are California Board of Behavioral Sciences (BBS), Gerry Grossman Seminars and Townsend Institute at Concordia University Irvine.
Does CALPCC have an API?
No public API is recorded for CALPCC.
What industry is CALPCC in?
CALPCC's product category is Professional Association Services for Mental Health Counselors. Its primary akta.pro industry code is EDAAALAD, Behavioral Health & Counseling (Social Work, Psychology, Substance Use CE), with a secondary code of THAHACAA, Association & Society Conference Management (Nonprofit, Professional Bodies). Its NAICS code is 813920 and its SIC code is 8600.