The Association for Advanced Training in the Behavioral Sciences
AATBS is a private behavioral health education company founded in 1976 providing exam preparation, continuing education, and certification training for psychology, social work, MFT, counseling, and BCBA professionals, operating as a Triad subsidiary serving over 500,000 students.
- Company typePrivate
- Founded1976
- HeadquartersCoeur D'alene, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Association for Advanced Training in the Behavioral Sciences does
The Association for Advanced Training in the Behavioral Sciences (AATBS) is a private, for-profit education company founded in 1976 and headquartered in Coeur d'Alene, Idaho. It operates as a subsidiary of Triad, branded as 'A Triad Company,' and provides exam preparation, continuing education, and certification training for behavioral health professionals across five disciplines: Psychology (EPPP, CPLEE), Social Work (LCSW, LMSW, LSW), Marriage and Family Therapy, Counseling (NCE, NCMHCE), and Behavior Analysis (BCBA). Its product portfolio includes study packages, self-study bundles, practice exams, flashcards, live online workshops, one-on-one coaching with licensed professionals, and certification courses in emerging areas such as AI, Clinical Supervision, EMDR, Telemental Health, and Motivational Interviewing.
The company's platform is a web-based, mobile-compatible e-commerce storefront delivering digital exam preparation content and continuing education courses on a 24/7 self-serve basis. Free sample exams and free CE courses function as lead magnets within a product-led growth model. Coaching is delivered via scheduled appointments, integrated into most study packages, or purchased separately. The All Access Pass subscription provides recurring access to continuing education content, while one-time perpetual licenses apply to exam prep packages priced from $19 (flashcards) to $1,602 (comprehensive bundles). AATBS has served over 500,000 students cumulatively, maintains a multi-sub-brand portfolio (Gerry Grossman, Academic Review, Taylor Study Method, The Wellness Institute), and integrates with the Triad Jobs Marketplace and Behavioral Health Today Podcast to extend its ecosystem into career services and content distribution.
The Association for Advanced Training in the Behavioral Sciences firmographics
Firmographics- Name
- The Association for Advanced Training in the Behavioral Sciences
- Legal name
- The Association for Advanced Training in the Behavioral Sciences
- Website
- https://aatbs.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AATBS is a private behavioral health education company founded in 1976 providing exam preparation, continuing education, and certification training for psychology, social work, MFT, counseling, and BCBA professionals, operating as a Triad subsidiary serving over 500,000 students.
- Ownership category
- akta.pro rank
The Association for Advanced Training in the Behavioral Sciences industry classification
Industry- Product category
- Behavioral Health Exam Preparation
- NAICS
- Exam Preparation and Tutoring (611691), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Nursing & Allied Health Certification Prep (CNA, EMT/Paramedic, Radiology, Sonography, PT/OT) (EDANAIAB)
Keywords
Where The Association for Advanced Training in the Behavioral Sciences is headquartered
LocationHeadquarters
- HQ city
- Coeur D'alene
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Association for Advanced Training in the Behavioral Sciences business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Exam Preparation Products: Study packages, self-study bundles, practice exams, flashcards, and online programs for various behavioral health licensing exams (EPPP, LCSW, LMSW, LSW, NCE, NCMHCE, BCBA, MFT exams, CPLEE). Products range from $19 to $295 for individual packages, with comprehensive bundles up to $1,602.
- Coaching Services: One-on-one exam coaching available as add-on to study packages or purchased separately. Coaching calls available by appointment at $149 for BCBA coaching.
- Continuing Education Courses: CE courses for license maintenance across Psychology, Social Work, MFT, Counseling, and BCBA. Topics include required CEs (Suicide Prevention, Clinical Supervision, California Laws and Ethics, HIV/AIDS, Telehealth) and popular topics. All Access Pass subscription available.
- Certification Training: Specialized certification courses including AI, Clinical Supervision, EMDR Basic Training, Group Counseling, Hypnosis/Hypnotherapy, Motivational Interviewing, and Telemental Health.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Products |
| One time/ perpetual license | Pay-as-you-go | Individual Study Materials |
| One time/ perpetual license | Pay-as-you-go | Comprehensive Exam Packages |
| Unit Pricing | Pay-as-you-go | Coaching Services |
| Unit Pricing | Pay-as-you-go | CE Courses |
| One time/ perpetual license | Pay-as-you-go | Certification Training |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
The Association for Advanced Training in the Behavioral Sciences product offering
Product offeringCore offering
AATBS provides exam preparation materials, practice tests, live online workshops, and one-on-one coaching for behavioral health licensing exams (EPPP, LCSW, MFT, NCE/NCMHCE, BCBA). The company also delivers continuing education courses and specialized certification training programs (EMDR, Clinical Supervision, Telehealth, etc.) to help mental health professionals achieve and maintain licensure.
Product overview
AATBS is a comprehensive behavioral health education platform providing exam preparation and continuing education for mental health professionals. The company offers a multi-product portfolio organized across five professional disciplines: Psychology (EPPP, CPLEE), Social Work (LCSW, LMSW, LSW), Marriage and Family Therapy (National MFT, California MFT), Counseling (NCE, NCMHCE, LPCC), and Behavior Analysis (BCBA). The core offerings include exam prep study packages with live online, self-study, and workshop formats, practice exams with detailed rationales, one-on-one coaching, and subscription-based continuing education courses. Additional offerings include certification training programs (AI, Clinical Supervision, EMDR, Hypnosis, Motivational Interviewing, Telemental Health) and job marketplace integration through the Triad platform. The company has served over 500,000 students since 1976.
Differentiator
Problem solved
Functional benefit
Brands
- Gerry Grossman: Mental health exam preparation brand and coaching services
- Academic Review
- Taylor Study Method
- The Wellness Institute
- Behavioral Health Today Podcast
Products and services
- Psychology Exam Prep (EPPP, CPLEE)
Companies that use The Association for Advanced Training in the Behavioral Sciences
Customer profileSegments5 records
Ideal customer profiles1 record
The Association for Advanced Training in the Behavioral Sciences technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Association for Advanced Training in the Behavioral Sciences partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TriadcoreAATBS is described as 'A Triad Company' in company communications. Triad operates the Behavioral Health Today Podcast and Jobs Marketplace that AATBS integrates with. The Triad Jobs Marketplace connects mental health professionals with job opportunities and is linked from AATBS's careers section.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
The Association for Advanced Training in the Behavioral Sciences competitors and assessment
Company assessmentBroad incumbents
- Mometrix Test Preparation: Large cross-vertical test-prep publisher covering nursing, allied health, education, and other licensure exams. Competes with AATBS in adjacent professional exam categories but does not specialize in behavioral-health licensure preparation.
- Elsevier Clinical Solutions: Global scientific and clinical publisher with deep content in mental health, social work, and counseling, including CE and reference works — adjacent competitor to AATBS's CE library and certification training within a much larger portfolio.
- Springer Publishing: Major publisher of nursing, behavioral health, and social work professional content with continuing-education offerings, overlapping with AATBS on CE for mental-health professionals but at much wider portfolio scale.
- Pearson Clinical Assessment: Operates within the broader Pearson education group; publishes clinical and behavioral-health assessments plus clinical psychology licensing exam prep, overlapping with AATBS's psychology and behavioral-health tracks at significantly greater scale.
Direct peers
- ABA Technologies: Provides BCBA / BCaBA training and continuing education content, overlapping with AATBS's behavior-analysis exam prep and supervision training offerings for the same certification-seeking audience.
- McKissock: Provides online continuing education and licensing exam prep for mental health professionals (LCSW, LMFT, LPC), competing head-to-head with AATBS for the same licensing-track candidates and CE-credit renewal spend.
- PESI: One of the largest US providers of continuing education and live training for mental health professionals (counselors, social workers, MFTs, psychologists, behavior analysts), directly overlapping with AATBS's CE and certification-training offerings for the same customer segments.
- NetCE: Online continuing-education provider covering behavioral health and allied health disciplines; competes directly with AATBS's CE catalog and All Access Pass subscription for mental-health license renewal hours.
- Behavior University: Specializes in continuing education specifically for Board Certified Behavior Analysts (BCBAs), overlapping directly with AATBS's BCBA exam prep and behavior-analysis CE products.
- Continued.com: Multi-discipline continuing-education marketplace serving mental health, nursing, and allied health professionals — competing with AATBS's CE course library and bundle/subscription formats for license-renewal spend.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
The Association for Advanced Training in the Behavioral Sciences social profiles
Digital presenceThe Association for Advanced Training in the Behavioral Sciences financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Association for Advanced Training in the Behavioral Sciences leadership team
Management profileNumber of profiles
The Association for Advanced Training in the Behavioral Sciences funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Association for Advanced Training in the Behavioral Sciences M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Association for Advanced Training in the Behavioral Sciences
What does The Association for Advanced Training in the Behavioral Sciences do?
AATBS provides exam preparation materials, practice tests, live online workshops, and one-on-one coaching for behavioral health licensing exams (EPPP, LCSW, MFT, NCE/NCMHCE, BCBA). The company also delivers continuing education courses and specialized certification training programs (EMDR, Clinical Supervision, Telehealth, etc.) to help mental health professionals achieve and maintain licensure.
Is The Association for Advanced Training in the Behavioral Sciences a public or private company?
The Association for Advanced Training in the Behavioral Sciences is a private company. It is classified as corporate owned and is currently operating.
When was The Association for Advanced Training in the Behavioral Sciences founded?
The Association for Advanced Training in the Behavioral Sciences was founded in 1976. It employs 11 to 50 people.
Where is The Association for Advanced Training in the Behavioral Sciences based?
The Association for Advanced Training in the Behavioral Sciences is headquartered in Coeur D'alene, United States, in the North America region.
How does The Association for Advanced Training in the Behavioral Sciences make money?
Four revenue lines are on record. Exam Preparation Products are the primary driver. The others are coaching Services, continuing Education Courses and certification Training.
Who are The Association for Advanced Training in the Behavioral Sciences's main competitors?
Broad incumbents on record are Mometrix Test Preparation, Elsevier Clinical Solutions, Springer Publishing and Pearson Clinical Assessment. Direct peers are ABA Technologies, McKissock, PESI, NetCE, Behavior University and Continued.com.
Does The Association for Advanced Training in the Behavioral Sciences have an API?
No public API is recorded for The Association for Advanced Training in the Behavioral Sciences.
What industry is The Association for Advanced Training in the Behavioral Sciences in?
The Association for Advanced Training in the Behavioral Sciences's product category is Behavioral Health Exam Preparation. Its primary akta.pro industry code is EDANAIAB, Nursing & Allied Health Certification Prep (CNA, EMT/Paramedic, Radiology, Sonography, PT/OT). Its NAICS code is 611691 and its SIC code is 8200.