Tom Peterson

What Tom Peterson does

Tom Peterson, Inc., Realtors is a private, founder-owned real estate brokerage headquartered in Vidalia, Georgia, serving Southeast Georgia communities since 1979. The company operates through a network of 10 licensed agents who provide traditional brokerage services across residential, commercial, land, agricultural, and rental property transactions. Its service area spans Vidalia, Toombs County, and surrounding communities including Lyons, Swainsboro, Uvalda, Ailey, and Sparta, reaching into Emanuel and Montgomery Counties.

The firm's technology stack is limited to standard industry infrastructure: Georgia MLS membership for listing database access and IDX Broker integration for syndication of listings to the company website. No proprietary technology, mobile applications, or AI-driven tools are disclosed. Revenue is generated exclusively through traditional real estate commissions on completed transactions, with no disclosed fee structure or pricing model. The go-to-market motion is sales-led and relationship-driven, relying on local agent expertise, community tenure, and MLS exposure rather than digital marketing or inbound demand generation at scale.

The company serves three primary customer segments: residential buyers and sellers including first-time homebuyers and investors; commercial property buyers, sellers, and business owners; and landowners, farmers, and timber investors dealing in rural acreage and agricultural property. The customer base is entirely retail and fragmented, with no named institutional clients or repeat B2B relationships. The company is privately held with no disclosed funding, subsidiaries, or parent organization, and Nancy L Peterson (likely a family member) is listed among the agents, indicating continued family involvement in operations.

Name

Tom Peterson

Legal name

Tom Peterson, Inc., Realtors

Website

https://tompetersonrealtors.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Tom Peterson Realtors is a private, founder-owned real estate brokerage in Vidalia, Georgia, serving Southeast Georgia communities since 1979 with 10 agents handling residential, commercial, land, and rental property transactions.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Tenant Representation & Corporate Services Brokerage (BPAJABAJ), Ranches & Livestock Properties Brokerage (BPAJADAB)

Keywords

• Real estate brokerage
• Residential property sales
• Commercial real estate
• Land and timberland sales
• Rural property transactions

Headquarters

HQ city

Vidalia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Real Estate Commission: Traditional real estate brokerage earning commissions on property sales and purchases. Agents represent buyers and sellers in residential, commercial, and land transactions throughout Southeast Georgia.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Tom Peterson, Inc., Realtors is a traditional residential and commercial real estate brokerage serving Vidalia, Toombs County, and Southeast Georgia. The company uses approximately 10 licensed agents to help clients buy and sell homes, farms, timberland, building lots, rental properties, commercial buildings, and investment real estate. Services include property marketing, showings, pricing guidance, negotiations, and closing support across residential, commercial, land, and rental property categories.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Services Agent-assisted buying and selling of single-family homes, condos, and multi-family residential properties throughout Southeast Georgia, including Vidalia, Toombs County, and surrounding communities.
• Commercial Property Services Assistance with buying, selling, and leasing commercial properties including retail spaces, office buildings, warehouses, and industrial facilities throughout the Southeast Georgia service area.
• Land and Agricultural Property Services Sale of land parcels, farms, timberland, building lots, and rural properties, including listings in gated subdivisions and acreage with features such as lake access, creek frontage, and agricultural potential.
• Rental Property Services Assistance with rental property listings and tenant representation for residential and commercial rental opportunities in the Southeast Georgia area.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Georgia MLScoreTechnology or IntegrationActive membership in Georgia MLS provides access to comprehensive property listing database, enables listing syndication across multiple platforms, and facilitates cooperation with other MLS-participating brokerages.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Emerging players

• Redfin: Technology-led residential brokerage and portal with expanding coverage in mid-sized Southeast markets. Targets the same online-savvy buyers and sellers that Tom Peterson serves, putting incremental price and service pressure on the local firm.
• Compass: Tech-enabled national brokerage that has expanded aggressively into suburban and secondary markets. Competes with local brokerages on marketing technology, agent tools, and seller services, gradually encroaching on territory historically dominated by independent firms.
• eXp Realty: Cloud-based brokerage operating on a virtual, commission-attractive model with rapidly growing agent count, including in Georgia. Competes for agent recruitment against small independents like Tom Peterson by offering revenue share and lower overhead.

Regional players

• Crye-Leike Real Estate Services: Large privately held regional brokerage based in the Mid-South/Southeast U.S. with extensive rural and small-market coverage. Highly comparable business model to Tom Peterson's local brokerage approach, though operating across a broader multi-state footprint.

Broad incumbents

• RE/MAX: One of the largest global real estate franchisors with a strong presence in small and mid-sized U.S. markets. Competes head-to-head with independent brokerages like Tom Peterson for agents and listings in Southeast Georgia communities.
• Century 21 Real Estate: Global real estate franchise with deep penetration in suburban and rural U.S. markets, including the Southeast. Comparable service offering across residential, commercial, and land transactions, often competing with local independents for the same buyer and seller pool.
• Keller Williams Realty: Largest real estate franchise by agent count in the U.S., with an agent-centric, profit-share model. Competes with Tom Peterson for talent and listings in regional Georgia markets, offering more extensive training and technology infrastructure.
• Coldwell Banker: National real estate brokerage franchise with a large agent network offering residential, commercial, and land services. Directly comparable to Tom Peterson Realtors in service mix, but operates at national scale with centralized brand, technology, and marketing support.
• Better Homes and Gardens Real Estate: National real estate franchise affiliated with Better Homes & Gardens magazine. Provides residential brokerage services in suburban and secondary markets, overlapping with Tom Peterson's residential and lifestyle-driven buyer segment.
• Berkshire Hathaway HomeServices: National brokerage franchise leveraging the Berkshire Hathaway brand. Comparable full-service residential, commercial, and land offering, with growing footprint in Georgia secondary markets where it competes for the same local clientele.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tprealtors
• Facebookfacebook.com/tompetersonrealtors
• LinkedInlinkedin.com/company/tom-peterson-realtors

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tom Peterson