Vincor International

What Vincor International does

Arterra Wines Canada, Inc. (legal successor to Vincor International, founded 1874 as the Niagara Falls Wine Company) is Canada's largest wine company, headquartered in Mississauga, Ontario and owned by the Ontario Teachers' Pension Plan since 2016. The company owns and distributes 100+ wine brands — including seven of the top 20 brands in Canada such as Jackson-Triggs, Inniskillin, NK'Mip, Kim Crawford, and Ruffino — operates eight estate wineries and 1,700+ acres of vineyards across Ontario and British Columbia, runs 164 Wine Rack retail stores in Ontario, and sells home winemaking kits through RJS Craft Winemaking. Its production infrastructure comprises six certified facilities across BC, Ontario, and Quebec offering bottling, canning, large format, PET, sparkling, and Tetra Pak capabilities, with a co-manufacturing service that packages wine, cider, and alcoholic RTDs for third-party brands.

The business operates a hybrid B2C/B2B revenue model. Consumer revenue flows through three channels: provincial liquor board wholesale (LCBO, SAQ, BCLDB), company-owned Wine Rack retail, and direct-to-consumer at estate wineries including wine clubs, tastings, and tourism. B2B revenue is generated by co-manufacturing services for external beverage brands seeking coast-to-coast Canadian production and distribution. Marketing and distribution are multi-channel, combining physical retail, e-commerce on brand websites, social media, PR around 1,500+ industry awards over the past five years, and partnerships such as the SkipTheDishes alcohol delivery program and Weight Watchers Canada (On Point wine). Pricing is set at provincial retail levels and not publicly disclosed. The company employs approximately 2,000 full-time and part-time staff.

The competitive position rests on a vertically integrated vineyard-to-shelf footprint, multi-generational brand heritage (Inniskillin's 1989 Grand Prix d'Honneur established the global icewine category), and regulatory entrenchment within Canada's provincial alcohol distribution system. Strategic priorities under current leadership are premiumization of the portfolio, bolt-on M&A (Culmina 2019, Sandbanks 2020, Vin First 2021, Angels Gate/Kew 2023), packaging and co-manufacturing growth, and digital/consumer-transformation initiatives led by President John Boynton (appointed 2022). Revenue figures are not publicly disclosed.

Name

Vincor International

Legal name

Arterra Wines Canada, Inc.

Website

https://www.arterracanada.com/

Company type

Private

Founded year

1874

Operating status

Operating

Headcount range

1–10 employees

Short description

Canada's largest wine company (operating as Arterra Wines Canada, successor to Vincor International), owning 100+ brands, eight wineries, 1,700+ acres of vineyards, 164 Wine Rack retail stores, and six production facilities serving consumers via provincial liquor boards, retail, and DTC, plus B2B co-manufacturing for third-party brands.

Ownership category

akta.pro rank

Product category

Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Liquor Retailers (445320)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Craft & Specialty Beverage Wholesale (Local/Artisanal) (AFAIAGAH)

Keywords

• Wine production
• Estate wineries
• Wine retail
• Co-manufacturing services
• Home winemaking kits

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wine Sales: Sale of owned wine brands through Wine Rack retail stores, estate winery direct sales, and wholesale to provincial liquor boards (LCBO, SAQ, BCLDB). The company owns and distributes 100+ wine brands including seven of the top 20 brands in Canada.
2. Co-Manufacturing Services: Turnkey production capabilities for external wine and alcoholic beverage brands including recipe preparation, packaging solutions, warehousing, and national distribution through certified facilities.
3. RJS Craft Winemaking: Sale of wine kits and products for home winemaking through the RJS Craft Winemaking brand.
4. Wine Tourism: Hospitality and tasting experiences at estate wineries in Niagara and Okanagan regions, including tours, wine clubs, and event hosting.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Arterra Wines Canada (formerly Vincor International) is Canada's largest wine company, producing, distributing, and retailing more than 100 wine brands — including seven of the top 20 in Canada — through eight estate wineries, 1,700+ acres of vineyards, 164 Wine Rack retail stores, and wholesale partnerships with provincial liquor boards. The company also operates RJS Craft Winemaking for home vintners and provides B2B co-manufacturing services (bottling, canning, Tetra Pak, sparkling) for external beverage brands across six certified Canadian facilities.

Product overview

Arterra Wines Canada operates as a comprehensive wine and beverage company with a portfolio of 100+ wine brands. The company encompasses eight wineries across Canada (including Jackson-Triggs, Inniskillin, NK'Mip, Sandbanks, and Le Clos Jordanne), operates 164 Wine Rack retail stores, and offers RJS Craft Winemaking products for home winemakers. The portfolio includes both Canadian estate winery brands and internationally-sourced wines (Kim Crawford from New Zealand, Ruffino from Italy, Woodbridge by Robert Mondavi from California, Wallaroo Trail from Australia). The company also provides B2B co-manufacturing services through six certified production facilities across Canada (British Columbia, Ontario, and Quebec) offering bottling, canning, large format, PET, sparkling, and Tetra Pak packaging capabilities for wine, cider, and alcoholic RTDs.

Differentiator

Problem solved

Functional benefit

Brands

• Jackson-Triggs: Canada's most decorated winery estate, known for winning unprecedented recognition as Canada's Best Canadian Winery at competitions nationally and internationally.
• Inniskillin
• NK'Mip
• Kim Crawford
• Ruffino
• Bodacious
• Growers
• Le Clos Jordanne
• Wine Rack
• RJS Craft Winemaking

Products and services

• Jackson-Triggs Canada's most decorated winery, having won an unprecedented number of 'Canadian Winery of the Year' awards at national and international competitions. Dedicated to traditional method sparkling wine, riddling, disgorging, final packaging, and long-term barrel storage and aging.
• Inniskillin Canada's original winery since 1974, pioneering the industry with a commitment to producing superior wines from quality Canadian-grown grapes. Famous for icewine — Inniskillin's 1989 Vidal Icewine won the Grand Prix d'Honneur, marking the arrival of Canadian icewine on the world stage.
• NK'Mip Cellars North America's first Indigenous-owned winery and 2016 Canadian Winery of the Year by InterVin, located in Osoyoos, British Columbia. Inspired by the culture that informs everything they do.
• Kim Crawford Imported wine brand from New Zealand's wine regions, showcasing the purest expressions of the unique grape varieties found there.
• Ruffino The most recognized Italian wine in the world, with over 135 years honoring the history and heritage of Italy.
• Woodbridge by Robert Mondavi California wines available for 30 years, composing classic wines reflecting the diversity of California wine regions with vivid fruit flavors.
• Sandbanks Estate Winery Estate winery in Prince Edward County, Ontario, producing simple and light wines since 1989 with a rich palette of easy-drinking wines suited for casual meals or sipping.
• Le Clos Jordanne Boutique winery specializing in premium cold-climate Pinot Noir and Chardonnay under international winemaker Thomas Bachelder. First estate winery opened in July 2024.
• Growers Canada's best-selling cider, naturally fermented with fresh, refreshing fruit taste.
• Wallaroo Trail Australia's most popular wine in Canada, an accessible and affordable range for everyday enjoyment.
• Wine Rack Retail Chain Network of 164 company-owned retail wine stores in Ontario providing direct wine sales, product selection guidance, and tasting events to consumers.
• RJS Craft Winemaking Sells wine kits, beer kits, ingredients, and equipment for home winemaking and brewing through the RJS brand. Served by a specialized facility in Kitchener.
• Co-Manufacturing Services Turnkey B2B production services for external wine, cider, and alcoholic RTD brands including recipe preparation, extensive packaging solutions (bottling, canning, large format, PET, sparkling, Tetra Pak), warehousing, and national distribution. Coast-to-coast coverage across six certified production facilities in British Columbia, Ontario, and Quebec.
• On Point Wine Wine brand launched as the first official wine of WW Canada (Weight Watchers), targeting health-conscious wine consumers.
• Wineology Winemaking Kit New home winemaking kit product that turns consumers into craft vintners, sold under the RJS Craft Winemaking brand.
• Champagne Palmer Premium French Champagne brand added to the Arterra Wines Canada portfolio for distribution in Canada.

Quantifiable outcome

• Over 1,500 awards and accolades in national and international wine competitions over the last five years
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• WW Canada (Weight Watchers)minorGTM or Marketing Partner · 23 June 2021Arterra Wines Canada introduced On Point wine as the first official wine of WW Canada, targeting health-conscious wine consumers.
• SkipTheDishescoreChannel Partner/ Reseller/ Distributor · 17 November 2020SkipTheDishes and Wine Rack partnered to deliver alcohol throughout Ontario, announced November 2020. Extends retail reach through food delivery channel.
• Startup CanadaminorGTM or Marketing Partner · 21 October 2020Inniskillin partnered with Startup Canada to showcase Canada's changemakers, supporting entrepreneurship and innovation.
• LCBO (Liquor Control Board of Ontario)coreChannel Partner/ Reseller/ DistributorProvincial liquor board distribution partner for Ontario market. Arterra leverages this established partnership for national distribution of its wine brands throughout Ontario.
• SAQ (Société des alcools du Québec)coreChannel Partner/ Reseller/ DistributorProvincial liquor board distribution partner for Quebec market. Key channel partner for reaching Quebec consumers.
• BCLDB (BC Liquor Distribution Branch)coreChannel Partner/ Reseller/ DistributorProvincial liquor board distribution partner for British Columbia market. Essential for West Coast distribution.
• Osoyoos Indian BandcoreStrategic or Co-development PartnerJoint venture partner for NK'Mip Cellars - the first Indigenous-owned winery in North America. Osoyoos Indian Band partnered with Vincor International to create NK'Mip Cellars Inc. in British Columbia.
• Trees Canada (Arbres Canada)minorStrategic or Co-development PartnerPartnership with Trees Canada advances environmental management efforts through initiatives promoting sustainable forestry and green spaces. Arterra is the first beverage company in Canada to join the UN Global Compact.
• United Nations Global CompactminorStrategic or Co-development PartnerArterra is the first beverage company in Canada to join the UN Global Compact, committing to rigorous corporate responsibility standards and ethical business practices globally.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Constellation Brands: Constellation Brands is a U.S.-headquartered global producer and marketer of beer, wine, and spirits and was the previous owner of Vincor International before spinning off the Canadian operations to OTPP in 2016. Highly comparable as the parent platform from which Arterra was carved out, and a continuing competitor through its U.S. and global wine brand portfolio imported into Canada.
• E. & J. Gallo Winery: E. & J. Gallo is the world's largest family-owned winery, with a portfolio spanning value to premium across California and international brands. Comparable to Arterra Wines Canada as a multi-tier wine portfolio operator; also relevant through Carol C. Reber's prior Gallo background now serving on Arterra's board.
• Treasury Wine Estates: Treasury Wine Estates is a major global wine company with premium Australian and Californian brands (Penfolds, Beringer, 19 Crimes, Beaulieu Vineyard). Comparable to Arterra as a large multi-brand wine portfolio operator with global sourcing, though focused on the U.S./ANZ markets, and Carolyn Reber on Arterra's board previously held senior roles at TWE.
• The Duckhorn Portfolio: The Duckhorn Portfolio is a U.S.-headquartered premium wine company that went public in 2021 following private equity ownership, with multiple luxury Napa and Sonoma brands. Comparable to Arterra in its PE-backed multi-brand premium wine model and execution of DTC growth; Carol C. Reber served as Duckhorn's EVP Chief Marketing & DTC Officer before joining Arterra's board.
• Pernod Ricard: Pernod Ricard is a global premium spirits and wine group with brands such as Jameson, Chivas Regal, and Jacob's Creek wine. Comparable to Arterra Wines Canada as a multi-category global alcoholic beverage operator with strong Canadian distribution relationships via provincial liquor boards, and through its ownership stake in Corby Spirit and Wine.
• Ste. Michelle Wine Estates: Ste. Michelle Wine Estates (formerly Chateau Ste. Michelle) is one of the largest U.S. wine producers, operating estate wineries in Washington State and California. Comparable to Arterra as a premium multi-estate wine producer with national distribution and a value-to-premium brand portfolio.

Direct peers

• Corby Spirit and Wine Limited: Corby Spirit and Wine is a Canadian alcoholic beverage company representing a portfolio of spirits and wine brands, with national distribution through provincial liquor boards. Directly comparable to Arterra Wines Canada in terms of Canadian regulatory distribution model, multi-category portfolio approach, and PE-style board governance (Corby is partly Hiram Walker/owned by Pernod Ricard).
• Andrew Peller Limited: Andrew Peller Limited is one of Canada's largest wine producers, operating estate wineries (Peller Estates, Trius, Thirty Bench), VQA brands, and a national distribution footprint through provincial liquor boards. Directly comparable to Arterra Wines Canada as a Canadian-headquartered multi-brand wine company competing for the same shelf space at LCBO/SAQ/BCLDB.

Emerging players

• Boisset Collection: Boisset Collection is a family-owned global wine company with French and California estates (including Raymond Vineyard & Cellar, Buena Vista) and a strong DTC and tourism-led business model. Comparable to Arterra as a multi-region wine producer with estate-based tasting room and tourism revenue streams and a curated premium positioning.
• Accolade Wines: Accolade Wines is a global multi-brand wine producer (Hardys, Banrock Station, Kumala) based in Australia and owned by a private equity consortium. Comparable to Arterra Wines Canada as a PE-backed multi-region wine roll-up with both value and premium tiers seeking scale and DTC monetization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/11362552

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vincor International