Peter Hahn
Peter Hahn is a privately held German multichannel fashion retailer, founded in 1964, selling premium women's and men's apparel — with a specialization in natural fibers such as cashmere — through its e-commerce platform peterhahn.de, two physical showrooms, and a mobile app across Europe.
- Company typePrivate
- Founded1964
- HeadquartersWinterbach, Germany
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Peter Hahn does
Peter Hahn GmbH is a privately held German multichannel fashion retailer founded in 1964 by Margrit and Peter Hahn in Winterbach, Germany. Originally a producer of jackets, coats, and blankets made from exotic llama hair, the company has evolved into a pan-European retailer of premium women's and men's fashion emphasizing natural fibers — particularly cashmere — distributed through its e-commerce platform peterhahn.de and two physical retail showrooms in Urbach and Winterbach. Its assortment combines four exclusive own-brand labels (PETER HAHN, FADENMEISTER BERLIN, BASLER, ST.EMILE) with over 250 third-party premium brands including RIANI, MARC CAIN, BOGNER, BETTY BARCLAY, BRAX, and PAUL GREEN, spanning women's, men's, plus-size (46–56), footwear, accessories, and a sustainable fashion sub-line.
The business operates a direct-to-consumer retail model with unit pricing typically ranging from ~€45 to €300+, payment options including credit card, invoice (Kauf auf Rechnung), and installment plans, and fulfillment via DHL within 3–5 business days with free returns. Customer acquisition and retention are supported by an owned marketing stack covering social media (Facebook, Instagram, YouTube, Pinterest), an email newsletter with a €20 welcome voucher, an editorial online magazine, and a branded mobile app. Two physical showrooms in southern Germany provide in-person shopping and personal consultation, completing the multichannel footprint.
The company targets fashion-conscious women as its primary segment, with style-conscious men and plus-size women as secondary segments. It has 501–1,000 employees, is registered as a German GmbH with no disclosed parent company or external funding rounds, and exhibits no disclosed M&A, leadership changes, or restructuring activity in the available source material. AI/ML capabilities are not evidenced; the technology layer is described as a standard e-commerce platform and mobile app.
Peter Hahn firmographics
Firmographics- Name
- Peter Hahn
- Legal name
- PETER HAHN GmbH
- Website
- https://peterhahn.de
- Company type
- Private
- Founded year
- 1964
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Peter Hahn is a privately held German multichannel fashion retailer, founded in 1964, selling premium women's and men's apparel — with a specialization in natural fibers such as cashmere — through its e-commerce platform peterhahn.de, two physical showrooms, and a mobile app across Europe.
- Ownership category
- akta.pro rank
Peter Hahn industry classification
Industry- Product category
- Premium Fashion Retail
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (458110), Shoe Retailers (45821)
- SIC
- Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651), Retail-Shoe Stores (5661)
- akta.pro primary industry
- Women’s Apparel Retail (CRAAABAB)
- akta.pro secondary industries
- Men’s Apparel Retail (CRAAABAC), Dress & Formal Footwear Retail (CRAAADAC)
Keywords
Where Peter Hahn is headquartered
LocationHeadquarters
- HQ city
- Winterbach
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Peter Hahn business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Marketing or Sales
Revenue model
- E-commerce Retail Sales: Direct-to-consumer online retail sales through peterhahn.de, offering premium women's and men's fashion with payment options including credit card, invoice, and installment plans.
- Physical Retail Store Sales: Sales through company-owned retail locations in Urbach and Winterbach, Germany, providing in-person shopping experience and personal consultation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for fashion products |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Peter Hahn product offering
Product offeringCore offering
Peter Hahn sells premium women's and men's fashion through a multi-channel retail model combining the peterhahn.de e-commerce storefront and physical stores in Urbach and Winterbach, Germany. Its assortment includes over 250 third-party fashion brands alongside four exclusive own-label collections (PETER HAHN, FADENMEISTER BERLIN, BASLER, ST.EMILE), with a distinctive specialization in natural fibers — especially cashmere. Categories span blouses, blazers, trousers, dresses, knitwear, jackets, coats, shoes, accessories, plus-size fashion (sizes 46-56), and sustainable fashion lines, delivered via DHL within 3-5 business days with invoice, installment, and credit-card payment options.
Product overview
Peter Hahn is a European multi-channel fashion retailer founded in 1964 that specializes in exclusive women's and men's fashion with a focus on premium quality. The company operates both physical stores in Urbach and Winterbach, Germany, and a comprehensive e-commerce platform. Their portfolio consists of exclusive own brands (PETER HAHN, FADENMEISTER BERLIN, BASLER, ST. EMILE) alongside over 250 third-party fashion brands including RIANI, MARC CAIN, BOGNER, JOOP!, BETTY BARCLAY, and BRAX. Product categories span women's fashion, men's fashion, plus-size fashion (sizes 46-56), shoes, accessories, and sustainable fashion collections. The company offers a mobile app for shopping and provides editorial content through their online magazine. Payment options include credit card, invoice, and installment plans, with DHL shipping in 3-5 business days.
Differentiator
Problem solved
Functional benefit
Brands
- FADENMEISTER BERLIN: Exclusive own brand featuring modern cuts, perfect fit, and high-quality processing. Exclusively available at PETER HAHN.
- BASLER
- ST.EMILE
- Peter Hahn (own brand)
Products and services
- PETER HAHN (Own Brand) Premium own-label fashion brand offering high-quality clothing made from natural materials such as cashmere, alpaca, and SUPIMA cotton; positioned as the flagship premium-quality and sustainable-value label available only at Peter Hahn.
- FADENMEISTER BERLIN Exclusive own-label fashion brand available only at Peter Hahn, featuring modern cuts, perfect fit, and high-quality craftsmanship for women.
- BASLER Exclusive own-label fashion brand offering elegant designs and premium quality, available only at Peter Hahn.
Companies that use Peter Hahn
Customer profileSegments3 records
Ideal customer profiles3 records
Peter Hahn technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Peter Hahn partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Peter Hahn competitors and assessment
Company assessmentDirect peers
- Heine: German mail-order and online fashion retailer specializing in premium women's and men's clothing with strong own-brand presence. Directly comparable to Peter Hahn in target demographic, catalog heritage, and curated premium assortment strategy.
- Witt Weiden: Long-established German mail-order fashion retailer (Otto Group) selling premium women's apparel across Europe. Highly comparable to Peter Hahn on channel mix (catalog + e-commerce), customer demographic, and curated premium assortment.
- Walbusch: German mail-order fashion retailer offering premium-quality women's and men's apparel with focus on natural materials. Closely comparable to Peter Hahn on natural-fiber emphasis, multichannel distribution, and customer demographic.
- Klingel: German multichannel fashion mail-order house offering women's, men's, and plus-size premium apparel with pan-European reach. Directly comparable to Peter Hahn on legacy mail-order heritage, age cohort of customers, and DTC premium positioning.
- Madeleine: German specialty mail-order and e-commerce retailer focused on premium women's fashion. Closely comparable to Peter Hahn in target customer (fashion-conscious women), premium price positioning, and multichannel DTC model.
Regional players
- Engelhorn: German family-run premium fashion retailer with strong brick-and-mortar presence and growing e-commerce operation. Comparable to Peter Hahn on premium positioning and German heritage, with a larger physical store footprint.
Broad incumbents
- Zalando: Pan-European fashion e-commerce platform carrying premium brands including those Peter Hahn distributes (Marc Cain, Bogner). Comparable on category and geography, but vastly larger scale and technology-driven discovery pose competitive pressure.
- Breuninger: Leading German premium fashion retailer combining a flagship store network with a strong e-commerce platform carrying designer brands (Riani, Marc Cain, Bogner). Comparable to Peter Hahn on premium assortment and brand portfolio, but with much larger physical footprint.
- Bonprix: European multichannel fashion retailer (Otto Group) operating across multiple countries with strong own-brand portfolio. Comparable to Peter Hahn on omnichannel reach and own-brand strategy, though positioned at lower price points and broader demographics.
Emerging players
- Mona (Plus-Size Fashion): German specialty retailer focused on plus-size women's fashion. Comparable to Peter Hahn's plus-size category (sizes 46–56) but specialized entirely in that segment, representing both a competitor and a potential adjacent acquisition target.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Peter Hahn social profiles
Digital presencePeter Hahn financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peter Hahn leadership team
Management profileNumber of profiles
Profiles1 record
Peter Hahn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peter Hahn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peter Hahn
What does Peter Hahn do?
Peter Hahn sells premium women's and men's fashion through a multi-channel retail model combining the peterhahn.de e-commerce storefront and physical stores in Urbach and Winterbach, Germany. Its assortment includes over 250 third-party fashion brands alongside four exclusive own-label collections (PETER HAHN, FADENMEISTER BERLIN, BASLER, ST.EMILE), with a distinctive specialization in natural fibers — especially cashmere. Categories span blouses, blazers, trousers, dresses, knitwear, jackets, coats, shoes, accessories, plus-size fashion (sizes 46-56), and sustainable fashion lines, delivered via DHL within 3-5 business days with invoice, installment, and credit-card payment options.
Is Peter Hahn a public or private company?
Peter Hahn is a private company. It is classified as family owned and is currently operating.
When was Peter Hahn founded?
Peter Hahn was founded in 1964. It employs 501 to 1,000 people.
Where is Peter Hahn based?
Peter Hahn is headquartered in Winterbach, Germany, in the Europe region.
How does Peter Hahn make money?
Two revenue lines are on record. E-commerce Retail Sales are the primary driver. The others are physical Retail Store Sales.
Who are Peter Hahn's main competitors?
Direct peers on record are Heine, Witt Weiden, Walbusch, Klingel and Madeleine. Engelhorn is listed as a regional player. Broad incumbents are Zalando, Breuninger and Bonprix. Mona (Plus-Size Fashion) is listed as an emerging player.
Does Peter Hahn have an API?
No public API is recorded for Peter Hahn.
What industry is Peter Hahn in?
Peter Hahn's product category is Premium Fashion Retail. Its primary akta.pro industry code is CRAAABAB, Women’s Apparel Retail, with a secondary code of CRAAABAC, Men’s Apparel Retail. Its NAICS code is 458 and its SIC code is 5621.