Latis
Latis (Laitis) is a Swedish B2B distributor of automotive spare parts and industrial supplies, operating 9 stores across Northern Sweden under KGK ownership, serving automotive workshops, industrial companies, and private consumers with products, services, and training.
- Company typePrivate
- Founded1962
- HeadquartersLuleå, Sweden
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Latis does
Latis (operating as Laitis) is a Sweden-based B2B and consumer distributor of automotive and industrial supplies, headquartered in Luleå and operating nine physical stores across Northern Sweden from Kiruna to Örnsköldsvik. Founded in 1962 by Erik Laiti as a car battery and used parts shop, the company has expanded into a One Stop Shop providing over 1 million vehicle spare parts from 500+ brands and 2.5 million industrial products, alongside services such as calibration, financing (Laitis+), training academies (BIG Academy and KGK Academy), workplace safety inspections, and a repair service center. The company is owned by KGK (KG Knutsson AB), which provides centralized logistics through a 33,000 m² automated distribution center in Enk\u00f6ping, and is a co-owner of BIG Group, a Nordic purchasing organization providing scale and exclusive industrial brands.
Latis monetizes through one-time product sales across automotive and industrial categories, complemented by recurring revenue from Laitis+ equipment leasing, subscription-style managed logistics services (Total Service Provider, AutomatService vending solutions, RFID inventory systems), and professional services (calibration, training). Go-to-market is a hybrid of 9 physical retail stores, a B2B e-commerce platform with EDI and punch-out integrations for enterprise procurement, the Autoexperten workshop network, and direct enterprise sales. Customer segments are primarily automotive workshops and industrial companies in Northern Sweden, with secondary exposure to transport fleets and private consumers. Operational technology centers on RFID-based inventory tracking, automated vending machines deployed at customer sites, and KGK's miniload automated storage system, but the company is fundamentally a distribution business rather than a technology company.
Latis firmographics
Firmographics- Name
- Latis
- Legal name
- Laitis
- Website
- https://laitis.se
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Latis (Laitis) is a Swedish B2B distributor of automotive spare parts and industrial supplies, operating 9 stores across Northern Sweden under KGK ownership, serving automotive workshops, industrial companies, and private consumers with products, services, and training.
- Ownership category
- akta.pro rank
Latis industry classification
Industry- Product category
- Industrial and Automotive Supply Distribution
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (423120), Motor Vehicle Parts (Used) Merchant Wholesalers (42314), Other Warehousing and Storage (493190)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Heavy-duty truck, trailer & commercial vehicle parts distribution (CRAOANAJ)
Keywords
Where Latis is headquartered
LocationHeadquarters
- HQ city
- Luleå
- HQ country
- Sweden
- HQ region
- Europe
Offices11 records
Markets served
Latis business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales - Automotive: Sale of spare parts, accessories, and tools for cars, trucks, motorcycles, and trailers. Over 1 million items from 500+ brands. Revenue generated through physical stores and B2B web shop.
- Product Sales - Industrial: Sale of tools, machinery, workwear, and protective equipment for industrial sector. 2.5 million items across various brands. Revenue through stores and web shop.
- Financing Services (Laitis+): Leasing and rental financing solutions for equipment with long lifespan or requiring regular updates. Revenue from financing fees and lease payments.
- Service & Maintenance: Calibration of Dräger equipment (breathalyzers, gas detectors), torque tools, fall protection inspection, welding validation, and general tool repair services.
- Training Programs: BIG Academy and KGK Academy training courses for industrial and automotive sectors including fall protection, hot work, forklift, crane, scaffolding, and first aid training.
- Logistics Services (Total Service Provider): Comprehensive supply chain management including warehouse service, inventory management, and logistics optimization. Revenue from service fees and product margins.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | B2B Web Shop (laitis-foretag.se) |
| One time/ perpetual license | Pay-as-you-go | Retail Store Purchases |
| Subscription | Monthly | Leasing/Rental (Laitis+) |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Latis product offering
Product offeringCore offering
Laitis distributes automotive spare parts, tools, machinery, workwear, and safety equipment through nine physical retail stores across Northern Sweden and a B2B web shop, complemented by integrated services including financing (Laitis+), calibration, training (BIG Academy, KGK Academy), warehouse management, automated inventory (AutomatService), and supply chain management (Total Service Provider). The company serves as a 'One Stop Shop' combining products, expertise, services, and logistics under the KGK-owned corporate umbrella and BIG-Gruppen co-ownership structure.
Product overview
Latis operates as a 'One Stop Shop' distributor for the automotive and industrial sectors, combining products, services, and logistics into a unified platform. The core offerings include Autokatalogen (online spare parts catalog with 1M+ items), Autoexperten Bilverkstad (workshop concept), and a comprehensive online store with EDI/punch-out integration capabilities. The service portfolio includes financing (Laitis+), warehouse management (Lagerservice, AutomatService), RFID logistics solutions, calibration and service workshop, workplace safety inspections, and training (Big Academy, KGK Academy). The company also offers proprietary brands including Exelar workwear and industrial tool brands (BondTools, Dimas Tools, Benox, Presact, Metreo), plus used car parts (4.4M items) for circular economy. Additional services include chemical management (Kemdb), Total Service Provider for supply chain optimization, SmartVan equipment solutions, and business profiling/branding services. The company operates 9 physical stores across northern Sweden (Kiruna to Örnsköldsvik) with next-day delivery capabilities through KGK's logistics center.
Differentiator
Problem solved
Functional benefit
Brands
- BondTools: Range of tools and kits that maintain high industrial quality, offered through Laitis as co-owner of BIG Group.
- Dimas Tools
- Exelar
- Benox
- Presact
- Metreo
- Carat
- Tajima
- Kamasa Tools
- Carsmart
- Autoexperten
- SmartVan
Products and services
- Autoexperten Bilverkstad (Autoexperten Car Workshop) A comprehensive automotive workshop concept operated in cooperation with KGK that enables workshops to handle all car brands and perform repairs and service professionally according to manufacturer instructions, ensuring new car warranty retention for customers.
- Autokatalogen (Vehicle Spare Parts Catalog) Online catalog offering over one million spare parts, accessories, and tools for cars, trucks, motorcycles, and trailers, with over 500 brands available for purchase.
- Laitis+ Financing Solutions Flexible financing solutions in the form of leasing or rental arrangements, allowing customers to manage equipment costs with minimal administration; 100% tax-deductible fees with option to purchase at residual value at contract end.
- AutomatService (Automatic Inventory System) Secure storage service using vending machines (SavePro cabinet, SaveBox module, SaveRent lending module) placed at customer workplaces, providing 24/7 access to consumables, personal protective equipment, and tools with automatic restocking.
- Used Car Parts (Begagnade Bildelar) Service offering 4.4 million recycled and salvaged vehicle parts through Autoexperten, contributing to circular economy with a 1-year warranty on quality-rated products.
- RFID Solutions RFID-based logistics solutions ranging from individual locker solutions to unmanned storages, ensuring 24/7 access to goods and equipment at workplaces with real-time monitoring and tracking capabilities.
- Lagerservice (Warehouse Service) Complete warehouse management and operation service for customized storage facilities at industrial environments, construction sites, or maintenance workshops.
- Total Service Provider Comprehensive supply chain solution for tools, supplies, and spare parts that streamlines procurement processes and achieves significant cost savings through optimized material flow and warehouse replenishment.
- BIG Academy (Industrial Training) Industry-specific vocational training programs including fall protection, hot work, work platforms, lifting, scaffolding, forklift, first aid, and crane operations following Swedish Work Environment Authority guidelines, with competency certificates awarded.
- KGK Academy (Automotive Training) Automotive industry training platform with over 22,500 trained students, offering courses in automotive electricity, high voltage technology, engines, refrigeration/AC certification, and sales/customer service.
- Calibration and Service Workshop Professional calibration services for Dräger breathalyzers, gas detectors, torque tools, fall protection inspection, and welding equipment validation, plus repairs for power tools, welders, and hydraulics.
- Workplace Safety Inspections (Skyddsronder) Comprehensive workplace safety inspection services including needs assessment, 3D visualization, training, delivery, implementation, and follow-up for industrial environments.
- SmartVan Concept for easily assembled interior and equipment solutions for transporters, vans, or light trucks.
- Kemdb (Chemical Database) Smart chemical management solution providing rapid access to hazardous chemical information, safety regulations compliance, and safer working environment guidance via mobile app.
- Dräger Products Distribution Official Dräger distributor offering breathalyzers, gas detection equipment, and respiratory protection, with the DEEP concept (Detection, Escape, Educate, Protect) for comprehensive gas detection and safety solutions, including calibration and maintenance services.
Quantifiable outcome
- Next-day delivery for vehicle parts within Sweden (order before 16:00, pickup at 08:00 next day)
- +3 more outcomes
Companies that use Latis
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Latis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Latis partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- BIG-Gruppen (BIG Group)coreLaitis is a co-owner of the Nordic purchasing organization BIG Group, which includes local entrepreneurs in Sweden and Norway. This partnership provides access to 2.5 million industrial products, exclusive brands (BondTools, Dimas Tools, Exelar, Benox, Presact, Metreo, Carat, Tajima), and collective purchasing power for the industrial sector.
- AutoexpertencoreWorkshop concept operated by KGK where Laitis participates. Autoexperten workshops provide certified car repair and service, using Laitis products and support. Includes access to 4.4 million used car parts through partnerships with auto wreckers.
- DrägercoreLaitis is an official Dräger distributor offering breathalyzers, gas detection equipment, and respiratory protection. Services include calibration, maintenance, and the DEEP concept (Detection, Escape, Educate, Protect) for comprehensive gas detection and safety solutions.
- HellaminorPartnership for vehicle lighting solutions. Laitis provides customized lighting installations for all vehicle types including construction machinery, agricultural vehicles, and transport vehicles, with testing and consultation services.
- WebastominorPartnership for vehicle heating and cooling solutions. Laitis offers Webasto air and water heating systems, and cooling/air conditioning systems for vehicles including cars, trucks, buses, and construction machinery.
- Eco ScandicminorPartnership for regenerated AC gas recycling. Eco Scandic collects used refrigerant from vehicles, transports to Järfälla hub, and sends to Helsinki for regeneration. The regenerated refrigerant meets AHRI-700 quality standards and is reused in new vehicles.
- KGK AcademyminorTraining academy with over 22,500 trained students offering courses for automotive workshops including automotive electricity, high voltage technology, engines, refrigeration/AC certification, and sales/customer service.
- BIG AcademyminorIndustry-specific vocational training following Swedish Work Environment Authority guidelines. Courses include fall protection, hot work, work platforms, lifting, scaffolding, bolt gun, forklift, first aid, and crane training with competency certificates.
Scale indicators10 records
Recent moves9 records
Expansion highlights5 records
Latis competitors and assessment
Company assessmentDirect peers
- Bilia: Swedish automotive dealer and service group providing parts, service, and accessories to consumer and business customers. Comparable in automotive aftermarket customer base (workshops, fleet owners, private consumers) though Bilia focuses on dealer-branded service versus Laitis's multi-brand distribution model.
- Mekonomen: Largest Nordic automotive aftermarket distributor with comparable model of distributing spare parts, accessories, and tools to workshops and consumers via stores, B2B platforms, and workshop concepts (Mekonomen Bilverkstad, Meca). Highly comparable in go-to-market, though operating at substantially greater Nordic scale than Laitis.
- Autoexperten: Workshop concept operated by KGK in cooperation with Laitis; provides certified car repair services using Laitis-supplied parts. Closely linked operationally and commercially; comparable business model focused on automotive aftermarket service delivery.
- KGK (KG Knutsson AB): Laitis's parent company and Sweden's leading independent automotive parts distributor. Operates an overlapping automotive parts distribution business with 500+ vehicle brands and the Autoexperten workshop concept; comparable product breadth and customer base, though at national scale versus Laitis's regional Northern Sweden focus.
- Dahl: Leading Nordic distributor of HVAC, plumbing, and industrial products serving professional installers and contractors with a comparable multi-channel B2B/wholesale/retail model. Operates with similar regional-branch and central-warehouse structure to Laitis, though focused on technical building-systems categories.
Broad incumbents
- Würth: Global leader in industrial supplies, fasteners, tools, and PPE with significant Nordic operations and a comparable multi-channel distribution model serving workshops and industrial customers. Overlaps with Laitis's industrial product range and customer base.
- Addtech: Nordic industrial component distributor with focus on niche technical segments including tools, components, and machinery. Operates a decentralized acquisition-based model comparable to a scaled-up version of Laitis's distribution approach, with strong Swedish/Nordic industrial customer base.
- Ahlsell: Sweden's largest industrial MRO distributor offering tools, PPE, fasteners, HVAC, and technical supplies to professional installers across the Nordics. Direct overlap with Laitis's industrial product business but at much broader geographic and category scale; sets the competitive ceiling on Nordic industrial distribution.
- Solar Sverige: Major Nordic industrial supplies distributor serving professional installers and contractors with tools, fasteners, PPE, and technical equipment. Comparable customer base in industrial/workshop segments with substantially larger Nordic footprint than Laitis.
- Indutrade: Swedish-listed industrial distribution group with a decentralized model of multiple niche subsidiaries in technical industrial solutions. Comparable business philosophy of combining local market presence with specialized industrial product expertise, though at much larger scale and broader portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Latis social profiles
Digital presenceLatis compliance and trust
Trust signalCompliance3 records
Latis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Latis leadership team
Management profileNumber of profiles
Profiles1 record
Latis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Latis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Latis
What does Latis do?
Laitis distributes automotive spare parts, tools, machinery, workwear, and safety equipment through nine physical retail stores across Northern Sweden and a B2B web shop, complemented by integrated services including financing (Laitis+), calibration, training (BIG Academy, KGK Academy), warehouse management, automated inventory (AutomatService), and supply chain management (Total Service Provider). The company serves as a 'One Stop Shop' combining products, expertise, services, and logistics under the KGK-owned corporate umbrella and BIG-Gruppen co-ownership structure.
Is Latis a public or private company?
Latis is a private company. It is classified as corporate owned and is currently operating.
When was Latis founded?
Latis was founded in 1962. It employs 51 to 100 people.
Where is Latis based?
Latis is headquartered in Luleå, Sweden, in the Europe region.
How does Latis make money?
Six revenue lines are on record. Product Sales - Automotive is the primary driver. The others are product Sales - Industrial, financing Services (Laitis+), service & Maintenance, training Programs and logistics Services (Total Service Provider).
Who are Latis's main competitors?
Direct peers on record are Bilia, Mekonomen, Autoexperten, KGK (KG Knutsson AB) and Dahl. Broad incumbents are Würth, Addtech, Ahlsell, Solar Sverige and Indutrade.
Does Latis have an API?
No public API is recorded for Latis.
What industry is Latis in?
Latis's product category is Industrial and Automotive Supply Distribution. Its primary akta.pro industry code is CRAOANAJ, Heavy-duty truck, trailer & commercial vehicle parts distribution. Its NAICS code is 423120 and its SIC code is 5013.