Bodegas Cepa 21
Bodegas Cepa 21 is a privately held Ribera del Duero winery producing seven Tempranillo-based red, rosé, and Albillo Mayor white wines, selling via Spanish DTC e-commerce, distributors, on-site wine tourism, and the horeca channel under President José Moro.
- Company typePrivate
- Founded2006
- HeadquartersValladolid, Spain
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bodegas Cepa 21 does
Bodegas Cepa 21 is a Spanish winery headquartered in Castrillo de Duero, Valladolid province, operating within the Ribera del Duero denomination of origin. It produces a portfolio of seven wines built primarily on Tempranillo (Tinta Fina), spanning an entry-level rosé (Hito Rosado), an entry-level red (Hito), the flagship Cepa 21, single-vineyard reds (Malabrigo, Horcajo), a super-premium multivarietal (La Pelliza, from 90+ year-old vines), and its first white wine (La Rendija, 100% Albillo Mayor). The company is led by President José Moro and operates with a family-rooted viticultural tradition that it describes as spanning more than 100 years, while third-party data dates the modern Bodegas Cepa 21 project to the mid-2000s.
The business operates through four primary go-to-market channels: a direct-to-consumer e-commerce site shipping to mainland Spain and the Balearic Islands (Canary Islands, Ceuta, and Melilla excluded), a third-party distributor network, on-site wine tourism at the estate, and the restaurant/horeca channel. It holds an unusually deep certification stack for a boutique winery — ISO 9001 (quality), ISO 14001 (environment, renewed 2025-2028), ISO 27001 (information security), IFS, Q Quality Tourism, and Sustainable Wineries for Climate Protection (2022-2025) — supporting both premium positioning and channel-partner requirements. The company is privately held as a Sociedad Anónima with 11-50 employees, with no disclosed parent, investors, or international shipping footprint.
Bodegas Cepa 21 firmographics
Firmographics- Name
- Bodegas Cepa 21
- Legal name
- Bodegas Cepa 21, S.A.
- Website
- https://cepa21.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bodegas Cepa 21 is a privately held Ribera del Duero winery producing seven Tempranillo-based red, rosé, and Albillo Mayor white wines, selling via Spanish DTC e-commerce, distributors, on-site wine tourism, and the horeca channel under President José Moro.
- Ownership category
- akta.pro rank
Bodegas Cepa 21 industry classification
Industry- Product category
- Premium Wine Production
- NAICS
- Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine Production & Winemaking (AFAFAAAB)
- akta.pro secondary industries
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Producer-Owned Retail & Bottle Shops (On-site) (THAFALAL), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where Bodegas Cepa 21 is headquartered
LocationHeadquarters
- HQ city
- Valladolid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Bodegas Cepa 21 business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Wine Sales: Direct-to-consumer sales of wines through e-commerce platform with delivery to Peninsula and Balearic Islands. Includes flagship wine Cepa 21, Hito, Hito Rosado, Malabrigo, Horcajo, La Rendija, and La Pelliza.
- Wine Tourism Experiences: Enotourism services including visits, tastings, and experience bookings at the winery. Also gift experiences for wine tourism.
- Gastronomy/Restaurant: Restaurant services at Pesquera de Duero location offering culinary experiences paired with wines.
- Wholesale Distribution: Sales through distributor network for B2B customers including retailers and restaurants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard order pricing with free shipping threshold |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Bodegas Cepa 21 product offering
Product offeringCore offering
Bodegas Cepa 21 is a Ribera del Duero winery that produces and sells a portfolio of premium wines built primarily on 100% Tempranillo (Tinto Fino) grapes, including the flagship Cepa 21, Hito, Hito Rosado, Malabrigo, Horcajo, and more recently La Rendija (100% Albillo Mayor white) and La Pelliza (multivarietal from 90+ year old vines). The winery operates own e-commerce direct-to-consumer sales, a distributor network for B2B wholesale, and on-site enotourism visits, tastings, and a restaurant at Pesquera de Duero.
Product overview
Bodegas Cepa 21 is a Ribera del Duero winery producing a portfolio of wines centered on the Tempranillo variety. The core portfolio includes CEPA 21 as the flagship 100% Tempranillo wine, complemented by premium selections MALABRIGO and HORCAJO, entry-level wines HITO and HITO ROSADO (a rosé), and recent additions LA RENDIJA (first white wine, 100% Albillo Mayor) and LA PELLIZA (most exclusive multivarietal from 90+ year old vines). The winery focuses on producing wines that express terroir through different altitudes and parcels, with practices including regenerative viticulture.
Differentiator
Problem solved
Functional benefit
Products and services
- Hito Rosado A fresh rosé wine made from Tempranillo (Tinto Fino), showing floral notes from the first pour. Light, balanced, attractive, and easy to drink; positioned as the most aromatic version of the Tempranillo variety. Intended for individual wine consumers seeking an approachable rosé.
- Hito A red wine representing the freshness of the lower-altitude vineyards of the winery, showing harmony and intensity with nuances from oak aging that enhance the essence of the Tempranillo variety. Intended as an accessible entry-level red wine for individual consumers.
- Cepa 21 The flagship wine of Bodegas Cepa 21, a 100% Tempranillo red wine that represents the perfect blend of viticulture tradition and innovative vocation. Intense and fruity, with complexity and marked elegance. Aimed at premium wine consumers, collectors, and gift buyers.
- Malabrigo A premium red wine where terroir comes alive, combining power and complexity with perfect elegance. Features a mature profile, full-bodied, complex, with an unmistakable fruity base. Aimed at premium wine consumers and collectors.
- Horcajo A nuanced and sophisticated red wine, a true treasure that fills each glass with aromas. Structured and intense with verticality, good aging potential, and mature tannins. Pure personality and fineness. Targeted at premium wine consumers and collectors.
- La Rendija The first white wine from Bodegas Cepa 21, made 100% with Albillo Mayor, a historic variety from Ribera del Duero. Bright and luminous, with fineness and elegance from aging in wooden vats. Fresh, mineral, and full of nuances. Aimed at premium wine consumers seeking white wines from Ribera del Duero.
- La Pelliza The most exclusive red wine of Cepa 21, from a vineyard over 90 years old. A multivarietal wine standing out for its depth, refinement, and elegance. Aging in wooden vats provides balance and complexity to a wine with violet notes, floral nuances, and fine toast that faithfully expresses the personality of its vineyard. Targeted at premium collectible wine consumers.
- Wine Tourism Experiences (Enoturismo) Enotourism services at the Castrillo de Duero winery, including visits, tastings, and bookable wine tourism experiences, plus gift experiences ('Regala una experiencia'). For individual visitors and gift buyers seeking immersive wine experiences.
- Gastronomy / Restaurant Services Restaurant services at the Pesquera de Duero location offering culinary experiences paired with Bodegas Cepa 21 wines. Targeted at individual diners and wine tourists visiting the Ribera del Duero region.
Quantifiable outcome
- Unique terroir-driven wines from different altitudes ranging from lower freshness zones to higher singular zones
Companies that use Bodegas Cepa 21
Customer profileSegments3 records
Ideal customer profiles3 records
Bodegas Cepa 21 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Bodegas Cepa 21 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Distributor NetworkminorNetwork of distributors mentioned in the 'Distribuidores' section for wholesale distribution of Cepa 21 wines throughout Spain. Distributors enable B2B sales to retailers and restaurants.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Bodegas Cepa 21 competitors and assessment
Company assessmentDirect peers
- Pago de Carraovejas: Premium Ribera del Duero winery with a multi-tier Tempranillo portfolio, restaurant, and wine tourism experiences in Peñafiel. Highly comparable on regional positioning, hospitality-led model, and DTC-plus-distribution mix.
- Bodegas Vega Sicilia: The benchmark Ribera del Duero producer (Único, Valbuena) and most prestigious Spanish fine wine benchmark. Directly comparable on appellation, Tempranillo (Tinto Fino) specialization, premium price positioning, and enotourism offering.
- Bodegas Emilio Moro: Family-run Ribera del Duero winery also led by the Moro family (José Moro lineage), producing 100% Tempranillo wines with a similar premium portfolio, regenerative practices, and DTC plus enotourism strategy. The closest direct comparable by grape, region, family DNA, and go-to-market.
- Bodegas Pesquera: Historic Ribera del Duero winery (Pesquera, Condado de Haza) and direct geographic neighbor of Cepa 21 in the Duero valley. Highly comparable on appellation, family-owned premium Tempranillo model, and traditional winemaking with modern branding.
- Dominio de Pingus (Peter Sisseck): Boutique ultra-premium Ribera del Duero producer (Pingus, Flor de Pingus, PSI) also focused on Tempranillo from old-vine parcels. Comparable on Ribera del Duero old-vine terroir storytelling, low-volume premium positioning, and collector/allocated sales model.
- Bodegas Matarromera: Ribera del Duero group with a diversified portfolio (Matarromera, Valdelosfrailes, Emina) across Tempranillo and other varietals, plus enotourism and cosmetics/olive-oil extensions. Comparable on region, premium positioning, and multi-channel strategy.
- Protos (Bodegas Protos): One of the largest and most established Ribera del Duero producers with broad Tempranillo range and substantial domestic/international distribution. Comparable on appellation, varietal focus, and multi-tier portfolio, though at materially larger scale.
Emerging players
- Abadía Retuerta LeDomaine: Premium Spanish single-estate winery in the Duero valley (Sardón de Duero, near Ribera del Duero) with a hotel, gastronomy, and enotourism-led model. Comparable on premium pricing, hospitality integration, and Duero-terroir storytelling.
Broad incumbents
- Marqués de Riscal: Spanish heritage wine group with operations across Rioja, Rueda, and other regions including Ribera del Duero, plus a hotel/wine tourism landmark. Comparable as a premium Spanish producer with diversified tourism and DTC channels, though operating at much larger scale and broader portfolio.
- Familia Torres: Major Spanish wine group with global distribution, premium Spanish DO wines (including Ribera-adjacent Priorat), and strong sustainability/regenerative credentials. Comparable on premium Spanish positioning, climate-conscious viticulture narrative, and international export scale that Cepa 21 aspires to.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Bodegas Cepa 21 social profiles
Digital presenceBodegas Cepa 21 compliance and trust
Trust signalCompliance6 records
Bodegas Cepa 21 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bodegas Cepa 21 leadership team
Management profileNumber of profiles
Profiles1 record
Bodegas Cepa 21 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bodegas Cepa 21 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bodegas Cepa 21
What does Bodegas Cepa 21 do?
Bodegas Cepa 21 is a Ribera del Duero winery that produces and sells a portfolio of premium wines built primarily on 100% Tempranillo (Tinto Fino) grapes, including the flagship Cepa 21, Hito, Hito Rosado, Malabrigo, Horcajo, and more recently La Rendija (100% Albillo Mayor white) and La Pelliza (multivarietal from 90+ year old vines). The winery operates own e-commerce direct-to-consumer sales, a distributor network for B2B wholesale, and on-site enotourism visits, tastings, and a restaurant at Pesquera de Duero.
Is Bodegas Cepa 21 a public or private company?
Bodegas Cepa 21 is a private company. It is classified as family owned and is currently operating.
When was Bodegas Cepa 21 founded?
Bodegas Cepa 21 was founded in 2006. It employs 11 to 50 people.
Where is Bodegas Cepa 21 based?
Bodegas Cepa 21 is headquartered in Valladolid, Spain, in the Europe region.
How does Bodegas Cepa 21 make money?
Four revenue lines are on record. Direct Wine Sales are the primary driver. The others are wine Tourism Experiences, gastronomy/Restaurant and wholesale Distribution.
Who are Bodegas Cepa 21's main competitors?
Direct peers on record are Pago de Carraovejas, Bodegas Vega Sicilia, Bodegas Emilio Moro, Bodegas Pesquera, Dominio de Pingus (Peter Sisseck), Bodegas Matarromera and Protos (Bodegas Protos). Abadía Retuerta LeDomaine is listed as an emerging player. Broad incumbents are Marqués de Riscal and Familia Torres.
Does Bodegas Cepa 21 have an API?
No public API is recorded for Bodegas Cepa 21.
What industry is Bodegas Cepa 21 in?
Bodegas Cepa 21's product category is Premium Wine Production. Its primary akta.pro industry code is AFAFAAAB, Wine Production & Winemaking, with a secondary code of CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 312130 and its SIC code is 2080.