True Benefits
True Benefits (TRUEbenefits) is a Seattle-based employee benefits consulting firm that advises employers of all sizes on health plan strategy, pharmacy management, benefits optimization, and compliance, operating as a founding member of Alera Group's 180-firm national platform.
- Company typePrivate
- Founded2017
- HeadquartersSeattle, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What True Benefits does
True Benefits (TRUEbenefits) is a Seattle-based employee benefits consulting firm that advises employers on health plan design, pharmacy management, absence management, benefits optimization, and regulatory compliance. Founded in 2005 and operating under the Alera Group brand since joining as a founding member in 2017, the firm is led by Founder Brent Schlosstein (one of only 250 Health Rosetta-accredited healthcare consultants in the U.S.) and Managing Partner Cherise Reese, with a small senior team of consultants in the Seattle office. The firm targets employers of all sizes and industries through a relationship-driven, consultative sales motion, reporting a Net Promoter Score of 88 that materially exceeds Fortune 500 benchmarks and citing client relationships exceeding ten years as evidence of retention.
The firm's service delivery is anchored in proprietary and partner-platform technology including the Benefits Optimizer solution and Population Health and Data Analytics, with additional capabilities accessed through Alera Group's broader benefits platform (which includes Lumity). Revenue is generated primarily through advisory fees, commissions from insurance carriers, and ongoing account management fees on a quote-based, engagement-tailored pricing structure that is not publicly disclosed. TRUEbenefits operates within Alera Group's national infrastructure of 180 firms, which provides carrier leverage, benchmarking data, and cross-sell opportunities into adjacent lines such as property and casualty, retirement, and wealth management, while preserving local relationship-based service delivery in the Pacific Northwest.
The firm's go-to-market emphasizes proactive, year-round account management rather than reactive renewal-cycle engagement, supported by thought leadership content (legal alerts, webinars on topics such as GLP-1 drugs, PCORI fees, and PBM transparency) and event participation. Distribution is direct and field-based, targeting employer decision-makers and HR departments through dedicated account managers. The operating geography is stated as the United States overall, though the only confirmed physical office is in Seattle at 601 Union St, Suite 3400, with multi-state reach delivered through the Alera Group member-firm network.
True Benefits firmographics
Firmographics- Name
- True Benefits
- Legal name
- Alera Group, Inc.
- Website
- https://truebenefits.net
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- True Benefits (TRUEbenefits) is a Seattle-based employee benefits consulting firm that advises employers of all sizes on health plan strategy, pharmacy management, benefits optimization, and compliance, operating as a founding member of Alera Group's 180-firm national platform.
- Ownership category
- akta.pro rank
True Benefits industry classification
Industry- Product category
- Employee Benefits Consulting
- NAICS
- Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Insurance and Employee Benefit Funds (5251)
- SIC
- Insurance Agents, Brokers & Service (6411), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Employee Benefits Brokerage & Consulting (FSAEADAC)
- akta.pro secondary industries
- Compensation, Benefits & Rewards Consulting (BPAHAGAF), Benefits Administration (BPACAPAC), Benefits Administration & Total Rewards Outsourcing (BPACAKAE), Flexible Benefits Administration (FSA/HSA/HRA) (HLAEALAK)
Keywords
Where True Benefits is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
True Benefits business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Benefits Consulting Services: Professional consulting services for employee benefits including health plans, retirement plans, and wealth management. Revenue generated through advisory fees, commission-based compensation from insurance carriers, and potentially administrative fees for ongoing account management.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
True Benefits product offering
Product offeringCore offering
TRUEbenefits provides employee benefits consulting and administration services to employers, including health plan design, pharmacy management, absence management, benefits administration, compliance support, and population health data analytics. The firm partners with clients year-round through dedicated account management to optimize benefit programs, control costs, and recruit and retain talent.
Differentiator
Problem solved
Functional benefit
Brands
- Lumity: Employee benefits platform/service offering within Alera Group's benefits solutions.
Products and services
- TRUEbenefits Employee Benefits Consulting
- Benefits Optimizer
- Population Health and Data Analytics
- Pharmacy Management
- Absence Management
- Benefits Compliance
- Benefits Administration
- Voluntary Benefits and Enrollment Solutions
Quantifiable outcome
- Net Promoter Score of 88, significantly exceeding Fortune 500 averages
Companies that use True Benefits
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
True Benefits technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
True Benefits partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
True Benefits competitors and assessment
Company assessmentBroad incumbents
- Aon: Global professional services firm with a substantial Health & Benefits brokerage and consulting practice. Overlaps with TRUEbenefits on benefits strategy, PBM, and actuarial advisory for employer clients.
- Mercer: Global consulting leader and major employee benefits broker/consultant serving large employers. Comparable to TRUEbenefits as a benefits advisory competitor, though Mercer operates at vastly greater scale and across broader HR/wealth practices.
- Willis Towers Watson: Global advisory, brokerage, and solutions firm with a large employee benefits practice. Directly competes for mid-market and enterprise benefits consulting engagements that TRUEbenefits targets.
- Lockton: Largest independent insurance brokerage globally, with a sizable employee benefits consulting group. Targets mid-to-large employers with comparable benefits advisory and analytics offerings.
- Arthur J. Gallagher: Large insurance brokerage and risk management firm with a meaningful employee benefits consulting arm. Competes with TRUEbenefits for mid-market employer benefits engagements across the U.S.
- Brown & Brown: National insurance brokerage expanding aggressively in employee benefits. Comparable competitor offering benefits advisory to employers across multiple regions, similar go-to-market to Alera Group-affiliated firms.
Direct peers
- Alliant Insurance Services: National specialty brokerage and consulting firm with an expanding employee benefits practice. Closely mirrors the roll-up platform model (regional offices under a national brand) that TRUEbenefits participates in via Alera Group.
- USI Insurance Services: Large national insurance brokerage with strong employee benefits practice and a hybrid local-office/national-platform model very similar to Alera Group / TRUEbenefits. Closely aligned on target customers and service mix.
- Hub International: North American insurance brokerage with significant employee benefits capabilities and a regional-office roll-up strategy. Competes head-to-head for employer benefits mandates in markets like the Pacific Northwest.
- OneDigital: National employee benefits and HR advisory firm built via roll-up of regional brokerages. Operates a near-identical model to TRUEbenefits/Alera — local consulting offices aggregated under a national brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
True Benefits financial estimates
Financial estimateRevenue estimate
Valuation estimate
True Benefits leadership team
Management profileNumber of profiles
Profiles4 records
True Benefits funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
True Benefits M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about True Benefits
What does True Benefits do?
TRUEbenefits provides employee benefits consulting and administration services to employers, including health plan design, pharmacy management, absence management, benefits administration, compliance support, and population health data analytics. The firm partners with clients year-round through dedicated account management to optimize benefit programs, control costs, and recruit and retain talent.
Is True Benefits a public or private company?
True Benefits is a private company. It is classified as unknown and is currently operating.
When was True Benefits founded?
True Benefits was founded in 2017. It employs 1,001 to 5,000 people.
Where is True Benefits based?
True Benefits is headquartered in Seattle, United States, in the North America region.
How does True Benefits make money?
One revenue line is on record: benefits Consulting Services.
Who are True Benefits's main competitors?
Broad incumbents on record are Aon, Mercer, Willis Towers Watson, Lockton, Arthur J. Gallagher and Brown & Brown. Direct peers are Alliant Insurance Services, USI Insurance Services, Hub International and OneDigital.
Does True Benefits have an API?
No public API is recorded for True Benefits.
What industry is True Benefits in?
True Benefits's product category is Employee Benefits Consulting. Its primary akta.pro industry code is FSAEADAC, Employee Benefits Brokerage & Consulting, with a secondary code of BPAHAGAF, Compensation, Benefits & Rewards Consulting. Its NAICS code is 524292 and its SIC code is 6411.