Finger Lakes Dental Care

What Finger Lakes Dental Care does

Finger Lakes Dental Care is a multi-location dental practice platform operating eight offices across the Finger Lakes region of New York State, founded by Dr. Jason Tanoory in 2002. The platform serves families and individual patients through six general practices and two pediatric sub-brands, Victor Smiles and A Smile to Grow With, with a clinical roster of 13 or more doctors covering general dentistry, pediatric care, and specialty services including dental implants, sedation dentistry, and sleep apnea treatment.

The service offering spans preventative care (cleanings, exams, fluoride, sealants), restorative procedures (fillings, crowns, bridges, dentures, root canals), cosmetic dentistry (whitening, veneers, bonding), orthodontics, periodontal therapy, oral surgery, and pediatric dentistry. Clinical technology deployed across locations includes Digital X-Rays, Intraoral Cameras, and iTero scanners for impression-free restorations and orthodontic workflows. Operational tooling includes the FlexBook scheduling system and integrations with four third-party patient financing providers (CareCredit, Cherry, Compassionate Finance, and FlexBook financing), which reduce friction on higher-value elective procedures.

The business model combines multiple revenue streams: fee-for-service dental procedures, insurance reimbursement across in-network payer relationships, elective cosmetic and specialty work paid out of pocket, and a direct-to-consumer VIP Dental Savings Plan priced at $29 per year that targets uninsured and underinsured patients with bundled preventive services and treatment discounts. Patient acquisition is driven by regional brand reputation (more than 3,000 positive Google reviews), multi-location convenience, in-network insurance participation, and the pediatric sub-brands that feed long-term patient relationships. The practice is privately held by its founder with no disclosed institutional or private equity capital.

Name

Finger Lakes Dental Care

Legal name

Finger Lakes Dental

Website

https://fingerlakesdental.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

Finger Lakes Dental Care is a multi-location dental practice platform operating eight offices across the Finger Lakes region of New York, delivering general, restorative, cosmetic, sedation, and pediatric dental services to families and individuals since 2002.

Ownership category

akta.pro rank

Product category

General Dentistry Services

NAICS

Offices of Dentists (62121), Offices of Dentists (6212)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General Dentistry with Sedation Services (Nitrous/IV/Oral Sedation) (HLABAAAD)

akta.pro secondary industries

Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care) (HLABAAAJ), Emergency Oral Surgery & Dental Trauma Clinics (HLABALAH)

Keywords

• General dentistry services
• Cosmetic dental care
• Restorative dentistry
• Pediatric dentistry
• Sedation dentistry

Headquarters

HQ city

Canandaigua

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Dental Services Revenue: The primary revenue stream comes from fee-for-service dental procedures including preventative care (exams, cleanings, x-rays), restorative services (fillings, crowns, root canals, extractions), cosmetic dentistry (whitening, veneers, Invisalign), and specialty services (implants, oral surgery). Services are billed per procedure with pricing varying by complexity.
2. VIP Dental Savings Plan: Annual membership program priced at $29/year providing 20% off preventative services, 10-20% off all treatments, and free fluoride. Benefits start immediately with no deductibles, waiting periods, annual maximums, or pre-approvals. This creates recurring subscription revenue from patients without insurance.
3. Third-Party Financing: Partnership with CareCredit, Compassionate Finance, and Cherry for patient financing. These third-party lenders provide payment plans allowing patients to spread costs over time, enabling higher-value treatments that patients might otherwise defer.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Finger Lakes Dental Care operates a multi-location dental practice delivering preventative, restorative, cosmetic, pediatric, and sedation dentistry services across eight offices in the Finger Lakes region of New York. The practice offers comprehensive dental care including exams, cleanings, fillings, crowns, implants, oral surgery, Invisalign, veneers, and sedation options, supported by digital X-rays, intraoral cameras, and iTero 3D scanning. It also offers a $29/year VIP Dental Savings Plan membership for uninsured patients.

Product overview

Finger Lakes Dental Care operates as a multi-location dental practice platform consisting of six main dental offices (Canandaigua, Henrietta, Naples, Palmyra, Brighton, and Victor) plus two pediatric sub-brands: Victor Smiles and A Smile to Grow With. The practice offers comprehensive dental services organized into three main categories: Preventative Care (checkups, pediatric dentistry, emergency care, fillings, periodontal treatment, sedation, mouthguards, sleep apnea), Restorative Dentistry (implants, crowns, bridges, dentures, extractions, root canals, oral surgery), and Cosmetic Dentistry (whitening, Invisalign, veneers). The platform also includes a VIP Dental Savings Plan as an add-on membership program. All locations utilize common technology infrastructure and share administrative systems for scheduling (FlexBook) and accept common payment integrations (CareCredit, Cherry, Compassionate Finance).

Differentiator

Problem solved

Functional benefit

Brands

• Victor Smiles: Pediatric dental practice specializing in dental care for children.
• A Smile to Grow With

Products and services

• Regular Dental Checkups

Quantifiable outcome

• Over 3,000 positive Google reviews across the practice

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Comfort Dental: Largest individual dental franchise in the U.S. with hundreds of franchisee-owned offices emphasizing affordability and accessibility. Comparable to Finger Lakes Dental in offering general dentistry with a value-oriented patient focus via membership/insurance programs, though executed at much larger franchise scale.
• Great Expressions Dental Centers: A DSO-backed multi-location dental group with strong presence across the Northeast and Midwest, including New York State. Comparable to Finger Lakes Dental in its general, cosmetic, restorative, and specialty service mix across multiple offices, though as a much larger PE-backed chain.
• Aspen Dental: One of the largest Dental Service Organizations (DSOs) in the U.S., operating hundreds of branded offices across multiple states including New York. Comparable to Finger Lakes Dental as a multi-location general dentistry platform with broad PPO participation, although at vastly larger scale and as a DSO-backed chain rather than an independent founder-owned group.
• Heartland Dental: Largest U.S. DSO supporting hundreds of doctor-owned dental offices nationwide. Comparable as a multi-location general dentistry operator with a heavy emphasis on production-driven general dentistry, expanded specialty services, and digital workflow — relevant comparison point for how the Finger Lakes platform could scale under similar infrastructure.
• Pacific Dental Services: Large DSO supporting hundreds of dental offices across the U.S. with strong emphasis on integrated specialty services (perio, endo, oral surgery, ortho) and modern digital technology. Comparable to Finger Lakes Dental as a multi-specialty, multi-location general dentistry platform, though operating at national DSO scale.

Regional players

• Western New York Dental Group: Multi-location dental group serving the broader western/upstate New York region with a similar mix of general, restorative, and cosmetic dentistry plus specialty services. Directly comparable as a New York regional dental group competing for the same patient base near Finger Lakes' territory.
• UR Medicine Dentistry (Eastman Institute for Oral Health): University of Rochester-affiliated dentistry program providing general, pediatric, and specialty dental care in the Rochester market. Comparable as a multi-specialty dental provider serving the same Rochester region, including pediatric dentistry where it competes directly with Finger Lakes' Victor Smiles and A Smile to Grow With.
• Rochester Regional Health Dental: Hospital-system-affiliated dental services operating in the greater Rochester, NY market — directly overlapping with Finger Lakes Dental's Brighton and Henrietta offices. Comparable as a multi-specialty dental provider in the same Rochester-area geography with similar service lines.

Emerging players

• Pediatric Dental Associates: Multi-location pediatric-only dental practice model comparable to Finger Lakes' Victor Smiles and A Smile to Grow With sub-brands. Relevant peer for benchmarking the pediatric sub-brand strategy and pediatric patient acquisition approach.

Direct peers

• Affinity Dental Management: Multi-specialty DSO-affiliated dental group practice operating in the Northeast U.S. with general, pediatric, orthodontic, oral surgery, and sedation services across multiple offices. Closest comparable to Finger Lakes Dental in service mix, multi-specialty model, sedation offerings, and regional multi-office footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/fingerlakesdds
• Facebookfacebook.com/FingerLakesDentalCare
• LinkedInlinkedin.com/company/finger-lakes-dental

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Finger Lakes Dental Care