Affinity Dental Management
- Company typePrivate
- Founded1999
- HeadquartersHolyoke, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
Affinity Dental Management firmographics
Firmographics- Name
- Affinity Dental Management
- Legal name
- Affinity Dental Management, Inc.
- Website
- https://affinitydm.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Affinity Dental Management industry classification
Industry- Product category
- Dental Practice Management Services
- NAICS
- Offices of Dentists (6212), Offices of Dentists (62121)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Multi-Specialty DSOs (General + Specialty Networks) (HLABAKAA)
- akta.pro secondary industries
- Regional/Multi-Region DSO Platforms (Aggregators) (HLABAKAK), General Dentistry Group Practices (HLABAKAB), Orthodontic Group Practices (HLABAKAC)
Keywords
Where Affinity Dental Management is headquartered
LocationHeadquarters
- HQ city
- Holyoke
- HQ country
- United States
- HQ region
- North America
Offices36 records
Markets served
Affinity Dental Management business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- DSO Management and Administrative Services: Provides comprehensive practice management and administrative support services for affiliated dental practices including financial services, human resources, information technology, marketing, patient services, and practice excellence. Revenue generated through management fees from partnered practices.
- Multi-Specialty Dental Care Services: General dentistry, cosmetic dentistry, orthodontics, periodontics, endodontics, and oral surgery services provided through affiliated practice network.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Affinity Dental Management product offering
Product offeringCore offering
Affinity Dental Management is a Dental Service Organization (DSO) that provides comprehensive practice management and administrative support services (financial, HR, IT, marketing, patient services, practice excellence) to affiliated dental practices across the Northeast US. It also delivers multi-specialty dental care directly through its 40+ owned/partnered practices covering general dentistry, orthodontics, periodontics, endodontics, oral surgery, and cosmetic dentistry. Dentists retain clinical autonomy and ownership while Affinity handles non-clinical operations.
Product overview
Affinity Dental Management operates as a dentist-run Dental Service Organization (DSO) providing a unified platform of practice management and administrative support services. The company began as a single office in 1999 and has grown through affiliations and new practice openings into a multi-specialty DSO with 40 locations across Vermont, Connecticut, Massachusetts, and New York. Their platform encompasses comprehensive services including financial management, HR, IT, marketing, and patient services, supporting affiliated practices in delivering general dentistry and specialty services (orthodontics, periodontics, endodontics, oral surgery). The organization leverages AI technology through partnerships (Overjet for radiograph analysis, Candid for orthodontics) to enhance clinical decision-making and treatment planning across their network.
Differentiator
Problem solved
Functional benefit
Products and services
- Dental Practice Management and Administrative Services
Quantifiable outcome
- 26% increase in crown treatment planning rates using Overjet analytics platform
- +4 more outcomes
Companies that use Affinity Dental Management
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles2 records
Affinity Dental Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature6 records
Affinity Dental Management partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered strategic and core.
- CandidstrategicCandid and Affinity Dental joined forces to bring Candid's Orthodontics as a Service model to Affinity's locations. The partnership provides clear aligner technology, virtual progress checks via CandidMonitoring, and support from Candid's network of U.S.-licensed orthodontists. Dr. Mariz Tanious noted it means comprehensive orthodontic care with reduced chair time.
- OverjetcoreOverjet partnered with Affinity Dental Management to provide AI-powered radiograph analysis at their locations. Overjet is the only dental AI company FDA-cleared for quantifying bone level measurements to aid periodontal disease diagnosis and for detecting and outlining caries on x-rays. Dr. Mariz Tanious, CDO, noted Overjet adds quantification to assist in identifying potential dental disease.
- NowDental of SuffolkstrategicNowDental of Suffolk, founded by Dr. Richard Klein with over 30 years of service, added to Affinity's Long Island platform. Provides orthodontics, cosmetic dentistry, and periodontics. Expansion continues Affinity's full comprehensive dental care under one roof.
- PureVac (High Volume Evacuation System)coreIntroduced PureVac High Volume Evacuation System with Mirror Tip to all hygienists. The system enables one-handed evacuation during procedures while facilitating retraction, visibility, and illumination. Part of ongoing commitment to team and patient safety improvements.
- Surgically Clean AircoreExclusive agreement with Surgically Clean Air for medical-grade air purification systems across Affinity locations. The six-stage technology sterilizes air by diminishing viruses, bacteria, bio-aerosols, odors, gases, and particulates. Implemented as part of COVID-19 safety protocols and ongoing infection control.
- Concerned Dental CarecoreAffinity added Concerned Dental Care to its platform, expanding into New York metropolitan area. Founded by Dr. Jay Fensterstock 43 years prior, Concerned Dental operates 10 offices across Nassau and Suffolk counties, Manhattan, Bronx, Westchester, and Queens. This partnership created a powerhouse DSO with 37 offices, 83 physicians, and 400 employees.
- Avon Dental GroupstrategicAvon Dental Group, founded in 1972, added to Affinity platform. Provides cosmetic, implant, and general family dental care to towns of Avon, Canton, Farmington, and Simsbury in Connecticut's Farmington Valley.
- Capital District Oral & Maxillofacial SurgeonsstrategicCapital District Oral and Maxillofacial Surgeons, LLC added to Affinity platform, marking entry into oral surgery services. Founded by Dr. Steve De Marco and Dr. Diego Miron, serving the Capital District since 1980 with full scope oral and maxillofacial surgery services.
- Preferred Dental of CromwellstrategicPreferred Dental of Cromwell (formerly Dental & Implant Center), founded by Dr. Stanley Schulman with 30-year history, added to Affinity platform. Provides quality general dentistry in Cromwell, CT.
- Rosenberg OrthodonticsstrategicRosenberg Orthodontics, founded by Dr. Barry Rosenberg in 1990, added to Affinity's platform. Provides high-end quality orthodontics across 4 offices in the West Hartford, Connecticut region, enhancing Affinity's presence as a leading DSO in New England.
- Newton Centre DentalstrategicNewton Centre Dental, founded by Dr. Steve Levitt, added to Affinity platform marking expansion into Boston market. Provides quality general dentistry services in Newton, MA. Affinity supported 26 general and specialty practices at this time.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Affinity Dental Management competitors and assessment
Company assessmentBroad incumbents
- Heartland Dental: Largest US DSO supporting 2,700+ dentists across 1,700 offices. Direct comparable as a multi-specialty dental support organization with similar affiliation-based business model, but with materially greater national scale and KKR sponsorship.
- Aspen Dental Management: Large multi-specialty DSO operating 1,000+ Aspen Dental branded offices. Comparable multi-specialty DSO model serving general dentistry, orthodontics, and implant services; much larger and consumer-branded rather than dentist-run.
- Pacific Dental Services: Multi-specialty DSO supporting 900+ offices across the US with active dental implant and specialty focus. Similar affiliation model with comprehensive back-office support; significantly larger scale than Affinity.
- Smile Brands Inc. DSO supporting 600+ affiliated offices across 30 states under brands like Bright Now! Dental. Comparable in multi-specialty support model; notably employs Affinity COO Ariel Wiener prior to his joining via the Concerned Dental Care acquisition.
Direct peers
- Dental Care Alliance: Mid-sized multi-specialty DSO with 400+ affiliated practices across 20+ states. Closest comparable by scale to Affinity, operating a similar affiliation-and-acquisition model with full administrative support services.
- North American Dental Group: PE-backed multi-specialty DSO with 200+ affiliated practices primarily in the Eastern US. Comparable mid-sized DSO with similar geographic overlap in the Northeast and multi-specialty positioning.
- Great Expressions Dental Centers: Mid-sized DSO with 300+ practices concentrated heavily in the Northeast and Southeast. Direct comparable given regional overlap in the Northeast and multi-specialty service offering.
- Marquee Dental Partners: PE-backed DSO (Nautic Partners) operating 80+ practices across the Southeast and Mid-Atlantic. Comparable mid-sized multi-specialty DSO pursuing similar tuck-in acquisition strategy.
- 42 North Dental: PE-backed multi-specialty DSO with 80+ practices primarily across New England including Massachusetts. Highly comparable New England-based DSO competitor operating in largely the same geography.
Emerging players
- Western Dental Services: Large DSO focused on general dentistry and orthodontics with significant Medicaid exposure in California and other Western states. Notably, Affinity's CDO Dr. Mariz Tanious consulted for Western Dental prior to joining Affinity.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Customer concentration
Affinity Dental Management social profiles
Digital presenceAffinity Dental Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Affinity Dental Management leadership team
Management profileNumber of profiles
Profiles15 records
Affinity Dental Management subsidiaries and ownership
Company hierarchySubsidiaries7 records
Affinity Dental Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Affinity Dental Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Affinity Dental Management
What does Affinity Dental Management do?
Affinity Dental Management is a Dental Service Organization (DSO) that provides comprehensive practice management and administrative support services (financial, HR, IT, marketing, patient services, practice excellence) to affiliated dental practices across the Northeast US. It also delivers multi-specialty dental care directly through its 40+ owned/partnered practices covering general dentistry, orthodontics, periodontics, endodontics, oral surgery, and cosmetic dentistry. Dentists retain clinical autonomy and ownership while Affinity handles non-clinical operations.
Is Affinity Dental Management a public or private company?
Affinity Dental Management is a private company. It is classified as private equity controlled and is currently operating.
When was Affinity Dental Management founded?
Affinity Dental Management was founded in 1999. It employs 251 to 500 people.
Where is Affinity Dental Management based?
Affinity Dental Management is headquartered in Holyoke, United States, in the North America region.
How does Affinity Dental Management make money?
Two revenue lines are on record. DSO Management and Administrative Services are the primary driver. The others are multi-Specialty Dental Care Services.
Who are Affinity Dental Management's main competitors?
Broad incumbents on record are Heartland Dental, Aspen Dental Management, Pacific Dental Services and Smile Brands Inc.. Direct peers are Dental Care Alliance, North American Dental Group, Great Expressions Dental Centers, Marquee Dental Partners and 42 North Dental. Western Dental Services is listed as an emerging player.
Does Affinity Dental Management have an API?
No public API is recorded for Affinity Dental Management.
What industry is Affinity Dental Management in?
Affinity Dental Management's product category is Dental Practice Management Services. Its primary akta.pro industry code is HLABAKAA, Multi-Specialty DSOs (General + Specialty Networks), with a secondary code of HLABAKAK, Regional/Multi-Region DSO Platforms (Aggregators). Its NAICS code is 6212 and its SIC code is 8742.