What GECOL does

GECOL (legal name: GECOL Adhesivos y Revestimientos, S.L.U.) is a Spanish manufacturer of industrial mortars and construction chemical products, founded in 1979 and headquartered in Parets del Vallès (Barcelona). The company operates 14 production facilities and 3-4 logistics centers strategically distributed across Spain, with a dedicated Figueres (Girona) plant serving the French market near the border. GECOL's product portfolio spans the full construction chemicals value chain: tile adhesives and grouts (G200, G100, G50, and G#Color ranges), SATE/ETICS thermal insulation systems (GECOL TERM), waterproofing and pool systems (GECOLPOOL, Sopradry MUR), technical mortars for structural repair (Reparatec R4), continuous flooring systems (GECOLFLOOR epoxy/PU/PMMA, GECOLGAME sports surfaces, GECOLPLAY playground safety), facade renders and coatings, and sealants and additives. The product line is organized into complementary sub-brands addressing ceramic installation, energy efficiency, rehabilitation, waterproofing, and flooring end-uses.

The company generates revenue through B2B one-time sales of construction chemical products, distributed via a hybrid GTM model: a direct commercial and technical sales team providing prescription/specification support to architects, engineers, and contractors; an authorized distributor and reseller network across Spain; project-specific quotation through the prescription department; and digital inquiry channels (website, mobile app, online calculators). Pricing is not publicly disclosed and is handled on a quote basis through the commercial team or distributors. Target customers include construction professionals (contractors, tilers, installers), architects/specifiers, building rehabilitation specialists, and sports facility/urban developers. Notable reference projects span tourism (Ferrari Land Port Aventura, Aquarium of Seville, Alannia Resort Salou), commercial real estate (Centro Comercial Gran Jonquera, Tour Seville), heritage restoration (Catedral de Santiago, Puente de la Cartuja), and hospitality (Hôtel Best Maritim, Discothèque Pachá Ibiza).

Since 2022 GECOL has operated as a wholly-owned subsidiary of SOPREMA Group, a family-owned French construction chemicals leader founded in 1908 (€5.1B+ revenue, 12,300+ employees, 141 production plants, 24 R&D centers across 15 countries). GECOL maintains independent brand identity and operational management while drawing on parent group R&D, procurement, and distribution resources. The company is ISO 9001:2015 and ISO 14001:2015 certified, has been recognized as a Top 10 Adhesives & Sealants Manufacturer by Industry Outlook in 2024, and continues to expand its product surface and Spanish/European footprint.

Name

GECOL

Legal name

GECOL Adhesivos y Revestimientos, S.L.U.

Website

https://gecol.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

101–250 employees

Short description

GECOL is a Spanish industrial mortar and construction chemicals manufacturer, founded in 1979 and headquartered in Barcelona. It produces tile adhesives, grouts, SATE insulation, technical mortars, waterproofing, and continuous flooring systems for contractors, architects, and specifiers across Spain and France. Since 2022 it has operated as a subsidiary of SOPREMA Group.

Ownership category

akta.pro rank

Product category

Construction Chemicals

NAICS

Paint and Coating Manufacturing (325510), Chemical Manufacturing (325)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Miscellaneous Chemical Products (2890)

akta.pro primary industry

Painting, Decorating & Wallcoverings (IMAFANAI)

Keywords

• Industrial mortars
• Construction chemicals
• Tile adhesives
• Thermal insulation systems
• Continuous flooring

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Mortar and Construction Product Sales: GECOL generates revenue through the direct sale of its manufactured construction chemical products including tile adhesives, grouts, sealants, technical mortars, floor coatings, waterproofing products, and SATE insulation systems. Products are sold through a combination of direct sales, distributor networks, and prescription/specification channels targeting construction professionals, architects, and building contractors.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

GECOL manufactures and sells industrial mortars and construction chemicals, including tile adhesives, mineral grouts, technical mortars, waterproofing solutions, continuous flooring systems, facade renders, and external thermal insulation systems (SATE). The company operates 14 production centers and serves construction professionals across Spain and international markets through a dedicated technical-prescription sales model.

Product overview

GECOL is a manufacturer of industrial mortars, adhesives, and construction solutions operating since 1979. The product portfolio centers on ceramic tile installation products (G200, G100, G50 adhesive lines and G#Color joint range), continuous flooring systems (GECOLFLOOR for industrial epoxy/PU/PMMA, GECOLGAME for sports surfaces, GECOLPLAY for playground safety rubber), thermal insulation SATE systems, technical mortars for structural repair and waterproofing, and facade renders and coatings. The offering is organized as a platform of complementary product lines where adhesives and joints serve tile installation, various flooring systems serve different end-uses (industrial, sports, playgrounds), and technical mortars address repair, anchoring, and surface preparation needs. The company also offers digital tools including a SATE calculator, joint calculator, and GECOL Juntas mobile app for color selection.

Differentiator

Problem solved

Functional benefit

Brands

• GECOLPOOL: Pool and waterproofing solutions product line for swimming pools and water tightness applications
• GECOLFLOOR
• GECOLGAME
• GECOLPLAY
• GECOL TERM SATE
• G#Color
• G200, G100, G50

Products and services

• GECOL Tile Adhesives (G200, G100, G50 ranges) Three tile adhesive ranges (G200 high-performance, G100, and G50) covering different application requirements for ceramic and stone tile installation by professional tilers and contractors.
• G#Color Mineral Joints

Quantifiable outcome

• 14 production facilities across Spain ensuring proximity to customers and reduced distribution carbon footprint
• +4 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• SOPREMA GroupcoreStrategic or Co-development Partner · 1 January 2022GECOL became a member of the SOPREMA Group in 2022. SOPREMA is an independent family-owned group since 1908 and a world leader in waterproofing and insulation. The partnership provides GECOL with access to SOPREMA's global R&D resources (24 centers), 141 production facilities, 130+ operating subsidiaries, and 62 training centers across 15 countries. SOPREMA Group generated revenue exceeding €5.1 billion in 2025 with more than 12,300 employees.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Sika AG: Swiss-based global specialty chemicals company offering tile adhesives, grouts, sealants, waterproofing systems, and concrete repair mortars. Closely comparable to GECOL in waterproofing and structural repair portfolios, with overlapping customer segments in construction professionals and specifiers.
• Ardex Group: German specialty manufacturer of high-performance tile adhesives, grouts, floor leveling compounds, and waterproofing systems. Highly comparable to GECOL in tile installation products and continuous flooring systems, serving similar professional contractor and specifier customers.
• Bostik (Arkema): Global adhesives and sealants manufacturer under Arkema, offering tile adhesives, grouts, construction sealants, and waterproofing products. Closely comparable to GECOL's adhesive and sealant sub-ranges (G#Color joints, Alsan Flex sealants) with overlapping customer base.
• MAPEI: Global Italian leader in construction chemicals including tile adhesives, grouts, mortars, waterproofing, and flooring systems. Directly comparable to GECOL across the same product categories (tile installation, technical mortars, SATE, sports flooring) and serves the same construction professional and specifier customer base.
• Weber (Saint-Gobain): Saint-Gobain's construction chemicals brand covering tile adhesives, grouts, ETICS/SATE systems, technical mortars, and facade renders. Direct competitor to GECOL across nearly every product line, including the SATE/ETICS category where Weber is a recognized European leader.

Emerging players

• Baumit: European manufacturer of ETICS/SATE systems, facade renders, tile adhesives, and screeds. Directly comparable to GECOL's SATE and facade rendering product lines, with strong overlap in Central and Southern European markets.
• Knauf Insulation: European manufacturer of insulation systems and ETICS components that overlaps with GECOL's SATE/ETICS product range. Highly comparable in the thermal insulation category specifically, though GECOL has a more comprehensive construction chemicals platform beyond insulation.

Broad incumbents

• Henkel Adhesive Technologies: Global leader in industrial and consumer adhesives including tile adhesives, construction sealants, and specialty coatings. Comparable to GECOL's adhesive and sealant product lines, but operates across a vastly broader adhesives portfolio beyond construction.
• BASF Master Builders Solutions: BASF's global construction chemicals division covering concrete admixtures, cementitious grouts, waterproofing, sealants, and flooring systems. Overlaps with GECOL's technical mortars, structural repair (Reparatec R4), and flooring offerings, but as part of a much broader chemicals portfolio.

Regional players

• Grupo Puma: Spanish manufacturer of construction chemicals including tile adhesives, mortars, waterproofing, and SATE systems. Directly comparable to GECOL across essentially all product categories, with overlapping Spanish distribution and customer base, representing the most direct domestic competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GECOLoficial
• Facebookfacebook.com/GECOLoficial
• LinkedInlinkedin.com/company/gecol

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GECOL