Greenery NYC
Greenery NYC is a Brooklyn-based botanic design company founded in 2010 that designs, installs, and maintains indoor plant installations, green walls, and landscapes for enterprise and residential clients, primarily in NYC.
- Company typePrivate
- Founded2010
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Greenery NYC does
Greenery NYC, founded in 2010 and headquartered at 195 Dupont Street in Brooklyn, New York, is a privately held botanic design and biophilic-design services company specializing in indoor plant installations, green walls, and landscape design for commercial and residential clients in the New York City metropolitan area. The company's core product portfolio comprises six integrated service lines: Office Plants (custom plant design, installation, and maintenance), Green Walls/Living Walls (vertical installations across three system architectures—tray, hydroponic, and felt pocket/Woolly Pockets), Interior Maintenance (weekly horticultural care), Sustainable Events (event installations with post-event plant donation), Landscape Design (rooftops, terraces, courtyards at a $25,000 starting price), and Plant Delivery via its sister retail showroom, Greenery Unlimited, in Greenpoint. Underlying technology combines proprietary irrigation, automated cloud-connected grow systems, integrated grow lighting, and custom millwork fabrication across the firm's disclosed offerings.
The go-to-market model is enterprise field sales, beginning with a free phone consultation followed by site assessment and custom proposals, and the firm collaborates directly with architects and construction firms during early design phases to specify plant systems into construction documents. Greenery NYC monetizes through professional-services project revenue (recognized on installation completion) plus a recurring subscription layer from weekly and bi-weekly plant maintenance contracts that include full horticultural care and a plant warranty. Pricing spans $3,000+ event installs, $450+/month maintenance subscriptions, and $25,000+ landscape projects. The customer list skews to large enterprise and includes Etsy, General Electric, TED, Shake Shack, Bank of America, The North Face, Timberland, Farfetch, Hinge, Turner Construction, Innisfree, Oxomoco, Clifford Chance, Brooklyn Nets, and a 6,000,000-sqft 2025 Tishman Speyer NYC HQ build, demonstrating credibility at scale within NYC's design and construction ecosystem.
The company has no disclosed institutional funding, operates a sub-50-person team of trained horticulturists, and concentrates sales primarily in NYC with select projects beyond. Recurring maintenance contracts layer onto the installed base to create a subscription revenue stream on top of project work. Key partnerships span Gensler (long-standing, multi-project), JRM Construction, Manica, Beyer Blinder Belle, Corgan, and TPG Architecture, embedding the firm into the early specification stages of enterprise construction projects, and supporting access to marquee client logos across technology, financial services, retail, fashion, sports, legal, and hospitality verticals.
Greenery NYC firmographics
Firmographics- Name
- Greenery NYC
- Legal name
- Greenery NYC
- Website
- https://greenerynyc.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Greenery NYC is a Brooklyn-based botanic design company founded in 2010 that designs, installs, and maintains indoor plant installations, green walls, and landscapes for enterprise and residential clients, primarily in NYC.
- Ownership category
- akta.pro rank
Greenery NYC industry classification
Industry- Product category
- Botanic Design Services
- NAICS
- Landscaping Services (561730), Landscaping Services (56173), Landscape Architectural Services (541320), Landscape Architectural Services (54132)
- SIC
- Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Landscape Installation (Plants, Sod & Soil) (HSAIABAB)
- akta.pro secondary industries
- Landscape Maintenance Plans & Post-Installation Care (Establishment Services) (HSAIABAL), Seasonal Color, Planting & Horticultural Services (BPABADAL)
Keywords
Where Greenery NYC is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Greenery NYC business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Design and Installation Services: Custom botanic design and installation for offices, green walls, and landscapes. Process includes free consultations, site assessments, design proposals, and professional installation. Revenue recognized on project completion basis.
- Plant Maintenance Contracts: Weekly and bi-weekly plant care packages with trained horticulturists. Includes watering, pruning, fertilization, disease and pest management, design consultations, and plant warranty. Recurring monthly revenue model.
- Sustainable Events: Plant décor installations for corporate events, conferences, brand activations, and festivals. Includes curated planters, on-site installation assistance, and post-event donations. Minimum project budget of $3,000.
- Landscape Design: Outdoor garden design and installation services for residential and commercial properties in NYC. Projects begin at $25,000.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Garden Design Projects - Starting at $25,000 |
| Subscription | Monthly | Interior Plant Maintenance - Starting at $450/month |
| One time/ perpetual license | Pay-as-you-go | Sustainable Events - Minimum $3,000 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Greenery NYC product offering
Product offeringCore offering
Greenery NYC designs, installs, and maintains custom plant installations for commercial and residential spaces. Core deliverables include office plant displays, green/living walls (using proprietary tray, hydroponic, and felt-pocket systems), interior maintenance contracts, sustainable event décor, and outdoor landscape design. Services are bundled with recurring horticultural care performed by trained horticulturists.
Product overview
Greenery NYC is a botanic design company founded in 2010 that creates living installations for residential and commercial spaces. The company operates as a single integrated service offering, combining five core services: Office Plants (custom plant design and installation for workplaces), Green Walls/Living Walls (vertical plant installations using tray, hydroponic, or felt pocket systems), Interior Maintenance (weekly horticultural care visits), Sustainable Events (plant-based event installations with donation programs), and Landscape Design (outdoor garden creation including rooftops, terraces, and yards). Additionally, the company operates Greenery Unlimited, a retail showroom and biophilic design store in Brooklyn that sells grow lights and plant care tools. Plant Delivery service enables customers to receive professionally planted containers directly. These services are offered as a unified portfolio centered on biophilic design principles, with the maintenance service supporting ongoing care for installations across all other product lines.
Differentiator
Problem solved
Functional benefit
Products and services
- Office Plants Custom office plant design, installation, and recurring maintenance packages that create healthier, more productive workplace environments for corporate clients. Service begins with a free phone consultation and progresses to site assessment and custom design proposals.
- Green Walls / Living Walls Design and installation of vertical plant installations for indoor and outdoor spaces using three proprietary system types: tray systems (4-inch grid slots, 7-10 day irrigation), hydroponic soil-free systems using capillary fabric, and felt pocket (Woolly Pockets) configurations. Includes custom integrated irrigation for millwork and overhead installations.
- Interior Plant Maintenance Weekly and bi-weekly interior plant care visits performed by trained horticulturists, including watering, pruning, fertilization, disease and pest management, design consultations, and a plant warranty for the duration of care. Plans start at $450 per month.
- Sustainable Events Living plant décor installations for corporate events, conferences, brand activations, and festivals. Packages include curated planters, on-site installation assistance, and post-event plant donations to community partners including NYC schools, parks, and health facilities. Minimum project budget of $3,000.
- Landscape Design Outdoor garden design and installation for residential and commercial properties in NYC, including yards, rooftop gardens, terraces, and courtyards. Projects begin at $25,000 with an initial $150 site visit fee covering designer time on site and creation of a landscape proposal.
- Plant Delivery Delivery of professionally planted, healthy plants in high-quality planters directly to customers' doors, available via the Greenery Unlimited online shop.
- Greenery Unlimited (Retail Showroom) Retail showroom and biophilic design store located at 91 West Street, Greenpoint, Brooklyn, showcasing grow lights, automated irrigation systems, and tools essential to incorporating nature into human spaces. Operates as a physical storefront and online shop at greeneryunlimited.co.
Quantifiable outcome
- Etsy HQ installed 11,000+ plants across 9 floors with rain water harvesting
- +3 more outcomes
Companies that use Greenery NYC
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles4 records
Greenery NYC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Greenery NYC partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered core and minor.
- GenslercoreLong-standing partnership with Gensler Architects on multiple projects including General Electric NYC HQ, Turner Construction Hudson Yards, Etsy HQ, and the Greenpoint Apartment installation. Greenery consults with Gensler during design phases to integrate plant life into architectural plans.
- JRM ConstructioncoreGeneral contractor for Etsy HQ project, working together to implement the 9-floor plant installation with 11,000+ plants adhering to Living Building Challenge criteria.
- Michael Hsu Office of ArchitectureminorArchitecture firm engaged for Shake Shack HQ project, collaborating on biophilic design integration in the 27,000 sqft headquarters.
- TPG ArchitectureminorArchitecture partner for Brooklyn Sports Entertainment Global HQ project, designing lobby living walls and collaborative spaces.
- CorcoranminorReal estate partner for The Greenpoint Condominiums sales office, featuring prominent living wall design.
- KD OneminorArchitecture firm for Innisfree Flagship Store project, NYC's largest public green wall spanning 70 feet long and 24 feet high.
- Mesh ArchitecturesminorArchitecture partner for Williamsburg Terrace project, designing outdoor spaces with new flooring, containers, and plants.
- ManicacoreArchitecture firm for Brooklyn Nets Players' Lounge - 7,000 sq ft rooftop garden at Industry City.
- FormactivminorArchitecture firm for Union Square Terrace project - 450 sqft garden with birch trees and custom ipe wood wall.
- DXA StudiominorArchitecture firm for Modo Yoga Williamsburg, installing lush living wall embodying studio's principles.
- EPYminorArchitecture firm for Columbia University Medical Center living wall in break room of research lab.
- Caldwell and WalshminorDeveloper for Columbia University Medical Center project.
- Sciame ConstructionminorConstruction company for General Electric NYC headquarters project.
- LendleaseminorProject manager for Extel Brooklyn installation.
- GilbaneminorConstruction company for Brooklyn Nets Players' Lounge rooftop garden.
- Ismael LeyvaminorArchitect for The Greenpoint Condominiums Sales Office project.
- UhuruminorDesign firm for Shake Shack HQ reception desk planter.
- SITU FabricationminorFabrication partner for RTW living wall with cut-outs allowing light and air passage.
- Outpost ArchitectureminorArchitecture firm for Kaufman Organization reception desk backdrop with climbing pothos vines.
- Beyoncé Blinder BellecoreArchitecture firm for Global Capital Investment Firm project - 121,903 sqft landmark Manhattan office.
- CorganminorArchitecture firm for Global Wealth Management Firm café space transformation.
- GenslercoreArchitecture firm for The North Face 5th Avenue flagship and Arcus Foundation offices.
- NYC Schools, Parks, Health FacilitiesminorDonation partners throughout NYC for post-event plant donations, keeping materials out of landfills and giving back to the community.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Greenery NYC competitors and assessment
Company assessmentDirect peers
- LiveWall: LiveWall is a manufacturer-installer of indoor and outdoor living wall systems serving commercial and institutional customers, with comparable proprietary modular planters and irrigation — directly comparable to Greenery's tray and felt-pocket green wall systems.
- Planterra: Planterra provides interior landscaping, biophilic design, and plant care services for corporate offices, retail, and events across multiple US markets — a direct peer in custom plant installation plus recurring horticultural maintenance for enterprise clients.
- Plant Design NYC: Plant Design is an interior landscaping company offering design, installation, and maintenance of plants for offices, hotels, and retail — a close comparator for Greenery's interior plants and recurring care services.
- Ambius: Ambius is one of the largest interior landscaping and plant-scape service providers in North America, offering office plant design, installation, and recurring care to enterprise customers — directly overlapping with Greenery NYC's office plants, green walls, and maintenance services.
- Habitat Horticulture: Habitat Horticulture is a Brooklyn/NYC-based biophilic design and installation firm specializing in living walls, indoor plant installations, and rooftop gardens — a direct local peer with very similar customer mix and service portfolio.
- GSky Plant Systems: GSky designs, manufactures, and installs living green wall systems for commercial interiors — overlapping head-to-head with Greenery NYC's green wall / living wall offering using proprietary tray and modular systems.
Regional players
- Yellowstone Landscape: Yellowstone Landscape Group provides commercial landscape maintenance, installation, and design primarily across the Southeast US — comparable business model (design + install + recurring maintenance) but operating in a different geographic territory.
Broad incumbents
- BrightView Landscape Services: BrightView is the largest commercial landscaping services company in North America, offering landscape design, installation, and maintenance at scale. It overlaps with Greenery NYC on landscape design and grounds installation but does not specialize in interior biophilic plant systems.
Emerging players
- Natura Biophilic Design: Natura is a UK/Europe-based biophilic design consultancy that develops plant wall systems and biophilic interior solutions for corporate and hospitality clients — an emerging international peer in proprietary biophilic systems.
- Synthesis Design + Build: Synthesis Studio (LA-based) is a biophilic design practice that creates living walls, moss walls, and integrated plant systems for commercial clients — an emerging specialist peer in high-end interior biophilic installations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Greenery NYC social profiles
Digital presenceGreenery NYC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greenery NYC leadership team
Management profileNumber of profiles
Profiles7 records
Greenery NYC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greenery NYC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greenery NYC
What does Greenery NYC do?
Greenery NYC designs, installs, and maintains custom plant installations for commercial and residential spaces. Core deliverables include office plant displays, green/living walls (using proprietary tray, hydroponic, and felt-pocket systems), interior maintenance contracts, sustainable event décor, and outdoor landscape design. Services are bundled with recurring horticultural care performed by trained horticulturists.
Is Greenery NYC a public or private company?
Greenery NYC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Greenery NYC founded?
Greenery NYC was founded in 2010. It employs 11 to 50 people.
Where is Greenery NYC based?
Greenery NYC is headquartered in Brooklyn, United States, in the North America region.
How does Greenery NYC make money?
Four revenue lines are on record. Design and Installation Services are the primary driver. The others are plant Maintenance Contracts, sustainable Events and landscape Design.
Who are Greenery NYC's main competitors?
Direct peers on record are LiveWall, Planterra, Plant Design NYC, Ambius, Habitat Horticulture and GSky Plant Systems. Yellowstone Landscape is listed as a regional player. BrightView Landscape Services is listed as a broad incumbent. Emerging players are Natura Biophilic Design and Synthesis Design + Build.
Does Greenery NYC have an API?
No public API is recorded for Greenery NYC.
What industry is Greenery NYC in?
Greenery NYC's product category is Botanic Design Services. Its primary akta.pro industry code is HSAIABAB, Landscape Installation (Plants, Sod & Soil), with a secondary code of HSAIABAL, Landscape Maintenance Plans & Post-Installation Care (Establishment Services). Its NAICS code is 561730 and its SIC code is 8744.