Elan Edelman
- Company typePrivate
- Founded1952
- HeadquartersParis, France
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
What Elan Edelman does
Elan Edelman is the French-market subsidiary of the global Edelman communications network, headquartered in Paris and operating under the legal parent Daniel J. Edelman Holdings, Inc. The firm specializes in strategy consulting, change management, storytelling, influence, 360-degree opinion campaigns, and executive coaching, serving large enterprise and brand clients across healthcare, technology, consumer goods, and NGO/advocacy sectors. Elan Edelman France employs 101-250 people locally and sits within a global network of approximately 6,000 experts across more than 60 offices.
The firm's core offering is data-driven strategic communication counsel underpinned by its proprietary Edelman Trust Barometer — an annual global survey measuring public trust in institutions that has been running for 25+ years. Branded product lines include the Trust Barometer research publication, the Edelman Trust Institute (educational and research arm), and Edelman Trust Management (advisory consulting). The underlying technology stack is research-led rather than software-led: proprietary survey methodology, longitudinal trust datasets, and human-driven creative and strategic counsel, with no disclosed AI/ML products, APIs, SDKs, or patents.
The business model is professional services, generating revenue through retained advisory relationships and project-based engagements priced via custom quotes. Distribution is sales-led and direct, with senior-level relationship management into enterprise buyers; there is no intermediary or self-serve channel. Elan Edelman France is privately held and family-owned through Daniel J. Edelman Holdings, Inc., with no disclosed private-equity, venture-capital, or institutional investor ownership. Pricing is not publicly disclosed and is determined through direct consultation, with annual billing cadence on engagements.
Elan Edelman firmographics
Firmographics- Name
- Elan Edelman
- Legal name
- Daniel J. Edelman Holdings, Inc.
- Website
- https://edelman.fr
- Company type
- Private
- Founded year
- 1952
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Elan Edelman industry classification
Industry- Product category
- Public Relations Services
- NAICS
- Public Relations Agencies (54182)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Investor Relations (IR) Services (BPAFADAC)
Keywords
Where Elan Edelman is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Elan Edelman business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Strategic Communication Advisory: Professional services revenue from providing strategic communication counsel, reputation management, and creative campaign development to corporate and brand clients. Engagements typically involve retained advisory relationships and project-based work.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Custom engagement pricing based on scope and client requirements |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Elan Edelman product offering
Product offeringCore offering
Elan Edelman is the French entity of the global Edelman communications network, providing strategy consulting, change management, storytelling, 360° opinion campaigns, and executive coaching to corporate and brand clients. The firm delivers data-driven strategic communication counsel, reputation management, public affairs advisory, and creative campaign development, anchored by its proprietary annual Edelman Trust Barometer research.
Product overview
Edelman is a global strategic communications and public relations agency organized as a single-service platform with specialized divisions. The core offering includes strategic communications, data-driven strategies, and creative campaigns for corporate and brand clients. Key branded offerings include the Edelman Trust Barometer (annual global trust research report), Edelman Trust Institute (educational research division), and Edelman Trust Management (advisory consulting). The company employs approximately 6,000 experts across more than 60 offices worldwide, operating since 1952 as a family-independent firm.
Differentiator
Problem solved
Functional benefit
Products and services
- Edelman Trust Barometer
Quantifiable outcome
- 20+ years of annual Trust Barometer reports tracking trust in institutions globally
Companies that use Elan Edelman
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles1 record
Elan Edelman technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Elan Edelman partnerships and signals
Strategic signalScale indicators4 records
Expansion highlights4 records
Elan Edelman competitors and assessment
Company assessmentDirect peers
- Burson (BCW): Global communications agency formed from the merger of Burson-Marsteller and Cohn & Wolfe, now owned by WPP. Direct competitor across corporate reputation, public affairs, and strategic communications mandates.
- Hill+Knowlton: WPP-owned global communications consultancy. Comparable to Edelman in offering corporate communications, public affairs, crisis, and stakeholder engagement services to enterprise clients globally, with established operations in France.
- Ketchum: Omnicom-owned global communications agency. Competes with Edelman on corporate communications, brand marketing, and public affairs, with similar data-driven positioning (e.g., Ketchum's own research products).
- FleishmanHillard: Global strategic communications and PR agency within the Omnicom group. Directly comparable to Edelman in offering full-service public relations, public affairs, and reputation management to enterprise clients across multiple geographies including France.
- Weber Shandwick: Top-tier global PR and communications agency owned by IPG. Competes head-to-head with Edelman for large multinational corporate reputation, public affairs, and social impact mandates, with comparable global office footprint.
- MSL Group: Publicis-owned strategic communications and PR network. Directly comparable global network competitor with public relations, public affairs, and event capabilities, serving similar enterprise clients in France and internationally.
- Brunswick Group: Independent strategic advisory firm specializing in critical issues, public affairs, and investor relations. Closely comparable to Elan Edelman's higher-end advisory positioning, particularly for corporate reputation and stakeholder strategy.
Broad incumbents
- FTI Consulting (Strategic Communications): Larger professional services firm with a dedicated Strategic Communications segment. Comparable in crisis, M&A communications, and public affairs work, though broader in scope than Edelman's core PR offering.
- Havas Paris: French-headquartered global communications group within Vivendi/Publicis orbit. Operates broader advertising, PR, and health communications offerings, with strong French market presence overlapping Elan Edelman's territory.
Regional players
- TBWA\Corporate (Havas): European-focused corporate communications consultancy with deep France presence. Comparable to Elan Edelman's mid-to-large French corporate reputation, change management, and internal communications work, though primarily European rather than globally distributed.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Elan Edelman social profiles
Digital presenceElan Edelman financial estimates
Financial estimateRevenue estimate
Valuation estimate
Elan Edelman leadership team
Management profileNumber of profiles
Elan Edelman funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Elan Edelman M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Elan Edelman
What does Elan Edelman do?
Elan Edelman is the French entity of the global Edelman communications network, providing strategy consulting, change management, storytelling, 360° opinion campaigns, and executive coaching to corporate and brand clients. The firm delivers data-driven strategic communication counsel, reputation management, public affairs advisory, and creative campaign development, anchored by its proprietary annual Edelman Trust Barometer research.
Is Elan Edelman a public or private company?
Elan Edelman is a private company. It is classified as family owned and is currently operating.
When was Elan Edelman founded?
Elan Edelman was founded in 1952. It employs 5,001 to 10,000 people.
Where is Elan Edelman based?
Elan Edelman is headquartered in Paris, France, in the Europe region.
How does Elan Edelman make money?
One revenue line is on record: strategic Communication Advisory.
Who are Elan Edelman's main competitors?
Direct peers on record are Burson (BCW), Hill+Knowlton, Ketchum, FleishmanHillard, Weber Shandwick, MSL Group and Brunswick Group. Broad incumbents are FTI Consulting (Strategic Communications) and Havas Paris. TBWA\Corporate (Havas) is listed as a regional player.
Does Elan Edelman have an API?
No public API is recorded for Elan Edelman.
What industry is Elan Edelman in?
Elan Edelman's product category is Public Relations Services. Its primary akta.pro industry code is BPAFADAC, Investor Relations (IR) Services. Its NAICS code is 54182 and its SIC code is 8742.