Echte Liebe

What Echte Liebe does

Echte Liebe (legal entity: Echte Liebe - Programmatic Marketing Agency Inc) is a private digital marketing agency founded in 2014 and headquartered in Tampa, Florida, with a German-origin brand identity. The company delivers a 360° suite of digital marketing services spanning search engine advertising (SEA), inbound marketing, programmatic advertising, influencer marketing, and social media management, targeted at mid-sized companies, startups, and well-known enterprise brands. Notable named clients include Johnson & Johnson and Pernod Ricard, with the agency stating it has worked with over 150 brands cumulatively and maintains international campaign experience across the US, Europe, and China.

The agency does not build or operate proprietary technology platforms; instead, it operates as a services layer on top of certified partnerships with HubSpot and Meta (held since 2014) and platform relationships with Amazon and Google. Campaign work is described as data-driven, with company-specific KPI development and measurable, traceable outcomes cited as core deliverables. The technology stack is therefore third-party-platform dependent, with no disclosed AI/ML models, patents, or proprietary data assets.

Echte Liebe's business model is professional services, with custom/quote-based pricing tailored to individual client objectives and no publicly disclosed rate card. Go-to-market is sales-led via dedicated account managers following a structured four-step engagement (specialist introduction, free campaign proposal, strategy agreement, execution). There is no disclosed external funding, parent company, or institutional ownership, and the company is independently operated with Siamac Alexander Rahnavard as CEO. Active presence at industry events such as SXSW, Programmatic I/O, and the Programmatic Summit functions as a top-of-funnel channel for enterprise and mid-market client acquisition.

Name

Echte Liebe

Legal name

Echte Liebe - Programmatic Marketing Agency Inc

Website

https://echte-liebe.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Echte Liebe is a private digital marketing agency founded in 2014 and headquartered in Tampa, Florida, delivering programmatic advertising, inbound marketing, social media, and SEA services to mid-sized companies, startups, and enterprise brands across the US, Europe, and China.

Ownership category

akta.pro rank

Headquarters

HQ city

Cologne

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Services: Professional services revenue model providing comprehensive digital marketing services including search engine advertising (SEA), content and inbound marketing, programmatic advertising, and social media. Services are tailored to each client's economic and sales-relevant goals with measurable, traceable outcomes.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Echte Liebe is a 360° programmatic marketing agency that plans and executes digital marketing campaigns for brands. Its service portfolio covers programmatic advertising, inbound marketing, search engine advertising (SEA), social media marketing, and influencer marketing, delivered through a data-driven methodology and leveraging certified partnerships with HubSpot, Meta, Amazon, and Google.

Product overview

Echte Liebe is a programmatic marketing agency that offers an integrated suite of digital marketing services rather than a traditional software product. Their core offerings include Programmatic Advertising, Inbound Marketing, Influencer Marketing, and Social Media services, supported by platform expertise in HubSpot, Meta, Amazon, and Google. The agency delivers these services through a holistic 360° digital marketing approach, leveraging data-driven strategies to create maximally efficient campaigns tailored to target audiences. They serve as certified partners for HubSpot and Meta, providing clients with integrated digital marketing solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Inbound Marketing
• Programmatic Advertising
• Influencer Marketing
• Social Media Services
• Search Engine Advertising (SEA)

Quantifiable outcome

• Demonstrably higher target group penetration across different brands

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• HubSpotcoreTechnology or IntegrationCertified partner of HubSpot since 2014. Leverages HubSpot's marketing automation and CRM platform for delivering inbound marketing and content marketing services to clients.
• MetacoreTechnology or IntegrationCertified partner of Meta (Facebook/Instagram) since 2014. Utilizes Meta's advertising platforms for programmatic advertising and social media marketing campaigns.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Dept Agency: Amsterdam-headquartered full-service digital agency offering creative, marketing, and technology services across global markets. Comparable to Echte Liebe in international digital marketing execution, mid-sized brand focus, and European roots.
• Jellyfish: Global digital marketing agency (part of Brandtech Group) offering media, creative, and training services across channels. Comparable in 360-degree digital marketing delivery and cross-region campaign execution.
• Wpromote: US-based digital marketing agency focused on performance, SEO, paid media, and creative for mid-market and enterprise clients. Directly comparable in service mix (programmatic, paid search, social) and target-customer profile.
• Kolle Rebbe: Hamburg-based creative and digital marketing agency now part of the Forsman & Bodenfors network. Comparable to Echte Liebe in integrated digital/creative services and German market origins.
• Tinuiti: US digital marketing agency spanning paid search, programmatic, social, and Amazon advertising. Comparable in multi-channel digital media services and mid-market-to-enterprise client orientation.

Broad incumbents

• iProspect: Dentsu-owned global digital performance marketing agency with deep paid search, SEO, and programmatic capabilities. Overlaps with Echte Liebe's SEA and programmatic offerings but operates at significantly larger scale as part of a holding-company network.
• Performics: Publicis-owned global performance marketing agency covering paid media, SEO, affiliate, and commerce media. Directly comparable in performance and programmatic execution but at vastly larger scale and with holding-company resources.
• GroupM: WPP-owned global media investment group encompassing media planning, buying, and programmatic at the largest scale. Overlaps with Echte Liebe's programmatic and media-buying capabilities but operates as an enterprise incumbent across thousands of advertisers.
• Merkle: Dentsu-owned data-driven marketing agency specializing in CRM, martech, and customer experience. Comparable to Echte Liebe in data-driven marketing and martech delivery (as cited in the Johnson & Johnson testimonial) but operates at enterprise scale across hundreds of clients.

Regional players

• Scholz & Volkmer: Wiesbaden-based digital agency with strong German-market focus on brand strategy, digital experience, and marketing technology. Comparable to Echte Liebe in digital marketing and martech delivery, but primarily serves the German-speaking market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Echte Liebe