What Turnberry Isle Country Club does

Turnberry Isle Country Club is a private membership-based country club and resort located in Aventura, Florida, founded approximately 50 years ago and currently operated by Fontainebleau Development LLC. The club sells three membership tiers (Golf, Social, and Executive for members under 45) with non-refundable initiation fees and recurring annual dues, and monetizes members through on-property spending across dining, spa, racquet, and golf facilities. The asset base comprises 36 holes of championship golf (The Miller Course and The Soffer Course), a 25,000 sq ft Âme Spa & Wellness Collective, the Turnberry Isle Racquet Club (three pickleball and two padel courts), the five-acre Tidal Cove Waterpark, the Cascata adults-only pool, Don Soffer Exercise Trail, and over 120,000 sq ft of indoor and outdoor event space with 40 flexible meeting rooms and two grand ballrooms. The club operates under a Turnberry® trademark license from Turnberry Development, LLC and is affiliated with JW Marriott Miami Turnberry Resort & Spa (Marriott International) and Michelin-starred Chef Michael Mina's Bourbon Steak, providing brand credibility and cross-referral distribution into the South Florida luxury hospitality market. The go-to-market is direct sales targeting high-net-worth individuals and families, with member referrals, the membership inquiry form, and a multi-channel digital presence (website, Facebook, Instagram, TikTok, email) as primary acquisition channels. No public revenue figures, headcount, or funding data are disclosed.

Name

Turnberry Isle Country Club

Legal name

Fontainebleau Development LLC

Website

https://turnberryislecountryclub.com

Company type

Private

Founded year

1975

Operating status

Operating

Short description

Turnberry Isle Country Club is a private membership-based club and resort in Aventura, Florida, selling Golf, Social, and Executive memberships to high-net-worth families seeking championship golf, spa, racquet, dining, and event amenities under the JW Marriott / Fontainebleau Development umbrella.

Ownership category

akta.pro rank

Product category

Private Country Club & Luxury Hospitality

NAICS

Golf Courses and Country Clubs (71391), Hotels (except Casino Hotels) and Motels (72111), Full-Service Restaurants (722511)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf & Leisure Full-Service Hotels (THAGAAAH)

akta.pro secondary industries

Golf Courses & Golf Facilities (MPAKAEAD), Luxury Golf Resorts (THAGACAH)

Keywords

• Private country club
• Championship golf
• Luxury spa
• Membership club
• Private events

Headquarters

HQ city

Aventura

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Membership Initiation Fees: One-time non-refundable initiation fees for Golf, Social, and Executive membership tiers. Executive members receive reduced initiation fees with a 25% reduction on Annual Dues up to age 46.
2. Annual Membership Dues: Recurring annual dues charged to members for access to club amenities including golf courses, spa, dining, racquet facilities, and waterpark. Golf Membership includes spouse and children under 25.
3. Member Charging Privileges: Members have charging privileges for on-property spending at restaurants, spa services, pro shop purchases, and other amenities which are billed to their member account.
4. Private Event Hosting: Revenue from hosting corporate meetings, weddings, special occasions, and private events in over 120,000 square feet of event space with catering services.
5. Accommodation Bookings: Members earn special savings on guest rooms and luxury suites at the resort, with revenue flowing through the affiliated JW Marriott Miami Turnberry Resort & Spa.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Turnberry Isle Country Club is a private membership-based country club in Aventura, Florida, offering Golf, Social, and Executive membership tiers that grant access to two 18-hole championship golf courses, the âme Spa & Wellness Collective, Turnberry Isle Racquet Club, Tidal Cove Waterpark, multiple dining venues, and resort amenities. Members pay non-refundable initiation fees plus annual dues for access to all facilities, with revenue supplemented by on-property dining, spa, and event hosting services.

Product overview

Turnberry Isle Country Club is a luxury country club and resort in Aventura, Florida, offering a comprehensive portfolio of leisure and hospitality services organized as a unified membership-based club. The core offering centers on championship golf (The Miller Course and The Soffer Course, totaling 36 holes), complemented by the âme Spa & Wellness Collective (25,000 sq. ft. spa, fitness center, and salon), the Turnberry Isle Racquet Club (pickleball and padel courts), and multiple dining venues including Bourbon Steak (by Chef Michael Mina), CORSAIR kitchen & bar, the members-only Harry Soffer Room, Surf House Bar & Grill, SOFF's Lobby Lounge, Freestyle, and Starbucks. Leisure amenities include Tidal Cove Waterpark (five acres), Cascata adults-only pool, Don Soffer Exercise Trail, and resort accommodations. Event capabilities span over 120,000 sq. ft. of private venue space with 40 meeting rooms and two ballrooms. The club operates three membership tiers—Golf, Social, and Executive—providing access to all amenities with varying privilege levels. A dedicated member portal provides online access to club services.

Differentiator

Problem solved

Functional benefit

Brands

• JW Marriott Miami Turnberry Resort & Spa: The resort component of the Turnberry Isle property, offering accommodations, waterpark, and resort amenities alongside the country club.
• Tidal Cove Waterpark
• âme Spa & Wellness Collective
• The Miller Course
• The Soffer Course
• Turnberry Isle Racquet Club
• Bourbon Steak
• CORSAIR kitchen & bar

Products and services

• Golf Membership Full golf membership with unlimited year-round golf for cart fee only, 30-day advance priority tee times, member charging privileges, exclusive dining access at Harry Soffer Room, âme Spa access, Cascata adult-only pool access, daily group fitness classes, member charging privileges, valet and reserved parking, exclusive locker facilities, spouse and children under 25 included, and waterpark guest passes.
• Social Membership Social membership with summer course access for cart fee only (June 1 – September 30), 7-day advance priority tee times, unlimited golf rounds subject to cart fee on designated course, and members-only access to Harry Soffer Room dining.
• Executive Membership Membership for members under age 45 offering similar privileges to Golf or Social Memberships with reduced initiation fees. Executive Golf Members receive 25% reduction on Annual Dues up to age 46.
• Turnberry Golf Club Championship golf facility with two 18-hole courses (The Miller Course at 6,417 yards Par 70 and The Soffer Course at 7,047 yards Par 70), driving ranges, chipping and putting practice areas, PGA instructor lessons, private instruction, and state-of-the-art clubhouse.
• âme Spa & Wellness Collective Three-floor, 25,000-square-foot wellness destination featuring full-service spa, beauty salon, 3,600-sq.-ft. fitness center with Life Fitness equipment, over 50 group fitness classes weekly including yoga, zumba, cycling, and personal training.
• Turnberry Isle Racquet Club State-of-the-art racquet sports facility with three pickleball and two padel courts, private instruction, organized clinics and play programs, on-site racquet shoppe, evening play, and members-only play times.
• Tidal Cove Waterpark Five-acre waterpark featuring lazy river, thrilling rides and slides, private cabanas, upscale shopping, three dining locations, and members-only seating.
• Turnberry Aventura Private Events Over 120,000 square feet of indoor and outdoor event space with 40 flexible meeting rooms, two grand ballrooms, and vast outdoor terraces. Services include high-tech A/V equipment, meeting planners, decorators, catering (including kosher and Indian), and world-class chefs for corporate meetings, weddings, and special events.
• Accommodations Spacious guest rooms and luxury suites with private furnished balconies or terraces offering sweeping views of the resort and championship golf courses, available with member savings through the affiliated JW Marriott Miami Turnberry Resort & Spa.
• Member Login Portal Online member portal (Clubhouse Online) for Turnberry Isle Country Club members to access club services, reservations, and member-exclusive features.

Quantifiable outcome

• #1 Miami Golf Course (Forbes)
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• Turnberry Development, LLCcoreOEM/ Whitelabel/ Licensing PartnerTurnberry Development, LLC owns the Turnberry® trademark and licenses it to the resort. This is a trademark licensing relationship with no operational involvement from Turnberry Development, LLC in the day-to-day operations of Turnberry Isle Country Club.
• JW Marriott Miami Turnberry Resort & SpacoreOthersTurnberry Isle Country Club is part of the JW Marriott Miami Turnberry Resort & Spa property, with members receiving exclusive savings on accommodations and services at the resort. The affiliation provides cross-referrals and integrated luxury hospitality experience.
• Bourbon Steak (Chef Michael Mina)flagshipStrategic or Co-development PartnerMichelin-starred Chef Michael Mina brings culinary vision to Bourbon Steak, a classic American steakhouse at Turnberry Isle. This is a branded restaurant partnership featuring award-winning flavors from land and sea, including oysters Rockefeller, surf and turf, NY strips, Wagyu, and foie gras.
• StarbucksminorChannel Partner/ Reseller/ DistributorOn-site Starbucks location offering signature roasts, barista drinks, and fresh pastries for members and guests.
• TambourineminorOthersTambourine is credited for website design, indicating a digital agency partnership for the club's online presence.
• Fontainebleau Development LLCcoreOthersFontainebleau Development LLC operates the www.fbdev.com website and associated services, indicating operational involvement in the resort's digital presence and potentially broader operations.
• Marriott InternationalflagshipOthersThe resort operates under the JW Marriott brand, part of Marriott International. Members earn special savings on rooms & suites at the affiliated JW Marriott property.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• The Boca Raton: South Florida luxury resort with golf, racquet club, marina, multiple restaurants, and private club membership. Comparable integrated luxury resort with strong events and membership components.
• TPC Sawgrass (Ponte Vedra Inn & Club / Sawgrass): Florida resort and golf club featuring TPC Sawgrass (home of THE PLAYERS) and the Sawgrass Marriott. Comparable as a golf-anchored Florida resort with championship pedigree and event hosting.
• Frenchman's Creek Beach & Country Club: Private, member-only luxury country club in Palm Beach Gardens, FL with golf, tennis, spa, and dining. Comparable South Florida luxury membership club focused on HNW families.
• Fisher Island Club: Ultra-luxury private club on Fisher Island, FL with golf, tennis, spa, marina, and beach club. Comparable ultra-affluent membership model and amenity breadth.
• Boca West Country Club: Private, member-owned country club in Boca Raton, FL operating four championship golf courses, tennis, spa, and dining. Closest direct comparable in scale, membership model, and South Florida luxury positioning.
• Trump National Doral Miami: Luxury resort and golf club in Miami with multiple championship courses, spa, and event facilities. Comparable as a South Florida resort anchored by high-end golf and corporate event business.
• PGA National Resort & Spa: Florida resort with multiple championship golf courses (including The Champion, home of the Honda Classic), spa, and wellness amenities. Highly comparable multi-course golf-led resort model.
• The Breakers Palm Beach: Iconic luxury Florida oceanfront resort with golf, tennis, spa, multiple dining venues, and extensive event facilities. Comparable as a multi-generational luxury resort with membership and event revenue mix.
• Jupiter Island Club: Exclusive private club on Jupiter Island, FL with golf, tennis, and dining for ultra-HNW families. Comparable high-end Florida private club serving a similar HNW demographic.

Broad incumbents

• Marriott International (JW Marriott / Marriott Hotels brand): Global hospitality parent of the JW Marriott brand under which the affiliated Turnberry resort operates. Comparable as the broader hospitality platform that distributes, brands, and operates the lodging side of the property.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights8 records

Customer concentration

• Facebookfacebook.com/JWTurnberry
• Instagraminstagram.com/turnberryisleclub
• TikToktiktok.com/@jwturnberrymiami

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turnberry Isle Country Club