CloudExpo

What CloudExpo does

CloudExpo Sdn Bhd is a Malaysian-headquartered, privately held company founded in 2020 that designs and delivers custom exhibition booths together with digital engagement and event technology solutions. Its core physical offering is custom booth design and build, supplemented by the MARK modular booth rental system, which uses aluminum and Greenguard Gold certified UV-curable fabric surfaces to deliver 20-40% cost savings versus traditional wood construction. The firm also produces premium lounges for VIP and networking spaces at major events. On the digital side, CloudExpo develops custom conference websites, web-based event apps, virtual event platforms with 3D venues (including a 360 Lobby, breakout rooms, live streaming, networking, polls, and ticketing), and a suite of booth engagement tools: Touch and Learn kiosks, the Booth Journey App, Mini Games with leaderboards, the CloudScan QR attendance scanner, and WhatsApp event and product enquiry chatbots.

CloudExpo serves exhibitors, professional conference organizers (PCOs), event agencies, and event management companies, with named end clients spanning pharmaceuticals (Pfizer, Abbott, Bayer, Novo Nordisk, Roche, Sanofi, Smith & Nephew, Sumitomo Pharma, Lundbeck), energy (Petronas, Shell Aviation, Shell Marine, Gas Malaysia, MMC Oil & Gas, WIKA), banking and insurance (RHB Bank, Hong Leong Assurance, Maybank, Prudential, SME Bank), aviation and tourism (Malaysia Airlines, Royal Caribbean, Sarawak Tourism Board), and other sectors (Panasonic, S&P Global, AirAsia, Royal Canin, Asian Development Bank). The firm operates a dual GTM: direct enterprise sales via consultation-led engagement and channel relationships with PCOs and event agencies.

The business is project-based with quote-driven pricing; no public price list exists. Revenue streams include one-time booth design/build fees, modular booth rental, premium lounge construction, digital engagement tooling, conference website development, event app development, and virtual event hosting services. The company operates globally with headquarters in Kota Damansara, Petaling Jaya (Selangor), and a regional office in Singapore, delivering across 15 countries in Asia Pacific, Europe, and the Middle East. CloudExpo is bootstrapped/founder-owned with no disclosed external funding and reports 780+ custom booths designed, 85+ digital engagements delivered, and 120+ client and brand partners to date.

Name

CloudExpo

Legal name

CloudExpo Sdn Bhd

Website

https://cloudexpo.my

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

CloudExpo Sdn Bhd is a Malaysia-headquartered firm delivering custom exhibition booth design and build, modular booth rental, and digital event solutions (conference websites, event apps, virtual event platforms, and booth engagement tools) to enterprise exhibitors, PCOs, and event agencies across 15 countries.

Ownership category

akta.pro rank

Product category

Exhibition Services

NAICS

Convention and Trade Show Organizers (561920), Indoor and Outdoor Display Advertising (541850), Showcase, Partition, Shelving, and Locker Manufacturing (337215)

SIC

Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Services-Miscellaneous Equipment Rental & Leasing (7350), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Interactive & Experiential Tech for Stands (AR/VR, Touchscreens, Gamification) (THAHAHAJ)

akta.pro secondary industries

Booth Maintenance, Refurbishment & Reuse Programs (THAHAHAM), Virtual Expo & 3D Booth Solutions (Show Floors, Digital Booths, Product Demos) (THAHAOAE), Virtual/Hybrid Conference Production & Platform Management (THAHACAM), Virtual Event Registration, Ticketing & Access Control (Authentication, Paywalls, Badging) (THAHAOAI), Virtual Trade Shows & Expos (Digital Booths, Lead Capture) (MPAGAOAB)

Keywords

• Exhibition booth design
• Custom booth construction
• Event digital engagement
• Virtual event platforms
• Conference website development

Headquarters

HQ city

Kuala Lumpur

HQ country

Malaysia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Booth Design & Build Services: One-time project fees for designing and constructing custom exhibition booths. The service includes consultation, 3D renderings, design, construction, and on-site installation and support. Pricing varies based on booth size, design complexity, materials used, and destination venue requirements.
2. MARK Modular Booth Rental: Rental revenue from the MARK modular exhibition display system. The system uses aluminum structures with fabric-printed surfaces using UV-curable ink (Greenguard Gold Certified). Cost savings of up to 20-40% compared to traditional wood construction, with increased savings for multiple uses.
3. Premium Lounge Design & Build: Design and construction of premium lounges for VIP areas at exhibitions, featuring exclusive networking spaces, immersive design elements, and high-end finishes. Includes experienced fabrication team, project management, and material-savvy design.
4. Booth Digital Engagement Solutions: Digital engagement tools including Touch and Learn kiosks, Booth Journey Apps, and Mini Games. Solutions include UI/UX design, development, and on-site support. Pricing based on customization level and engagement features selected.
5. Conference Website Development: Custom conference website development with features including multi-page registration forms, multi-tier ticketing, payment gateway integration, multilingual support, and ongoing technical support. Revenue from development and ongoing maintenance.
6. Event App Development: Custom web-based event application development for event organizers, including agenda sharing, venue navigation, QR registration, appointment booking, and personalized communications.
7. Virtual Event Platform Services: Custom virtual event hosting solutions including platform design, 3D venue creation, live streaming, networking features, and technical support. Revenue from platform development and event hosting services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

CloudExpo designs, builds, and rents custom exhibition booths and premium lounges, and develops complementary digital engagement tools (conference websites, event apps, virtual event platforms, and interactive booth technologies) for corporate exhibitors, event organizers, and agencies. Services are delivered end-to-end from consultation and 3D design through fabrication, on-site installation, and post-event support, with the proprietary MARK modular booth rental system available as a reusable alternative to traditional construction.

Product overview

CloudExpo offers a comprehensive suite of exhibition booth design and digital engagement solutions. The core physical offerings include Custom Booth Design & Build ( bespoke carpentry booths), the MARK System modular booth rental, and Premium Lounge spaces. The digital solutions portfolio spans Conference Website development, Event App, Booth Digital Engagement (Touch and Learn, Booth Journey App, Mini Games), and Virtual Event platforms with 3D venues. Supporting tools include CloudScan (QR-based attendance management), WhatsApp Event Chatbot, and SAIKO Product Enquiry Chatbot. These products work together to provide end-to-end exhibition and event solutions from physical booth design through digital engagement and virtual experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Booth Design & Build End-to-end custom exhibition booth service for corporate exhibitors, encompassing consultation, 3D renderings, design, construction, on-site installation, and post-event support. Crafted to reflect each client's brand identity and product positioning.
• MARK System Booth Rental

Quantifiable outcome

• 780+ custom booths designed
• +6 more outcomes

Named customers38 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GES (Global Experience Specialists): Global exhibitions and events partner owned by Viad Corp, providing custom exhibit design, fabrication, and event services for enterprise clients. Closely comparable as a large incumbent in the booth design and event services space.
• Freeman: US-headquartered global brand experience and exhibition services company with end-to-end capabilities including custom booth design, digital engagement, and event production. Comparable as a large incumbent operating worldwide with similar integrated physical + digital offering.
• GL Events: France-headquartered global event industry group providing venue management, exhibition services, and booth solutions. Comparable as a broad incumbent with overlapping custom booth and event services, plus venue ownership.
• Pico Group: Hong Kong-headquartered global brand activation and exhibition services group. Directly comparable as a large incumbent offering custom booth design, fabrication, and event solutions for multinational exhibitors across APAC and globally.

Direct peers

• Expocentric: Malaysia/Singapore-based custom exhibition booth builder and event solutions provider. Direct geographic and service peer competing for the same enterprise exhibitor clients across Southeast Asia.
• Sparks: US-headquartered brand experience agency focused on custom exhibit design, digital engagement, and event experiences for enterprise clients. Comparable as a direct peer combining booth design with digital engagement capabilities.

Others

• Koelnmesse: Germany-headquartered trade fair organizer and venue operator running major industry exhibitions including ITB Berlin. Comparable as an industry ecosystem participant where CloudExpo builds booths for exhibitors at Koelnmesse-organized events like ITB Berlin.

Emerging players

• Bizzabo: Global event experience platform offering virtual, hybrid, and in-person event technology including registration, engagement, and analytics. Comparable as an emerging player in the digital engagement and virtual event portion of CloudExpo's offering.

Regional players

• McNab Event Solutions: Australia-based custom exhibition and event solutions provider serving APAC. Comparable as a regional peer offering similar booth design and event services focused on the APAC region.
• Xzhibit: Malaysia-based custom exhibition booth builder. Comparable as a direct regional peer competing for Malaysian enterprise exhibitor clients with similar booth design and build services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/valentiniexhibits

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CloudExpo