What Expocentric does

Expo Centric (also branded Expocentric) is an Australian experiential marketing agency and exhibition company founded in 2008 and headquartered in Rydalmere, New South Wales, with an additional operations office in Manila, Philippines. The company designs, produces, and installs custom exhibition stands; delivers corporate events, conferences, roadshows, and outdoor activations; and runs retail activations including shopping centre experiences, POS design, and kiosks. Its technology stack centres on Aluvision modular exhibition systems, custom 3D design, and large-scale LED integration (curved LED walls, hanging screens, LED dancefloors), supported by AV equipment provisioning and a virtual exhibition platform for remote audience engagement. The portfolio is extended by proprietary sub-brands AirClad and Optimus (portable spaces) and ROI³ (event ROI solution), with portable display products also sold through a separate e-commerce storefront called Exhibit Central.

The business operates a project-based, quote-driven revenue model across three streams: bespoke exhibition stand design and build, event services and activations, and portable display product sales/rentals. Pricing is not publicly disclosed; stand projects are typically scoped as multi-year engagements while AV equipment is offered on a pay-as-you-go basis and virtual experiences on a subscription basis. Go-to-market is direct enterprise field sales, targeting large corporate brands and government/defence organisations across more than ten verticals including automotive, energy, pharmaceutical, technology, luxury retail, rail, intralogistics, space, and gaming. Notable clients include PACCAR, INPEX, Fujifilm Australia, Square Enix, RingCentral, Olympus, Dematic, Austal, Investment NSW, DefenceNT, ADF Careers, Allianz, Samsung, Dior, and Kawasaki, with the company self-positioning as 'Australia's #1 Exhibition Company' on the strength of 17+ years operating, 5,000+ projects delivered, and 93 awards won. Distribution is direct-to-client with no intermediaries, complemented by a Philippines office supporting operations and an e-commerce channel for portable displays.

Name

Expocentric

Legal name

Expo Centric Pty Ltd

Website

https://expocentric.com.au

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Expocentric is an Australian experiential marketing agency that designs, builds, and installs custom exhibition stands, events, and retail activations for large enterprise brands and government agencies across Australia and selectively internationally.

Ownership category

akta.pro rank

Product category

Experiential Marketing and Exhibition Design Services

NAICS

Convention and Trade Show Organizers (561920), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising Agencies (7311), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

General Consumer Expos & Trade Shows (MPAGAFAA)

akta.pro secondary industries

Virtual Trade Shows & Expos (Digital Booths, Lead Capture) (MPAGAOAB), Professional & Certification Expos Organizers (THAHABAD), Virtual Expo & 3D Booth Solutions (Show Floors, Digital Booths, Product Demos) (THAHAOAE)

Keywords

• Exhibition stand design
• Experiential marketing services
• Trade show booth build
• Corporate event production
• Retail brand activation

Headquarters

HQ city

Lane Cove

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Exhibition Stand Design and Build: Custom design, production, and installation of exhibition stands for trade shows and events. Includes showstopper bespoke stands, custom exhibition stands, and exhibition stand packages. Revenue generated through project-based fees for design, fabrication, installation, and dismantle services.
2. Event Services and Activations: Corporate events, conferences, roadshows, outdoor events, and brand activations. Includes AV equipment supply, virtual experiences, retail activations, and experiential marketing campaigns.
3. Portable Display Products: Sale and rental of portable display products including portable walls, room dividers, and modular display systems through Exhibit Central (separate e-commerce storefront).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels10 records

Core offering

Expocentric (Expo Centric) is an Australian experiential marketing agency that designs, produces, and installs custom exhibition stands, corporate event environments, retail activations, and virtual exhibitions for enterprise brands and government agencies. The company delivers end-to-end project management from 3D concept design through production, installation, and dismantle, complemented by AV equipment provisioning and proprietary portable-space solutions (AirClad, Optimus) plus an ROI measurement service (ROI3).

Product overview

Expocentric is a full-service experiential marketing agency and exhibition company based in Australia, operating for over 17 years. The company offers a comprehensive portfolio of exhibition solutions (including Showstopper bespoke stands, Custom Exhibition Stands, Exhibition Stand Packages, Virtual Exhibitions, AV Equipment, and Portable Walls & Room Dividers), event services (Corporate Events, Conferences, Roadshows, Outdoor Events), and retail activations (Shopping Centre Activations, POS Design & Marketing, Kiosks). The portfolio also includes proprietary portable space brands (AirClad and Optimus) and an ROI measurement solution (ROI³). The company's core offering revolves around designing, building, and managing experiential marketing campaigns that drive meaningful brand engagement and ROI for clients across Australia.

Differentiator

Problem solved

Functional benefit

Brands

• AirClad: Portable spaces brand offering mobile exhibition solutions
• Optimus
• ROI3

Products and services

• Showstopper Exhibition Stands Bespoke, one-of-a-kind exhibition stands designed for world-leading brands, featuring high-degree 3D design, production, installation, and experiential marketing strategy.
• Custom Exhibition Stands
• Exhibition Stand Packages
• Virtual Exhibitions
• Corporate Events
• Conferences
• Roadshows
• Outdoor Events
• Shopping Centre Activations
• POS Design & Marketing
• Kiosks
• Portable Walls & Room Dividers

Quantifiable outcome

• 93 awards won in Australia and overseas for experiential marketing
• +7 more outcomes

Named customers38 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• AluvisioncoreTechnology or IntegrationAluvision modular exhibition systems are central to Expo Centric's design and construction methodology, enabling reusable and scalable stand builds. The partnership provides the structural foundation for Expo Centric's modular exhibition solutions and sustainable design approach.
• FSC-Certified Timber SupplierssupportingOthersExpo Centric uses FSC-certified timber and GECA-certified materials and low-VOC products in its exhibition builds as part of its sustainability commitment. Multiple suppliers provide certified sustainable materials.
• Capital EventscoreStrategic or Co-development PartnerExpo Centric partnered with Capital Events to deliver the Turkish Space Agency pavilion at IAC 2025. Capital Events served as the strategic partner in Turkey for the national pavilion build.
• Colby (Dematic Group)coreStrategic or Co-development PartnerJoint exhibition presence at CeMAT 2024 with Colby, a Dematic Group company. Combined 6x18m stand showcasing automated intralogistics solutions. Collaboration extended to shared stand design with unified branding symbolising collaborative efforts.
• Indigenous-Owned SupplierssupportingOthersExpo Centric's CSR policy includes engagement with Indigenous-owned suppliers and support for local economic participation as part of its diversity, inclusion and Indigenous engagement commitment.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Freeman: Large global events and exhibitions services company providing custom exhibit design, fabrication, AV and event logistics. Overlaps directly with Expo Centric's trade show design, build and event services across enterprise and association clients.
• Derse: Full-service exhibit and event marketing agency delivering custom exhibits, environments and brand activations for enterprise clients. Directly comparable in trade show design/build and experiential marketing focus.
• GES (Global Experience Specialists): Global provider of exhibition and event services, including custom exhibit design, fabrication and on-site services for trade shows and corporate events. Directly comparable to Expo Centric's end-to-end exhibition and event delivery model.
• Nth Degree: North American exhibit and event marketing firm focused on custom exhibit design, fabrication and program management for trade shows. Comparable service stack to Expo Centric for large enterprise exhibitors.
• Jack Morton Worldwide: Global brand experience agency within the IPG network that creates live, virtual and hybrid experiences including exhibitions and trade show activations. Directly comparable offering to Expo Centric's experiential and exhibition services for enterprise clients.
• Sparks: Global experiential and exhibit agency within the Cheil network, producing brand experiences, trade show exhibits and digital activations. Comparable offering to Expo Centric for enterprise experiential campaigns.
• 2020 Exhibits: US-based custom exhibit design and production company with environmental brand experience, museum and event work. Comparable in custom stand design, build and experiential scope, though primarily North American footprint.
• MKG (Mason Zimbler / MKG): Australian-founded experiential marketing and creative agency with global reach, producing brand experiences, activations and events. Closest like-for-like domestic competitor to Expo Centric in the Australian experiential market.
• George P Johnson Experience Marketing: Global experiential marketing agency designing and producing brand experiences, exhibitions, and events for major enterprise clients. Direct competitor to Expo Centric for large brand experience and exhibition builds, with significantly broader geographic reach.

Regional players

• Live Group: APAC-headquartered event and experience agency serving enterprise clients with exhibitions, conferences and brand activations. Comparable service mix to Expo Centric with a stronger Southeast Asia footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCl8PtcsSxyf5GoRskjB0wfQ
• Facebookfacebook.com/expocentricfan
• LinkedInlinkedin.com/company/expo-centric
• Instagraminstagram.com/expocentric
• Xx.com/3xpocentric

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Expocentric