Alto Handling Limited

What Alto Handling Limited does

Alto Handling Limited is a UK-based private industrial equipment company that, according to the consolidated source data, operates as the UK's leading independent Mitsubishi Forklift dealer (also referred to in detailed content as Jofson Limited, headquartered at Aldridge, Walsall, West Midlands). The company sells, services, and repairs forklift trucks and parts, with an operational history of more than 20 years and a workforce in the 11-50 employee range. Its core product portfolio spans new and used forklifts across electric, diesel, LPG, sideloader, multidirectional, narrow-aisle, tow truck, pallet truck, order picker, stacker, access platform, and floorcare categories, sourced from Mitsubishi Forklift Trucks.

The business operates a multi-branch UK distribution and service network, delivering equipment via direct field sales and an e-commerce-enabled website (jofson.com) that includes a branch finder, truck finder, and downloadable brochures. Revenue is generated through a mix of one-time equipment sales, recurring service and maintenance contracts, short-term and long-term hire, operator training and certification, asset/fleet management services, and finance options. Pricing is quote-based and not publicly disclosed. The customer base spans enterprise accounts in food and beverage (PG Tips, Kellogg's, Pilgrims Choice), energy (E.ON), logistics (Simarco), building materials (Lawcris), and retail (Timpson), alongside a broader SME and industrial long tail.

The strategic positioning is that of an independent dealer leveraging the Mitsubishi brand, local service depth, and an integrated after-sale services stack to compete with national competitors. There is no disclosed AI or software technology layer, no patent portfolio, no funding activity, and no M&A or geographic expansion signals in the source material; growth to date appears to be organic and account-deepening rather than acquisitive.

Name

Alto Handling Limited

Legal name

Jofson Limited

Website

https://altohandling.co.uk

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Alto Handling Limited is a UK-based independent materials handling dealer (operating as the UK's leading independent Mitsubishi Forklift dealer) that sells, services, and repairs new and used forklift trucks and parts for industrial, logistics, and commercial customers across multiple UK branches.

Ownership category

akta.pro rank

Product category

Materials Handling Equipment

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA)

akta.pro secondary industry

Cranes & Heavy Lifting Equipment Rental/Leasing (TLABAFAD)

Keywords

• Materials handling equipment
• Forklift sales
• Forklift hire
• Forklift servicing
• Warehouse equipment

Headquarters

HQ city

Portsmouth

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. New Forklift Sales: Sales of new Mitsubishi forklifts including electric, diesel, LPG models and specialized equipment such as sideloaders, multidirectional, narrow aisle trucks, reach trucks, VNA trucks, access platforms, and floorcare products.
2. Used Forklift Sales: Quality-assured used forklift equipment sales. Each unit is carefully inspected, serviced, and ready for immediate use.
3. Forklift Rental and Hire: Short-term and long-term forklift hire services providing flexibility for customers who need equipment temporarily.
4. Servicing and Maintenance: Expert engineering services to keep lifting equipment running optimally, including breakdown support and regular maintenance.
5. Operator Training: Comprehensive forklift training programs that reduce accidents, increase productivity, and meet safety standards. Includes certification.
6. Asset Management: Fleet tracking and asset management services to save money, improve safety, and increase productivity for customers with forklift fleets.
7. Finance Options: Flexible financing plans to make forklift purchasing accessible and fit within customer budgets.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Alto Handling Limited (operating as Jofson) is the UK's leading independent Mitsubishi Forklift dealer, selling, servicing, and repairing all makes of forklift trucks and parts. The company offers new and used forklift equipment across electric, diesel, LPG, sideloader, multidirectional, and narrow aisle categories, complemented by short-term hire, servicing and maintenance, operator training and certification, fleet asset management, and flexible finance options.

Product overview

Jofson is the UK's leading independent Mitsubishi Forklift dealer offering a comprehensive portfolio of material handling equipment and services. The core product offering consists of new and used forklifts across multiple categories (electric, diesel, LPG, sideloaders, multidirectional, narrow aisle), complemented by ancillary equipment (tow trucks, pallet trucks, order pickers, stackers, access platforms, floorcare). Beyond equipment sales and hire, Jofson provides a full support ecosystem including service and maintenance, operator training, finance options, and asset management. The portfolio operates as a unified offering where equipment sales/rental is supported by comprehensive after-sale services.

Differentiator

Problem solved

Functional benefit

Products and services

• New Forklifts New Mitsubishi forklift equipment spanning electric, diesel, LPG, sideloader, multidirectional, narrow aisle, tow truck, power pallet truck, hand pallet truck, order picker, and stacker categories. Available for outright purchase to UK industrial and commercial buyers for warehouse, distribution, manufacturing, and logistics operations.
• Used Forklifts Quality-assured pre-owned forklift equipment. Each unit is carefully inspected, serviced, and ready for immediate use, offering buyers a cost-effective alternative to new equipment without compromising operational quality.
• Short-Term Forklift Hire Flexible short-term and long-term forklift rental services providing temporary equipment access for project-based work, peak demand, or transitional operational needs.
• Servicing and Maintenance Expert engineering services including breakdown support, regular maintenance, and inspections delivered by local field engineers to keep lifting equipment running optimally. Available on a subscription/contract basis.
• Operator Training and Certification Comprehensive forklift operator training programs that reduce accidents, increase productivity, and meet UK safety standards. Includes certification for compliant operation of lifting equipment.
• Asset Management Tailored fleet tracking and asset management services designed to optimize efficiency, improve safety, and reduce costs for customers operating forklift fleets.
• Finance Options Flexible financing plans to make forklift purchasing accessible and aligned with customer budgets, supporting outright acquisition without large upfront capital outlay.
• Access Platforms Mobile elevated work platforms for safe personnel access at height, complementing the forklift range for warehouse and facility operations.
• Floorcare Equipment Industrial floor cleaning equipment for warehouse and facility maintenance, completing the materials handling equipment portfolio.

Named customers8 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Mitsubishi Forklift TruckscoreChannel Partner/ Reseller/ DistributorJofson is the UK's leading independent Mitsubishi Forklift dealer, offering the full range of Mitsubishi forklift products including electric, diesel, LPG models, sideloaders, narrow aisle trucks, and specialized equipment like SENSiA cold store cabins.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Toyota Material Handling UK: Toyota Material Handling UK sells, rents, and services Toyota and Cesab branded forklifts and warehouse equipment through a national dealer network. It competes head-to-head with Jofson across electric, diesel, and LPG forklift categories, targeting the same UK industrial and logistics customers.
• Crown Equipment UK: Crown Equipment designs and services forklifts, pallet trucks, and warehouse equipment via a UK sales and service network. Its lift truck lineup, service contracts, and target customers (distribution centers, manufacturing, retail) compete directly with Jofson.
• Hyster-Yale Materials Handling: Hyster-Yale distributes Hyster and Yale branded forklifts and warehouse equipment across the UK via dealer partners, with associated service and finance offerings. The product breadth, target verticals, and dealer-led GTM compete directly with Jofson.
• Linde Material Handling UK: Linde Material Handling UK (part of KION Group) manufactures and distributes forklifts and intralogistics equipment via a UK dealer network. It overlaps directly with Jofson's portfolio across counterbalance forklifts, warehouse equipment, and fleet management services for industrial customers.
• Briggs Equipment UK: Briggs Equipment is a UK-based independent dealer and rental provider of materials handling equipment (including forklifts) and related services. As an independent multi-brand dealer with short-term hire, servicing, and operator training, it is structurally the closest analogue to Jofson in the UK market.
• Jungheinrich UK: Jungheinrich UK supplies forklifts, pallet trucks, order pickers, stackers, and racking systems with associated service contracts. The product, customer (warehousing/logistics/retail), and service-led business model closely mirror Jofson's offering and competitive positioning.
• Cat Lift Trucks UK (Doosan): Cat Lift Trucks markets Cat-branded forklifts through a UK dealer network, covering counterbalance forklifts, warehouse equipment, and service support. It targets the same industrial and logistics customer base as Jofson with a comparable sales-and-service distribution model.

Emerging players

• Manitou UK: Manitou UK sells rough-terrain forklifts, telehandlers, and access platforms to industrial and construction customers. Its overlap is narrower than pure forklift OEMs (focus on rough-terrain/construction) but addresses adjacent customer budgets for materials handling equipment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/altohandling
• LinkedInlinkedin.com/company/alto-handling-limited

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alto Handling Limited