Hot Tin Roof PR

What Hot Tin Roof PR does

Hot Tin Roof is a privately held, Edinburgh-based B2B public relations agency founded in 2002 by Sarah Lee, operating from 10 South St Andrew Street (registered office 29 York Place). The firm specialises in integrated communications for science, technology, robotics and energy clients, delivering strategic PR planning underpinned by a proprietary PACT Framework (Priority Audiences, Communications, and Tactics), media relations, bespoke media training, public affairs (in partnership with PA Cooperative for Westminster/Holyrood engagement), broadcast videography, photography, content creation and visual design.

The agency's commercial model combines monthly retainer engagements for ongoing strategic communications with project-based work for discrete campaigns, launches or events. Pricing is not publicly disclosed; contracts are tailored to scope and budget. The go-to-market is consultative direct sales supplemented by a referral network spanning universities, research institutions and industry partners; channels are primarily the company website, LinkedIn, X and Instagram, supported by industry awards and Sarah Lee's role as Chair of CIPR Scotland. Notable clients include the National Robotarium (five-year strategic partnership since 2021, 3,000+ media hits across four continents, 34M+ reach), Heriot-Watt University, SSE Distributed Energy, Converge, Kenoteq, IF, Source (SSE/TotalEnergies JV), Vital Energi, DHI and Seluna.

The firm has won consecutive PRCA Scotland Dare Awards (2021, 2022, 2023) and a 2023 CIPR PRide Award. Headcount is in the 1-10 range, revenue is not publicly disclosed, and there is no parent company, institutional funding, or public listing. As of the most recent available inputs, the agency continues to operate independently with Sarah Lee as both Founder and Managing Director.

Name

Hot Tin Roof PR

Legal name

Hot Tin Roof

Website

https://hottinroof.co.uk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Hot Tin Roof is an Edinburgh-based, privately held B2B PR agency founded in 2002, delivering integrated communications for science, technology, robotics, energy and healthcare technology clients via retainers and project-based engagements.

Ownership category

akta.pro rank

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. PR Retainer Services: Monthly retainer arrangements for ongoing strategic PR support, providing consistent communications expertise and campaign execution
2. Project-based PR Campaigns: Focused short-term deliverables for specific campaigns, events, product launches, or strategic communications initiatives

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Hot Tin Roof is a specialist B2B PR agency providing strategic communications services to science, technology, robotics, and energy sector clients. Core offerings include strategic PR planning (built on the proprietary PACT Framework), media relations, media training, public affairs, broadcast videography, photography, content creation, and visual design. Services are delivered via monthly retainers or project-based engagements tailored to client objectives.

Product overview

Hot Tin Roof is an award-winning science, technology, robotics, and energy PR agency based in Edinburgh, Scotland. The agency offers a comprehensive suite of PR services including Strategic PR Planning (using their proprietary PACT Framework), Media Relations, Media Training, Public Affairs (in partnership with PA Cooperative), Broadcast Videography, Photography & Styling, Content Creation, and Visual Design. The services are delivered through a flexible working model that can be tailored to client needs on a monthly retainer or focused project basis.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategic PR Planning

Quantifiable outcome

• 3000+ media hits secured across four continents since 2021 for National Robotarium partnership
• +3 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered flagship and core.

• National RobotariumflagshipStrategic or Co-development Partner · 1 January 2021Strategic communications partnership extending into fifth consecutive year, delivering 3000+ media hits across four continents, positioning the National Robotarium as authoritative voice on robotics and AI, influencing policy at Westminster and Holyrood
• PA CooperativecoreStrategic or Co-development PartnerPublic Affairs service delivered in partnership with PA Cooperative, offering strategic guidance to navigate complex political landscapes and influence key decision-makers at Westminster and Holyrood, including event organisation and policy document creation

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Babel PR: UK-based B2B technology PR agency serving enterprise tech, fintech, and SaaS clients with retainer and project-based engagements. Closely comparable to Hot Tin Roof in size, B2B tech focus, and UK-centric operations.
• Kaizo: London-headquartered B2B tech PR and communications agency with a strong enterprise and SaaS focus. Comparable in targeting technology buyers with media relations and thought leadership campaigns.
• Clarity PR: UK-based B2B technology PR agency focused on enterprise software, fintech, and deep tech clients. Directly comparable in offering retainer-based tech PR services to mid-market and enterprise technology buyers.
• Berkeley Communications: European B2B technology PR agency with offices in the UK and mainland Europe. Comparable in serving B2B technology clients with PR, content, and analyst relations on retainer and project models.

Broad incumbents

• Edelman: World's largest independent PR firm with a substantial technology and health practice. Comparable in handling complex B2B and policy-heavy communications, but operates at a fundamentally different scale and as a broad incumbent.
• FleishmanHillard: Large global PR network with a strong technology and healthcare practice. Comparable as a competitor for complex B2B technology and energy clients, though it operates as a broad incumbent rather than a niche specialist.
• Hotwire: Global B2B tech and communications agency with offices in the UK and worldwide. Hotwire serves enterprise technology clients with PR, content, and digital communications — comparable to Hot Tin Roof in targeting tech buyers, but operating at significantly greater scale and geographic breadth.
• WE Communications: Global technology-focused communications agency with deep B2B and consumer tech clients. Overlaps with Hot Tin Roof in the technology PR category and campaign-based retainer model, but with substantially larger headcount and international reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/hottinroofpr
• LinkedInlinkedin.com/company/hot-tin-roof
• Instagraminstagram.com/hottinroofpr
• Facebookfacebook.com/HotTinRoofPR

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hot Tin Roof PR