InsERT

Business Management Softwareinsert.com.pl

InsERT S.A. is a Polish software vendor providing integrated sales, accounting, payroll, CRM, and e-commerce applications to SMEs and accounting firms across Poland, distributed through a 2,000-partner network with over 1 million cumulative licenses sold.

Company typePrivate
Founded1994
HeadquartersWroclaw, Poland
Headcount251–500
GTM typeB2B
OfferingSoftware

What InsERT does

InsERT S.A. is a Polish joint-stock company (Spółka Akcyjna) headquartered in Wrocław that has developed business management software for small and medium enterprises for approximately 30 years (founded 1992). The company offers an integrated suite covering sales and warehouse management (Subiekt), financial accounting (Rewizor / Rachmistrz), HR and payroll (Gratyfikant), CRM (Gestor), accounting-firm management (Biuro), online invoicing, e-commerce, reservation systems, and medical practice management. The portfolio is anchored by two flagship product lines — InsERT nexo/nexo PRO (modern interface with full KSeF and JPK compliance built in) and InsERT GT (the established classic line with over 100,000 licenses sold) — plus subsidiary brands Navireo ERP, Lekarz PLUS, vendero, Subiekt 123, zarezerwuj.pl, and Sello NX.

InsERT's technology stack is built primarily on on-premise desktop software with client-server architecture using Microsoft SQL Server databases, supplemented by a growing set of web-based applications. Notable proprietary components include KSeF (Krajowy System e-Faktur) integration for Poland's National e-Invoice System, JPK (Jednolity Plik Kontrolny) regulatory reporting, the Sfera extensibility platform with SDK support for partner-built customizations, touch-screen POS interfaces, and integration with Microsoft Azure for encrypted cloud backup (e-Archiwizacja). Distribution is dominated by a network of approximately 2,000 authorized partner firms across Poland, complemented by direct online sales (sklep.insert.com.pl), a direct sales department for enterprise accounts, and regional service points for technical support.

InsERT's revenue model combines one-time perpetual software licenses (priced per workstation, ranging from ~609 PLN to ~8,173 PLN for accounting-firm bundles) with an annual subscription service (Abonament) covering updates, Azure-based encrypted backup, GUS contractor data integration, currency exchange updates, and e-commerce features, plus training and publication revenue through the Akademia InsERT e-learning platform. Its customer base is overwhelmingly Polish SMEs, accounting firms (Biura rachunkowe), medical practices, and online/e-commerce businesses. The company claims "Number 1 in Poland" market position for SME business management software, with over 1 million cumulative licenses sold and approximately 1 million invoices processed daily through its sales software.

InsERT firmographics

Firmographics

Name: InsERT
Legal name: InsERT S.A.
Website: https://insert.com.pl
Company type: Private
Founded year: 1994
Operating status: Operating
Headcount range: 251–500 employees
Short description: InsERT S.A. is a Polish software vendor providing integrated sales, accounting, payroll, CRM, and e-commerce applications to SMEs and accounting firms across Poland, distributed through a 2,000-partner network with over 1 million cumulative licenses sold.
Ownership category
akta.pro rank

Where InsERT is headquartered

Location

Headquarters

HQ city: Wroclaw
HQ country: Poland
HQ region: Europe

Offices1 record

Markets served

InsERT business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

Software Licenses: Perpetual electronic licenses for desktop software products. Licenses available per workstation or multi-station packages. Upgrade pricing for existing users transitioning between product lines.
Subscriptions (Abonament): Annual subscription service providing access to updates, additional features, and cloud services including e-Archiwizacja (encrypted backup on Microsoft Azure), GUS data integration, currency exchange updates, and e-commerce features.
Training and Publications: E-learning courses, multimedia training, and textbooks for software education.
Bundled Software Sets: Pre-configured bundles for accounting firms combining multiple products (Rewizor, Rachmistrz, Gratyfikant, Subiekt, Gestor, Biuro) at discounted package pricing.

Pricing tiers

Model	Billing	Price
Per seat	One time/ perpetual license	Individual software licenses - nexo line (1-3 stations)
Per seat	One time/ perpetual license	nexo PRO licenses (1-3 stations)
Per seat	One time/ perpetual license	Accountancy firm bundles
Subscription	Annual	Annual subscription services
Other	One time/ perpetual license	Training and multimedia courses

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

InsERT product offering

Product offering

Core offering

InsERT develops, sells and supports on-premise and web-based business management software for Polish small and medium enterprises, sold primarily as perpetual per-seat electronic licenses (with annual subscription add-ons for updates and cloud services). The portfolio covers sales and inventory (Subiekt), simplified and full bookkeeping (Rachmistrz, Rewizor), HR and payroll (Gratyfikant), CRM (Gestor), accounting office management (Biuro), POS (Subiekt Sprint 2), online invoicing (Subiekt 123), e-commerce (vendero), online booking (zarezerwuj.pl), online sales (Sello NX), medical practice software (Lekarz PLUS) and ERP for larger organizations (Navireo, InsERT nexo PRO+), all built to comply with Poland's KSeF e-invoicing and JPK reporting regimes.

Product overview

InsERT is a Polish business software company that has operated for 30 years, selling over 1 million licenses and processing approximately 1 million invoices daily through its programs. The company offers two main product lines: InsERT nexo/nexo PRO (modern, innovative software with intuitive interface, remote work support, and automation capabilities) and InsERT GT (classic, proven solution popular among SMEs). The nexo line includes Subiekt nexo/PRO (sales and warehouse management), Rachmistrz nexo/PRO (income/expense ledger), Rewizor nexo/PRO (financial accounting), Gratyfikant nexo/PRO (HR and payroll), Gestor nexo/PRO (CRM), and Biuro nexo (accounting office management). The GT line offers Subiekt GT, Rachmistrz GT, Rewizor GT, Gratyfikant GT, Gestor GT, and Biuro GT, each with Sfera extensions available. Additionally, InsERT provides web applications including Subiekt 123 (online invoicing), vendero (e-commerce), zarezerwuj.pl (reservations), Sello NX (online sales), and Lekarz PLUS (medical practice management). The company also offers Navireo ERP for large enterprises and InsERT nexo PRO+ as an extended ERP solution. All products are fully prepared for KSeF (Krajowy System e-Faktur) - Poland's National e-Invoice System.

Differentiator

Problem solved

Functional benefit

Brands

InsERT nexo: Innovative line of programs for small and medium businesses with modern interface and full KSeF support
InsERT nexo PRO
InsERT GT
InsERT nexo PRO+
Subiekt
Rachmistrz
Rewizor
Gratyfikant
Gestor
Biuro nexo
Biuro GT
InsERT mobile
Akademia InsERT
Subiekt Sprint
vendero
Subiekt 123
zarezerwuj.pl
Lekarz PLUS
Navireo ERP
Sello NX

Products and services

Subiekt nexo Modern sales and warehouse management system with CRM capabilities, supporting invoices, orders, inventory and POS operations for Polish small and medium businesses.
Subiekt nexo PRO Extended sales and warehouse management system with multi-branch support, custom pricing, extended order management, custom fields and Sfera development capabilities for multi-branch enterprises.
Rachmistrz nexo Income and expense ledger (KPiR) with simplified tax accounting and financial tracking for small Polish businesses using flat-rate or general tax regimes.
Rachmistrz nexo PRO Extended income and expense ledger with advanced accounting features, fixed assets management and comprehensive payroll support.
Rewizor nexo Modern financial-accounting system for full double-entry bookkeeping in Polish small and medium enterprises.
Rewizor nexo PRO Extended financial-accounting system with custom reports, multi-level chart of accounts and Sfera development capabilities for complex business needs.
Gratyfikant nexo Modern HR and payroll system for managing employee records, contracts and salary calculations in Polish SMBs.
Gratyfikant nexo PRO Comprehensive HR and payroll system with advanced configuration options for complex payroll and HR requirements.
Gestor nexo CRM system for managing customer relationships, sales leads and client communications for Polish SMBs.
Gestor nexo PRO Extended CRM with custom fields, reports, multi-variant offers and Sfera development capabilities for advanced sales processes.
Biuro nexo Accounting office management system for Polish accounting firms, supporting multiple client entities, automated operations and client portal communication.
Subiekt GT Classic sales and warehouse management system, described as Poland's most popular SME sales software with over 100,000 licenses sold and 13 years on the market.
Rachmistrz GT Income and expense ledger with simplified tax calculations including flat-rate tax support, for the GT product line.
Rewizor GT Financial-accounting system for full double-entry bookkeeping in small and medium enterprises using the classic GT product line.
Gratyfikant GT HR and payroll system for managing personnel and salary processing under the GT product line.
Gestor GT CRM system organizing company work and managing customer relationships under the classic GT product line.
Biuro GT Accounting office management system for GT line programs, providing multi-client support for Polish accounting firms.
Subiekt Sprint 2 Quick sales (POS) touch interface system for fast checkout operations in retail environments.
Subiekt 123 Online invoicing web application with inventory management, customer records and KSeF support, accessible from any browser or device.
vendero E-commerce web platform for managing online stores, product catalogs and company websites for Polish merchants.
zarezerwuj.pl Online reservation web application supporting hourly bookings, rentals, appointments and training or event registrations.
Lekarz PLUS Medical practice management software for doctor offices and clinics supporting e-Prescriptions, e-Referrals, e-Sick leaves and integration with NFZ, P1, eWUŚ and ZUS systems.
Sello NX Online sales web platform for managing offers, shipping, sales system integration and task automation for Polish online sellers.
Navireo ERP Comprehensive ERP system for large enterprises with flexible customization options, addressing complex multi-branch and multi-entity operations.
InsERT nexo PRO+ Extended nexo PRO ERP system with additional modules including Dokumenty PRO+, Raportowanie PRO+, Widoczność danych PRO+ and Sfera PRO+ for larger enterprises.
InsERT mobile Mobile application for accessing InsERT business management programs on smartphones and tablets.
Akademia InsERT Paid e-learning and certification platform providing multimedia training courses, step-by-step guides and textbook bundles for InsERT software users.

Quantifiable outcome

1 million invoices processed daily through InsERT sales software
+2 more outcomes

Companies that use InsERT

Customer profile

Segments5 records

Ideal customer profiles5 records

InsERT technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration20 records

Feature4 records

InsERT partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

MicrosoftcoreTechnology or IntegrationMicrosoft SQL Server integration as database backend. Special pricing offered for Microsoft SQL Server 2025 Standard Edition Runtime for InsERT customers. Platform integration partner.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

InsERT competitors and assessment

Company assessment

Broad incumbents

Microsoft Dynamics 365 Business Central: Global cloud ERP for small and mid-sized businesses; competes with InsERT's Navireo ERP and nexo PRO+ for SMEs outgrowing desktop tools, leveraging Microsoft's enterprise scale and ecosystem.
SAP Business One: Global SME ERP platform with presence in Poland; competes with InsERT's Navireo ERP for larger SMEs requiring enterprise-grade ERP capabilities.
Asseco Business Solutions: Polish IT incumbent with SME software portfolio including ERP and accounting tools; competes with InsERT primarily in larger Polish SMBs and has broader enterprise IT capabilities.

Emerging players

ifirma.pl: Polish online accounting and invoicing SaaS for micro-businesses and freelancers; competes with InsERT's Subiekt 123 in the digital-first micro segment with a pure-cloud delivery model.

Direct peers

wfirma.pl: Online accounting and invoicing platform for Polish small businesses and sole proprietors; overlaps with InsERT's Rachmistrz and Subiekt 123 at the micro/SMB segment.
enova365: Polish HR, payroll, accounting, and ERP software for SMEs and accounting firms; directly comparable to InsERT's Gratyfikant/Rewizor/Biuro modules and serves the same Polish SME market.
inFakt: Cloud-native Polish invoicing and accounting platform for micro and small businesses; directly competes with Subiekt 123 and Rachmistrz nexo among digital-first Polish SMEs.
Comarch: Polish software/IT group offering Comarch ERP and Comarch Optima, direct competitors in the Polish SME ERP/accounting software market with overlapping sales, accounting, and HR modules. Operates at significantly larger scale across multiple verticals.
Fakturownia.pl: Online invoicing and accounting SaaS for Polish SMEs; comparable to InsERT's Subiekt 123 and Rewizor entry-level offerings with a cloud-first delivery model.
Sage Symfonia: Polish SME accounting and ERP software suite owned by Sage Group; directly competes with InsERT's Rewizor/Rachmistrz/Subiekt lines in Poland with comparable target customers and module coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

InsERT compliance and trust

Trust signal

Compliance3 records

InsERT financial estimates

Financial estimate

Revenue estimate

Valuation estimate

InsERT leadership team

Management profile

Number of profiles

InsERT subsidiaries and ownership

Company hierarchy

Subsidiaries6 records

InsERT funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

InsERT M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InsERT

What does InsERT do?

Is InsERT a public or private company?

InsERT is a private company. It is classified as unknown and is currently operating.

When was InsERT founded?

InsERT was founded in 1994. It employs 251 to 500 people.

Where is InsERT based?

InsERT is headquartered in Wroclaw, Poland, in the Europe region.

How does InsERT make money?

Four revenue lines are on record. Software Licenses are the primary driver. The others are subscriptions (Abonament), training and Publications and bundled Software Sets.

Who are InsERT's main competitors?

Broad incumbents on record are Microsoft Dynamics 365 Business Central, SAP Business One and Asseco Business Solutions. ifirma.pl is listed as an emerging player. Direct peers are wfirma.pl, enova365, inFakt, Comarch, Fakturownia.pl and Sage Symfonia.

Does InsERT have an API?

No public API is recorded for InsERT.