Kantar Media CIC
Kantar Media CIC is a Shanghai-based, Kantar-affiliated social business intelligence provider focused on the China market. Founded in 2004, it historically delivered social listening and consumer insights to enterprise clients, though its standalone web presence appears inactive as of 2025.
- Company typePrivate
- Founded2004
- HeadquartersShanghai, China
- Headcount—
- GTM typeB2B
- OfferingServices
What Kantar Media CIC does
Kantar Media CIC is described as China's social business intelligence provider, founded in 2004 and headquartered in Shanghai. The entity sits within the Kantar Media franchise — a global market research portfolio owned by Bain Capital — and historically provided social listening and consumer insight services to enterprises operating in or expanding into the Chinese market. Its functional positioning, inferred from the short description and parent brand affiliation, centers on translating Chinese-language social conversation data into business intelligence deliverables for brand, marketing, and strategy stakeholders.
The firm's operating web identity (ciccorporate.com) is presently listed for sale on the Chinese domain marketplace 4.cn at a listing price of CNY 1,115, which indicates the standalone commercial web presence is no longer active as of 2025. No product catalog, pricing model, customer logos, headcount figures, partnership arrangements, or technology stack details are documented in the available source material, and no funding rounds, M&A events, or leadership changes are recorded. The most plausible interpretation is that the CIC brand has been progressively absorbed into the broader Kantar Media China operating platform, with the standalone corporate identity retired.
Given the near-complete absence of primary commercial, technological, or financial detail in the source data, the company's current scale, business model mechanics, customer composition, and revenue trajectory cannot be substantively assessed from the inputs provided. The description above is grounded strictly in the firmographic descriptors supplied and the observable state of the corporate domain.
Kantar Media CIC firmographics
Firmographics- Name
- Kantar Media CIC
- Website
- https://ciccorporate.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Short description
- Kantar Media CIC is a Shanghai-based, Kantar-affiliated social business intelligence provider focused on the China market. Founded in 2004, it historically delivered social listening and consumer insights to enterprise clients, though its standalone web presence appears inactive as of 2025.
- Ownership category
- akta.pro rank
Kantar Media CIC industry classification
Industry- Product category
- Market Research and Business Intelligence
- NAICS
- Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820)
- akta.pro primary industry
- Social & Digital Insights (Social Listening, Online Community Research) (MPAAALAK)
Keywords
Where Kantar Media CIC is headquartered
LocationHeadquarters
- HQ city
- Shanghai
- HQ country
- China
- HQ region
- Asia
Markets served
Kantar Media CIC business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Kantar Media CIC product offering
Product offeringCore offering
Kantar Media CIC provides social business intelligence for the China market, delivering insights derived from social and business data to support client decision-making. The firm is based in Shanghai and was founded in 2004 to serve organizations seeking China-focused intelligence. No detailed product modules, methodologies, or platform features are described in the available source material.
Product overview
No product information available in the provided source data.
Differentiator
Problem solved
Functional benefit
Companies that use Kantar Media CIC
Customer profileIdeal customer profiles1 record
Kantar Media CIC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kantar Media CIC partnerships and signals
Strategic signalRecent moves2 records
Kantar Media CIC competitors and assessment
Company assessmentDirect peers
- Talkwalker: Direct competitor in social analytics and consumer intelligence. Comparable as both deliver social listening, trend analysis, and brand health insights to enterprise customers.
- Brandwatch (Cision): Direct competitor in social listening and consumer intelligence. Comparable product offering of social media monitoring, audience insights, and analytics used by brand marketers.
- Meltwater: Direct peer in the social listening and media intelligence space. Comparable because both offer enterprise social media monitoring, consumer insights, and brand analytics, with Meltwater operating across Asia including China-adjacent markets.
Emerging players
- iResearch (iResearch Consulting Group): Leading Chinese internet and consumer research firm. Comparable as a domestic China-based provider of digital consumer insights, social research, and internet industry analysis directly competing for the same Chinese client base.
- DataStory (数说故事): China-based AI-driven social analytics and consumer intelligence platform. Comparable as it competes head-to-head in social listening, online community research, and digital consumer insights within the same Chinese market segment.
- Analysys (Analysys Mason / 易观分析): Chinese-focused digital market research and analytics firm. Comparable as it delivers consumer insights, digital media research, and analytics on China's internet economy.
Broad incumbents
- GfK (now part of NIQ): Global market research organization historically active in China. Closely comparable in delivering consumer insights, social research, and media intelligence to enterprise clients.
- Ipsos: Major global market research firm with significant China operations. Comparable to Kantar Media CIC in delivering consumer insights, brand tracking, and social intelligence to multinational clients in China.
- Nielsen (NielsenIQ): Global leader in media and consumer intelligence. Highly comparable to Kantar Media CIC as both serve multinational brand owners with cross-market media measurement and consumer insights, with NielsenIQ operating a parallel China presence.
Regional players
- CTR (央视市场研究): Major Chinese domestic market research firm with strong ties to state media. Comparable because it offers consumer insights, media research, and brand tracking specifically for the China market — directly overlapping Kantar Media CIC's offering to multinational clients in China.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks4 records
Key highlights3 records
Customer concentration
Kantar Media CIC social profiles
Digital presenceKantar Media CIC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kantar Media CIC leadership team
Management profileNumber of profiles
Kantar Media CIC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kantar Media CIC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kantar Media CIC
What does Kantar Media CIC do?
Kantar Media CIC provides social business intelligence for the China market, delivering insights derived from social and business data to support client decision-making. The firm is based in Shanghai and was founded in 2004 to serve organizations seeking China-focused intelligence. No detailed product modules, methodologies, or platform features are described in the available source material.
Is Kantar Media CIC a public or private company?
Kantar Media CIC is a private company. It is classified as unknown and is currently operating.
When was Kantar Media CIC founded?
Kantar Media CIC was founded in 2004.
Where is Kantar Media CIC based?
Kantar Media CIC is headquartered in Shanghai, China, in the Asia region.
Who are Kantar Media CIC's main competitors?
Direct peers on record are Talkwalker, Brandwatch (Cision) and Meltwater. Emerging players are iResearch (iResearch Consulting Group), DataStory (数说故事) and Analysys (Analysys Mason / 易观分析). Broad incumbents are GfK (now part of NIQ), Ipsos and Nielsen (NielsenIQ). CTR (央视市场研究) is listed as a regional player.
Does Kantar Media CIC have an API?
No public API is recorded for Kantar Media CIC.
What industry is Kantar Media CIC in?
Kantar Media CIC's product category is Market Research and Business Intelligence. Its primary akta.pro industry code is MPAAALAK, Social & Digital Insights (Social Listening, Online Community Research). Its NAICS code is 5418.