Name

DataStory

Legal name

数说故事人工智能科技股份有限公司

Website

https://datastory.com.cn

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

501–1,000 employees

Short description

DataStory is a Chinese AI and big data company providing an integrated enterprise platform combining proprietary SocialGPT LLM, EnlightAI multi-agent system, and 11+ years of social media data to deliver consumer insights, marketing automation, and sales optimization for 500+ enterprise clients and 10,000+ e-commerce merchants across 10+ industries.

Ownership category

akta.pro rank

Product category

AI Marketing Intelligence Software

NAICS

Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Data Platform (Unified Data & Analytics) Suites (HDAEABAD)

akta.pro secondary industries

Data Analytics & Business Intelligence Services (BPAHALAC), Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH), Feature Stores & ML Data Management (HDAAABAB), Data Quality, Observability & Metadata Management Services (BPAEAHAI)

Keywords

• AI marketing intelligence
• Consumer insights platform
• Social media analytics
• Enterprise data integration
• KOL influencer marketing

Headquarters

HQ city

Guangzhou

HQ country

China

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Enterprise AI Application Products & Solutions: DataStory generates revenue through selling AI-powered data intelligence and marketing software solutions to enterprise clients. The platform offers subscription-based access to AI Insights, AI Marketing, and AI Sales solutions, with products like DataStory Radar (brand innovation & marketing digitalization), DataStory Hermes (enterprise data integration), DataStory VOC (consumer insights), and EnlightAI (AI agent platform). Revenue is primarily from software licensing and subscription fees to enterprise customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

DataStory provides an enterprise AI application platform that delivers an integrated Insights-Marketing-Sales closed-loop solution for consumer brands. The platform uses proprietary SocialGPT domain LLM, EnlightAI multi-agent technology, and 11+ years of social media data to offer consumer insights, marketing automation, and sales channel optimization modules sold as subscription software to enterprise clients across industries such as FMCG, beauty, automotive, gaming, and e-commerce.

Product overview

DataStory is an AI-native technology company offering an integrated platform-plus-modules architecture for enterprise growth. The core technology stack includes proprietary models (SocialGPT for social domain understanding, EnlightAI for multi-agent orchestration) and a data infrastructure layer supporting billions of entities and knowledge graphs. The product portfolio spans three core scenarios: AI Insights (brand mental models, consumer research, market opportunity identification), AI Marketing (content production, influencer selection, social matrix management), and AI Sales (channel optimization, interest e-commerce, online/offline sales). Key modules include: 数说聚合 (Hermes) as the enterprise data integration and analysis layer; 数说雷达 (Radar) for brand and marketing intelligence; 数说声呐 (VOC) for consumer insights; 数说蓝鹰 (Blue Eagle) for risk monitoring; 数说N次方 (N-Square) and 矩阵管家 (Matrix Operations) for marketing execution; 考古加 (Kaogujia) for Douyin e-commerce intelligence; and specialized solutions like EntVerse+Navi for AI decision-making, GlodaStory for global influencer marketing, and DataStory Global for cross-border commerce.

Differentiator

Problem solved

Functional benefit

Brands

• 数说雷达: 品牌创新&营销全流程数智化平台 - Brand innovation and marketing full-process digital platform
• 数说聚合
• 数说声呐
• 数说蓝鹰
• 数说指数
• 矩阵管家
• 数说N次方
• 小荷包
• 数说睿见
• 咕咕心选
• 考古加
• GlodaStory
• EnlightAI
• SocialGPT
• AI SOL
• AI MAX
• AI ACE

Products and services

• 数说雷达 (DataStory Radar) Brand innovation and marketing full-process digital intelligence platform supporting consumer research, trend analysis, product innovation, and marketing campaign execution for enterprise brand teams.
• 数说聚合 (DataStory Hermes) Enterprise multi-source data integration and analysis platform aggregating data from social media, e-commerce, news, forums, and video platforms with AI-powered cleansing and analysis capabilities for enterprise data and analytics teams.
• 数说声呐 (DataStory VOC) Full-channel consumer insights (Voice of Customer) platform enabling brands to monitor, analyze, and act on consumer feedback across all touchpoints.
• 数说蓝鹰 (DataStory Blue Eagle) Real-time risk monitoring and management platform for brand reputation protection, crisis early warning, and public opinion management.
• 矩阵管家 (Matrix Operations) Full-domain social media matrix management platform enabling brands to manage, schedule, and optimize content across multiple social media accounts simultaneously.
• 数说N次方 (DataStory N-Square) One-stop intelligent marketing operations platform integrating content creation, campaign management, and performance analytics for marketing teams.
• 数说睿见 (DataStory Sagacity) Brand channel digital operations map providing location intelligence and distribution channel optimization for retail and trade marketing.
• EnlightAI AI operating system powering DataStory's enterprise solutions. EnlightAI 2.0 introduces Skills/Tools/Agent hub supporting multi-Agent autonomous collaboration, built on proprietary SocialGPT model, industry Skills knowledge base, and multi-agent governance architecture.
• SocialGPT Proprietary large language model specialized for social media and commercial scenarios that understands social media noise language, ambiguity, and implicit meaning to generate quantifiable business insights.
• 考古加 (Kaogujia) Interest e-commerce product selection and AI marketing tool for Douyin, featuring competitor tracking, creative analytics, and product research capabilities for SMB e-commerce merchants.
• 咕咕心选 (Gugu) High-commission product distribution platform connecting brands with distributors and KOC influencers for social commerce sales.
• DataStory Global Integrated cross-border commerce service platform covering Social to Sales full chain, providing data insights, marketing planning, influencer outreach, PR activities, and e-commerce product selection for brands expanding globally.
• Gloda AI Marketer AI-driven global influencer marketing platform supporting full workflow from collaboration confirmation, content review, and performance tracking for cross-border commerce.
• EntVerse+Navi AI-driven business decision management platform combining organizational knowledge structuring (EntVerse) with business context understanding (Navi), enabling enterprises to build proprietary enterprise-level commercial world models.

Quantifiable outcome

• Data platform reduced monthly report generation cycle from 5 days to 1 working day with 30%+ labor cost savings
• +4 more outcomes

Named customers6 records

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability12 records

Feature5 records

Partnerships

17 partnerships are on record, tiered core and minor.

• TikTokcoreStrategic or Co-development PartnerDataStory Global initiative focuses on TikTok as the key overseas growth platform for brands; TikTok shares full链路社群电商 innovation approaches at DataStory events; DataStory's GlodaStory platform integrates with TikTok for creator connections and e-commerce.
• 重庆大学 (Chongqing University)coreStrategic or Co-development PartnerJointly published '汽车两轮车行业GEO战略与实践白皮书' (Automotive & Two-Wheel Vehicle Industry GEO Strategy and Practice Whitepaper) at the Smart Mobility Industry Growth Forum; combines academic research with DataStory's commercial data and AI capabilities.
• 中山大学 (Sun Yat-sen University) Brand Strategy Research CentercoreStrategic or Co-development PartnerJointly established 'AI虚拟偶像研究室' (AI Virtual Idol Research Lab) with DataStory's data and AI capabilities combined with the university's theoretical research; published multiple research reports on virtual idol industry trends and marketing value.
• 微播易 (Weiboyi)coreStrategic or Co-development PartnerJointly released '2022年中国预制菜行业发展趋势洞察报告' (2022 China Prepared Food Industry Development Trend Insights Report), combining DataStory's social media data with Weiboyi's KOL content advertising trading data.
• 凤凰网 (Phoenix News)coreStrategic or Co-development PartnerJointly published '2023年度重磅事件社媒影响力盘点' (2023 Major Events Social Media Impact Review), combining DataStory's social media big data and AI analysis with Phoenix News' media expertise.
• WeBrandingcoreGTM or Marketing PartnerNorth American ecosystem strategic partner providing 10+ years of local resources and team understanding of influencer culture; co-organizes TECH×FLUENCER-Creator Community events with GlodaStory for consumer electronics brands targeting North American market.
• AFM (American Head MCN)coreGTM or Marketing PartnerAmerican head MCN organization partnering with DataStory and GlodaStory to bring TikTok top influencers to China for offline deep-docking with brands in Hengqin cross-border e-commerce hub.
• 用户说 (UserSay)minorStrategic or Co-development PartnerPartnered with UserSay to jointly publish '2023年中国高端奢华美妆消费趋势洞察报告' (2023 China High-End Luxury Beauty Consumption Trend Insights Report), combining UserSay's e-commerce data with DataStory's social media analytics.
• 百度营销 (Baidu Marketing)minorStrategic or Co-development PartnerJointly published '2022年食品饮品趋势报告' (2022 Food & Beverage Trend Report) with Baidu Marketing, combining Baidu's search data insights with DataStory's social media analysis.
• DataEyeminorStrategic or Co-development PartnerJointly published '2026 Q1微短剧艺人商业价值报告' (2026 Q1 Micro-Drama Artist Commercial Value Report), combining DataEye's industry data with DataStory's social media analytics capabilities.
• 复旦大学 (Fudan University)minorStrategic or Co-development PartnerJointly published '非遗热点趋势及商业化路径洞察报告' (Intangible Cultural Heritage Hot Trends and Commercialization Path Insights Report), combining academic research with DataStory's commercial data analysis.
• 蓝色光标 (BlueFocus)minorStrategic or Co-development PartnerBlueFocus automotive industry GM Wang Xiaohua shared insights at DataStory's Smart Mobility Industry Growth Forum on AI marketing trends and practical applications in automotive industry.
• 快手 (Kuaishou)minorStrategic or Co-development PartnerKuaishou platform expert shared insights at DataStory's forum on AI-driven full链路 growth closed loop for automotive brands on the Kuaishou platform.
• 岩点 (Rock Point)minorStrategic or Co-development PartnerJointly published '中国攀岩行业分析报告' (China Climbing Industry Analysis Report) with Rock Point media and Xiaohongshu, analyzing climbing industry trends and consumer behavior.
• Kua.aiminorGTM or Marketing PartnerInvited as出海实战专家 at DataStory Global event to share overseas practical insights with brands and cross-border sellers.
• 原力出海研究社minorGTM or Marketing PartnerInvited as overseas practical expert at DataStory Global event to share overseas market insights and strategies.
• 小红书 (Xiaohongshu)coreStrategic or Co-development PartnerJointly published '中国攀岩行业分析报告' (China Climbing Industry Analysis Report) combining Rock Point's climbing industry expertise with Xiaohongshu's social media data and DataStory's analytics capabilities.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sprinklr: Enterprise unified customer experience management platform with deep social media listening, analytics, and marketing workflow capabilities, directly competing with DataStory's social-to-sales stack for Fortune 500 brands.
• Meltwater: Global media intelligence and social listening platform offering consumer insights, brand monitoring, and influencer analytics comparable to DataStory Radar, VOC and Blue Eagle modules.
• 明略科技 (MININGLAMP): Chinese enterprise AI and knowledge graph company providing social analytics, marketing intelligence, and AI-driven decision platforms to large enterprises, closely overlapping with DataStory's SocialGPT + EnlightAI stack.
• 蝉妈妈 (Chanmama): Leading Chinese Douyin/TikTok e-commerce analytics platform offering influencer tracking, product selection, and live-streaming data, directly comparable to DataStory's Kaogujia product line.
• 飞瓜数据 (Feigua): Chinese short-video and live-commerce analytics platform for Douyin and Kuaishou, providing KOL analytics, product selection, and brand tracking comparable to DataStory's social e-commerce modules.

Broad incumbents

• Salesforce Marketing Cloud: Global CRM and marketing cloud incumbent offering social studio, marketing automation, and AI-driven analytics, overlapping with DataStory's AI Marketing and AI Insights offerings as part of a much broader portfolio.
• HubSpot: Global marketing, sales, and CRM platform providing marketing automation, content, and analytics tooling used by enterprises alongside DataStory's enterprise marketing modules.
• Ipsos: Global market research and consumer insights incumbent; also an existing investor in DataStory (2020 round), with overlapping social intelligence and consumer research offerings for enterprise clients.
• NielsenIQ: Global consumer measurement and analytics incumbent serving FMCG and retail with consumer insights and brand performance analytics comparable to DataStory's enterprise consumer intelligence suite.

Emerging players

• Talkwalker: AI-powered social listening and consumer intelligence platform focused on brand sentiment, trend detection, and analytics across global social channels, with partial overlap to DataStory Radar and Blue Eagle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds6 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DataStory