Kantar Media CIC

What Kantar Media CIC does

Kantar Media CIC is described as China's social business intelligence provider, founded in 2004 and headquartered in Shanghai. The entity sits within the Kantar Media franchise — a global market research portfolio owned by Bain Capital — and historically provided social listening and consumer insight services to enterprises operating in or expanding into the Chinese market. Its functional positioning, inferred from the short description and parent brand affiliation, centers on translating Chinese-language social conversation data into business intelligence deliverables for brand, marketing, and strategy stakeholders.

The firm's operating web identity (ciccorporate.com) is presently listed for sale on the Chinese domain marketplace 4.cn at a listing price of CNY 1,115, which indicates the standalone commercial web presence is no longer active as of 2025. No product catalog, pricing model, customer logos, headcount figures, partnership arrangements, or technology stack details are documented in the available source material, and no funding rounds, M&A events, or leadership changes are recorded. The most plausible interpretation is that the CIC brand has been progressively absorbed into the broader Kantar Media China operating platform, with the standalone corporate identity retired.

Given the near-complete absence of primary commercial, technological, or financial detail in the source data, the company's current scale, business model mechanics, customer composition, and revenue trajectory cannot be substantively assessed from the inputs provided. The description above is grounded strictly in the firmographic descriptors supplied and the observable state of the corporate domain.

Name

Kantar Media CIC

Website

https://ciccorporate.com

Company type

Private

Founded year

2004

Operating status

Operating

Short description

Kantar Media CIC is a Shanghai-based, Kantar-affiliated social business intelligence provider focused on the China market. Founded in 2004, it historically delivered social listening and consumer insights to enterprise clients, though its standalone web presence appears inactive as of 2025.

Ownership category

akta.pro rank

Product category

Market Research and Business Intelligence

NAICS

Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820)

akta.pro primary industry

Social & Digital Insights (Social Listening, Online Community Research) (MPAAALAK)

Keywords

• Social business intelligence
• Market research services
• Consumer insights
• Media intelligence
• China market research

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Core offering

Kantar Media CIC provides social business intelligence for the China market, delivering insights derived from social and business data to support client decision-making. The firm is based in Shanghai and was founded in 2004 to serve organizations seeking China-focused intelligence. No detailed product modules, methodologies, or platform features are described in the available source material.

Product overview

No product information available in the provided source data.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Direct peers

• Talkwalker: Direct competitor in social analytics and consumer intelligence. Comparable as both deliver social listening, trend analysis, and brand health insights to enterprise customers.
• Brandwatch (Cision): Direct competitor in social listening and consumer intelligence. Comparable product offering of social media monitoring, audience insights, and analytics used by brand marketers.
• Meltwater: Direct peer in the social listening and media intelligence space. Comparable because both offer enterprise social media monitoring, consumer insights, and brand analytics, with Meltwater operating across Asia including China-adjacent markets.

Emerging players

• iResearch (iResearch Consulting Group): Leading Chinese internet and consumer research firm. Comparable as a domestic China-based provider of digital consumer insights, social research, and internet industry analysis directly competing for the same Chinese client base.
• DataStory (数说故事): China-based AI-driven social analytics and consumer intelligence platform. Comparable as it competes head-to-head in social listening, online community research, and digital consumer insights within the same Chinese market segment.
• Analysys (Analysys Mason / 易观分析): Chinese-focused digital market research and analytics firm. Comparable as it delivers consumer insights, digital media research, and analytics on China's internet economy.

Broad incumbents

• GfK (now part of NIQ): Global market research organization historically active in China. Closely comparable in delivering consumer insights, social research, and media intelligence to enterprise clients.
• Ipsos: Major global market research firm with significant China operations. Comparable to Kantar Media CIC in delivering consumer insights, brand tracking, and social intelligence to multinational clients in China.
• Nielsen (NielsenIQ): Global leader in media and consumer intelligence. Highly comparable to Kantar Media CIC as both serve multinational brand owners with cross-market media measurement and consumer insights, with NielsenIQ operating a parallel China presence.

Regional players

• CTR (央视市场研究): Major Chinese domestic market research firm with strong ties to state media. Comparable because it offers consumer insights, media research, and brand tracking specifically for the China market — directly overlapping Kantar Media CIC's offering to multinational clients in China.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat2 records

Key risks4 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/cic-china

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kantar Media CIC