Karaja

What Karaja does

Karaja is a privately held Italian cosmetics company headquartered in Mazzo, Italy, founded in 1985. The firm operates with a small workforce of 11–50 employees and functions as a specialty cosmetics brand and retailer offering branded beauty products including kajal, lipstick, lip gloss, primer, foundation, nail paint, brushes, and related accessories. The product mix is centered on color cosmetics (lip products, kajal, nail paint) and face/base products (primer, foundation), supplemented by application tools, which is consistent with a focused rather than diversified beauty assortment.

The company maintains a dedicated web presence at karaja.it, suggesting an Italy-facing branded retail or direct-to-consumer channel. However, the website was only retrievable as a verification/loading page during data collection, and no SKUs, channel mix, pricing structure, or technology stack could be confirmed from that source. No information is available on revenue model mechanics, customer segmentation, distribution partnerships, marketing investments, leadership team composition, ownership structure, funding history, M&A activity, or product launch cadence.

As a result, any assessment beyond basic firmographics — including unit economics, growth trajectory, competitive positioning, and capital structure — cannot be substantiated from the input data and represents a material diligence gap for any prospective investor or acquirer.

Name

Karaja

Website

https://karaja.it

Company type

Private

Founded year

1985

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Cosmetics & Beauty Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYCRABADAH

Niche & Artisan Fragrance

Consumer Products & Retail/Beauty & Personal Care/Fragrance & Deodorants

Keywords

• Branded cosmetics
• Eye makeup products
• Lip cosmetics
• Face makeup
• Nail care products

Headquarters

HQ city

Mazzo

HQ country

Italy

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Core offering

Karaja is a cosmetic brand and store that designs and sells branded beauty products including kajal, lipstick, lip gloss, primer, foundation, nail paint, application brushes, and related accessories. The company is based in Mazzo, Italy, and distributes its branded cosmetics line through its own online channel at karaja.it.

Differentiator

Problem solved

Functional benefit

Products and services

• Karaja branded kajal Branded kajal eyeliner product sold by Karaja to individual consumers for personal eye makeup use.
• Karaja branded lipstick Branded lipstick product sold by Karaja to individual consumers for personal lip makeup use.
• Karaja branded lip gloss Branded lip gloss product sold by Karaja to individual consumers for personal lip makeup use.
• Karaja branded primer Branded face primer product sold by Karaja to individual consumers as a base for face makeup.
• Karaja branded foundation Branded foundation product sold by Karaja to individual consumers for personal face makeup use.
• Karaja branded nail paint Branded nail polish/nail paint product sold by Karaja to individual consumers for personal nail care and color.
• Karaja branded cosmetic brushes and accessories Branded cosmetic application brushes and related accessories sold by Karaja to individual consumers to support the use of its color cosmetics line.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• L'Oréal: Global beauty conglomerate whose mass and luxury divisions (Maybelline, Lancôme, NYX) compete head-to-head with Karaja's color cosmetics categories. Represents the scale ceiling Karaja must compete against.
• Coty Inc. Global beauty company with major color cosmetics brands including CoverGirl and Rimmel. Comparable as a mass-market color cosmetics competitor competing for similar consumer segments.
• Estée Lauder Companies: Global prestige beauty group including MAC, Clinique, and Bobbi Brown, which compete with Karaja in the color cosmetics space across department store and specialty channels.

Regional players

• L'Erbolario: Italian natural cosmetics brand with a branded portfolio spanning face, body, and fragrance. Comparable in Italian SME scale and brand-led distribution, though more weighted toward naturals than Karaja's color focus.
• Bionike: Italian personal care and cosmetics manufacturer with dermatologist-oriented positioning. Comparable as an Italian branded beauty SME operating in adjacent personal care categories.

Direct peers

• Collistar: Italian beauty brand with strong presence in color cosmetics, skincare, and fragrance, sold through pharmacies and perfumeries. Comparable Italian mid-tier player in overlapping makeup categories.
• Deborah Milano: Italian cosmetics manufacturer with broad color cosmetics and nail product lines, including branded ranges sold in mass and specialty channels. Directly comparable in product portfolio and Italian origin.
• PUPA Milano: Italian color cosmetics and beauty brand offering branded makeup collections across lips, eyes, face and nails. Highly comparable to Karaja in product categories and Italian heritage positioning.
• Kiko Milano: Italian color cosmetics brand and retailer with multi-category ranges (face, eye, lip, nail) sold direct and through department stores. Closest comparable to Karaja in geography, product mix, and price-point positioning.
• Wycon Cosmetics: Italian-born color cosmetics brand operating own retail and wholesale distribution with a broad makeup assortment. Comparable in assortment, channel mix, and Italian SME scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/karaja-s.r.l.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Karaja